Volume 19–4 (Low Res).pdf

Excellence in typography is the result of nothing more than an attitude. Its
appeal comes from the understanding used in its planning; the designer mu
st care. In contemporary advertising the perfect integration of design elem
ents often demands unorthodox typography. It may require the use ofcomp
act spacing, minus leading, whatever is needed to get the job done. Excelle
8/9
Excellence in typography is the result of nothing more than
an attitude. Its appeal comes from the understanding used
in its planning; the designer must care. In contemporary ad
vertising the perfect integration ofdesign elements often de
mands unorthodox typography. It may require the use of co
10/11
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Excellence in typography is the result ofnothingm
ore than an attitude. Its appeal comes from the un
derstanding used in its planning; the designer must
care. In contemporary advertising the perfect inte
gration ofdesign elements often demands unorth
odox typography. It may require the use of compa
12/13
Excellence in typography is the result ofno
thing more than an attitude. Its appeal com
es from the understanding used in its plann
ing; the designer must care. In contempora
ry advertising the perfect integration ofde
sign elements often demands unrthodox ty
14/15
Excellence in typography is the result of nothing more than an at
titude. Its appeal comes from the understanding used in its plan
ning; the designer must care. In contemporary advertising the p
erfect integration of design elements often demands unorthodo
x typography. It may require the use of compact spacing, minus
8/9
Excellence in typography is the result of nothing mo
re than an attitude. Its appeal comes from the unde
rstanding used in its planning; the designer must ca
re. In contemporary advertising the perfect integrat
ion of design elements often demands unorthodox
10/11
Bold
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Excellence in typography is the result of not
hing more than an attitude. Its appeal com
es from the understanding used in its plann
ing; the designer must care. In contempora
ry advertising the perfect integration of de
sign elements often demands unorthodox
12/13
Excellence in typography is the result
of nothing more than an attitude. Its
appeal comes from the understandin
g used in its planning; the designer m
ust care. In contemporary advertising
the perfect integration of design elem
14/15
Excellence in typography is the result of nothing more than an attitude. It
s appeal comes from the understanding used in its planning; the designer
must care. In contemporary advertising the perfect integration ofdesign
elements often demands unorthodox typography. It may require the use
ofcompact spacing, minus leading, whatever is needed to get the job don
8/9
Excellence in typography is the result of nothing more than
an attitude. Its appeal comes from the understanding use
din its planning; the designer must care. In contemporary
advertising the perfect integration of design elements of
n de mands unorthodox typography. It may require the use
10/11
Bold Italic
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VWXYZabcdefghij
klmnopqrstuv
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Excellence in typography is the result ofnothing
more than an attitude. Its appeal comes from the
understanding used in its planning; the designer
must care. In contemporary advertising the pert
ect integration ofdesign elements often demands
unorthodox typography. It may require the use o
12/13
Excellence in typography is the result ofn
othing more than an attitude. Its appeal
comes from the understanding used in its
planning; the designer must care. In conte
mporary advertising the perfect integrati
on ofdesign elements often demands uno
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In of the Jenson roman is due in part to its imperfection and
fitter relative to another is one of the contributing factors to the mellow
style, while ITC Legacy Sans could only be called an original design statement.
14/15
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