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Chapter 9: Prejudice: Disliking Others (2947.0K) - Bad Request

Chapter 9: Prejudice: Disliking Others (2947.0K) - Bad Request

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ehaviors—which are more prevalent toward Black than White TV characters—<br />

likewise increase viewers’ racial bias, without their awareness (Weisbuch &<br />

others, 2009).<br />

SUMMING UP:<br />

• The social situation breeds and maintains prejudice<br />

in several ways. A group that enjoys social and economic<br />

superiority will often use prejudicial beliefs<br />

to justify its privileged position.<br />

• Children are also brought up in ways that foster or<br />

reduce prejudice. The family, religious communities,<br />

<strong>Prejudice</strong> <strong>Chapter</strong> 9 325<br />

Face-ism: Male photos in the<br />

media more often show just<br />

the face.<br />

What Are the Social Sources of <strong>Prejudice</strong>?<br />

WHAT ARE THE MOTIVATIONAL<br />

SOURCES OF PREJUDICE?<br />

Identify and examine the motivational sources of prejudice.<br />

Various kinds of motivations underlie the hostilities of prejudice. Motivations can<br />

also lead people to avoid prejudice.<br />

Frustration and Aggression: The Scapegoat<br />

Theory<br />

As we will see in <strong>Chapter</strong> 10, pain and frustration (the blocking of a goal) often<br />

evoke hostility. When the cause of our frustration is intimidating or unknown, we<br />

often redirect our hostility. This phenomenon of “displaced aggression” may have<br />

contributed to the lynchings of African Americans in the South after the Civil War.<br />

Between 1882 and 1930, more lynchings occurred in years when cotton prices were<br />

low and economic frustration was therefore presumably high (Hepworth & West,<br />

1988; Hovland & Sears, 1940). Hate crimes seem not to have fluctuated with unemployment<br />

in recent decades (Falk & others, 2011; Green & others, 1998). However,<br />

when living standards are rising, societies tend to be more open to diversity and to<br />

the passage and enforcement of antidiscrimination laws (Frank, 1999). Ethnic peace<br />

is easier to maintain during prosperous times.<br />

Targets for displaced aggression vary. Following their defeat in World War I and<br />

their country’s subsequent economic chaos, many Germans saw Jews as villains.<br />

Long before Hitler came to power, one German leader explained: “The Jew is just<br />

convenient. . . . If there were no Jews, the anti-Semites would have to invent them”<br />

and the broader society can sustain or reduce<br />

prejudices.<br />

• Social institutions (government, schools, media) also<br />

support prejudice, sometimes through overt policies<br />

and sometimes through unintentional inertia.

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