COLLECTION 2 - AVANT-GARDE

362 KALTBLUT
KALTBLUT: You also have a diffusion line
(A..Z. by AZATURE) – how important are diffusion
lines to niche jewelers like yourself?
How do you feel about them in the grander
scheme of fashion (everything from Marc
by MJ / Marc Jacobs to the Target collaborations).
If you could collaborate with a retailer
(of any scale), which would it be?
AZATURE : My AZ by AZAURE collection,
this new series of statement-making pieces
combines the over-the-top opulence of the
1980s with my signature, youthful edge. It
is a world of the dolce vita meets rockandroll,
an dlots of fun. I think everyone needs a
little bit of light in these tough times. When
times get tough, and economic pressures
kick in, there is nothing better than wearing
your most opulent piece and taking yourself
into a fantasy. What better reference
than the epic Aaron Spelling series,
DYNASTY, where I will never forget the
tongue lashes between Alexis and Krystle
over their diamonds. Now everyone can indulge
in their guilty pleasures with AZ and
AZATURE.
KALTBLUT: You travel the globe on the daily.
Favorite places, spaces, foods, drinks,
sights? What is a typical day in the life
when you’re abroad?
AZATURE : When I travel I never am not interested
in going to see monuments and
places where a tourist would think to go.
I like to embed myself with the people and
almost become the person in that specific
region. I sometimes wish I knew every language
of the world, as people are so
fascinating to me.
I like discovering hidden gems like restaurants
that have no names and are impossible
to find. I like to spend time with locals
and enjoy a simple laugh, or a conversation.
I recently went to a place called TRAMP in
London and absolutely loved it as it was
so hidden, yet had so much history. When
I was in Chile I went to this hidden/mysterious
restaurant called J.Cruz that is run by
a local family for over 50 years, that I got to
meet and speak too.
AZATURE : When I was in Venice, Italy I got
lost and found the best pizza restaurant run
by a mother and son. In Croatia I discovered
this seafood restaurant run by a local
family for 40+ years. In the middle east,
I found some of my closest friends that I
love. People are what make every place in
the world so special. I like to spend the time
to get to know as many of them every time
I travel. The craftsmanship of the food, the
facets of the people, and the fire of the cultures
are just like my first love – diamonds.
KALTBLUT: What are your plans for the future
with Azature? What would you like to
change in the industry?
AZATURE : My main goal with this line is to
really touch people and be very personable
and offer them something new, because at
the end of the day, I think a lot of markets
are playing it really safe. So I’d like this
line to be a little bit for those individuals
who really do what they love and are the
rebels of this country—they’re the movers
and shakers, and they want something
new, something different. I would just love
to see the line grow to its own stand-alone
stores, which would be the epitome of my
goal, to really give people a different kind
of shopping experience, along with new
mediums. I think a lot of luxury companies
still like to keep a lot of traditionalism. I
want to combine the luxury aspect of my
company with modern-day technology.
LINKS:
www.azbyazature.com
www.facebook.com/azbyazature
www.twitter.com/#!/azbyazature
Out of darkness comes the light.