Volume 19–4 (Low Res).pdf

Excellence in typography is the result ofnothing more than an attitude. I
is appeal comes from the understanding used in its planning; the design
er must care. In contemporary advertising the perfect integration ofdes
ign elements often demands unorthodox typography. It may require the
use ofcompact spacing, minus leading, whatever is needed to get the job
8/9
Excellence in typography is the result of nothing more than
an attitude. Its appeal comes from the understanding used
in its planning; the designer must care. In contemporary a
dvertising the perfect integration of design elements often
demands unorthodox typography. It may require the use o
10/11
Medium Italic
ABCDEFGHIJKL
MNOPQRSTU
VWXYZabcdefghij
klmnopqrstuvwx
yz1234567890&$0
£%c0i 2ECEficoie
&fill off.,!? ""/
567890]
Excellence in typography is the result ofnothing
more than an attitude. Its appeal comes from the
understanding used in its planning; the designer
must care. In contemporary advertising the perf
ect integration ofdesign elements often demands
unorthodox typography. It may require the use o
12/13
Excellence in typography is the result of
nothing more than an attitude. Its appeal
comes from the understanding used in its
planning; the designer must care. In cont
emporary advertising the perfect integrat
ion of design elements often demands uno
14/15
Excellence in typography is the result of nothing more than an
attitude. Its appeal comes from the understanding used in its
planning; the designer must care. In contemporary advertisin
g the perfect integration of design elements often demands u
northodox typography. It may require the use of compact spa
8/9
Excellence in typography is the result of nothing
more than an attitude. Its appeal comes from the
understanding used in its planning; the designer
must care. In contemporary advertising the perf
ect integration of design elements often demands
10/11
Bold
ABCDEFGHIJKL
MNOPQRSTU
VWXYZabcdefgh
ijklmnopqrstuv
wxyz1234567890&
$4£,%cOlECEgc
citiefiflA
1234567890]
Excellence in typography is the result of n
othing more than an attitude. Its appeal
comes from the understanding used in it
s planning; the designer must care. In con
temporary advertising the perfect integr
ation of design elements often demands
12/13
Excellence in typography is the res
ult of nothing more than an attitud.
e. Its appeal comes from the under
standing used in its planning; the d
esigner must care. In contemporary
advertising the perfect integration
14/15
Excellence in typography is the result ofnothing more than an attitude
Its appeal comes from the understanding used in its planning; the de
signer must care. In contemporary advertising the perfect integration
ofdesign elements often demands unorthodox typography. It may req
uire the use ofcompact spacing, minus leading, whatever is needed to
8/9
Excellence in typography is the result ofnothing more th
an an attitude. Its appeal comes from the understanding
us ed in its planning; the designer must care. In contem
porary advertising the perfect integration ofdesign elem
ents often demands unorthodox typography. It may req
10/11
Bold Italic
ABCDEFGHIJKL
MNOPQRSTU
VWXYZabcdefghij
klinnopqrstuv
wxyz1234567890
CEficolitifijr v 00;
y!? --`11V#'91 -1.
*§»«]
Excellence in typography is the result ofnothin
g more than an attitude. Its appeal comes from
the understanding used in its planning; the de
signer must care. In contemporary advertisin
g the perfect integration ofdesign elements of
ten demands unorthodox typography. It may r
12/13
Excellence in typography is the result of
nothing more than an attitude. Its appe
al comes from the understanding used i
n its planning; the designer must care. In
contemporary advertising the perfect in
tegration ofdesign elements often dema
14/15
Iqrstuvwxyz1234567890&$OvrogmaccidefiflA w 0
of the Jenson roman is due in part to its imperfection
n one letter relative to another is one of the contributing factors to
an earlier style, while ITC Legacy Sans could only be called an original design statement.
33