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<strong>Vodafone</strong> – Performance<br />

Operating Results continued<br />

Adjusted operating profit<br />

The impact of acquisitions, disposal and exchange rates on adjusted operating<br />

profit is shown below.<br />

Impact of Impact of<br />

exchange acquisitions<br />

Organic rates and disposal (1) Reported<br />

growth Percentage Percentage growth<br />

% points points %<br />

Adjusted operating profit<br />

Eastern Europe 49.2 (7.6) (37.1) 4.5<br />

Middle East, Africa and Asia 18.5 (16.9) 31.1 32.7<br />

Pacific 25.4 (11.8) – 13.6<br />

EMAPA 27.4 (8.7) (1.3) 17.4<br />

Note:<br />

(1) Impact of acquisitions and disposal includes <strong>the</strong> impact of <strong>the</strong> change in consolidation status<br />

of Bharti Airtel from a joint venture to an investment.<br />

Adjusted operating profit increased by 17.4%. On an organic basis, growth was 27.4%,<br />

as <strong>the</strong> acquisitions and stake increases led to <strong>the</strong> rise in acquired intangible asset<br />

amortisation reducing <strong>report</strong>ed growth in operating profit. These acquisitions,<br />

combined with <strong>the</strong> continued expansion of network infrastructure in <strong>the</strong> region,<br />

including 3G and HSDPA upgrades, resulted in higher depreciation charges.<br />

Organic growth in adjusted operating profit was driven by a strong performance<br />

in Romania, Egypt, South Africa and <strong>the</strong> Group’s associated undertaking in <strong>the</strong> US.<br />

Eastern Europe<br />

Interconnect costs increased by 46.3%, or 23.8% on an organic basis, principally<br />

as a result of <strong>the</strong> higher usage in Romania. An ongoing regulatory fee in Turkey<br />

amounting to 15% of revenue increased o<strong>the</strong>r direct costs compared to <strong>the</strong> 2006<br />

financial year.<br />

Acquisition costs fell as a percentage of service revenue throughout most of<br />

Eastern Europe, with increased investment in <strong>the</strong> direct distribution channel in<br />

Romania resulting in lower subsidies on handsets. Retention costs decreased as<br />

a percentage of service revenue, but increased on an organic basis due to a focus<br />

on retaining customers through loyalty programmes in response to <strong>the</strong> increasing<br />

competition in Romania, which had a positive impact on contract and prepaid churn.<br />

Operating expenses increased by 1.0 percentage point as a percentage of service<br />

revenue, primarily as a result of inflationary pressures in Romania and investment<br />

in Turkey.<br />

Middle East, Africa and Asia<br />

Interconnect costs increased by 45.0%, or 26.8% on an organic basis, due to <strong>the</strong><br />

usage stimulation initiatives throughout <strong>the</strong> region.<br />

Acquisition costs remained stable as a percentage of service revenue, while<br />

retention costs increased, principally due to increased investment in retaining<br />

customers in Egypt ahead of <strong>the</strong> launch of services by a new operator after<br />

31 March 2007 and in South Africa in response to <strong>the</strong> introduction of mobile<br />

number portability during <strong>the</strong> 2007 financial year, with <strong>the</strong> provision of 3G and<br />

data enabled device upgrades for contract customers and a loyalty point scheme.<br />

Operating expenses remained stable as a percentage of service revenue.<br />

Pacific<br />

The improved profitability in Australia was more than offset by <strong>the</strong> lower<br />

profitability in New Zealand resulting from <strong>the</strong> increased cost of telecommunications<br />

service obligation regulation, <strong>the</strong> impact of <strong>the</strong> acquisition of ihug and adverse<br />

foreign exchange rates.<br />

Acquisition and retention costs increased as a percentage of service revenue<br />

due to <strong>the</strong> investment in higher value customers in Australia, which also had<br />

a favourable impact on contract churn and were partially offset by savings in<br />

network costs and operating expenses.<br />

50 <strong>Vodafone</strong> Group Plc Annual Report 2008<br />

Associates<br />

2007 % change<br />

Verizon Verizon<br />

Wireless O<strong>the</strong>r Total Wireless<br />

Share of result of associates £m £m £m £ $<br />

Operating profit 2,442 167 2,609 15.6 22.9<br />

Interest (179) 2 (177) (12.3) (7.0)<br />

Tax (125) (39) (164) 7.8 14.6<br />

Minority interest (61) – (61) 1.7 6.7<br />

2,077 130 2,207 19.9 27.6<br />

2006<br />

Verizon<br />

Wireless O<strong>the</strong>r Total<br />

Share of result of associates £m £m £m<br />

Operating profit 2,112 263 2,375<br />

Interest (204) 1 (203)<br />

Tax (116) (72) (188)<br />

Minority interest (60) – (60)<br />

1,732 192 1,924<br />

% change<br />

Verizon Wireless (100% basis) 2007 2006 £ $<br />

Total revenue (£m) 20,860 18,875 10.5 17.4<br />

Closing customers (’000) 60,716 53,020<br />

Average monthly ARPU ($) 52.5 51.4<br />

Blended churn 13.9% 14.7%<br />

Mobile non-voice service<br />

revenue as a percentage of<br />

mobile service revenue 14.4% 8.9%<br />

Verizon Wireless produced ano<strong>the</strong>r year of record growth in organic net additions,<br />

increasing its customer base by 7.7 million in <strong>the</strong> year ended 31 March 2007.<br />

The performance was particularly robust in <strong>the</strong> higher value contract segment<br />

and was achieved in a market where <strong>the</strong> estimated closing mobile penetration<br />

reached 80%.<br />

The strong customer growth was achieved through a combination of higher gross<br />

additions and improvements in Verizon Wireless’ customer loyalty, with <strong>the</strong> latter<br />

evidenced through lower levels of churn. The 15.4% growth in <strong>the</strong> average mobile<br />

customer base combined with a 2.1% increase in ARPU resulted in a 17.8%<br />

increase in service revenue. ARPU growth was achieved through <strong>the</strong> continued<br />

success of data services, driven predominantly by data cards, wireless email and<br />

messaging services. Verizon Wireless’ operating profit also improved due to<br />

efficiencies in o<strong>the</strong>r direct costs and operating expenses, partly offset by a higher<br />

level of customer acquisition and retention activity.<br />

Verizon Wireless continued to lay <strong>the</strong> foundations for future data revenue growth<br />

through <strong>the</strong> launch of both CDMA EV-DO Rev A, an enhanced wireless broadband<br />

service, and broadcast mobile TV services during <strong>the</strong> first calendar quarter of<br />

2007. In addition, Verizon Wireless consolidated its spectrum position during<br />

<strong>the</strong> year with <strong>the</strong> acquisition of spectrum through <strong>the</strong> Federal Communications<br />

Commission’s Advanced Wireless Services auction for $2.8 billion.<br />

The Group’s share of <strong>the</strong> tax attributable to Verizon Wireless for <strong>the</strong> year ended<br />

31 March 2007 relates only to <strong>the</strong> corporate entities held by <strong>the</strong> Verizon Wireless<br />

partnership. The tax attributable to <strong>the</strong> Group’s share of <strong>the</strong> partnership’s pre-tax<br />

profit is included within <strong>the</strong> Group tax charge.<br />

The Group’s o<strong>the</strong>r associated undertakings in EMAPA have been impacted by<br />

intense competition and reduction in termination rates, similar to <strong>the</strong> experiences<br />

of <strong>the</strong> Group’s controlled businesses in <strong>the</strong> Europe region, which have had a<br />

negative impact on revenue. The Group disposed of its associated undertakings<br />

in Belgium and Switzerland on 3 November 2006 and 20 December 2006,<br />

respectively, for a total cash consideration of £3.1 billion. Results are included<br />

until <strong>the</strong> respective dates of <strong>the</strong> announcement of disposal.

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