The Business Show Guide November
Welcome to the 30th Business Show! It’s been a long journey since the first Business Startup show in 2000 and we’ve gone from strength to strength every year. Thanks to all our supporters over the years and a warm welcome to all our new visitors in 2013.
Welcome to the 30th Business Show! It’s been a long journey since
the first Business Startup show in 2000 and we’ve gone from strength
to strength every year. Thanks to all our supporters over the years
and a warm welcome to all our new visitors in 2013.
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WORKSHOPS<br />
LEARN TO<br />
RANK #1 ON<br />
GOOGLE WITH<br />
SEARCH ENGINE<br />
OPTIMISATION<br />
SPONSORED BY<br />
LEARN HOW TO<br />
START A BUSINESS IN<br />
A WEEKEND – AND<br />
ENSURE IT SURVIVES<br />
POST-LAUNCH<br />
SPONSORED BY<br />
SEO<br />
WORKSHOP<br />
This workshop is perfect for anyone who wants to learn in simple<br />
terms how to get their website ranking at the top of the first<br />
page of Google for their most important industry keywords. <strong>The</strong><br />
implementation of sound SEO practice when you start out online<br />
is vital to any company that wants to make a big impact in their<br />
chosen industry, fast. We speak from experience, having grown our<br />
own business around strong organic search engine rankings and<br />
helped many other companies from an array of industries to reap<br />
the benefits too.<br />
START-UP AND<br />
SURVIVAL WORKSHOP<br />
This workshop includes two sessions where you’ll learn how to<br />
start your business quickly and easily (Start-Up In A Weekend)<br />
and how to ensure your business survives and thrives post-launch<br />
(Post-Launch Survival). Attend one or both sessions, depending<br />
on what you’re most interested in. Sage is the UK’s No.1 provider<br />
of accounts and payroll software and has been supporting small<br />
businesses through our software and services for over 30 years.<br />
WHAT’S COVERED?<br />
Go Up’s senior SEO practitioners will seek to dispel the myths and<br />
guesswork around SEO practice by delivering clear, honest advice<br />
and techniques that work. By using practical real-life examples,<br />
you will be left well-equipped to implement a successful SEO<br />
strategy of your own.<br />
• How Google works<br />
• Learn to identify the highest value keywords that you<br />
should be targeting<br />
• Perform SEO audits on your competition<br />
• How to write SEO-friendly copy<br />
• How to perform on-site optimisation<br />
• What are backlinks and how do you get them?<br />
• <strong>The</strong> best free tools available to help you<br />
• What does the future of SEO hold?<br />
WHAT’S COVERED?<br />
If you have a business idea, our Start-Up In A Weekend session<br />
provides a step-by-step guide to launching your own business<br />
quickly. If you’re already running your own business, our<br />
Post-Launch Survival session gives you practical advice to help<br />
ensure success, no matter what stage your businesses is at.<br />
• Start-Up In A Weekend<br />
• How to define success criteria<br />
• How to lay strong foundations to build your business in<br />
the future<br />
• How to develop the skills, knowledge and contacts to<br />
run your business after launch<br />
• Post-Launch Survival<br />
• Identify the three critical components of your business<br />
• Develop the tools and techniques to get them working<br />
for you<br />
• Put your business on the track to success<br />
IN PARTNERSHIP<br />
WITH<br />
NOVEMBER 2013 THE BUSINESS SHOW | 35
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