june-2011
june-2011
june-2011
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No Batteries<br />
Please<br />
As more and more women are choosing mechanical<br />
timepieces over quartz, watch brands are pulling out<br />
all the stops to intrigue them.<br />
By Sophie Furley<br />
No one really knows<br />
when it all started. It<br />
could have stemmed<br />
from the moment when<br />
women started borrowing their<br />
men’s watches; or when apertures<br />
started to appear in watch cases<br />
and dials, revealing the beauty<br />
of hand-crafted movements<br />
below; or maybe it came about<br />
as a result of the amazing sales<br />
of antique watches at auction,<br />
which increased the perceived<br />
value of hand-crafted mechanical<br />
timepieces over quartz.<br />
However it happened, women<br />
are becoming as excited about<br />
mechanical watches as their<br />
male counterparts and watch<br />
companies are feeding their<br />
new-found passion with an array<br />
of fascinating new timepieces.<br />
Starting at the very top, the<br />
watchmakers at Patek Philippe<br />
have recently introduced what is<br />
Hemispheres Watch Guide<br />
Tissot Lady Heart<br />
probably the most complicated<br />
women’s wristwatch – the minute<br />
repeater. The minute repeater<br />
is one of the rarest and most<br />
respected watch complications<br />
available and its particularity is<br />
that it strikes the time displayed<br />
on the dial using miniature<br />
gongs. A low-pitched dong<br />
chimes the hours, a ding-dong,<br />
on two different gongs, indicates<br />
the quarter-hours and a high-<br />
JUNE <strong>2011</strong> • HEMISPHERES PROMOTION 79
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