Publikationsverzeichnis 2008 - Alexandria - Universität St.Gallen

Institut für Betriebswirtschaft
Karin Kreutzer
Artikel (wissenschaftliche Zeitschrift)
Kreutzer, Karin ; Jaeger, Urs: Community Value Marketing : Was Unternehmen von NPO lernen
können. In: Marketing Review St. Gallen 5 (2008), S. 26-31.
Konferenzpapier
Kreutzer, Karin ; Jaeger, Urs: Volunteering vs. Professionalization : Exploration from a multiple
organizational identities. : -2008. - ISTR 2008, S. 15-20.
Kreutzer, Karin: Volunteering vs. Managerialism: Conflicting Organizational Identities in Voluntary
Associations. 2008. - Academy of Management Meeting. - Anaheim, USA.
Prof. Dr. Markus Kreutzer
School Management
Position Assistant Professor for Strategic Management
Forschungsgebiet Strategic Renewal, Strategy Process, Strategic
Initiatives, Strategic Entrepreneurship,
Organizational Control, Alliance & Network Strategy,
Internationaliziation
Artikel (wissenschaftliche Zeitschrift)
Lechner, Christoph ; Kreutzer, Markus ; Schaedler, Jens: Wachstumsinitiativen erfolgreich
managen. In: Harvard Business Manager (2008), Nr. Oktober, S. 74-84.
Dissertation
Kreutzer, Markus: Controlling Strategic Initiatives: A Contribution to Corporate Entrepreneurship,
Universität St.Gallen, Thesis. Bamberg : Difo-Druck GmbH, 2008.
Konferenzpapier
Kreutzer, Markus ; Lechner, Christoph ; Herrmann, Andreas: Formal Control and Strategic Growth
Initiatives: An Entrepreneurial Perspective. 2008. - Strategic Management Society. - Cologne,
Germany.
Kreutzer, Markus: Control Research - A Review. 2008. - Academy of Management. - Anaheim,
USA.
Kreutzer, Markus ; Lechner, Christoph ; Cardinal, Laura: Strategic Initiatives and Control. 2008. -
Academy of Management. - Anaheim, USA.
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