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Vodafone – Business Vodafone – Business Products and Services continued Fixed line revenue £1,874m (2007: £1,580m, 2006: £1,391m) Over one billion advert impressions in the year to 31 March 2008 28 Vodafone Group Plc Annual Report 2008 Fixed services During the 2008 financial year, Vodafone pursued the development of fixed broadband services in many of the Group’s markets, in order to provide customers with data and fixed voice solutions to meet their total communications needs, mainly through Digital Subscriber Line (“DSL”) technology. As a result, fixed broadband active lines have increased to 3.6 million at 31 March 2008, up from 2.1 million active lines one year earlier. In December 2007, Vodafone completed the acquisition of Tele2 in Italy and Spain (“Tele2”), which had almost 800,000 fixed broadband customers. Vodafone branded consumer fixed broadband offers were also launched in Greece, the Netherlands, Portugal, New Zealand and Egypt during the 2008 financial year. Business fixed broadband offers have been recently launched in the Czech Republic and in Italy, while a fixed broadband WiMax offer was launched in Malta. Other services Mobile advertising The Group has been extending its business model to generate revenue from mobile advertising by partnering with advertising specialists in individual markets. Vodafone introduced mobile advertising in nine markets and the core capabilities continue to be developed, such as WAP banners and messaging formats, as well as more sophisticated targeting offers. A critical area of activity required to grow the market is the development of common standards that can be adopted by all market participants. Vodafone is taking a leading role in this activity, which has achieved its first results: • • • To assist customers in meeting their total communications needs and to provide additional revenue streams to the Group, Vodafone has diversified and expanded the services it provides. Fixed and other Banners for WAP display formats have been defined by the Mobile Marketing Association (MMA); Messaging format definition activity has recently commenced; and Agreement was reached in the UK between Vodafone, O2, Orange, T-mobile and Hutchison to progress an inter-operator standard for mobile advertising in the 2008 calendar year. Fixed services An increased number of fixed broadband offerings allow the Group to assist customers in meeting their total communications needs. Mobile advertising Vodafone has been extending its business model to generate revenue from advertising by partnering with advertising specialists in individual markets. Business managed services Vodafone is developing new ways of enabling business customers to mobilise and increase the efficiency of their workforce. Business managed services As part of the total communications strategy, Vodafone is offering our business customers solutions which meet a wider variety of their communications needs, and also developing new ways of enabling them to mobilise and increase the efficiency of their workforce. Vodafone is at the forefront of the market in a number of these solutions, including: • • secure remote access – a service enabling customer employees to access their network through their laptop, on the move, both while in their home country and when roaming; and applications – many software programs have been developed for use on mobile devices and Vodafone can integrate these into the customer’s mobile portfolio. These applications can satisfy many needs, such as: – enabling a workforce to have up to date sales information fully aligned across the business and available at any time, anywhere; and – providing workforce scheduling to mobile employees which can be updated centrally and in real time, ensuring the customer can satisfy all their own customer needs quickly and efficiently. These solutions open up a new revenue stream for Vodafone by providing an end to end solution, integrating these into the customer’s infrastructure and subsequently managing the service.
Enables customers to utilise the services that Vodafone offers. Devices Devices To enable customers to utilise the services that Vodafone offers, the Group also offers a wide range of devices to access those services, such as handsets, the Vodafone Mobile Connect card with 3G broadband and the Vodafone Mobile Connect USB modem. Handsets The Group’s operating companies and partner markets benefit from a wide ranging handset portfolio, covering different customer segments, price points and an increasing variety of designs. During the 2008 financial year, Vodafone launched 75 new models, ranging from handsets for core voice services up to premium multimedia devices. The handset portfolio was also expanded into the entry segment to better address emerging markets and the prepaid market in Europe. In May 2008, Vodafone signed an agreement with Apple to sell the iPhone in ten markets – Australia, Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey. Vodafone and Apple are working together to introduce the product in each market during the 2009 financial year. Vodafone live! portfolio Vodafone continues to drive 3G penetration and increased the sales share of 3G handsets as a percentage of total phones sold up to 53% for the year ended 31 March 2008. With the launch of the exclusive Sony Ericsson V640i and an exclusive Mobile Internet variant of the Nokia 6120c, Vodafone also pushed HSDPA into the mid-tier price segments to provide 3G broadband experience for the mass market. Sales of handsets that support HSDPA represented 26% of total 3G handset sales for the year ended 31 March 2008. The introduction of the new “Internet on Your Mobile” services was supported with a selection of 15 consumer handsets. These have been customised for the internet experience on mobile handsets, including the three high-end devices Nokia N95 8GB, Sony Ericsson W910i and Samsung SGH-F700V QBowl. Open Operating System (“OS”) devices are now playing a strong role in supporting an application-centric service delivery model. In September 2007, Vodafone and its partners announced the first two devices launching under the Microsoft Windows Mobile collaboration, the Palm® Treo 500V and the Samsung SGH-i640V, as well as a range of S60 devices from Nokia and Samsung. Sales of Open OS devices represented 23% of 3G devices sales for the year ended 31 March 2008. Handsets A wide ranging handset portfolio covering different customer segments, price points and a variety of designs. Vodafone Mobile Connect Provides simple and secure access to the internet and to business customers’ systems such as email, corporate applications and company intranets. Vodafone branded device portfolio In the 2008 financial year, Vodafone offered nine consumer handsets under its own brand and shipped over 10 million devices in over 30 markets. On 21 May 2007, Vodafone announced the Vodafone 125 and Vodafone 225, the first ultra low cost handsets under the Vodafone brand, providing operating companies and partner markets with the lowest cost mobile phone ever launched by the Group. The Vodafone 125 and Vodafone 225 played an important role in supporting the Vodafone brand launch in India. In December 2007, the Vodafone 720 and the Vodafone Mobile Connect USB Modem were introduced. The Vodafone Mobile Connect USB Modem and the Vodafone 720 have won the iF design award, which recognises the best product design in the world and is run by the International Design forum in Hanover, Germany. Business portfolio Vodafone continues to expand the business portfolio. Two exclusive devices were introduced for the business customer: the Palm Treo 500v and the BlackBerry® Curve 8310 Smartphone. Both of these devices are designed to offer a blend of business grade email combined with Vodafone live! consumer services, such as Google Maps, internet browsing and instant messaging. In addition, the BlackBerry 8100 series and the BlackBerry 8110 series continue to create strong market demand. The broadening of the Nokia E series range increasingly drives sales in the business segment, and has capability to leverage the consumer relevant services deployed in the Nokia N series. Vodafone Mobile Connect The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising HSPA technology. Built-in 3G broadband from Vodafone is now available across a portfolio of 44 laptop models. Vodafone’s partners Acer, Dell, HP and Lenovo fit a Vodafone SIM at point of manufacture into laptops which include a built-in modem and collaborate with Vodafone in sales and marketing activities. The Group has a range of Vodafone Mobile Connect USB modems with exclusive designs, including USB sticks, all benefiting from “plug and go” software. Their ease of use and attractive designs support their deployment through consumer channels. 10 million branded handsets shipped in the year to 31 March 2008 Vodafone Group Plc Annual Report 2008 29
Page 1 and 2: Vodafone Group Plc Annual Report Fo
Page 3 and 4: Vodafone - Executive Summary Highli
Page 5 and 6: Total shareholder return April 2007
Page 7 and 8: Messaging revenue increased by 8.1%
Page 9 and 10: As well as driving growth in our ex
Page 11 and 12: Services Voice Messaging Data Fixed
Page 13 and 14: Strategy Vodafone’s five key stra
Page 15 and 16: EMAPA Deliver strong growth in emer
Page 17 and 18: Voice Voice services continue to ma
Page 19 and 20: • • Access & transmission netwo
Page 21 and 22: Research and development (“R&D”
Page 23 and 24: It also allows an open exchange of
Page 25 and 26: Sponsorships Vodafone’s global sp
Page 27 and 28: Voice services continue to make up
Page 29: The Group offers a number of produc
Page 33 and 34: Strategic KPIs Year ended 31 March
Page 35 and 36: Adjusted operating profit increased
Page 37 and 38: Mobile telecommunications KPIs Germ
Page 39 and 40: Germany Adjusted operating profit f
Page 41 and 42: Mobile telecommunications KPIs 2008
Page 43 and 44: Associates 2008 2007 Verizon Wirele
Page 45 and 46: The Group’s share of results from
Page 47 and 48: Mobile telecommunications KPIs Germ
Page 49 and 50: As many of the cost reduction initi
Page 51 and 52: Mobile telecommunications KPIs 2007
Page 53 and 54: Outlook 2009 financial year Adjuste
Page 55 and 56: Expected benefits from investment i
Page 57 and 58: Equity dividends The table below se
Page 59 and 60: Funding The Group’s consolidated
Page 61 and 62: Corporate Responsibility The Board
Page 63 and 64: Vodafone requires manufacturers of
Page 65 and 66: 8 9 10 11 12 13 14 8. Nick Land §
Page 67 and 68: Corporate Governance The Board of t
Page 69 and 70: Re-election of directors Although n
Page 71 and 72: provisions of the Companies Act 198
Page 73 and 74: Directors’ Remuneration Dear Shar
Page 75 and 76: How the executive directors were pa
Page 77 and 78: Grants made and payouts received in
Page 79 and 80: Audited information Remuneration fo
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Long term incentives Performance sh
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Beneficial interests The directors
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Directors’ Statement of Responsib
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Critical Accounting Estimates The G
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Taxation The Group’s tax charge o
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Consolidated Balance Sheet at 31 Ma
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Notes to the Consolidated Financial
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determined had no impairment loss b
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Capital market and bank borrowings
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A reconciliation of adjusted operat
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5. Investment income and financing
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Deferred tax Analysis of movements
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9. Intangible assets Licences and s
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Key assumptions used in the value i
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11. Property, plant and equipment L
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13. Investments in joint ventures P
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16. Inventory 2008 2007 £m £m Goo
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20. Share-based payments The Compan
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21. Transactions with equity shareh
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would reduce or increase profit bef
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Bank loans also include INR66 billi
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25. Post employment benefits Backgr
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26. Provisions Asset retirement Oth
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Pro forma full year information The
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30. Reconciliation of net cash flow
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33. Directors and key management co
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37. New accounting standards The Gr
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Audit Report on the Company Financi
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Notes to the Company Financial Stat
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5. Creditors 2008 2007 £m £m Amou
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9. Equity dividends 2008 2007 £m
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Shareholders and other interested p
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any connected person) is a sharehol
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This section describes, primarily f
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Vodafone - Additional Information R
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EMAPA Eastern Europe Poland The NRA
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Impact Impact of of foreign acquisi
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Item Form 20-F caption Location in
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Definition of Terms 3G broadband 3G
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Contact Details Investor Relations
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