Is there more to it than posting a status update?
Is there more to it than posting a status update?
Is there more to it than posting a status update?
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the biggest ones collect information on the cus<strong>to</strong>mers online in <strong>to</strong>tal. As <strong>to</strong>day the collection<br />
of information on one’s cus<strong>to</strong>mers, especially online, is rather effortless, <strong>it</strong> is relevant <strong>to</strong> ask<br />
why the museums do not do this. Could this be a remain of the product oriented way of<br />
thinking that used <strong>to</strong> be how museums saw their actions? Nevertheless, this is something the<br />
museums could easily improve w<strong>it</strong>h the help of free or affordable software, analyzing the data<br />
collected, and then acting on <strong>it</strong>.<br />
Further, social media has not been utilized for educative purposes w<strong>it</strong>hin the museums. The<br />
only museum that had planned something that would combine education and online presence<br />
was the one museum that is not in social media, at least not yet. Building a his<strong>to</strong>rically correct<br />
c<strong>it</strong>y in a virtual world and inv<strong>it</strong>ing students <strong>to</strong> familiarize themselves w<strong>it</strong>h <strong>it</strong> was one of the<br />
most innovative ideas that arose from the discussions w<strong>it</strong>h the informants. Social media offers<br />
great <strong>to</strong>ols for video sharing, picture sharing, slideshow sharing, and voice record sharing that<br />
could be utilized for educational purposes by the pedagogical services of museums.<br />
Overall, the findings, by far, confirmed the proposed issues of relationship marketing in social<br />
media (chapter 3 section5). The informants were aware of most of the issues covered in the<br />
theory of the present research, but for some reason they do not carry out the listed issues, such<br />
as the social media strategy or the appropriate style of communication in the different<br />
applications, not <strong>to</strong> mention the measuring of the effects of their social media activ<strong>it</strong>ies. It<br />
would seem as though they do not really trust their cus<strong>to</strong>mers, or fans, <strong>to</strong> be active co-crea<strong>to</strong>rs<br />
of the experiences. The museums appear <strong>to</strong> be in a stage where their employees realize, at<br />
least <strong>to</strong> some extent, the possibil<strong>it</strong>ies of social media, but they are unable <strong>to</strong> conduct their<br />
social media presence, as they would want <strong>it</strong> <strong>to</strong> be, referring <strong>to</strong> their lim<strong>it</strong>ed resources.<br />
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