The Business Show Guide November

Develop the right marketing
strategy for your business
Attract new customers and
keep them coming back
Harness social media as
a marketing tool
Make use of a wide range of
simple, effective marketing
tools that suit your budget
Use networking to grow your business
Get the most out of networking
events and organisations
Introduce yourself and your
business with confidence
Join up your networking
using social media
Network Director for 4Networking
PAUL LANCASTER
Paul Lancaster, author of Small Business Marketing For Dummies will discuss some of the most
effective free tools you can use to market and promote your business online, with a particular
focus on social media to get yourself noticed and build up a loyal following.
WILEY STARTUP SCHOOL
Paul Lancaster
JONATHAN YATES
Jonathan Yates, author of Freesourcing: How To Start A Business With No Money, will be offering
a wealth of advice and tips designed to get your business up and running with minimal cash
outlay. Jonathan will show you how to start a business not with money, but with free business
start-up resources. This seminar is essential for anyone who wants to start a business with just
time and effort.
STEFAN THOMAS
Stefan Thomas, author of Business Networking For Dummies, will give a fun and fast-paced
presentation that will give you real-life information that you can take away and use straight away
to make great things happen! Ever wondered how to really make networking work for you?
From desperation, Stefan had to make networking work and, in this seminar, will give you the
techniques and strategies proven to work so you can improve your own networking skills, both
personally and professionally.
SIMON MIDDLETON
Simon Middleton, author of Build A Brand In 30 Days, will introduce his ’30-day’ approach
for creating, managing and communicating your brand profoundly and effectively. You don’t
need a marketing degree or intensive training to build an attention–grabbing brand; you
just need to know the 30 steps from Build A Brand In 30 Days. So come and hear Simon talk
through the thinking and philosophy behind his 30-day programme to building a brand.
Learn to:
Stefan Thomas
VINCE STANZIONE
Vince Stanzione, author of The Millionaire Dropout: Fire Your Boss, Do What You Love, Reclaim
Your Life, will demonstrate how it is possible to set up your own business from just £100. This will
appeal to all of you out there who don’t have buckets of money to start your business dream and
want to reclaim your life in the process! Come along to his inspirational talk and learn how this
can be done.
BEN KENCH
Ben Kench, author of Selling For Dummies, and the UK’s No. 1 business growth and sales
specialist, has earned a reputation as the ‘go to’ guy for your business growth challenges.
No business can succeed without sales… and so all of us in business need to sell, even if we
don’t like ‘selling’. This presentation will pull apart your fears, explain how you can succeed and
is packed with ideas to help.
ANDREW REYNOLDS
Andrew Reynolds, author of Copy This Idea, will tell the story of how he gave up his corporate job
to start a business on a shoestring in his spare room at home, going on to bank over £50 Million
from a simple business idea. He will be sharing how he did it, what he does and how you could
copy his ideas to start your own profitable business, too.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 25