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Volume 19–4 (Low Res).pdf

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ITC LEGACY SANS<br />

Excellence in typography is the result of nothing more than an attitu<br />

de. Its appeal comes from the understanding used in its planning; the<br />

designer must care. In contemporary advertising the perfect integra<br />

tion of design elements often demands unorthodox typography. It m<br />

ay require the use of compact spacing, minus leading, whatever is ne<br />

8/9<br />

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Excellence in typography is the result of nothing more t<br />

han an attitude. Its appeal comes from the understand<br />

ing used in its planning; the designer must care. In cont<br />

emporary advertising the perfect integration of design<br />

elements often demands unorthodox typography. It ma<br />

10/11<br />

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Excellence in typography is the result of nothin<br />

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the perfect integration ofdesign elements ofte<br />

n demands unorthodox typography. It may req<br />

12/13<br />

Excellence in typography is the result of<br />

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n its planning; the designer must care. In<br />

contemporary advertising the perfect in<br />

tegration of design elements often dem<br />

14/15<br />

Excellence in typography is the result of nothing more than an attitude. Its ap<br />

peal comes from the understanding used in its planning; the designer must car<br />

e. In contemporary advertising the perfect integration ofdesign elements often<br />

demands unorthodox typography. It may require the use of compact spacing, m<br />

inus leading, whatever is needed to get the job done. Excellence in typography<br />

8/9<br />

Excellence in typography is the result of nothing more than an<br />

attitude. Its appeal comes from the understanding used in its<br />

planning; the designer must care. In contemporary advertising<br />

the perfect integration ofdesign elements often demands unor<br />

thodox typography. It may require the use of compact spacing<br />

10/11<br />

Book Italic<br />

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