foreign donations programs - PDF, 101 mb - usaid
foreign donations programs - PDF, 101 mb - usaid
foreign donations programs - PDF, 101 mb - usaid
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Status and Uses of Foreign Currency<br />
By June 30, 1965, the United States had entered into<br />
agreements with recipients of title I shipments calling for<br />
the deposit of approximately $10.5 billion in the <strong>foreign</strong><br />
currencies of 51 countries. Collections amounted to<br />
about $9.6 billion on the same date. Over $6.5 billion<br />
of this had been disbursed by U.S. Government agencies.<br />
Table VIII shows the detailed status of these currencies<br />
by country.<br />
Under agreements entered into during 1965, the dollar<br />
equivalent of planned <strong>foreign</strong> currency uses for the purposes<br />
specified in section 104 of the Act are shown in<br />
table IX.soehtlstani194<br />
Agricultural Market Development<br />
Under section 104(a) tip to five percent of the <strong>foreign</strong><br />
currencies generated by title I sales may be used to maintain<br />
or expand present agricultural export markets or to<br />
develop new markets. Since the beginning of the program,<br />
expenditures of Public Law 480 fluds for market<br />
development have totaled $65.8 million. Cooperating<br />
private trade and agricultural groups have expended<br />
about $43.5 million of their own funds, making a total<br />
of $109.3 million available for agricultural <strong>foreign</strong> market<br />
development through Dece<strong>mb</strong>er 31, 1965.<br />
The present cooperative market development program<br />
began in 1955. Since then dollar exports of U.S. agricultural<br />
commodities and products have increased from<br />
$2.0 billion to about $4.8 billion. Activities under the<br />
market development program have contributed to this<br />
sig nific an t g a in .<br />
There are four major types of market development<br />
<strong>programs</strong> now active:<br />
* Cooperative <strong>programs</strong> with trade and agricultural<br />
groups<br />
* Trade fairs and trade centers<br />
* Marketing research<br />
" Utilization research<br />
Cooperative Programs with Trade and<br />
Agriculture Groups<br />
Thicmaor artsofatherora m forndlevhoperaagricultural<br />
markets abroad is handled through coopr<br />
tive projects of Government and industry. Approved<br />
U.S. trade and agricultural groups (cooperators) conduct<br />
market development work, directly or in cooperation<br />
with <strong>foreign</strong> trade and agricultural groups, and<br />
contribute funds, personnel, services, supplies, and equipmient.<br />
The Government provides <strong>foreign</strong> currencies and<br />
general guidance, including assistance overseas by the<br />
Agricultural Attache Service of the U.S. Department of<br />
Agriculture. In a few cases, when an appropriate trade<br />
group is unavailable, or when market analyses or<br />
problems cut across commodity lines, projects are carried<br />
out directly by the Government.<br />
Considerable emphasis was given in 1965 to reappraisal<br />
of commodity promotions. USDA reviewed and reworked<br />
plans in order to increase the effectiveness of<br />
market development operations. Some projects were<br />
dropped and expenditures for others were reduced. The<br />
n<strong>mb</strong>er of active projects and expenditures was therefore<br />
somewhat less than in 1964.<br />
The projects cover a wide range of activities, including<br />
marketing research, merchandising clinics, technical<br />
assistance, exhibits, food processing training schools,<br />
promotional contests, demonstrations, tours by <strong>foreign</strong><br />
groups to U.S. agricultural industries, advertising campaigns,<br />
and survey teams of commodity representatives.<br />
Commercial market advances in<br />
1965 commodity <strong>programs</strong><br />
Colton.-Sales of cotton goods in the Netherlands increased<br />
significantly as a result of a pilot consumer<br />
advertising and merchandising program of Cotton Counmcil<br />
International, launched after more than a year's<br />
preliminary market research and planning. Other cotton-producing<br />
countries made plans to join forces with<br />
the United States in an international promotional prograin<br />
to regain markets lost to man-made fibers.<br />
Feed Grains.-Exports of feed grains reached a record<br />
hi g h o ab o u t -$1 0 0 of e r mon s a a r tly<br />
high of about $100 million per month. This was partly<br />
the result of educational and promotional activities by<br />
the U.S. Feed Grains Council over the past five years.<br />
Corn and grain sorghums accounted for most of the<br />
increase.<br />
Soybeans.-Activities of the Soybean Council of America<br />
and American Soybean Association helped bring about<br />
continued export gains for soybeans and soybean products.<br />
West Germany bought 1.4 million tons, making<br />
it the world's largest purchaser of U.S. soybeans. Soybean<br />
oil exports to Spain were over 230 million pounds,<br />
another high mark in sales of soya products to that country.<br />
Exports of soybean meal are also increasing to meet<br />
the needs of expanding livestock industries abroad.<br />
W/ieat.-Educational and promotional activities by<br />
Wheat Associates contributed to the expanding market<br />
for wheat in Japan, now the largest dollar customer for
Change language