Monitoring the scope and benefits of fairtrade

Monitoring the scope and benefits of fairtrade report third edition, 2011 71
8.1 Fairtrade in Africa 2010
■■ At the end of 2010 there were 253 Fairtrade certified producer organizations in
28 African countries.
■■ Of these, 110 were hired labour organizations and 143 were small producer organiz-
ations. The number of small producer organizations is growing faster than the number
of hired labour organizations.
■■ Reported Fairtrade sales revenues to producers in Africa totalled €134 million in
2009–10.
■■ Reported Fairtrade Premium revenues to producers in Africa totalled almost €14
million in 2009–10.
■■ Almost 60 percent of Premium revenues to Africa flowed to two countries, Kenya
and Ghana, reflecting the importance of West African cocoa within Fairtrade
sales globally, and the strength of Kenya in sales of several products from both
small farmer and hired labour sources.
■■ More than 50 percent of all Fairtrade hired labour sales and Premium revenues
are generated by African producer organizations. This reflects the strong
performance of African hired labour organizations in the Fairtrade flowers, fresh
fruit and vegetables, tea and wine markets in particular.
■■ African farmers and workers account for almost 60 percent of the global total of
Fairtrade farmers and workers.
■■ Twenty-four percent of the global Fairtrade sales revenues and 27 percent of
global Fairtrade Premium revenues currently flow to African producers. Since
the African hired labour sector captures a large proportion of these benefits, the
average per capita benefits for Fairtrade small producer organization members
are lower than for other regions.
■■ However, a better understanding of the meaning of Fairtrade benefits in any given
region can only be given by expressing amounts in terms of local purchasing
power. This would likely reduce the apparent global inequalities in the flow of
Fairtrade benefits.
Table 8.1
Fairtrade in Africa 2010
Africa
Number of members
and workers in
Fairtrade producer
organizations 2010
Fairtrade sales
revenues 2009–10
€ millions
Fairtrade Premium
receipts 2009–10
€ millions
Small producer organizations 568,000 81.4 7.1
Hired labour organizations 73,000 52.8 6.7
Africa Total 641,000 134.2 13.8
Percentage of global total small producer organizations 61% 18% 19%
Percentage of global total hired labour organizations 45% 51% 51%
Percentage of global total overall 58% 24% 27%