3rd meeting of young researchers at UP 1 - IJUP - Universidade do ...

3: IJUP’s 2010 Third Meeting of Young Researchers Poster
David Marreiros 1
1 Faculty of Fine Arts, University of Porto, Portugal.
Developed on Design II class (3 rd year of FBAUP’s Communication Design Bachelor degree),
the poster presented below (Fig.1) is one of the many others made by each student to promote
IJUP 2010. To understand this work it’s necessary to see it not only as a result itself but as a
result of a process of research, conceptualization and execution.
Research and concept was always bounded together during the execution of this project mainly
because of the nature of the IJUP’s meeting. The concept of the poster consists in a relation
between the actual meaning of the core words (meeting, youth and research) and colour theory
based on subtractive colours.
In the subtractive process a full range of colours is created through mixing various colours
where some wavelengths of light are absorbed while others get reflected. So, in the mixing, a
colour begins with white and ends with black; it gets darker and tends to black when adding
other colour to the first one. This is what happens with any kind of ink or paint; in general,
with the printing process, where the CMYK colour system
(Cyan+Magenta+Yellow+Key/Black) is the one used for printing. Black is just a key colour,
the other three are the basic ones; the core of everything. So, any colour only appears through
the meeting of colours, as well as research appears through the meeting of young students. So
IJUP 2010 Third Meeting of Young Researchers is represented by the meeting of three colours
(CMY). One colour alone in less than the junction of all three, where the possibilities increase
and the results can be almost endless.
After concept is formulated it must take form.
Constructed in a vector-based software, the
execution of the poster was based on a relation
between typography as text but also as image;
one appealing to the informative side and the
other to the visual impact: text readability and
information hierarchy was treated to best
communicate the message, and image
consistence and colour coherence to best appeal
to the viewer.
To summarize, the main aim was to construct a
visually strong poster but even stronger
conceptually. So, and in a more abstract way, it
reflects the junction between the rational
thought and the figurative one; science and art
bounded together in one piece that is called
University of Porto’s IJUP 2010.
Fig.1: Poster for IJUP 2010, 50x70cm, 2009
3 rd meeting of young researchers at UP 473