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In addition, they have not embraced the electronic media by developing websites and furthermore, they acknowledge that their marketing skills are limited and erratically implemented. Irrespective of these failings, these designers are doing well, with many of them having being in business for several years, while the newcomers have created enough presence in the market and a loyal customer following that is ensuring the relative success of their operations. The objective of interviewing these designers was to gain insight into their careers, the process of their success, as well as their experiences in competing with globalisation and the changing face of the clothing and textile industries. The interview questions were geared to elicit their views on the clothing and textile industries in South Africa. The interviews also served to illustrate their relationships with suppliers and to document commentary on consumer behaviour. Figure Five A synopsis of the designers Designer Name Period in Shane Marais Label: Rising Sun Robbyn Chesler Label: Made with Love Kim Bromemead Label: Kika operation Six years 14 years 2 years Product line Men’s wear Men’s and Women’s wear Women’s wear Operating facilities Home Home Home Outsourcing Staff Yes: On occasion Yes (finishing) Yes – on occasion Employment 3 0 2 Retail Export Informal economy (high-end craft markets) and boutiques Informal economy (high-end craft markets) and boutiques Informal economy (high-end craft markets) boutiques 74 No Yes Yes
Rozanne Immelman Label: Pushkin Gideon Label: Gideon Marianne Fassler Label: Leopard Frock Karen Monk Label: Karen Monk-Klinjnstra Peter Bosman Label: Zion Exclusive Sifiso Mthethwa Label: Zuloe Brenda Quin Label: Diva 1 year 10 years 30 years 5 years 20 years 3 years 12 years Women’s wear Women’s wear Women’s wear Men’s and Women’s wear Women’s wear Men’s wear Women’s wear Home Home Own factory Home Factory Home Factory Yes - on occasion and own shop take him about three months to produce from concept to delivery. His inspiration is drawn 75 - Yes - on occasion Yes - on occasion Yes - on occasion Yes - on occasion Yes - on occasion 2 - - 1 2 1 14 Boutiques and own shop Own boutique Own boutique and other boutiques Boutiques Own boutique Boutiques Own boutiques (x3) Iqbal Hoosain 20 years Men’s wear Factory Yes - on occasion 7 Boutiques No Label: Jaxx * It must be noted that some of the respondents did not divulge the number of people they employ or any specifics details of their operations, such as to whom they outsource their manufacturing process; nor did they provide contact details of their partners in the informal economy for the embellishment of their garments. Shane Marais (Interview: 10/6/06) Marais is a white male in his early thirties, and has been an independent designer for six years. He has previous experience in the clothing industry, having worked in retail for nine years before he decided to start his own business. He creates men’s wear that is very design-intensive. His clientele are between the ages of 16 and 35. He used his own finances to begin his business, employs three people, and they in turn support seven family members. At the time of the interview, Marais had created five different ranges, which No No No No Yes No No
Page 2 and 3:
Declaration This study represents t
Page 4 and 5:
Abstract A fundamental change in th
Page 6 and 7:
8.10 Comments on the Clothing Indus
Page 8 and 9:
CHAPTER ONE Introduction A Sicilian
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esearch on the global clothing and
Page 12 and 13:
2.2 The Global Industry - post-2005
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they are starting to go back home,
Page 16 and 17:
Fashion is acknowledged as a vital
Page 18 and 19:
fashion designers cope with these u
Page 20 and 21:
natural fibres: wool and cotton; ot
Page 22 and 23:
By the 1950s, Durban was the specia
Page 24 and 25: Lu Jean Clothing, closed its operat
Page 26 and 27: Due to South Africa being a middle-
Page 28 and 29: pivotal role in sustaining and deve
Page 30 and 31: This table shows that there are far
Page 32 and 33: Late in 2004, SACTWU reported that
Page 34 and 35: Basic Conditions of Employment Act
Page 36 and 37: environments, the erratic payment o
Page 38 and 39: A feature that is advantageous to C
Page 40 and 41: (Mokopanele, 2006). Deputy Minister
Page 42 and 43: Figure Three Profits before tax R m
Page 44 and 45: Further import figures collaborate
Page 46 and 47: share the space, none showed any in
Page 48 and 49: CHAPTER FIVE The South African Fash
Page 50 and 51: eiterated the need for local manufa
Page 52 and 53: women owners of the South African l
Page 54 and 55: 5.4 China’s entry into high-end f
Page 56 and 57: 6.1 Introducing the Value Chain CHA
Page 58 and 59: developed. Apparel operations can u
Page 60 and 61: “ripple effects back into manufac
Page 62 and 63: Rogerson endorses this view thus: T
Page 64 and 65: in their designs. Embellishment als
Page 66 and 67: een very little formal research on
Page 68 and 69: The owner of a new retail outlet in
Page 70 and 71: critical resource for profiling Dur
Page 72 and 73: 8.1 Introducing the Designers CHAPT
Page 76 and 77: from international magazines and ev
Page 78 and 79: Peter Bosman (Interview: 3/7/06) Bo
Page 80 and 81: Another critical success factor is
Page 82 and 83: with fabric, and colour co-ordinati
Page 84 and 85: dictated by the buyers. This behavi
Page 86 and 87: to protect their own business inter
Page 88 and 89: clothing designs, and questions how
Page 90 and 91: manufactured off-shore and resellin
Page 92 and 93: Iqbal (Interview, 18/7/06) was outr
Page 94 and 95: These events run concurrently betwe
Page 96 and 97: support from buyers for retail outl
Page 98 and 99: formulate collective approaches to
Page 100 and 101: can advertise their latest designs
Page 102 and 103: due to their ability to manufacture
Page 104 and 105: and textile suppliers need to focus
Page 106 and 107: With regard to suppliers and the ma
Page 108 and 109: divisive environment prevails in th
Page 110 and 111: 9.2 Suppliers Policy Recommendation
Page 112 and 113: 9.5 Cluster Initiatives The cluster
Page 114 and 115: would also create business opportun
Page 116 and 117: shackled to either the large retail
Page 118 and 119: Appendix One Letter by the research
Page 120 and 121: endorsement by economic giants such
Page 122 and 123: Primary Interviews with Designers S
Page 124 and 125:
"There should also be more engageme
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References Ascol, Nina. 2004. The G
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Fakude, Gordon. 2000. ‘Informalis
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Naidu, Sanusha. 2005. ‘South Afri
Page 132 and 133:
Vlok, Etienne. 2006. ‘The Textile
Page 134 and 135:
Robbins, Tom. 2006. ‘SA fashion d
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