Monitoring the scope and benefits of fairtrade

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40 Monitoring the scope and benefits of fairtrade report third edition, 2011 However, sales were quite unevenly spread between the Fairtrade producer organizations in different countries. Seventy percent of the Fairtrade sales revenues were reported by just ten countries, eight of which were in Latin America and the Caribbean (see box below). Top Ten Countries: Reported Fairtrade sales income 2009–10 (€ millions) Peru 81.9 Dominican Republic 60.9 Colombia 44.3 Kenya 39.7 Ghana 26.6 Nicaragua 25.5 Mexico 25.1 Ecuador 22.4 Guatemala 17.9 Honduras 17.5 Total 361.9 Total as percentage of all Fairtrade sales revenues 70% 5.3 What percentage of their total sales volumes are Fairtrade producers selling as Fairtrade? Figure 5.4 shows that, of all the producer organizations for which we had full data, more than 30 percent report that over 90 percent of their sales are made under Fairtrade conditions. At the other end of the scale, more than 20 percent reported Fairtrade sales of less than ten percent of the total sales volume. There is a marked difference between small producer and contract production organizations on the one FIGURE 5.4 Fairtrade sales as a proportion of total sales 2009–10 Small Producer Organization/Contract Production Hired Labour Organization Percentage of all producer organizations 35 30 25 20 15 10 5 0 5% 2% 5% 9% 5% 5% 8% 4% 9% 3% Percentage of total sales volumes sold as Fairtrade 12% 2% 30% 0 > 0 ≤10 >10 ≤ 25 >25 ≤ 50 > 50 ≤75 > 75 ≤ 90 > 90 2%
Monitoring the scope and benefits of fairtrade report third edition, 2011 41 hand and hired labour organizations on the other, with 60 percent of all hired labour organizations selling less than 25 percent of their total sales volume as Fairtrade. Figure 5.5 displays data by product and shows that, as in previous years, banana and honey producers report high Fairtrade sales as a percentage of total sales volumes. Fairtrade sales of rice, cane sugar and nuts and oilseeds appeared to have increased as a proportion of total sales volumes. Fairtrade coffee sales as a percentage of the total appear to have dropped significantly compared with the previous report, probably reflecting the fact that high prices for coffee have made alternatives to Fairtrade more attractive during this time period. Tea producers, sports balls producers, flower producers, and hired labour fresh fruit and vegetable producers report the lowest Fairtrade sales volumes as a proportion of total sales volumes. 5.4 How much land is under Fairtrade production? Tables 5.4 and 5.5 below show the area of land under production of Fairtrade certifiable products around the world in 2010. The data indicate that the Fairtrade production area has grown by 12 percent in comparison with the 2008 data. Almost 1.2 million hectares are under Fairtrade production, when hired labour organizations are included. Ninety- five percent of this area is being farmed by members of small farmer organizations and contract production farmers. Only five percent of the total area of production is reported by hired labour organizations. Particular growth was seen in cane sugar, and in the associated regions in the Latin America and the Caribbean and in Melanesia; and in cocoa in Western Africa. In contrast, hectares under Fairtrade cultivation declined in Middle Africa due to a decline in the area certified for seed cotton. Modest growth is indicated for coffee and for tea. FIGURE Page 5.5 35: Table 5.4 Fairtrade sales volumes as a percentage of total sales, by product 2009–10 Small Producer Organization/Contract Production Hired Labour Organization Banana Cane Sugar Cocoa Coffee Dried Fruit Flowers and Plants Fresh Fruit/Vegetables Herbs and spices Honey Nuts and oilseeds Quinoa Rice Seed Cotton Sports Balls Tea Wine Grapes 0% 20% 40% 60% 80% 100%
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Page 82: Bonner Talweg 177 53129 Bonn German

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