Annual Report 2012 - Dialog

Annual Report 2012 l Dialog Axiata PLC l 19
The Company’s mobile broadband subscriber base grew by 44% during the year, reflecting a stable growth. In order
to meet the increasing data usage demand, the Company continued to augment 3G network by increasing number of
Node Bs by 33% YoY.
Figure 1 : 2G coverage
Figure 2 : 3G coverage
Dialog’s international roaming network services continued to chart impressive growth, by reinforcing its presence beyond
borders collaborating with 583 operators in over 200 countries around the globe. The Company strengthened its
connectivity to its customers at all times, home and away, by expanding 3G, GPRS and Pre paid roaming destinations
to 108, 164 and 99 respectively.
Dialog was the first telecom operator in Sri Lanka to offer data roaming facility to prepaid customers in order to meet
the increasing data usage demand driven by the high take up in smart phones. In its continued commitment to offer the
best services to its subscribers, Dialog introduced ‘One Country One Rate’, a simplified tariff plan for customers to call,
SMS and surf the internet on any network in the country they visit without the hassle of manually selecting the preferred
network. With the new tariff plan subscribers would be charged the same tariff irrespective of the network they choose.
‘One Country One Rate’ offer subscribers convenient, hassle free roaming at lower rates in more than 100 destinations.
To facilitate connectivity between migrant workers and their families in Sri Lanka, Dialog introduced a solution, which
involves providing two mobile connections from host country and Sri Lanka at preferential rates. Further, the Company
partnered with Ministry of Foreign Employment & Welfare Sri Lanka to provide an exclusive migrant connectivity solution
for Sri Lankan expatriate workers in the Kingdom of Saudi Arabia and the United Arab Emirates, to keep in touch with
their families.