Rapport 1, 2.Semester (.pdf)

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Marketing Research, autumn 2006Linda, Michael, Morten, Frans & Steffen_______________________________________ Odense 14.september 2006Michael Ø. Madsen_______________________________________Linda Ellemand Larsen_______________________________________Morten Jørgensen_______________________________________Frans Vu_______________________________________Steffen Sørensen31
Marketing Research, autumn 2006Linda, Michael, Morten, Frans & SteffenBilagBilag 1 – SWOT-analysenBilag 2 – PLC-kurvenBilag 3 – Porters generiske strategierBilag 4 – Boston matricenBilag 5 – Ansoffs vækststrategierBilag 6 – Trend Index ModellenBilag 7 – Pilgrims brandhierarkiBilag 8 – Regnskabsanalyse på PilgrimBilag 9 – Målgruppe segmenterBilag 10 – EvalueringBilag 11 – TænkehatBilag 12 – ConsensusBilag 13 – Kompas-rosenBilag 14 – Samlede resultater for spørgeskemaundersøgelseBilag 15 – Dagbog for project 1Bilag 16 – Gantt Chart32
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Rapport 1, 2.Semester (.pdf)

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