the sydney 2000 olympic and paralympic games - Australian Sports ...
the sydney 2000 olympic and paralympic games - Australian Sports ...
the sydney 2000 olympic and paralympic games - Australian Sports ...
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PART FOUR : NSW GOVERNMENT AGENCIES GAMES SUPPORT SERVICES<br />
SOCOG established <strong>the</strong> world’s largest ever broadcast operation to deliver in excess of 3,500 hours of<br />
host broadcast coverage of over 300 competition <strong>and</strong> ceremonial events to over 200 television <strong>and</strong> radio<br />
rights holders. More than 15,000 broadcasters <strong>and</strong> staff from around <strong>the</strong> world were located in <strong>the</strong> 70,000<br />
square metre International Broadcast Centre <strong>and</strong> provided with <strong>the</strong> necessary facilities, equipment,<br />
services <strong>and</strong> systems.<br />
Consumer Products<br />
Consumer Products Division generated revenue for SOCOG, after payment of royalties to <strong>the</strong> IOC, of<br />
$72.2 million. This was an excellent result considering <strong>the</strong> size of <strong>the</strong> <strong>Australian</strong> market.<br />
SOCOG’s royalty revenue was primarily earned from:<br />
• Licensing<br />
• Olympic Coin sales<br />
• Olympic Store sales<br />
• Games-time Concession sales<br />
SOCOG developed a comprehensive <strong>and</strong> cohesive merch<strong>and</strong>ise range. About 100 licensees produced<br />
more than 3000 different product lines that were sold in more than <strong>2000</strong> retail outlets across Australia<br />
generating about $800 million in retail sales. On-line retailing through SOCOG’s web site was available for<br />
<strong>the</strong> first time at an Olympic Games.<br />
Ticketing<br />
Net ticketing income after royalty payments to <strong>the</strong> IOC was $616.9 million. This increases to $660.9 million<br />
when <strong>the</strong> $44 million Federal Government Grant to cover <strong>the</strong> introduction of GST is included.<br />
There were 6.7 million Olympic Games tickets sold, out of 7.6 million available tickets. This was an<br />
outst<strong>and</strong>ing result <strong>and</strong> represented an Olympic ticketing record in terms of percentage sales of all available<br />
tickets (88%). For events held in Sydney, over 92% of tickets were sold.<br />
Venue Operations<br />
Total venue planning <strong>and</strong> venue operating costs amounted to $139.4 million.<br />
The Venue Operations Division was responsible for developing <strong>and</strong> implementing site plans <strong>and</strong> integrated<br />
operating plans for <strong>the</strong> management <strong>and</strong> operation of each of <strong>the</strong> 190 Olympic competition <strong>and</strong> noncompetition<br />
venues.<br />
Planning for <strong>the</strong> requirements to operate <strong>the</strong> venues was a massive organisation <strong>and</strong> co-ordination task<br />
bringing toge<strong>the</strong>r a range of major activities covering detailed day by day operating plans, procedures,<br />
equipment, furniture, fitout, staffing, services <strong>and</strong> supplies.<br />
Spectator Services staff were ‘<strong>the</strong> face of <strong>the</strong> Games’ <strong>and</strong> had a significant role in influencing spectators’<br />
experiences. The Spectator Services workforce formed part of <strong>the</strong> venue teams <strong>and</strong> comprised <strong>2000</strong> paid<br />
staff <strong>and</strong> 12,500 volunteers. Major functions included crowd flow, access monitoring <strong>and</strong> ticket taking,<br />
ushering, providing information to spectators <strong>and</strong> o<strong>the</strong>r venue support. Under arrangements made<br />
between OCA <strong>and</strong> SOCOG early in <strong>2000</strong>, delivery of spectator services became <strong>the</strong> responsibility of OCA.<br />
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