Publikationsverzeichnis 2008 - Alexandria - Universität St.Gallen

Forschungsstelle für Customer Insight
Buchkapitel
Mühlmeier, Silke ; Tomczak, Torsten ; Wübker, Georg: Pricing-Exzellenz für Dienstleistungen. In:
Füglisthaler, Urs (Hrsg.): Dienstleistungskompetenz. Zürich : Versus, 2008, S. 432-454.
Konferenzpapier
Zupancic, Dirk ; Mühlmeier, Silke ; Schagen, Alexander ; Pracht, Adreas: Sales Driven Company:
Internal Prerequisities, Competencies, and Performance Consequences. : ISBM2008. - ISBM
Conference. - University of California, San Diego, USA, S. 1.
Zupancic, Dirk ; Mühlmeier, Silke ; Pracht, Adreas: Sales Driven Company: Internal Prerequisites,
Competencies and Performance Consequences. 2008. - ISBM Academic Conference 2008:
Advances in B-to-B Marketing. - San Diego.
Jenewein, Wolfgang ; Mühlmeier, Silke: Brand-oriented Leadership. 2008. - 7th International
Congress Marketing Trends. - Venice.
Zupancic, Dirk ; Mühlmeier, Silke ; Tomczak, Torsten ; Schagen, Alexander: Drivers and
Performance Consequences of a Solution Provider Strategy. : EMAC2008. - 37th EMAC
Conference. - Brigthon, S. 5.
Zupancic, Dirk ; Mühlmeier, Silke ; Schagen, Alexander: Drivers and Consequences of a Sales
Driven Company. : JBM Conference2008. - 3rd Annual International Conference on Business
Market Management. - St. Gallen, S. 4.
Mühlmeier, Silke ; Arndt, Oliver ; Tomczak, Torsten ; Schögel, Marcus: The Link Between Market
Orientation and Innovation Performance: The Mediating Role of Business Strategies. 2008. -
37th EMAC Conference. - University of Brighton.
Brexendorf, Tim ; Mühlmeier, Silke ; Tomczak, Torsten: The impact of interpersonal
communication on brand loyalty. 2008. - Thought Leaders International Conference on Brand
Management. - Birmingham.
Mühlmeier, Silke ; Morhart, Felicitas ; Tomczak, Torsten: Exploitation, Exploration and
Ambidexterity from a Marketing Perspective : The Impact of Business Strategies. In: 2008
AMA Winter Educators' Conference Proceedings: Marketing Theory and Applications. Volume
19. Chicago : American Marketing Association, 2008. - American Marketing Association
Winter Educators' Conference (AMA). - Austin, Texas, S. 84. - ISBN 0-87757-329-8.
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