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12: Adjunct Proceedings - Automotive User Interfaces and ...

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“Yes, Free Parking Lot App, No, Invisible Health Check<br />

App in My Car”: Young Drivers’ Needs Analysis on Vehicle<br />

Area Network Services<br />

ABSTRACT<br />

Recently, automobile researchers <strong>and</strong> practitioners have<br />

spurred research on vehicle area network (VAN). To create<br />

user-centered services instead of technology-driven services,<br />

involving users in the early design stage is important. To this<br />

end, we conducted focused group interviews with young<br />

drivers for user needs analysis. The present paper focuses more<br />

on describing drivers’ qualitative comments <strong>and</strong> concerns about<br />

plausible vehicle area network service concepts [1, 2]. This<br />

explorative study is expected to contribute to guiding<br />

researchers in academia <strong>and</strong> practitioners in industry to<br />

translate user needs into service requirements so that they could<br />

balance users’ needs <strong>and</strong> the use of potential technologies in<br />

service implementation.<br />

Categories <strong>and</strong> Subject Descriptors<br />

H.1.2 [Models <strong>and</strong> Principles] <strong>User</strong>/Machine Systems –<br />

Human factors.<br />

H.5.2. [Information <strong>Interfaces</strong> <strong>and</strong> Presentation (e.g.,<br />

HCI)]: <strong>User</strong> <strong>Interfaces</strong> – user-centered design<br />

General Terms<br />

Design, Human Factors<br />

<strong>Adjunct</strong> <strong>Proceedings</strong> of the 4th International Conference on <strong>Automotive</strong> <strong>User</strong> <strong>Interfaces</strong> <strong>and</strong><br />

Interactive Vehicular Applications (<strong>Automotive</strong>UI '<strong>12</strong>), October 17–19, 20<strong>12</strong>, Portsmouth, NH, USA<br />

Keywords<br />

Focused group interview; participatory design; VAN (vehicle<br />

area network) services<br />

1. INTRODUCTION<br />

Thanks to advances in network technologies <strong>and</strong> changing<br />

perception about the role of vehicles, we can see a proliferation<br />

of vehicle area network (VAN) or car-to-car projects led by<br />

government, industry, or academia [3-5]. Indeed, cars are<br />

becoming “personal communication centers” [6]. The present<br />

Permission to make digital or hard copies of all or part of this work for<br />

personal or classroom use is granted without fee provided that copies are<br />

not made or distributed for profit or commercial advantage <strong>and</strong> that copies<br />

bear this notice <strong>and</strong> the full citation on the first page. To copy otherwise,<br />

or republish, to post on servers or to redistribute to lists, requires prior<br />

specific permission <strong>and</strong>/or a fee.<br />

<strong>Automotive</strong>UI'<strong>12</strong>, October 17-19, Portsmouth, NH, USA.<br />

Copyright (c) 20<strong>12</strong> ACM 978-1-4503-1751-1/<strong>12</strong>/10 ... $15.00<br />

Myounghoon Jeon<br />

Mind, Music <strong>and</strong> Machine Lab<br />

Michigan Technological University<br />

1400 Townsend Dr. Houghton, MI 49931 USA<br />

mjeon@mtu.edu<br />

study details young drivers’ needs, wants, <strong>and</strong> concerns about<br />

diverse VAN service concepts.<br />

1.1 VAN Service Concepts<br />

The term, ‘VAN’ has been broadly used, including V2I:<br />

Vehicle-to-Infrastructure, V2V: Vehicle-to-Vehicle, V2B:<br />

Vehicle-to-Business, <strong>and</strong> IV: Intelligent Vehicle [7]. Based on<br />

this taxonomy, we created various VAN service concepts <strong>and</strong><br />

classified them as follows [1-2]: V2I - Intelligent Traffic Guide,<br />

Free Parking Slot/ Parked Car Finder, Sensory Bubble, Ambient<br />

Awareness Ads; V2V - Awareness of Others & Their Intentions,<br />

Drivers’ Networking; V2B - Drive-by-Payments, Home Networking,<br />

Entertainment on Dem<strong>and</strong>, Nomadic Workstation, Broadcast Your<br />

Driving Environment, IV - In-Vehicle Driver Status Monitor<br />

(Fatigue/Emotion), Route Buddy, Collaborative Driving, Green<br />

Speedometer/ Peripheral Auditory Displays, etc. For more details on<br />

each service concept, see [2].<br />

2. FOCUSED GROUP INTERVIEW<br />

2.1 Session Procedure<br />

Using those concepts above, we conducted five focused group<br />

interview (FGI) sessions with licensed young drivers (10<br />

female <strong>and</strong> 8 male; mean age = 20.5; mean driving = 5 years).<br />

The session consisted of two parts. In the first part, participants<br />

discussed several topics that researchers prepared: purpose of<br />

using their car, necessary information while driving, bad<br />

experiences in a car, the use <strong>and</strong> possible needs of rear seats,<br />

activities with passengers, plausible near future in-vehicle<br />

technologies, etc. In the second part, researchers demonstrated<br />

VAN service concepts using Microsoft Power Point with<br />

detailed usage scenarios <strong>and</strong> obtained participants’ comments<br />

on each idea. The present paper focuses on the qualitative data<br />

obtained across sessions. For quantitative data analysis, see [1-<br />

2].<br />

2.2 Young Driver’s Vehicle Usage<br />

Among interesting responses gathered during the FGI sessions,<br />

we highlighted a few answers here. As bad experiences in their<br />

car, our participants stated, ‘not able to use the car for<br />

transporting huge stuffs’, ‘trouble when another car parked too<br />

closely’, ‘the car stalls while in use’, ‘runs out of water in tank’,<br />

‘hydroplaning’, ‘a battery going dead’, <strong>and</strong> ‘driving in snow’,<br />

some of which might be tackled by VAN services.<br />

When they get sleepy or tired while driving, the participants<br />

turn on louder music, switch types of music, sing on their own,<br />

talk to people, call people on speaker phone, stop for a (coffee)<br />

break, roll the windows down, have a cigarette, or drink <strong>and</strong> eat.<br />

165

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