The Business Show Guide November

KEYNOTE SPEAKERS
CAPRICE
Most of us would be happy to be successful
at an international level in one career, but
Caprice has proven her world class abilities
as both a businesswoman and a model.
Don’t miss this chance to hear the inside
story on how she built a global brand.
KEYNOTE
HALL 1
Thursday
11.45 - 12.15
Will It Make The Boat
Go Faster?
Through a highly engaging Olympic
story, Ben will show why it’s crucial
to focus on what’s important – know
where you are heading and focus
on that direction, focus on your
performance to get results, and work
effectively with others to achieve
goals. Ben talks about the very simple
process that the crew followed; doing
the right things better on a daily basis
and making sure that everything was
aligned to the goal – and how that
should apply to your business every
day. Learn how you can turn the
philosophy that led to Olympic Gold
into gold that your business can take
to the bank.
KEYNOTE
HALL 2
Friday
15.30 - 16.00
As one of the most photographed
women in the world, with over 350
magazine covers in her portfolio,
Caprice could have carried on the
pampered life of the supermodel.
Instead, she chose to make the brave
move into the world of business and
set herself up for a steep learning
curve. By her own admission, Caprice
knew little about business, but her
Californian optimism was enough to
convince her that the transition would
be a success.
Aware that her modelling days were
limited when she reached her 30s,
Caprice partnered with Debenhams
in 2001 to launch her own lingerie
collection, which she designed and
modelled. It was a hit and the UK
press soon hailed Caprice as ‘Queen
of the Undieworld.’ Five years later,
with the best part of a quarter of
a million in the bank from photoshoots,
fronting campaigns, West End
productions and various TV shows,
Caprice didn’t really need to work,
but she used her money to establish
By Caprice Lingerie. She hoped to
create a brand and a company that
she could pass on to her future family
and most importantly doing what she
loves to do best: making ladies feel
empowered, sexy and feminine by
wearing her brand. She says that, “I
have organized numerous fit sessions
with my customers and I love the way
By Caprice Lingerie makes ladies feel.
That is a reward in itself and makes
these constant 12-hour days worth
every minute.”
As she fully finances, designs,
models and markets her own hugely
successful line, Caprice has created
the success of By Caprice Lingerie
entirely on her own. It now sells on
three continents and in Britain, By
Caprice products are stocked by high
street giants and dozens of independent
retailers. The business has gone
from strength to strength since it
launched in 2006. ‘By Caprice Swim’
launched in December 2007 and
‘By Caprice Sleep’ in August 2008.
In June 2010, Caprice launched
By Caprice Bedding exclusive to
Littlewoods.
My Story
This is your chance to hear
from the self-made businesswoman
whose story is sure
to inspire and motivate, as
Caprice tells the story of how
she made the move from supermodel
to businesswoman.
The founder, designer and
CEO of By Caprice products
shares the story behind the
brand, how she established it
and the secret of its success.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 13