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COLLECTION 2 - AVANT-GARDE

The Avant-Garde. Hello, welcome to our second KALTBLUT Collection. www.kaltblut-magazine.com 400 pages of the theme Avant-Garde. www.kaltblut-magazine.com Featuring artists like: Adam Green, Tata Christiane, Slava Mogutin, SELLAH, Kristian Jalonen, Kali, Emilie Simon, Tobias Jundt, Remedios Varo, Marc Johns, Reka Koti, Kelly De Block, Berglind Agustsdottir, Andrew Huan, Emma Elina Keira Jones, Amanda Morgan Jansson, Susu Laroche, Jeroen Mylle and many more. Published by Marcel Schlutt

The Avant-Garde. Hello, welcome to our second KALTBLUT Collection. www.kaltblut-magazine.com 400 pages of the theme Avant-Garde. www.kaltblut-magazine.com Featuring artists like: Adam Green, Tata Christiane, Slava Mogutin, SELLAH, Kristian Jalonen, Kali, Emilie Simon, Tobias Jundt, Remedios Varo, Marc Johns, Reka Koti, Kelly De Block, Berglind Agustsdottir, Andrew Huan, Emma Elina Keira Jones, Amanda Morgan Jansson, Susu Laroche, Jeroen Mylle and many more. Published by Marcel Schlutt

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AZATURE : I think many luxury houses have<br />

a difficulty with technology, because there<br />

is so much tradition involved in luxury, especially<br />

in jewelry and jewelry making. It is<br />

such an intricate and difficult craft, where<br />

so much attention is placed on detail.<br />

I always had the interest of bridging that<br />

gap, so I like to be at the forfront of technology,<br />

you can see that with our web-sites,<br />

our packaging, as well as social media such<br />

as facebook and twitter. Very different than<br />

many luxury brands I like to be there with<br />

my client at all times once they have made<br />

a purchase. My clients mean the world<br />

to me, they have been so supportive and<br />

loving. I adore them all. I want to listen to<br />

them, understanding them, and make sure<br />

they have a smile on their face at all times.<br />

Technology helps me be with many people,<br />

in many different places, at one time.<br />

KALTBLUT: Your collections are often worn<br />

by rock stars and musicians. Tell me about<br />

how important music is to Azature, how<br />

it gets the blood going, which artists you<br />

would love to drip in diamonds?<br />

AZATURE : I listen to music from the minute<br />

I wake up till I go to bed. You know I start<br />

my day every morning with a dance? I have<br />

music in my office, in my car, in my room,<br />

kitchen, and living room... Where ever I go<br />

there is always music. All sorts of music—<br />

from classical to top 40. I also listen to a lot<br />

of world music. Music in general inspires<br />

me. You know I love music that I don’t even<br />

know what they are saying.<br />

My very first celebrity client was Rihanna. I<br />

was very humbled when I got news that<br />

Rihanna wore AZATURE for her “Disturbia<br />

” and “ Rehab ” music videos. She then<br />

placed a custom order for her World Tour<br />

and continued to wear AZATURE in multiple<br />

international interviews and performances<br />

all around the world.<br />

CELEBRITIES WHO ROCKED AZATURE:<br />

Megan Fox, Scarlet Johanson, Beyonce,<br />

Heidi Klum, Mila Kunis, Zoe Saldana,<br />

Rihanna, Cindy Crawford, Kim Kardashian<br />

and Fergie, Marisa Tomei, Ozzy Osbourne<br />

Brandon Boyd, Lindsay Lohan and and ...<br />

KALTBLUT<br />

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