3rd meeting of young researchers at UP 1 - IJUP - Universidade do ...

Alvarinho – A proposal for a mascot for the Environmental
Education Quercus
Brunna Rocha Anchieta 1
1 Master in Art and Design for the Space Public, Faculty of Fine Arts,
University of Porto, Portugal.
This work is part of the master's thesis submitted to the Faculty of Fine Arts, University of
Porto and the research was developed in order to use the design so committed to the society
and environment in relation to education and recreational environmental education. It is known
that can and should make use of play activities with a view to obtain significant results for the
development and training of individuals, the playful one royal road to the unconscious child,
thus confirming the importance of working this process awareness and environmental
education since childhood, for that we conceived the creation of a playful element that would
facilitate such communication.
We administered a questionnaire with 64 children attending a school environmental education
supported by Quercus (Portuguese Non Governmental Organization Environment), aged
between 07 and 11 years to understand the preferences of the public related to the physical
qualities of personality and attitude a protector of the environment should have. Also
participated in a brainstorm for the suggestion of a name for the mascot. After the result, we
defined the concept of the mascot being developed that part of the object's logo consists of an
oak leaf and an oak acorn, stylized green (Fig. 1). The responses collected with the
questionnaire also helped to build the profile of the character.
With this research was possible to confirm that design can
contribute to the awareness of children about the environment. The
development of an element of communication with playful
component to communicate environmental issues of this work, the
mascot of an environmental institution, presented himself as very
attractive for children, but it needs to have the applications they
develop in other products alone, do not fulfill the goal of educating
and raising awareness. It is necessary to apply the mascot in action
as puppets, books, booklets, games, toys, comics, pin and others.
References:
Fig. 1
[1] ANCHIETA, Brunna. Educação ambiental através do lúdico para o público infantil. 2009.
Dissertação (Mestrado em Arte e Design para o Espaço Público) – FBAUP – Porto, Portugal.
[2] COLARES, Jackson [et al.]. “Piatamzinho: Estruturação e Desenvolvimento de um Site Infanto-
Juvenil para Educação Ambiental”. In Inovcom - Revista Brasileira de Inovação Científica em
Comunicação [on line]. Brasil: Vol.1, Nº2, pp. 113-116, 2006.
[3] FRASCARA, Jorge. Diseño gráfico para la gente - Comunicaciones de masa y cambio social.
Buenos Aires: Ediciones Infinito, 2000.
[4] HUIZINGA, Johan. Homo Ludens: um estudo sobre o elemento lúdico da cultura. Lisboa: Edições
70, 2003.
406 3 rd meeting of young researchers at UP