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Doing Business In Argentina

Doing Business In Argentina

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significantly smaller than in the U.S.: <strong>Argentina</strong> features 335 nautical clubs and<br />

approximately 80 marinas nationwide.<br />

Best Products/Services Return to top<br />

Despite the 70 percent devaluation of the local currency in 2002, U.S. products have<br />

good market potential. Local manufacturers solicit U.S. suppliers for high tech<br />

navigational equipment and nautical accessories that are not manufactured within<br />

Mercosur. Argentine exporters of pleasure boats acknowledge that the quality of U.S.<br />

products makes their final product highly marketable in the global marketplace. As<br />

<strong>Argentina</strong>’s pleasure boats exports continue expanding, the market will continue to offer<br />

business opportunities to U.S. suppliers.<br />

Opportunities Return to top<br />

Products with the highest sales potential include: inboard/outboard engines, outboard<br />

engines, global positioning system receivers, marine communications, direct dial marine<br />

communication systems, fluxgate compasses, electronic charting products, versatile<br />

screen displays, and interfacing. Other types of less sophisticated boat parts, equipment,<br />

and supplies also enjoy a strong sales potential, especially for local motor and sailboat<br />

builders.<br />

During the 1990s, the market for new yachts grew significantly. Currently, owners seek<br />

innovative and cost effective products to update the vessels’ decoration, mechanics and<br />

electronics. This is an interesting niche, particularly given the nonexistence of local<br />

products.<br />

The equipment and accessories market is expected to continue to grow due to the<br />

ongoing development of new nautical gated communities. This trend represents a<br />

strategy of businesspeople within the boating industry to attract new clients who<br />

appreciate the combination of facilities and conveniences offered by country clubs, gated<br />

communities and marinas. These new developments further consolidate the leading role<br />

of the Greater Buenos Aires area in the water sports market.<br />

Resources Return to top<br />

For additional information on this industry such as trade events, useful links, and the<br />

products and services that the U.S. Commercial Service can provide to help you<br />

succeed in the Argentine market, visit: www.comerciousa.org/argentina_editable/-<br />

MAmden/Pleasure_Boats/Pleasure_Boats_Main.asp.<br />

3/4/2008

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