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significantly smaller than in the U.S.: <strong>Argentina</strong> features 335 nautical clubs and<br />
approximately 80 marinas nationwide.<br />
Best Products/Services Return to top<br />
Despite the 70 percent devaluation of the local currency in 2002, U.S. products have<br />
good market potential. Local manufacturers solicit U.S. suppliers for high tech<br />
navigational equipment and nautical accessories that are not manufactured within<br />
Mercosur. Argentine exporters of pleasure boats acknowledge that the quality of U.S.<br />
products makes their final product highly marketable in the global marketplace. As<br />
<strong>Argentina</strong>’s pleasure boats exports continue expanding, the market will continue to offer<br />
business opportunities to U.S. suppliers.<br />
Opportunities Return to top<br />
Products with the highest sales potential include: inboard/outboard engines, outboard<br />
engines, global positioning system receivers, marine communications, direct dial marine<br />
communication systems, fluxgate compasses, electronic charting products, versatile<br />
screen displays, and interfacing. Other types of less sophisticated boat parts, equipment,<br />
and supplies also enjoy a strong sales potential, especially for local motor and sailboat<br />
builders.<br />
During the 1990s, the market for new yachts grew significantly. Currently, owners seek<br />
innovative and cost effective products to update the vessels’ decoration, mechanics and<br />
electronics. This is an interesting niche, particularly given the nonexistence of local<br />
products.<br />
The equipment and accessories market is expected to continue to grow due to the<br />
ongoing development of new nautical gated communities. This trend represents a<br />
strategy of businesspeople within the boating industry to attract new clients who<br />
appreciate the combination of facilities and conveniences offered by country clubs, gated<br />
communities and marinas. These new developments further consolidate the leading role<br />
of the Greater Buenos Aires area in the water sports market.<br />
Resources Return to top<br />
For additional information on this industry such as trade events, useful links, and the<br />
products and services that the U.S. Commercial Service can provide to help you<br />
succeed in the Argentine market, visit: www.comerciousa.org/argentina_editable/-<br />
MAmden/Pleasure_Boats/Pleasure_Boats_Main.asp.<br />
3/4/2008