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Vision - Alibaba

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10 Annual Report 2007<br />

Chairman’s<br />

Statement<br />

“<br />

Customer<br />

<strong>Alibaba</strong>.com was founded in 1999 and it is our vision to sustain and grow<br />

our company for 102 years. Based on this vision, we were only eight years<br />

old when we became a public company in 2007. Our mission in these 102<br />

years is: to make it easy for our users to do business anywhere. We are<br />

First<br />

The interests of our<br />

community of users<br />

devoted to serving small to medium-sized enterprises (SMEs). We have and paying members<br />

so far only walked through eight short years; we are now listed and our always remain our<br />

mission will not change.<br />

fi rst priority.<br />

”<br />

Dear <strong>Alibaba</strong>.com shareholder,<br />

We aim to become a provider of e-commerce infrastructure for SMEs in<br />

China and Asia and, by using <strong>Alibaba</strong>.com’s e-commerce platform, to<br />

create a global manufacturing, trading and servicing ecosystem within 10<br />

years. We will embrace opportunities and challenges with an open mind<br />

and share prosperity together with our users.<br />

The world economy and trading environment will not always remain<br />

bright. Every downturn in the market, while likely posing real<br />

challenges to larger enterprises, will create opportunities for SMEs.<br />

During the SARS epidemic in 2003, a large number of SMEs used<br />

e-commerce to conduct their business and not only managed to<br />

survive the diffi cult times but secured new business opportunities<br />

that had been previously dominated by big companies.<br />

Recently, I participated in the World Economic Forum<br />

in Davos and the APEC Business Advisory Council<br />

(ABAC). I observed that: in Davos, the leaders of<br />

multinational corporations were very concerned<br />

about the world economic outlook and the forecast<br />

of a potential economic downturn, while in the<br />

ABAC meeting, participants were in contrast upbeat<br />

about the opportunities that SMEs may leverage<br />

on. Regardless of changes in the market, we<br />

will uphold our mission to serve SMEs in all<br />

circumstances.<br />

Jack MA<br />

Chairman

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