Is there more to it than posting a status update?
Is there more to it than posting a status update?
Is there more to it than posting a status update?
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Registered<br />
as a user in<br />
a social<br />
networking<br />
service<br />
Follows a<br />
social<br />
networking<br />
service at<br />
least<br />
weekly<br />
Follows a<br />
social<br />
networking<br />
service<br />
daily<br />
Follows a<br />
social<br />
networking<br />
service in<br />
realtime or<br />
multiple<br />
times per<br />
day<br />
Uses a<br />
social<br />
networking<br />
service <strong>to</strong><br />
contact a<br />
family<br />
member or<br />
friend<br />
abroad<br />
16-24v 83 76 67 23 49<br />
25-34v 76 67 60 16 46<br />
35-44v 44 35 25 7 23<br />
45-54v 29 19 11 2 14<br />
55-64v 15 9 5 1 6<br />
65-74v 5 4 2 0 2<br />
Student 81 78 67 21 49<br />
Working 43 35 27 7 23<br />
Retired 9 6 3 1 4<br />
Helsinki<br />
area 58 48 38 11 38<br />
Big c<strong>it</strong>ies<br />
Other c<strong>it</strong>y<br />
45 40 30 10 26<br />
like <strong>to</strong>wns 40 35 28 8 21<br />
Towns 30 25 19 5 14<br />
Total 42 34 28 8 23<br />
Men 40 34 26 6 22<br />
Women 43 37 30 10 24<br />
Table 7: Utilization of social networking services in Finland in 2010, percentage of population<br />
according <strong>to</strong> age. (Modified from Official Statistics of Finland (OSF) 2., 2010).<br />
5.2 Social media utilization in Finnish art museums<br />
In this section the findings of the present research are presented. The findings are viewed<br />
through the dimensions of relationship marketing in social media, enumerated in chapter 3:<br />
Guidelines and Strategy for social media, Communication in social media, Social media<br />
applications, Concerns about social media, Benef<strong>it</strong>s of social media, Measuring the social<br />
media success, and Willingness for social media utilization. The findings on the willingness<br />
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