Doing Business In Argentina

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The first wave of Internet business conceived in Argentina was mainly B2C (business to consumer) activity. These sites were essentially related to information, entertainment, and small retail services. The second wave in early 2000, however, entailed development and expansion of B2B (business to business) portals. The Argentine economic collapse, accompanied by the global Internet crisis has had an enormous impact on local virtual communities, causing the shutdown of over 394 portals of the 484 that were on-line in 2000. Only 18.6 percent have survived. Leading sectors encompassing 60 percent of the Argentine dotcom activity include entertainment, information, and tourism. To a lesser degree, other sectors include financial services, health, agriculture, job search, and real estate. Argentina reportedly hosts 11 of the top 15 most visited Spanish-language sites. Approximately half of the 700 Internet start-up companies in Latin America are based in Argentina. Growth of e-business will likely continue to drive change in most industries. As technology transforms business processes, consulting firms are leading the way in setting international standards to protect electronic transactions conducted online and through wireless communications and electronic payment systems. However, there is still a generalized lack of confidence in the culture of Argentine e-consumers regarding online transactions. Although 85 percent of online retailers accept electronic transactions, only 15 percent deliver a first class electronic payment "customer experience". According to a Boston Consulting Group report, Latin America's top 25 sites generate over 90 percent of online sales in Mexico, Brazil, and Argentina. The top 10 hold over 70 percent, and, in Argentina and Brazil, the top three hold over 70 percent of electronic sales revenues. Trade Promotion and Advertising Return to top An important component of the marketing-mix is promotion. Companies are encouraged to visit or exhibit at local and regional trade shows, and to visit trade shows in the U.S. attended by Argentine buyers. (See Chapter 9: Contacts, Market Research and Trade Events, for a list of upcoming events.) Single Company Promotions, a trade event service offered by the U.S. Commercial Service in Buenos Aires, provides a good means for a single company to launch its product, make technical presentations, or identify and cultivate key market makers. Argentina has many advertising agencies and management consultants, but only the largest firms offer complete services. The leading agencies are members of the Argentine Association of Advertising Agencies (Asociacion Argentina de Agencias de Publicidad). Many major U.S. advertising agencies have branches or affiliates among the leading agencies. Advertising in the print media is the most widely used method, although television, cable TV, and radio advertising are highly effective and most generally aimed at the Buenos Aires market. Many daily newspapers are published in greater Buenos Aires, including 3/4/2008
"Clarin", "La Nacion", and "Ambito Financiero". Industry-focused publications are an effective mechanism for advertising. Internet advertising, though in its beginning stages, is growing in popularity and use among advertising firms. Major Daily Newspapers: AMBITO FINANCIERO Av. Paseo Colon 1196 C1063ACY Buenos Aires Phone: (5411) 4349-1500 Fax: (5411) 4349-1505 E-mail: redaccion@ambito.com; publicidad@ambito.com.ar Internet: www.ambitoweb.com Established: 1976 Frequency: Daily, except Saturday & Sunday Circulation: 140,000 BUENOS AIRES ECONOMICO F.J.S.M. de Oro 1744 3P. C1414 DBB Buenos Aires Phone: (5411) 4011-1200 Fax (5411) 4011-1237 E-mail: info@baedigital.com.ar Internet: www.infobae.com Established: 1997 Frequency: Daily, except Saturday & Sunday BUENOS AIRES HERALD NEWS Azopardo 455 C1107ADE Buenos Aires Phone: (54-11) 4342-8476/77/78 Fax: (54-11) 4334-7917 Contact: Drey Spaulding E-mail: info@buenosherald.com Internet: www.buenosairesherald.com Advertising: adv@buenosairesherald.com Established: 1876 Frequency: Daily Comment: English-language newspaper. CLARIN Tacuari 1842 C1139AAN Buenos Aires Phone: (5411) 4309-7500 Fax: (5411) 4309-7319 E-mail: clasificados@claringlobal.com.ar Internet: www.clarin.com.ar Established: 1945 3/4/2008
Page 1 and 2: Doing Business in Argentina: 2008 C
Page 3 and 4: 3/4/2008 Argentina’s banking syst
Page 5 and 6: 3/4/2008 The zero percent import du
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Page 9 and 10: Policy Short-term Short/Medium Term
Page 11 and 12: meetings. The service includes at l
Page 13 and 14: approximately 87 percent of the tot
Page 15 and 16: more limited and delivery is a grow
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Page 21 and 22: terminals at international airports
Page 23: As in many countries, personal rela
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Page 29 and 30: Business Facilitation Service: CS A
Page 31 and 32: organizations, both Argentine or U.
Page 33 and 34: available in Chapter 9: Contacts, M
Page 35 and 36: Agricultural Machinery, Equipment a
Page 37 and 38: Electric Power Systems Overview Ret
Page 39 and 40: Food Processing and Packaging Equip
Page 41 and 42: Information Technology Overview Ret
Page 43 and 44: Other market conditions will foster
Page 45 and 46: market. The market has been growing
Page 47 and 48: Mining Sector Specialist at the U.S
Page 49 and 50: significantly smaller than in the U
Page 51 and 52: A gradual recovery has taken place
Page 53 and 54: Best sales prospects for U.S. elect
Page 55 and 56: Travel and Tourism Services Overvie
Page 57 and 58: Telecommunications Equipment and Se
Page 59 and 60: Agricultural Sectors Return to top
Page 61 and 62: Food Ingredients Overview Return to
Page 63 and 64: Pioneer Argentina: www.pioneer.com/
Page 65 and 66: Average Tariff Rates by Type of Pro
Page 67 and 68: In 2006, there was a significant in
Page 69 and 70: 3/4/2008 Certain imported goods for
Page 71 and 72: Please note that VAT and Profits Ta
Page 73 and 74: 3/4/2008 Goods covered by Decree 73
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A fax of the commercial invoice may
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you through this process. You may a
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violate export control laws is foun
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Initial period: 1 year Extension: 1
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Article 6: - Importers, manufacture
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emanufactured) and certified by a "
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3/4/2008 Normalizacion) --composed
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3/4/2008 continuing shortage of ind
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3/4/2008 Record No. S01:0116093/200
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3/4/2008 Internet: www.anmat.gov.ar
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subject to the orders, guidelines o
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In January 2002, the government end
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The GOA has established a number of
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legality of this pesification decre
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deterrent penalties such as prison
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Law 17811 of 1968 regulates public
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A recent ACO investigation of GOA p
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Foreign-Trade Zones/Free Ports Retu
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Argentine Parliament (www.diputados
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Registry of Foreign Investments. Fo
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Local bankers report that the major
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The International Bank for Reconstr
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total project costs for new venture
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C1104AC) Buenos Aires, Argentina Ph
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Buenos Aires has a large number of
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Travelers should note that since Ar
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Internet: www.buyusa.gov/argentina/
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U.S. Department of Commerce Trade I
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(Argentine Chamber of Importers) Mr
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(Ministry of Federal Planning, Publ
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C1020AC Buenos Aires Switchboard: (
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25 de Mayo 487, primer piso C1002AB
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C1036AAJ Buenos Aires Phone: (54-11
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Fax: (54-11) 4312-7184 E-mail: mdem
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E-mail: fargosi@fibertel.com.ar BAS
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Bolivar 332, Piso 6 C1088AAH Buenos
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Mr. Klaus Bertram, President 25 de
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EXOLGAN TERMINAL PORTUARIA S.A. Mr.
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C1006ACI Buenos Aires Phone: (54-11
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Fax: (54-11) 4131-3900 E-mail: info
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www.starwoodhotels.com/sheraton/pro
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