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Fournier S., Dobscha S., & Mick D. G. . ”Preventing the premature death of relationship marketing.” Harward Business Review, No. 1. Vol. 76. 1998. p. 42–51. Fournier Susan. ”Consumers and Their Brands: Developing Relationship Theory in consumer Research.” Journal of Consumer Research, March. Vol. 24. 1998. p. 343–373. Ghauri Pervez N., Grönhaug Kjell & Kristianslund Ivar. Research Methods in Business Studies . Hertfordshire: Prentice Hall Europe, 1995. Gigaom: Roettgers, Janko. YouTube Users Upload 48 Hours of Video Every Minute. 25.05.2011. http://gigaom.com/video/youtube-48-hours-of-video-per-minute/. (Collected 13.11.2011). Gilmore Audrey. Services marketing and management. London, Thousand Oaks, New Delhi: SAGE Publications, 2003. Gilmore Audrey & Rentschler Ruth. ”Changes in museum management - A custodial or marketing emphasis?” The Journal of Management Development, No. 9/10. Vol. 21. 2002. p. 745–760. Gilmore James H. & II Pine B. Joseph. ”Customer experience places: The new offering frontier.” Strategy and Leadership, No. 4. Vol. 30. 2002: 4–11. Google Art Project. http://www.googleartproject.com/c/faq. (Collected 18.07.2011) Gordon Wendy. A Guide to Qualitative Research. Oxfordshire: Admap Publications, 1999. Goulding Christina. ”The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions.” European Journal of Marketing, No. 7. Vol. 34. 2000. p. 835–53. Goulding Christina. "Contemporary Museum Culture and Consumer Behaviour." Journal of Marketing Management. No. 7. Vol. 15. 1999. p. 647–671. Grönroos Christian. Palveluiden johtaminen ja markkinointi. Helsinki: Werner Söderström Osakeyhtiö, 2000. 105
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Is there more to it than posting a
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Tiivistelmä Tämä tutkimus osalli
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5 FINDINGS OF THE RESEARCH ........
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1 INTRODUCTION “Winning and keepi
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museums, are expected to outperform
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1.1 Research questions and structur
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& Levy (1969) defined it, it is jus
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profit, and governmental. Each of t
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and the consumer of a service are t
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3 THEORY: RELATIONSHIP WITH THE CUS
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3.2.1 A mindset for customer relati
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depends on the customer and industr
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to understand in service organizati
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fact that a service is created at t
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RM, however, is not a new phenomeno
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step to creating a relationship. Wi
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25). When the clientele of an organ
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all problems, for example, also in
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Traditionally customers have seen t
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entire process of co-creation of va
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messages received by the customers
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confused with the technology behind
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engage with the organization in soc
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media in an organization, and thus
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3.5.1 Social media applications Soc
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& Leighton 2011). Kozinets et al. (
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approximately 30 percent of the use
Page 55 and 56: developed for the function of filte
Page 57 and 58: important, what will it give to the
Page 59 and 60: 4 METHODOLOGY In order to find out
Page 61 and 62: interviews, instead of unstructured
Page 63 and 64: The methods used for data collectio
Page 65 and 66: with regard to the number of organi
Page 67 and 68: collections, the museums spent 2,8
Page 69 and 70: using the internet, but also they a
Page 71 and 72: Registered as a user in a social ne
Page 73 and 74: does what, at least almost on case
Page 75 and 76: wise to consider the style of writi
Page 77 and 78: there is or how to behave, or what
Page 79 and 80: Even though a few museums seemed to
Page 81 and 82: …There, in the online world a mus
Page 83 and 84: sized museum had, not only customer
Page 85 and 86: We don’t know whether people from
Page 87 and 88: Yes, you could day the experience i
Page 89 and 90: inquired on whether different conte
Page 91 and 92: 6 DISCUSSION In this chapter the fi
Page 93 and 94: Another concern the museums pointed
Page 95 and 96: utilization, would be clear to them
Page 97 and 98: 7 CONCLUSIONS In this chapter a dis
Page 99 and 100: that even when people do arrive int
Page 101 and 102: large-scale interactions with exter
Page 103 and 104: 8 REFERENCES Alasuutari, P. Laadull
Page 105: Conway Tony & Debra Leighton. ”Co
Page 109 and 110: McDaniel Clay. ”3 Key Metrics To
Page 111 and 112: Passebois Juliette & Philippe Aurie
Page 113 and 114: Sorav Jain. ”40 Most Popular Soci
Page 115 and 116: APPENDIX 1: List of Finnish art mus
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