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Monitoring the scope and benefits of fairtrade

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<strong>Monitoring</strong> <strong>the</strong> <strong>scope</strong> <strong>and</strong> <strong>benefits</strong> <strong>of</strong> <strong>fairtrade</strong> report third edition, 2011 49<br />

When we look at <strong>the</strong> geographical distribution <strong>of</strong> Fairtrade Premium by region or<br />

by country, it is not surprising to see that <strong>the</strong> regions that receive <strong>the</strong> most amount<br />

<strong>of</strong> Fairtrade Premium are those producing large quantities <strong>of</strong> <strong>the</strong> major Fairtrade<br />

products. The major banana, sugar <strong>and</strong> c<strong>of</strong>fee producing countries feature strongly<br />

in <strong>the</strong> top ten Fairtrade Premium-receiving countries, which account for almost €35<br />

million, or 75 percent <strong>of</strong> all Fairtrade Premium received.<br />

When we look at <strong>the</strong> per capita distribution <strong>of</strong> Fairtrade Premium between<br />

regions, we see again <strong>the</strong> dilution effect <strong>of</strong> <strong>the</strong> very large numbers <strong>of</strong> members <strong>and</strong><br />

workers in Eastern, Western <strong>and</strong> Middle Africa. For example, although <strong>the</strong> total Fairtrade<br />

Premium levels received per region are similar, <strong>the</strong> per capita Fairtrade Premium for<br />

South America is six times that for Africa because <strong>the</strong> producer organizations in Latin<br />

America have a smaller average membership.<br />

Overall, <strong>the</strong> average Fairtrade Premium received per Fairtrade producer<br />

organization was €80 000, <strong>the</strong> same for both small producer <strong>and</strong> hired labour<br />

organizations. This showed a strong increase on <strong>the</strong> figures reported in last year’s<br />

report, as did <strong>the</strong> per capita global averages for members <strong>and</strong> workers.<br />

FIGURE 6.4<br />

Fairtrade Premium received 2009–10<br />

Numbers indicate ranking by Fairtrade Premium received<br />

Nor<strong>the</strong>rn Africa<br />

€391,000<br />

02<br />

04<br />

Latin America<br />

<strong>and</strong> <strong>the</strong> Caribbean<br />

Total €34,135,000<br />

Central Asia<br />

€17,000<br />

Caribbean<br />

€6,392,000<br />

Central America<br />

€11,204,000<br />

01<br />

09<br />

13<br />

Western Africa<br />

€3,205,000<br />

Middle Africa<br />

€285,000<br />

Sou<strong>the</strong>rn Africa<br />

€810,000<br />

South America<br />

€16,540,000<br />

05<br />

10<br />

08 03<br />

Africa<br />

Total €13,742,000<br />

South-Eastern Asia<br />

€1,055,000<br />

Eastern Africa<br />

€9,051,000<br />

07<br />

06<br />

11<br />

12<br />

Asia <strong>and</strong> Oceania<br />

Total €3,437,000<br />

Eastern Asia<br />

€257,000<br />

Sou<strong>the</strong>rn Asia<br />

€1,962,000<br />

Melanesia<br />

€145,000

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