Monitoring the scope and benefits of fairtrade

Monitoring the scope and benefits of fairtrade report third edition, 2011 69
FIGURE 7.15
Fairtrade tea: Fairtrade sales volumes and Fairtrade Premium received 2007–2010
Small producer organizations
Hired labour organizations
Fairtrade
tea
volumes
sold
(MT)
12,000
10,000
8,000
6,000
4,000
2,000
0
7,000
2,900
7,000
3,000
Fairtrade tea: Top selling countries by volume 2009–10 (MT)
Kenya 4,900
India 2,000
Malawi 1,800
Tanzania 700
Sri Lanka 500
Other 1,000
■■ Some 5700 MT of Fairtrade tea is organic certifiable, around 1500 MT of which
is sold as Fairtrade per annum. This demonstrates the strong appeal of Fairtrade
high quality organic certified teas.
6,100
4,800
2007 2008 2009–10 2007 2008 2009–10
■■ The Fairtrade Premium for tea is significant at over €4 million, paid directly to
small farmer organizations or to workers’ organizations on Fairtrade tea estates.
Given the growth in sales of tea from small farmer organizations, it is likely that
the Fairtrade Premium was higher than reported for 2009–10.
■■ Smallholder tea farmers report very small cultivation areas for their tea, with small
farmers in Eastern Africa cultivating their tea on only 0.3 hectares on average.
Average smallholder cultivation area of Fairtrade tea for selected regions (hectares)
Small producer organizations
Hired labour organizations
Fairtrade
Premium
received
(€)
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
Eastern Africa 0.3
Southern Africa 3.9
Southern Asia 0.6
Eastern Asia 0.4
0
941,000
1,619,000
2,650,000
1,300,000
2,410,000
1,600,000