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5 FINDINGS OF THE RESEARCH In this chapter we go through the findings found in the interviews of the study. Further conclusions will be presented in the next chapter. First, some background information on the statistics of the Finnish museum sphere, and on the other hand the utilization of social media in Finland, is clarified. Then the findings of the present research are presented. 5.1 Background for the research findings The National Board of Antiquities collects information on museums operating in Finland, as well as the Finnish Museums Association and the Ministry of Education and Culture. In the first part of this section, these statistics are explored. After the statistics on the museum field, some numbers, collected by the Official Statistics of Finland, on the utilization of internet and social media in Finland are presented. 5.1.1 The Finnish museum sphere in numbers There are some contradictory numbers on how many museums there are in Finland. According to the Ministry of Education and Culture (2011) there are more than 900 museums in Finland, out which about 160 are full-time museums. Then again according to the Finnish Museums Association (museot.fi, 2011) there are more than 1000 museums, out of which professional museum workers run a third. Yet, there are 68 museums listed as art museums in Finland (museot.fi, 2011). In 2004 the Finnish museums employed 1 700 full-time employees half of them possessing a professional education (for example researcher, conservator, photographer etc.) (Ministry of Education and Culture, 2011). In 2009 the number of full-time employees was already 1 859 in the museums of Finland. There were 1 235 exhibitions, out of which 1 145 were changing exhibitions, 59 circumforaneous, and 31 exhibitions were produced for outside Finland only in 2009. The museums were open in total 64 318 days in 2009 when summarized, leaving an average of 200 days open per museum. (National Board of Antiquities, 2009). The Finnish museums entailed 5,5 million cultural historical objects in their collections, 319 000 art works, 23 million natural historical objects by the end of 2009. To accumulate their 65
collections, the museums spent 2,8 million euros in 2009. The level of digitalization of the collections, in 2009, was 14 percent digitalized of the collections in cultural historical museums, 56,8 percent in art museums, and 8,6 percent in natural historical museums. (National Board of Antiquities, 2009). (National Board of Antiquities, 2009). Museums in Finland are mainly funded by public grants. In 2009 the government funded the museums with 84,2 million euros, which is a little bit more than 40 percent out of the total budgets of the museums (National Board of Antiquities, 2009), the rest of the budget came from other sources, such as corporate sponsors (Ministry of Education and Culture, 2011). The museums gathered an amount of 15 percent of their total budgets themselves, out of which 40 percent came from ticket revenues (National Board of Antiquities, 2009). The percentage of the government grant in the total budgets of the museums has increased during the past years. In 2007 it amounted to 38 % of the budgets, in 2008 40,3 % and in 2009 42,9 %. Foundations and associations funded museums in Finland with an amount of 5,2 percent, leaving 2,4 percent from other sources. The annual expenditure of museums in 2009 was approximately 196,2 million euros. (National Board of Antiquities, 2009). Museums of natural history 4 % Art museums 17 % Specialized museums 26 % Museums of cultural history 50 % Combination museums 3 % Picture 7: Museums run by professional museum workers (data from museot.fi, 2011) In Picture 7 the Finnish museum field is divided into the different categories of museums. The museums of cultural history conduct research, document and create exhibitions, as well as promote and guide museum activities in the cities or towns they are located in. They also participate in the preservation of buildings and export of cultural items. The specialized 66
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Is there more to it than posting a
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Tiivistelmä Tämä tutkimus osalli
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5 FINDINGS OF THE RESEARCH ........
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1 INTRODUCTION “Winning and keepi
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museums, are expected to outperform
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1.1 Research questions and structur
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& Levy (1969) defined it, it is jus
Page 15 and 16: profit, and governmental. Each of t
Page 17 and 18: and the consumer of a service are t
Page 19 and 20: 3 THEORY: RELATIONSHIP WITH THE CUS
Page 21 and 22: 3.2.1 A mindset for customer relati
Page 23 and 24: depends on the customer and industr
Page 25 and 26: to understand in service organizati
Page 27 and 28: fact that a service is created at t
Page 29 and 30: RM, however, is not a new phenomeno
Page 31 and 32: step to creating a relationship. Wi
Page 33 and 34: 25). When the clientele of an organ
Page 35 and 36: all problems, for example, also in
Page 37 and 38: Traditionally customers have seen t
Page 39 and 40: entire process of co-creation of va
Page 41 and 42: messages received by the customers
Page 43 and 44: confused with the technology behind
Page 45 and 46: engage with the organization in soc
Page 47 and 48: media in an organization, and thus
Page 49 and 50: 3.5.1 Social media applications Soc
Page 51 and 52: & Leighton 2011). Kozinets et al. (
Page 53 and 54: approximately 30 percent of the use
Page 55 and 56: developed for the function of filte
Page 57 and 58: important, what will it give to the
Page 59 and 60: 4 METHODOLOGY In order to find out
Page 61 and 62: interviews, instead of unstructured
Page 63 and 64: The methods used for data collectio
Page 65: with regard to the number of organi
Page 69 and 70: using the internet, but also they a
Page 71 and 72: Registered as a user in a social ne
Page 73 and 74: does what, at least almost on case
Page 75 and 76: wise to consider the style of writi
Page 77 and 78: there is or how to behave, or what
Page 79 and 80: Even though a few museums seemed to
Page 81 and 82: …There, in the online world a mus
Page 83 and 84: sized museum had, not only customer
Page 85 and 86: We don’t know whether people from
Page 87 and 88: Yes, you could day the experience i
Page 89 and 90: inquired on whether different conte
Page 91 and 92: 6 DISCUSSION In this chapter the fi
Page 93 and 94: Another concern the museums pointed
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Page 97 and 98: 7 CONCLUSIONS In this chapter a dis
Page 99 and 100: that even when people do arrive int
Page 101 and 102: large-scale interactions with exter
Page 103 and 104: 8 REFERENCES Alasuutari, P. Laadull
Page 105 and 106: Conway Tony & Debra Leighton. ”Co
Page 107 and 108: Grönroos Christian. ”Service Qua
Page 109 and 110: McDaniel Clay. ”3 Key Metrics To
Page 111 and 112: Passebois Juliette & Philippe Aurie
Page 113 and 114: Sorav Jain. ”40 Most Popular Soci
Page 115 and 116: APPENDIX 1: List of Finnish art mus
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