Publikationsverzeichnis 2008 - Alexandria - Universität St.Gallen

Institut für Marketing
Artikel (Zeitung etc.)
Schögel, Marcus ; Walter, Verena: Innovative Wege zum Dialog mit den Kunden. In: direkt
marketing - Fachmagazin für modernes Direkt- und Dialogmarketing 44 (2008), Nr. 5, S.
30-34.
Prof. Dr. Dirk Zupancic
Buch
School Management
Position Leiter Kompetenzzentrum Business-to-Business-
Marketing am Institut für Marketing der Universität
St.Gallen, Professor für Management und Chief
Executive Officer der German Graduate School of
Management & Law
Zupancic, Dirk ; Belz, Christian ; Bussmann, Wolfgang: Best Practice in Key Account
Management. noch nicht erschienen. Heidelberg : Redline Wirtschaftsverlag, 2008. - ISBN
3-636-03013-2.
Konferenzpapier
Zupancic, Dirk ; Schagen, Alexander: If Customers get Active - Effects of Inbound Marketing to the
Repurchase Intention. : ISBM2008. - ISBM Conference. - University of California, San Diego,
USA, S. 1.
Zupancic, Dirk ; Mühlmeier, Silke ; Schagen, Alexander ; Pracht, Adreas: Sales Driven Company:
Internal Prerequisities, Competencies, and Performance Consequences. : ISBM2008. - ISBM
Conference. - University of California, San Diego, USA, S. 1.
Meise, Niklas ; Schagen, Alexander ; Zupancic, Dirk: Planning, Founding, and Developing a
Business on CSR Principles - The Case of ArmedAngels. : EBEN Conference2008. - 21th
International EBEN Conference. - Antalya, Turkey, S. 2.
Zupancic, Dirk ; Mühlmeier, Silke ; Pracht, Adreas: Sales Driven Company: Internal Prerequisites,
Competencies and Performance Consequences. 2008. - ISBM Academic Conference 2008:
Advances in B-to-B Marketing. - San Diego.
Zupancic, Dirk ; Mühlmeier, Silke ; Tomczak, Torsten ; Schagen, Alexander: Drivers and
Performance Consequences of a Solution Provider Strategy. : EMAC2008. - 37th EMAC
Conference. - Brigthon, S. 5.
Zupancic, Dirk ; Mühlmeier, Silke ; Schagen, Alexander: Drivers and Consequences of a Sales
Driven Company. : JBM Conference2008. - 3rd Annual International Conference on Business
Market Management. - St. Gallen, S. 4.
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