The Art of Package Design
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
THE DESIGN PROCESS<br />
be aware that they reduce the front panel and limits the area for<br />
your message. If this is a large product then we may look at odd<br />
shaped dimensions. <strong>The</strong>re are a lot <strong>of</strong> options to consider and at<br />
this stage you might want to mock-up some different options.<br />
WHO IS BUYING THE PRODUCT?<br />
What demographic is buying this product... men, women,<br />
adults, children, seniors, etc? What is the market? Is this marketed<br />
to environmentally aware people, then we need to con-<br />
63