The Business Show Guide November
Welcome to the 30th Business Show! It’s been a long journey since the first Business Startup show in 2000 and we’ve gone from strength to strength every year. Thanks to all our supporters over the years and a warm welcome to all our new visitors in 2013.
Welcome to the 30th Business Show! It’s been a long journey since
the first Business Startup show in 2000 and we’ve gone from strength
to strength every year. Thanks to all our supporters over the years
and a warm welcome to all our new visitors in 2013.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
WORKSHOPS<br />
LEARN HOW TO<br />
UTILISE GOOGLE<br />
EFFECTIVELY TO<br />
INCREASE<br />
CUSTOMERS<br />
SPONSORED BY<br />
SO YOU THINK<br />
YOU’RE AN<br />
ENTREPRENEUR?<br />
SPONSORED BY<br />
GOOGLE<br />
WORKSHOP<br />
If you’re a business owner or marketing manager who wants to<br />
know more about harnessing the exceptional power of Google to<br />
drive more targeted traffic to your website, this workshop is for you.<br />
Sessions are packed with tips and insight into Google’s very latest<br />
updates to help you reach the prospects who are searching for<br />
you online right now. Explore how to resource an effective search<br />
marketing team and understand what you should be doing to<br />
future-proof your search engine marketing.<br />
MENTORING<br />
WORKSHOP<br />
<strong>Business</strong> mentoring can help strengthen your business and your<br />
own entrepreneurial skills, and can be invaluable in getting your<br />
business off the ground, or taking it to the next level. You’ll learn<br />
from the experience and mistakes of more experienced business<br />
owners; be guided through achieving the objectives of your<br />
business, both short and long term; you can leverage off their<br />
contacts to help open new doors for your business; a mentor will<br />
also make sure that the goals and objectives that have been set<br />
in your business are achieved.<br />
WHAT’S COVERED?<br />
In these workshops, we break down Google’s core offerings and<br />
explain how to leverage them effectively to send more of the right<br />
traffic to your website and expand your brand recognition.<br />
• <strong>The</strong> evolution of search engine marketing<br />
• <strong>The</strong> importance of authority in SEO<br />
• What has social media got to do with search?<br />
• What is content marketing?<br />
• How to measure success<br />
• How to deal with a Google penalty<br />
• How to resource a search marketing team<br />
• Top tips for managing a PPC campaign<br />
WHAT’S COVERED?<br />
Mentoring is a very personal business and having the right mentor<br />
is vital, so come along to this free workshop and find out more<br />
about what’s involved.<br />
• Learn how to drive sales to your business from day one<br />
• Use cost-effective marketing that works!<br />
• Leverage off a mentor’s contacts to fast track growth<br />
• Start-up capital for your business? Learn how by<br />
attending the workshop<br />
• Q&A for your business by our expert team and mentors<br />
IN PARTNERSHIP<br />
WITH<br />
NOVEMBER 2013 THE BUSINESS SHOW | 33
Change language