Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Indholdsfortegnelse:<br />
Indledning ............................................................................................................................................3<br />
Partnerskab...........................................................................................................................................4<br />
B&O.................................................................................................................................................4<br />
Olympus...........................................................................................................................................4<br />
Det første marked.............................................................................................................................5<br />
Produktbeskrivelse...........................................................................................................................5<br />
Succes kriterier.................................................................................................................................6<br />
Målgruppe strategi ...........................................................................................................................7<br />
Marketing-mix .................................................................................................................................7<br />
Intern Analyse af B&O ........................................................................................................................9<br />
B&O’s mission.................................................................................................................................9<br />
B&O’s visioner ................................................................................................................................9<br />
B&O’s kompetencer ........................................................................................................................9<br />
B&O’s Organisation ......................................................................................................................10<br />
B&O’s omsætning .........................................................................................................................11<br />
Analyse – strategier........................................................................................................................14<br />
Intern analyse af Olympus .................................................................................................................15<br />
Mission...........................................................................................................................................15<br />
Vision.............................................................................................................................................15<br />
Kompetencer ..................................................................................................................................16<br />
Organisation...................................................................................................................................17<br />
Olympus omsætning ......................................................................................................................18<br />
Olympus omsætning ......................................................................................................................18<br />
Ekstern analyse af markedsmuligheder..............................................................................................19<br />
Porters 5 forces...............................................................................................................................19<br />
Pest analyse....................................................................................................................................21<br />
BGC matrixen for B&O.................................................................................................................22<br />
SWOT over koncernen Bang & Olufsen ...........................................................................................25<br />
STYRKE - i virksomheden............................................................................................................25<br />
SVAGHEDER - i virksomheden ...................................................................................................26<br />
TRUSLER - i omgivelserne...........................................................................................................27<br />
MULIGHEDER - i omgivelserne ..................................................................................................28<br />
Målgruppe-analyse.............................................................................................................................30<br />
Segmenterings analyse...................................................................................................................30<br />
Geografiske ....................................................................................................................................30<br />
Demografiske.................................................................................................................................30<br />
Psykografiske.................................................................................................................................31<br />
Adfærdsmæssige ............................................................................................................................32<br />
Konklusion.........................................................................................................................................34<br />
Litteraturliste......................................................................................................................................35<br />
Bilags Oversigt...................................................................................................................................36<br />
2
Change language