COLLECTION 2 - AVANT-GARDE

KALTBLUT
SELLAH -WE ARE
KALTBLUT: Hello Sellah and welcome to KALTBLUT!
Congratulations for the brave to create a new music
act! You guys know I am already a fan of your
music. How did you meet? And when did you come
up with the idea to jump into the music world?
SELLAH: We both work heavily in fashion and entertainment
industry and actually met at a photo shoot
a few years back. We simply just kept in contact! We
came up with this idea to create Sellah exactly, March
6th 2012. So we are still very new!!
KALTBLUT: You both are from the fashion circus. Doing
pop music now. Is this a step you did cause you
were bored of the fashion world? Or have you both
always wanted to do music since your childhood?
And modeling was just a step between?
MICHAEL: Me personally, I just had a huge passion to
entertain people! I was always the guy who made
people laugh and feel good, so I embraced that!
I spent my life traveling and had the pleasure to experience
playing professional basketball for my university
at BYHU in Hawaii, but I always wanted more,
I needed more!
So I left university and decided to work in fashion
and entertainment, where I could be free and express
myself through my talents. I always loved music, but
never was my focus until I met my business partner
and now best friend Philip David. As our friendship
grew, he made me realize music was something I was
really passionate about. I owe him my life…
LEWIS: I have definitely always put music ahead in my
mind over fashion, but I think Sellah is a way for both of
us to continue to grow in a fashionable way. Since we
are taking a step into pop music, we can continue to
“model” to build the high-fashion brand that is Sellah.
KALTBLUT: How would you describe your own sound?
For me it is a big mix of pop dance 90s to the future
sound. I can´t explain it!
I just know the sound and beat makes me think: I
wanna dance. And the lyrics are going into my heart.
MICHAEL: What is really amazing, is that fact our music
is what allows our understanding of each other to
grow. How he produces and adds certain affects that
really emphasizes the true emotion my mind is set
out to bring as I write the lyrics to our songs.
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MICHAEL: Our music may have a 90s pop feel, but we
still push to keep everything timeless and not placed
in one set genre. You see, I write my life. Everything
in our songs are things I experienced, or feelings inside,
that I know will happen. So for me, when I record
them, Lewis pushes me to bring that true raw emotion
out. We make music with our souls and mind.
We want everyone to dance to our music. For music
is the root of life…music lasts forever.
LEWIS: Our music is kind of the quintessential modern
pop music in my mind. It’s super catchy and has a
really uplifting vibe. It’s got a lot of electro/house
roots within the structuring of the songs, but definitely
has a new feel to it. I think the reason our
sound is so unique is because of my varied musical
background and excitement for creating something
new and something that I can call my own.
KALTBLUT: What does the name “Sellah” means? And
how did you came up with the name?
SELLAHL: The word of itself, which is originally spelt
‘Selah,’ basically means to be free’d from.“One night
around 3AM, Michael woke up and although it was
like a dream, he felt everything. “The word ‘Selah’
came to his head and right away he went to my Macbook
and searched the meaning of Selah. We added
the extra ‘L,’ in order to make it our own and not
religiously based for safe keeps. After agreeing on
the name we decided what sound and message we
wanted to bring.” The Movement basically means
that they speak everything through their sound…
KALTBLUT: I know how much work it is to create and
start a new project. And that people like it. Why does
the world need “Sellah”?
MICHAEL: Everything I do now is through Sellah. When
you think of “Sellah,” you do not just think of music.
We are a brand within itself. One day, we will
have our own clothing company, or something along
those lines and much more! Sellah is not just about
music. Our work and lifestyle will eventually create
its own separate trend. The world needs “Sellah” because
this industry needs something more real, more
unique. Just something fresh and fun! When people
hear or think of the word “Sellah,” they will know
change is soon to come because that is what we are
doing. We are proving nothing is impossible when you
attach destiny to an untamed passion. In Sellah there
is truth and healing…