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A British housewife samples American
snack at Ideal Home Exhibition in London.
Other American farm products featured in
this USDA[ U.S. private trade association- ..
sponsored market promotion exhibit included:
beef, poultry, rice, soyflour and oil,
cranberries, raisins, and honey.
F AMERICA J
poultry, beef, cranberries, prunes, raisins, soy flour and national Samples Fair, April 14-25, featured poultry.
oil, and honey. The Tanners Council of America displayed leather goods
The feature attraction was U.S. beef. Consumers in in Italy for the first time. Information on availability of
the sales and display area were entertained by a three- feeder cattle and calves was also presented.
screen, full-color slide presentation of the American beef Madrid, Spain.-The U.S. exhibit at the 6th Feria del
story-from western range to dinner table. Camnpo, May 21-June 21, was the largest staged during
Paris,France.-Thisexhibit, jointly sponsored with the 1965 by USDA. Primary emphasis was placed on U.S.
Philadelphia Food Distribution Center at the Inter- beef. The exhibit featured a restaurant "Steakhouse
national Agricultural Show, March 5-14, demonstrated USA", where American steak dinners were sold, and a
advanced food marketing in the United States through snack-bar dispensing hamburgers and roastbeef sandmajor
city food distribution centers and displayed fresh wiches.
fruits and about 100 kinds of American packaged foods. Luxembourg, Luxembourg.-U.S. participation in the 17th
Verona, Italy.-In the U.S. exhibit at the 67th Inter- International Fair, May 27-June 6, was designed to exnational
Agricultural and Livestock Fair, March 14-22, pand markets for U.S. rice, poultry, and canned cling
USDA displayed, for the first time in Italy, American peaches. The exhibit was attended by many French,
feeder cattle and calves and feed ingredients. This was German, and Belgian consumers and businessmen.
the seventh time USDA has participated in this yearly Manchester, England.-The U.S. exhibit at the Food
event. Cookery and Catering Exhibition, September 7-18,
Tokyo, 7Japan (Chiba Province).-The U.S. exhibit at the featured packaged, processed, and frozen foods. The
International Livestock Exhibition, April 10-May 10, exhibit was designed to increase sales to the catering
was presented in cooperation with the U.S. Feed Grains trade and to interest importers in new lines of U.S. food
Council, National Renderers Association, American products.
Meat Institute, and U.S. Soybean Association. U.S. Cremona, Italy.-U.S. participation in the 20th Interfeedstuffs
and animal breeding stock of varieties and national Fair of Dairy Cattle, September 10-19, protypes
suitable for export to the Japanese market were rooted the sale, in Italy, of registered Holstein-Friesian
shown, cattle.
Milan, Italy.-The U.S. exhibit at the 43rd Inter- Cologne, Germany.-The U.S. exhibit at the ANUGA
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