Is there more to it than posting a status update?
Is there more to it than posting a status update?
Is there more to it than posting a status update?
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wise <strong>to</strong> consider the style of wr<strong>it</strong>ing according <strong>to</strong> each specific medium separately. Yet, many<br />
of them still use very neutral style of wr<strong>it</strong>ing, so that <strong>it</strong> would su<strong>it</strong> <strong>more</strong> people.<br />
It’s appropriate and in a way neutral… (Informant 4, Museum 3, A medium sized museum<br />
in a medium sized <strong>to</strong>wn).<br />
-<br />
…<strong>there</strong> is a possibil<strong>it</strong>y <strong>to</strong> wr<strong>it</strong>e a b<strong>it</strong> <strong>more</strong> lighter in some s<strong>it</strong>uations… …As long as <strong>it</strong>’s<br />
still in line w<strong>it</strong>h the museum policies. (Informant 5, Museum 4, A medium sized museum<br />
in a small <strong>to</strong>wn).<br />
The style of wr<strong>it</strong>ing, as <strong>there</strong> are no guidelines, depends on the individual employees. It was<br />
noted that some of the employees have a rather defensive att<strong>it</strong>ude <strong>to</strong>wards their neutral style<br />
of wr<strong>it</strong>ing. It was said that the neutral style represents the organization best, and <strong>it</strong> is what is<br />
wanted, but then again <strong>it</strong> was noticeable that some do not feel <strong>it</strong> would be the most su<strong>it</strong>ed<br />
style for social media; <strong>it</strong> simply is their personal style of wr<strong>it</strong>ing in general.<br />
…So that if a press release is news, then in Facebook we could let loose a b<strong>it</strong>… That<br />
could be done a lot <strong>more</strong>! To be all “huh hah hei” and a lot <strong>more</strong> fun, mut well, this is my<br />
style of wr<strong>it</strong>ing (neutral). So that if one wishes <strong>to</strong> get another style, then <strong>it</strong> imply isn’t me.<br />
(Informant 2, Museum 1, A large museum in a big <strong>to</strong>wn)<br />
None of the informants utilized the different stages of the relationships w<strong>it</strong>h the cus<strong>to</strong>mers<br />
when wr<strong>it</strong>ing <strong>to</strong> social media. They had not even thought that they could specify some<br />
messages <strong>to</strong> people who, for example, have not yet vis<strong>it</strong>ed the museum, or <strong>to</strong> those who vis<strong>it</strong><br />
every time the museum has a new opening. So the content is not directed <strong>to</strong> any specific<br />
groups of people, but ne<strong>it</strong>her is the style of wr<strong>it</strong>ing. One of the informants said that they had<br />
never thought about the recipients, in the sense that they would somehow direct the messages<br />
<strong>to</strong> some sort of people by utilizing different kind of language.<br />
No, we haven’t really thought about that. When I now think about <strong>it</strong>, I don’t myself… I<br />
don’t try <strong>to</strong> target the messages w<strong>it</strong>h the language used. …As neutral as possible…<br />
(Informant 7, Museum 5, A small museum in a medium sized <strong>to</strong>wn) .<br />
When asked about the activeness of their fans, the informants noted something interesting.<br />
They had not thought that their cus<strong>to</strong>mers or fans are not the only ones, for example, not<br />
asking any questions on their Facebook pages; most had never asked questions from their fans<br />
themselves. This represents well the lack of two-way communication. The informants,<br />
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