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Volume 9–2 (Low Res).pdf

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Apart from the brochures<br />

and layout sheets, you'll also<br />

get a few self-adhesive labels<br />

to stick on your self-made<br />

filing boxes.<br />

There's no charge —<br />

just send us the coupon.<br />

Set on «berthold ads 3000),<br />

in LoType light, 8 key on 3.25 linefeed.<br />

Written and designed by<br />

Erik Spiekermann,<br />

MetaDesign 1981.<br />

The previous three ads on this subject<br />

were a bit on the plain side. We thought that<br />

amongst us designers we didn't have to spell<br />

everything out in detail.<br />

By now, however, all the insiders have sent in<br />

their coupons and we have to appeal to those<br />

of you who need something a bit more tangible<br />

before you're prepared to look at our new<br />

brochures called «Berthold Exclusiv».<br />

There are four of them so far, each one with<br />

16 specially designed pages, often in colour,<br />

displaying our exclusive typefaces<br />

Comenius, LoType, Poppl Pontifex<br />

and Seneca.<br />

As we can't possibly reproduce 411 64 pages,<br />

we've instead decided to illustrate a way<br />

of solving the problem of storing these and<br />

other brochures.<br />

Name<br />

Address<br />

Clip coupon and send to: H. Berthold AG<br />

Teltowkanalstra8e 1-4 D-1000 Berlin 46 West Germany<br />

berthold<br />

fototype<br />

51

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