Volume 9–2 (Low Res).pdf

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18 While it is legendary that little girls cover their eyes and scream at the sight of spiders and such,Katherine Heller has always thought bugs were fascinating and fun.Still,she was not prepared for the agony they would cause her when she set out to design an insect alphabet.lt was her senior independent study project at the University of Wisconsin,where she concentrated on Advertising Design and Illustration. Quite logically, she started with A, assembling the character from body parts of a dragonfly. When she got to B, it seemed reasonable to work with bees. From there, the idea of using the insect whose initial letter corresponded to each letter of the alphabet seemed to make very good sense. So C for caterpillar followed,and then came D for dragonfly, F for flies, G for grasshopper, I for ichneumon,L for lice, M for moth,manthis, mayfly and mosquito,0 for orchard spider, P for paper wasps,Y for yellowjackets, U for underwing of a moth. But in spite of painstaking research,some letters defied her plan. For E,H,N,QgX and z she had to combine specimens or introduce elements of the environment to make the letterforms work.Besides these pictorial considerations,the major design problems—composition,scale,tonality and overall unity of the alphabet had to be solved.Although she had resolved that her major concern was with the illustration, not the functional aspects of the letters, her complicated capitals turned out to be amazingly legible. If it's any comfort to Ms. Heller, nobody would ever guess the agonizing that went into this project,considering how easy-on-theeye is the result. M.M. Capitalizing n Insects
19 THIS ARTICLE WAS SET IN ITC FRANKLIN GOTHIC,"
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