Bulletin 2/2010 - Siempelkamp NIS

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Siempelkamp‘s 4‘ concept goes to China: Product and communication placement with bite! “The bait must taste good to the fi sh and not the angler,” is a well-known rule in marketing-communication. However, not every fi sh is the same. From the product to the key message to the PR, the Krefeld Siempelkamp Maschinen- und Anlagenbau GmbH & Co. KG tailors its activities exactly to international markets and the corresponding customer requirements. Best example: the 4‘ ContiRoll ® concept for China and its supporting communication concept. Eleven (11) sold plants in thirteen months confi rm that the bait is the right one! In 2007 Siempelkamp introduced the 4‘ concept for continuous presses to the market in order to meet the special needs of the Chinese plant operators. The main benefi t includes: The 4‘ model is well suited for smaller plants and allows for shorter distances to raw material sources and selling markets. This concept is 4’ContiRoll ® : the concept Key data: • Lengths: 33.8 and 38.7 m • Speed: 1,200 mm/s • Capacity: 350 – 610 m³/day • Thickness range: 2.5 – 40 mm • Board density: 500 – 1,000 kg/m³ especially interesting when there is a high demand for MDF in the premium segment and a short supply of raw materials. The conservative use of wood and glue is also an advantage. The small ContiRoll ® is suitable as a green-plant investment as well as a replacement of an older multidaylight press (see box). Why a 4’ ContiRoll ® ? By Michael Bischof SIEMPELKAMP | MACHINERY AND PLANTS • increasing shortage of raw materials • steadily increasing transport costs make shorter distances to raw material sources and selling markets necessary • increasing quality awareness of the consumer in the premium segment • large investments increasingly more diffi cult to fi nance • replacement for daylight presses, more effi cient use of increasingly expensive raw materials (about 10% less raw wood; approx. 1–2% less glue)
SIEMPELKAMP | MACHINERY AND PLANTS Sales success for 4’ presses at the trade fair in Beijing • adding to or completing equipment with Chinese machinery and plant technology possible without diffi culty – high local content • direct manufacturing of fi nished boards possible; therefore no masterboards; small storage areas • quick installations and start-ups (approx. four months to acceptance test) • optimal for smaller plants 52 53 All features of large 8‘ and 12‘ presses incorporated: • best pressure distribution • very low thickness tolerances • quick start-ups • stable ramp-up curves • unsurpassed high availability
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Bulletin 2/2010 - Siempelkamp NIS

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