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Survey: Index DK/Gallup Marketing 1H 2005<br />

Universe ('000): 4.598<br />

Target Base: All people<br />

Target Base Size ('000): 4.598<br />

Target Group: B&O Målgruppe<br />

Target Group Size ('000): 1.153 Sample: 3.249<br />

Percentage: 25,1%<br />

Bilag 7<br />

Total B&O Målgruppe2<br />

Total wTotal 1.153 1.153<br />

Total Sample 3.249 3.249<br />

Total Col % Weighted 100 100<br />

Moderne wTotal 167 167<br />

Moderne Sample 460 460<br />

Moderne Col % Weighted 14,5 14,5<br />

Moderne-individorienterede wTotal 154 154<br />

Moderne-individorienterede Sample 432 432<br />

Moderne-individorienterede Col % Weighted 13,4 13,4<br />

Individorienterede wTotal 117 117<br />

Individorienterede Sample 312 312<br />

Individorienterede Col % Weighted 10,2 10,2<br />

Traditionelle-individorienterede wTotal 79 79<br />

Traditionelle-individorienterede Sample 196 196<br />

Traditionelle-individorienterede Col % Weighted 6,8 6,8<br />

Traditionelle wTotal 62 62<br />

Traditionelle Sample 172 172<br />

Traditionelle Col % Weighted 5,4 5,4<br />

Traditionelle-fællesskabsorienterede wTotal 85 85<br />

Traditionelle-fællesskabsorienterede Sample 246 246<br />

Traditionelle-fællesskabsorienterede Col % Weighted 7,4 7,4<br />

Fællesskabsorienterede wTotal 189 189<br />

Fællesskabsorienterede Sample 564 564<br />

Fællesskabsorienterede Col % Weighted 16,4 16,4<br />

Moderne-fællesskabsorienterede wTotal 183 183<br />

Moderne-fællesskabsorienterede Sample 547 547<br />

Moderne-fællesskabsorienterede Col % Weighted 15,9 15,9<br />

Centergruppe wTotal 116 116<br />

Centergruppe Sample 320 320<br />

Centergruppe Col % Weighted 10,1 10,1<br />

43

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