COLLECTION 2 - AVANT-GARDE

KALTBLUT
THAT THING ABOUT
I
BEING DIFFERENT
TEXT BY COCO MEURER
am against it. No matter what. First of all it is important to oppose
yourself. Someone will always be against it. Be it out of belief
and conviction, or just because it has to be that way. There are
always opponents and they’ve always been there from day one.
Avant-Garde is the wonderful word, that gave and still gives a
name to all these people who had the urge to oppose themselves
or to dare and be different. The drive of artists, musicians,
poets, and fashion designers to be different has changed the
world. Following the given norms can never bring anything new.
And how so. That old thing will always be the same old thing.
People who had the courage to do what the rest of the population
found only strange at first, are those we have to thank for all
the magnificent peculiarity this issue is filled with. We don’t even
want to think about how the world could have been if there was
no Cubism, Cubofuturism, Vortizism, Constructivism, Supermatism,
Dadaism, Surrealism, Expressionism, Tachism, Action Painting,
Minimal Art, Op-Art, Pop Art, Lettrism, Situationism, Fluxus,
Happening. 17 directions in art that do not necessarily speak to
everyone of us. But had just one been missing, our whole sense
of aesthetics would have been changed beyond recognition.
Who knows?
That which makes every single one of us Unique, special, is
what we represent in life, which values we embody and what
we stand up for. Today still, every opportunity and version of
the future is wide open. There are certainly less guidelines, different
social pressures and more understanding than 100 years
ago, but there is still room for new ideas that are worth getting
up and realizing. This is just what we all did and everyone who
worked with us on this Avant-Garde collection and we want to
thank everyone for being different.
BE DIFFERENT.
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