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BIMM118<br />

New Drug Discovery<br />

• Extremely high cost of new drug development in general restricts<br />

it to the province of large pharmaceutical companies<br />

• Cost of new drug development is in the $100 to $500 million<br />

range<br />

• Cost of initial marketing is also very high<br />

• Incentives are very high with important new drugs having greater<br />

than $1 Billion in yearly sales

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