The Business Show Guide November

28 NOVEMBER: 10AM - 6PM 29 NOVEMBER: 10AM - 5PM OLYMPIA, LONDON
BUSINESS
THE
SHOW 2013
25,000 VISITORS
350 EXHIBITORS
250 SEMINARS
14 WORKSHOPS
1 UNMISSABLE EVENT
THE UK’S
PREMIER
BUSINESS
EXHIBITION
& CONFERENCE
30 BUSINESS
SHOW2013
THE
28-29 NOVEMBER 2013 OLYMPIA LONDON
INCORPORATING
GOING
GLOBAL
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BUSINESS OPPORTUNITY
GOING
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WELCOME
WELCOME
38
29 44
Welcome to the 30th Business Show! It’s been a long journey since
the first Business Startup show in 2000 and we’ve gone from strength
to strength every year. Thanks to all our supporters over the years
and a warm welcome to all our new visitors in 2013.
As the UK’s biggest business exhibition and
conference, you’d expect there to be a lot
packed into the two days of the show – and
you’d be right! In fact, there’s so much that it
can be hard to know where to start planning
what you want to get out of your time here.
This show guide tells you what’s on when and
where, so that you can make sure you don’t
miss out.
Our keynote speakers include Saatchi &
Saatchi, Metro Bank, The London Stock
Exchange, Facebook, LinkedIn and Twitter.
You’ll find the biggest names in business
up front in the show guide, with full details
of their seminars, so that you can quickly
see who you can’t afford to miss. There are
more than 250 speakers presenting a wide
range of seminars and you’ll find every one
of them in our complete listings section in the
heart of the guide.
There’s no need to book for any of the
seminars, but places are on a first-come,
first-served basis, so get there early to avoid
disappointment.
The workshop schedule covers a huge variety
of topics and with more than 25,000 visitors,
networking opportunities include Speed
Networking, FaceTime, The Boardroom and
Business Connections. You could also come
away with investment as well as business
cards, thanks to Midas Touch and Angels
Den, two exciting live features that are a real
highlight of the show.
Take your time to pore over these pages
and plan your visit to get the most out of
your time. Places for workshops and many
of the features are limited and fill up fast,
so make sure you book in advance at
www.thebusinessshow.co.uk
We look forward to seeing you at the show.
The Business Show team
Two all-new exhibitions are running alongside November’s 30th Business Show
for the very first time. If you’re interested in getting into the fast food sector,
Takeaway Innovation Expo 2013 is aimed at progressive takeaway restaurants,
while Farm Business Innovation is dedicated to supporting farmers and land
owners looking to diversify. You can be part of these exciting launches and
register online for your free tickets at www.businessboxoffice.co.uk
TAKEAWAY
INNOVATION
EXPO2 13
BUSINESS GROWTH & ENTREPRENEURSHIP
| THE BUSINESS SHOW NOVEMBER 2013
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CONTENTS
World-class
seminars,
workshops,
networking and
exhibitors
05
Hear the biggest
names in business
deliver essential
keynote seminars
48 50
61
CONTENTS
Keynotes
Workshops
Midas Touch
Businesses For Sale
Angels Den
Facetime
The Boardroom
Business Connections
Speed Networking
Inspiring Women
Tweet Meet
Going Global
4Networking 121 Roadshow
Seminar Schedule
ESSENTIAL INFO
Exhibitor A-Z
Floor Plan
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05
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50
52
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58
61
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KEYNOTE SPEAKERS
KEYNOTE
SPEAKERS
This year sees the best ever line-up of speakers
for our 30th Business Show, with the very finest
speakers from the world of business to inspire,
advise and encourage every one of you, whether
you’re just starting out or looking to take your
business to new heights. You will only find this
calibre of speaker at the UK’s biggest business show.
We’ve designed our seminar schedule to cover just about every
area of business, so that you can be sure of finding the information
that you need. From inspiring success stories to practical tips and
insights into every area of industry, our seminars have something for
everyone. These seminars span the entire range from writing your
first business plan to selling a successful business and everything in
between. From IP to IT and funding to franchising, just pick the
sessions that are relevant to you and soak up the expertise of some
of the most successful businesspeople in the world.
Unmissable may be an overused word, but there are some of our
keynote speakers for whom it could not be more apt. This section of
the show guide shines the spotlight on some of the biggest names
and the most interesting seminars so that you can plan your time
at the show to include these sessions. We’d love to be able to seat
everyone at every seminar, but there just isn’t room. Places are on
a first come, first served basis, so make sure you get there early…
BRANDS INCLUDING
Take a look
through the
following pages – which
are packed with UK and
international names
and make a note of
who you need to
hear.
IN PARTNERSHIP
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NOVEMBER 2013 THE BUSINESS SHOW | 5

KEYNOTE SPEAKERS
ANDY EUSTACE
Businesses are increasingly harnessing the
power of social media to grow sales. Andy
Eustace drives this program forwards for social
media giants LinkedIn and his seminar explains
how the format can work for you, whatever
the size of your business.
KEYNOTE
HALL 1
Thursday
14.00 - 14.30
How Can Social Media And
LinkedIn Be Used To Drive Sales?
Make sure you don’t get left behind your competition
with this highly insightful seminar explaining how
businesses can successfully utilise social media as a
proven sales platform. Whether you’re a one-manband
or a multinational organisation, you can’t afford
to miss out on the power of social media.
LinkedIn started in Reid Hoffman’s living
room in 2002. Now, more than 200 million
professionals use the site to exchange
information, ideas and opportunities
around the world. Andy joined LinkedIn
to help companies adopt social media
at the heart of their sales strategy.
After studying biochemistry at Oxford
University, Andy was seduced by the
emerging world of computing, which
resulted in him being recruited by IBM as a
Systems Engineer.
From here, he quickly
transferred into sales and has had a long
career as a Sales Representative, Sales
Manager and Sales Director in the enterprise
businesses of Microsoft and Fujitsu.
Andy lives in Reading, has two grown-up
children and has a keen interest in football,
rugby, tennis and running. He was a season
ticket holder at Reading for several seasons
until the disappointment became too much.
He is also interested in cooking and the arts.
DAVID GOLD
ONE’S OF BRITAIN’S MOST SUCCESSFUL BUSINESSMEN
Even among the jet set stratosphere of keynote speakers at The
Business Show, David Gold stands out as a real high flyer. This is your
chance to find out how he piloted numerous businesses – and two
football clubs – to top flight performance.
David Gold is Chairman of Gold Group
International, incorporating Ann Summers,
Gold Aviation, Knickerbox, Greenwich House
Properties, York Place and West Ham United
Football Club. From beginnings of extreme
poverty, shrugging aside numerous setbacks
along the way, David Gold is now one of
Britain’s most successful businessmen.
Brought up in the East End of London,
David started out helping his mother sell
buttons from a stall outside their house.
Moving indoors, they then converted
their front room into a card and sweet
shop. From there, he went on to run a
bookstore in Charing Cross and before
long, branched out into publishing,
printing and distribution.
Looking around for a new challenge,
David recognised the huge potential of the
Ann Summers concept. It was soon added
to his portfolio and now with the help of
his two daughters, Jacqueline and Vanessa,
it has become one of the biggest success
stories in British retailing. It currently has 153
stores with an annual turnover of
£150 million.
As Ann Summers went from strength to
strength, it gave David confidence to start
up an even riskier venture: a newspaper.
The Sunday Sport was born and quickly
established itself to such an extent that
David and his business partner, David
Sullivan, were able to make it an equally
successful daily newspaper.
With his great acumen, and punishing work
schedule, there was nothing that David Gold
wouldn’t do to ensure success. Keen for
others not to benefit from flying him around
Europe to meetings, Gold Air International
was set up, chartering jet travel to the rich
and famous.
But the greatest passion in David Gold’s
life is football. His love affair with the
beautiful game dates back to having played
for West Ham as a schoolboy and being
offered an apprenticeship. On this occasion,
his father who ordered him to finish his
apprenticeship as a bricklayer cruelly denied
him the opportunity, but his desire to be
involved in the game never waned. David
joined forces with David Sullivan to steer
Birmingham City Football Club from the
verge of bankruptcy and relegation to the
Second Division in 1993.
They appointed Karren Brady as Managing
Director and transformed Birmingham
City FC into one of the most shrewdly
run football clubs in the country, securing
promotion to the Premier League at the end
of 2001/02 Season. David’s continued love
affair with the game saw him and Sullivan
sell Birmingham City in the autumn of 2009
and buy a 62% stake in West Ham United,
bringing Brady with them as Vice-Chairman,
pledging to guide the club out of the
6 | THE BUSINESS SHOW NOVEMBER 2013
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FELICITY
McCARTHY
KEYNOTE
HALL 1
Thursday
12.30 - 13.00
KEYNOTE SPEAKERS
It seems like everybody’s on Facebook now, and
Felicity can help your business to connect with this
social audience to drive performance forwards.
Felicity joined Facebook in 2010 to work with small and medium
sized businesses across a range of industries, helping them unlock the
potential of social media to grow their business. As Head of Small &
Medium Business Marketing Communications EMEA, she is passionate
about educating and enabling SMB marketers, giving them access to
the massive reach of Facebook, with the targeting of the most accurate
direct response tools, all in the context of trusted friend connections.
Having worked previously as Marketing Manager at eBay Ireland and in
a number of roles for Dell, including EMEA Brand Manager and EMEA
Online Marketing Manager, Felicity is now based in Facebook’s EMEA
HQ in Dublin, where she lives with her husband and two children.
Using Facebook To Drive Sales For Your Growing Business
Don’t miss this opportunity to learn how your business can unlock the full potential
of Facebook. In this seminar, Felicity will share the opportunity Facebook presents for
small businesses to leverage the power of the social network to help achieve your main
objectives, whether that’s driving online sales, or traffic to your store. Pick up top tips for
success with Facebook and hear great examples from UK small businesses that will inspire
you to grow your own business by harnessing the power of social media to work for you.
financial turmoil that it had experienced in
recent years.
Having sold Sport Newspapers and Gold Air,
David Gold and family were ranked 186th
in the 2010 Sunday Times Rich List, with an
estimated wealth of £360m.
David has been a fixed wing pilot for 37
years and a helicopter pilot for seven. David
won the Gozo Beacon in 1979 and was
twice winner of the prestigious International
Malta Air Rally in 1981 and 1982 as well as
runner-up on three other occasions.
Q&A With David Gold
KEYNOTE
HALL 1
Thursday
14.45 - 15.15
Proving that you don’t need money to make
money, David will host a Q&A session outlining his
rags-to-riches tale and explain how he succeeded
in business after growing
up in abject poverty.
This is sure to be an
inspiring seminar, with
the opportunity to steer
the conversation of one
of Britain’s top business
minds so that you can
learn from the best.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 7

KEYNOTE SPEAKERS
DARA NASR
Since Twitter was founded in 2006, it’s gone on
to attract 200 million active users, who send more
than 500 million tweets a day. The UK Head of
Agency Sales explains how you can use that
activity to boost your marketing strategy.
RACHELLE
HEADLAND
Twitter’s 200 million users generated $288m (£181m) in revenue for
the San Francisco company last year, with a forecast of $583m (£366m)
this year. It’s no wonder everybody paid attention when the social
media giant announced that it was to follow Facebook and LinkedIn
onto the stock market, with investors valuing the company at more
than $10bn (£6.3bn.)
Dara joined Twitter in November 2012 as Head of Agency Sales
UK after working at Google for five years, overseeing key agency
relationships for YouTube and Display. Prior to Google, he worked
in the TV media market, leading teams at Flextech Television and
Eurosport. Dara is married with two girls, lives in Beaconsfield, plays
golf badly, cycles slowly and he’s addicted to TV boxsets.
Plan For The Moment
With 500 million tweets going public every day, if your
company isn’t tweeting, it’s missing out on potentially massive
marketing. In this essential keynote session, Dara will explain
how your business can embrace real time planning to make the
most of social media. The UK Head of Agency Sales will offer
genuine insight and case studies from businesses that have
used the Twitter platform to achieve their marketing goals –
and how you can use their strategies to boost your business.
KEYNOTE
HALL 1
Thursday
13.15 - 13.45
One agency stands head
and shoulders above the
others in the world of marketing
and advertising: Saatchi & Saatchi X. The
name is renowned the world over for their
captivating campaigns, so don’t miss your
chance to hear London based MD, Rachelle
Headland, as she shares the secrets to
memorable marketing.
Rachelle is Managing Director of Saatchi & Saatchi X, London.
Following a 17-year career in senior level client leadership
and business development roles, Rachelle’s area of expertise
lies in retail and her experience includes working both agency
and client-side, giving her a broad perspective and knowledge
of large and complex shopper campaigns. Throughout
her career, she has worked on a variety of award-winning
campaigns for Coca-Cola, P&G and Royal Caribbean Cruises.
Rachelle’s professional beliefs are built on a passionate desire
to grow genuine strategic partnerships between brands and
retail customers in this new age of shopping.
KEYNOTE
HALL 1
Friday
13.15 - 13.45
Marketing For Start-Ups
Marketing is second only to finance as a crucial
driver to the success of young businesses, so it’s
crucial that you take advantage of the support
available and be aware of best practices in
marketing. In this essential seminar for any start-up,
Rachelle will share some of the fundamentals in
marketing a new product or service, with top tips
on cost effective ways to get your message to your
audience.
| THE BUSINESS SHOW NOVEMBER 2013
8 IN PARTNERSHIP
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KEYNOTE SPEAKERS
DOUG RICHARD
FORMER BBC DRAGON AND SERIAL ENTREPRENEUR
KEYNOTE
HALL 1
Friday
11.45 - 12.15
One of the original ‘dragons’, Doug left
the ‘den’ to dedicate his time to helping
entrepreneurs set up in business for
themselves, earning a host of industry
awards in the process.
Fans of the BBC TV series Dragon’s Den
with long memories will remember Doug
Richard as one of the dragons in the first
two series. He’s a technology and software
entrepreneur of more than 20 years, in
which time he was President and CEO of
Micrografx, and founded and sold two
other companies, Visual Software and ITAL
Computers.
As a serial entrepreneur with a degree in
psychology from the University of California,
Doug is uniquely qualified to create and
deliver effective training in how to start and
run a profitable business. He was the founder
and Vice-Chairman of the Cambridge Angels
and Chairman of the Conservative Party Small
Business Task Force.
Doug was an Honorary Recipient of The
Queen’s Award for Enterprise Promotion in
2006 and became a fellow of the RSA the
following year. He founded the School For
Startups in 2008, helping people start more
profitable businesses by teaching thousands of
business people face-to-face and through online
classes. This work gained him the Enterprise
Educator Of The Year award from the National
Council on Graduate Employment in 2010.
Growing Your Small Business
Join former BBC Dragon and serial entrepreneur,
Doug Richard, as he takes you through his key
steps to start-up success. Doug will answer
any and all of your questions in this fun and
informative session, so if you have a business
to grow, or a burning question about your
start-up, come along for some clear, candid
and jargon-free advice from one of the most
respected business mentors in the world.
LUCY TARLETON
AIM – formerly the Alternative Investment Market - is
widely regarded as the most successful growth market
in the world. Find out more first-hand about how this
sub-market of the London Stock Exchange can help
smaller companies looking for investment.
KEYNOTE
HALL 2
Friday
14.00 - 14.30
Lucy is the London Stock Exchange’s representative
responsible for London and the South of England. As part
of that role, she provides support and guidance to private
companies who are considering floating. She also manages
the London Stock Exchange’s relationship with over
850 Main Market and AIM quoted companies and the
relationship with the corporate advisory community
in the region.
Prior to joining the Exchange in January 2011, Lucy
worked at Smith & Williamson Corporate Finance,
providing advice to AIM quoted companies and private
businesses in the smaller company sector. Lucy started her
career at PricewaterhouseCoopers in London, where she
qualified as a chartered accountant in 2005. After four
years in the audit practice, she then spent a further four
years in the Capital Markets Group, providing reporting
accountant and IPO readiness services on a number of
domestic and cross-border UK IPOs, as well as other capital
market transactions.
AIM For Growth
This is an unmissable
chance to hear Lucy
Tarleton’s insightful seminar
explaining the benefits of
flotation and the challenges
companies will face on
their journey to OP. She
will share the experience of
real world case studies to
illustrate the help provided
by the role of AIM in
funding growth companies
and its increasing
importance for access to
capital. Having helped
thousands of ambitious
companies raise capital in
order to fund their growth,
this is your chance to hear
the success story of how
AIM has grown from ten
UK companies worth
£82m to approximately
1,100 companies worth
£60bn and find out
whether AIM could work
for your business.
IN PARTNERSHIP
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NOVEMBER 2013 THE BUSINESS SHOW | 9

KEYNOTE SPEAKERS
BAS GEVAERT
KEYNOTE
HALL 3
Thursday
14.45 - 15.15
With mobile commerce set to overtake ecommerce, this seminar
puts you right at the cutting edge of online payments with the
Senior Manager, Mobile, of PayPal Here UK.
Bas is Senior Manager, Mobile for PayPal
Here UK. He is a key member of the
team that has developed PayPal Here TM ,
a revolutionary solution that enables
small businesses to accept card payments
anytime, anywhere with the use of their
mobile device and PayPal’s Chip and PIN
card reader.
Proving that the UK can still lead
the world in technology and commerce,
the British-designed Chip and PIN card
reader has been built specifically for
businesses that traditionally rely on
cash. Market stall owners, taxi drivers
and tradesmen need never have to turn
business away if the customer doesn’t
have enough cash on them. PayPal
Here TM not only lets you accept credit
and debit cards but also log cash and
cheques, send electronic receipts and
invoices, and accept PayPal Check in.
It’s no exaggeration to say that this
technology could revolutionise the way
that start-ups and SMEs conduct their
businesses – and this is your chance to
hear the implications and opportunities
from one of the team that led its
implementation.
In his previous role, Bas was responsible
for PayPal’s online and mobile payment
solutions for small businesses in the UK.
Prior to joining PayPal in early 2010, Bas
worked as a management consultant
at IBM in the Netherlands. Bas holds an
MBA from INSEAD.
JASON
OAKLEY
KEYNOTE
HALL 2
Friday
11.45 - 12.15
MANAGING DIRECTOR OF COMMERCIAL BANKING, METRO BANK
Metro Bank were the first new bank to launch on the British
high street in over 100 years in 2010, promising to put its
customers at the centre of its business. Jason brings those
same values to the bank’s business customers.
Jason is passionate about the personal and nimble service Metro Bank provides
to business, with its focus on providing amazing service and convenience to its
customers. As Managing Director of Commercial Banking, Jason is responsible
for growing Metro Bank as a trusted adviser and lender to Greater London’s small
and medium-sized companies, who can benefit from the bank’s entrepreneurial
approach.
Jason joined Metro Bank from a very strong background in commercial
banking and lending. He was previously Head of Business Banking for both
RBS and NatWest, where he supported several thousand relationship managers.
| THE BUSINESS SHOW NOVEMBER 2013
10 IN PARTNERSHIP
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KEYNOTE SPEAKERS
LARA MORGAN
PayPal Here TM - Enabling
Businesses To Take Card
Payments Anywhere
SALES
GURU
In this cutting edge seminar, Bas will explain that
PayPal Here TM , the highly anticipated Chip and PIN
solution for small and medium-sized businesses, is
now available to all businesses in the UK. Bas will
talk about the opportunity PayPal Here TM presents to
businesses, what it means for your start-up or SME
and how you can maximise the opportunity. Make
sure your company doesn’t get left behind!
He introduced the Business Development role into UK
banking, and facilitated RBS becoming the first commercial
bank patron of NACFB. Jason also held the position of
Chief Executive at Hanco ATM Systems, the UK’s largest
independent ATM deployer. Jason is a lifelong supporter
of lowly Walsall FC and provides a taxi service for his two
teenage children.
Banking For Entrepreneurs
Hear the fascinating story behind the launch of
the UK high street’s only new bank in over a
century and what it means for business customers.
Jason will look at some of the issues facing small
businesses today and explain how Metro Bank’s
customer focused model and community banking
ethos aims to support its SME account holders. He’ll
also explain how the bank intends to grow, while
never losing sight of its motto of ‘Local Bankers
Making Local Loans.’
Would you like to start a business that you could
sell for £20 million? That’s what Lara Morgan did –
and now she’s willing to share her insights with you
in this high impact, practical seminar.
Lara Morgan is most widely
known for building her own
international business, Pacific
Direct, over the course of 17
years before selling a majority
share 99% holding of the
company for £20 million. She is
the proud mother of three and
determined to be a voice for
growth enterprise support as well
as driving sales pride in Britain.
Lara is a world class, high
impact, memorable and much
liked speaker with a practical,
open approach. She doesn’t
buy companies, but prefers to
drive start-up investments and
great innovations like Company
Shortcut, GATE8-luggage.com,
ACTIVBOD and The Luxury
Slipper Company.
Company Shortcuts offers unique
training in sales momentum, a
source of practical advice and
frameworks to enable mid-size
ambitious business leaders to
achieve accelerated growth. Lara
is particularly interested in the
Build On Your Disciplines
Of Sales Growth Acceleration
accelerated growth market and
motivating fast-growth business
owners. Lara is an ambassador
for UKTI, an active mentor in a
number of social enterprises,
including READ International
and the leading ethical cotton
underwear company, Pants
To Poverty. She’s a regular
commentator on current affairs
and business issues with Sky and
BBC News.
Lara has been a finalist in Ernst
and Young’s Entrepreneur Of
The Year awards three times
and was a finalist in the Veuve
Clicquot Businesswoman of the
Year Award. She is the author
of the recently published
Amazon bestselling business
book, ‘More Balls Than Most’
and is a co-founder of Start Up
Britain. Taking it all in her stride,
Lara also manages to train for
British Triathlon, coming 10th in
the 2011 World
Championships.
KEYNOTE
HALL 1
Thursday
10.30 - 11.30
Harness the power of sales and marketing. In this fantastic seminar,
Lara explains the importance of both processes working together and
evolving to provide successful business growth. This enlightening seminar
covers the essential skills required, from golden rules to creating sales,
as well as maximizing your process and conversion rates, and managing
business demands and stress based on accelerated growth success.
IN PARTNERSHIP
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NOVEMBER 2013 THE BUSINESS SHOW | 11

KEYNOTE SPEAKERS
BRAD BURTON
KEYNOTE
HALL 2
Thursday
11.45 - 12.15
In a world of pressed suits, crisp shirts and conservative ties – or even worse, comedy ties
– you underestimate this T-shirt sporting skinhead at your peril. Brad is the very definition
of a self-made man, with his own unique take on business that speaks to everyman.
Life. Business. Just Got Easier.
The UK’s number one motivational business speaker is
back. Sometimes provocative, at times hilarious, always
inspiring. In what is sure to be a riot of a keynote
seminar, Brad will bring his trademark down-to-Earth
approach to explaining the world of business and how
to make it easier. And we’re promised this session will
also tackle that small topic of… life! Be sure to arrive
early; it’s always a lock out.
Don’t let the jeans, tattoos and
T-shirt fool you; Brad’s a true
entrepreneur. Brought up on a council
estate, he has no qualifications, spent
years on the dole and started his first
business in 2006 with £25,000 of
personal debt. He delivered pizzas
to keep his start-up business afloat
and his dream alive. That business,
4Networking, revitalised a once tired
UK business networking scene that it
now dominates by running over 6,000
events each year!
Brad packs halls with his standingroom-only
seminars and he’s regarded
as the UK’s number one motivational
business speaker; Dragons Den star,
Theo Paphitis refers to him as, “A
northern Anthony Robbins.” The
author of three books, including the
highest rated business book on
Amazon, Brad’s latest book, LIFE.
BUSINESS. JUST GOT EASIER. is
currently storming the charts. Brad will
change the way you approach your
life, business and direction forever.
BEN HUNT-DAVIS MBE
OLYMPIC ROWING CHAMPION AND BUSINESS ADVISOR
Ben is often asked to speak about the question ‘Will It Make The
Boat Go Faster?’, the killer question and mindset that enabled
the Men’s Rowing 8+ to win an Olympic Gold medal in 2000.
Ben Hunt-Davis is a performance coach,
keynote speaker and author. He won a
Gold Medal at the 2000 Sydney Olympics
in the Rowing 8+; the culmination of nine
years in the national team that led to the
first British winners of the event since
1912. Ben has been involved in five
Olympic Games: three as a competitor
and two as a member of the Team GB
headquarters team, as well as rowing for
Great Britain at six World Championships.
Gold Medal
winner at the
2000 Sydney
Olympics in the
Rowing 8+
The story of how Ben and his crew won an
Olympic Gold medal is as inspiring as it is
simple and the relevance of Ben’s story to
business will leave you thinking very hard
about what you are doing to grow your
business. Since winning his gold medal,
Ben has specialised in leadership and
team development, running a successful
coaching business whose clients include
many FTSE 100 companies. His book,
‘Will It Make The Boat Go Faster?’ was
published in 2011 and he now co-directs a
performance company of the same name.
Ben has worked with a wide range of
businesses helping them answer this
question and others such as; What is your
business equivalent? What are your critical
variables? Are your challenges to get your
sales team having the courage to operate
at the highest level? Or is it about helping
your business deal with change more
efficiently? All with the aim of improving
business performance to gold standards.
12 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

KEYNOTE SPEAKERS
CAPRICE
Most of us would be happy to be successful
at an international level in one career, but
Caprice has proven her world class abilities
as both a businesswoman and a model.
Don’t miss this chance to hear the inside
story on how she built a global brand.
KEYNOTE
HALL 1
Thursday
11.45 - 12.15
Will It Make The Boat
Go Faster?
Through a highly engaging Olympic
story, Ben will show why it’s crucial
to focus on what’s important – know
where you are heading and focus
on that direction, focus on your
performance to get results, and work
effectively with others to achieve
goals. Ben talks about the very simple
process that the crew followed; doing
the right things better on a daily basis
and making sure that everything was
aligned to the goal – and how that
should apply to your business every
day. Learn how you can turn the
philosophy that led to Olympic Gold
into gold that your business can take
to the bank.
KEYNOTE
HALL 2
Friday
15.30 - 16.00
As one of the most photographed
women in the world, with over 350
magazine covers in her portfolio,
Caprice could have carried on the
pampered life of the supermodel.
Instead, she chose to make the brave
move into the world of business and
set herself up for a steep learning
curve. By her own admission, Caprice
knew little about business, but her
Californian optimism was enough to
convince her that the transition would
be a success.
Aware that her modelling days were
limited when she reached her 30s,
Caprice partnered with Debenhams
in 2001 to launch her own lingerie
collection, which she designed and
modelled. It was a hit and the UK
press soon hailed Caprice as ‘Queen
of the Undieworld.’ Five years later,
with the best part of a quarter of
a million in the bank from photoshoots,
fronting campaigns, West End
productions and various TV shows,
Caprice didn’t really need to work,
but she used her money to establish
By Caprice Lingerie. She hoped to
create a brand and a company that
she could pass on to her future family
and most importantly doing what she
loves to do best: making ladies feel
empowered, sexy and feminine by
wearing her brand. She says that, “I
have organized numerous fit sessions
with my customers and I love the way
By Caprice Lingerie makes ladies feel.
That is a reward in itself and makes
these constant 12-hour days worth
every minute.”
As she fully finances, designs,
models and markets her own hugely
successful line, Caprice has created
the success of By Caprice Lingerie
entirely on her own. It now sells on
three continents and in Britain, By
Caprice products are stocked by high
street giants and dozens of independent
retailers. The business has gone
from strength to strength since it
launched in 2006. ‘By Caprice Swim’
launched in December 2007 and
‘By Caprice Sleep’ in August 2008.
In June 2010, Caprice launched
By Caprice Bedding exclusive to
Littlewoods.
My Story
This is your chance to hear
from the self-made businesswoman
whose story is sure
to inspire and motivate, as
Caprice tells the story of how
she made the move from supermodel
to businesswoman.
The founder, designer and
CEO of By Caprice products
shares the story behind the
brand, how she established it
and the secret of its success.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 13

KEYNOTE SPEAKERS
SIMON BOOTH
KEYNOTE
HALL 2
Thursday
15.30 - 16.00
Turning his passion for two wheels into a business, Simon took
inspiration from his motorbikes to launch a range of children’s
balance bikes that has gone on to generate over £1 million in revenue.
Back in September 2003, there was only one children’s
balance bike available on the market. And that was
only in Scandinavia and Germany, as the balance
bike concept was largely unheard of in the rest of
the world. Simon says that, “I was shown this lump
of wood with wheels on it. As a biker, I thought I
could make it much more appealing to children. I
immediately saw the benefit of balance bikes, how
they help kids gain balance and confidence to ride
big bikes quickly, so now it was just making them
appealing so that children would want to ride them -
and then parents want to buy them!”
Simon embarked on a journey that has seen more than
75,000 bikes sold in 10 years and revenues exceed
£1.2 million, with average year-on-year growth of
80%. From humble beginnings designing, building and
selling the bikes in Simon’s lounge to taking over three
warehouse units and employing 13 staff, Kiddimoto
has gone from strength to strength.
From My Lounge To
Global Dominance
In 10 Years
Hear the inspiring story of how
Simon took his love of
motorcycles and used it to
create a brand that has become
a major player in a global market.
Find out how he managed the
massive growth of the company
from one man following his
dream, to a team of 13 staff.
Along with recounting his
appearance on Dragons Den,
Simon will share his tips for
success – along with lessons
learned along the way – to help
your business stay shiny side up.
ROB HALLIDAY-STEIN
Could you go from working
for ASDA to building your
own £100m business in just
four years? If you think it
can’t be done, then Rob
Halliday-Stein, founder
of Bullion By Post, will
convince you otherwise.
One man saw an opportunity when the banking
crisis struck in 2008 and consumer confidence
in the established banking system crumbled.
Longterm savers with significant balance sheets
no longer felt that leaving cash in bank accounts
was the safest option for their savings and many
of them chose to put their money into tangible
assets, such as gold and silver.
Rob Halliday-Stein had been looking to invest in
bullion, but was put off by the unfriendly nature
of established bullion dealers and the high
premiums they charged. During a visit to an
established bullion dealer in London, he saw
customers queuing out of the door, confirming his
belief that there was a growing demand to invest
in bullion as part of a
long-term financial plan.
KEYNOTE
HALL 2
Friday
12.30 - 13.00
Between his degree in economics from
Sheffield University and his ecommerce
experience overseeing the development and
launch of the George clothing range online for
ASDA, Rob was confident that there was a good
business opportunity to pursue. His big idea was
to cut out the middle man and buy directly from
refiners, before selling gold and silver on to the
public over the internet. Rob spent £10,000
building the BullionByPost website and rented
offices in Birmingham’s Jewellery Quarter. Four
years later, the business is worth £100m.
How I Built BullionByPost Into A £100m Business In Four Years
BullionByPost has grown rapidly to become the UK’s number one online bullion dealer. Founder
Rob Halliday-Stein will discuss the journey of the business, from spotting a gap in the market to
acting on it, having a clear strategy, and the ups and downs of growing a company at such a fast
rate. Halliday-Stein will also discuss the importance of excellent customer service, which is a key
focus of the company. This is one seminar that is sure to be pure gold!
| THE BUSINESS SHOW NOVEMBER 2013
14 IN PARTNERSHIP
WITH

JONATHAN PFAHL
Jonathan has been a regular speaker at the show
for six years now and his seminars are always a
firm favourite with audiences looking for practical
advice and insight into how they can grow their
businesses faster.
KEYNOTE SPEAKERS
CLIPPY
McKENNA
Jonathan’s career began at Goldman Sachs, where he was fortunate
enough to be invited to take part in their Internal Mentoring Program,
which completely took his private wealth business to another level and
taught him personally how valuable mentoring can be if done properly.
He set up the Rockstar Mentoring Group in 2007 to allow all
businesses of all sizes to benefit from what Jonathan calls REAL
Mentoring. The average Rockstar mentor has started, built up and
sold a UK company for £18m and the company has dozens of these
mentors all over the country, willing to help businesses from start-ups,
right up to large SMEs.
Within the group, there is Rockstar Mentoring
(www.rockstargroup.co.uk), the traditional one-to-one, face-to-face
mentoring platform; Rockstar Live is the very exciting and cost
effective online mentoring portal – ideal for start-ups to get access
to the best mentors in the UK for a fraction of the price
(www.rockstarmentoringlive.com); and finally, its incredibly successful
mentoring program for entrepreneurs, Rockstar Start-Up Loans
(www.rockstarstartuploans.co.uk). This is the number one delivery
partner for the James Caan led Start-Up Loans program and has
so far provided start-up capital and free mentoring for hundreds of
entrepreneurs around the UK.
KEYNOTE
HALL 1
Friday
12.30 - 13.00
From everyday mum to
international supplier, hear
the inspiring story of how
Clippy turned her passion for
good food into an international brand.
KEYNOTE
HALL 1
Friday
14.45 - 15.15
Jonathan is a passionate and engaging
speaker. This is one seminar that you will
receive genuine value from, so make sure
you don’t miss it!
How To Drive Sales
To Your Business
And Get Access To
Funding
In this exciting seminar,
Jonathan Pfahl, Managing
Director of Rockstar Mentoring,
will demonstrate through
real life and recent examples
how start-ups and SMEs can
fast-track their sales growth,
increase margins and achieve
private investment in their
company. By leveraging off a
REAL mentor from their sector
who can introduce the right
contacts and achieve growth
goals faster, Jonathan will show
how any business with the right
focus and team behind it can
prosper. Not to be missed!
ROCKSTAR
MENTORING GROUP
R
Clippy McKenna is the founder of the Clippy’s brand.
She’s an everyday Mum who is obsessed with brilliant food.
She started out in 2008 with a fascination for hairclips
(hence the nickname) and two apple trees. Selling out at
her first farmers market, Clippy secured distribution into
UK supermarkets Tesco, Asda, Morrisons, Ocado, E.H. and
Booths, as well as exporting to the USA and China.
Clippy has travelled across the globe, savouring delights from
apple butter to green figs picked from Atlantic rooftops,
to camping under the stars. These memories have inspired
Clippy’s taste buds to create diverse flavour combinations.
This explains why BBC Countryfile commended Clippy
as the, “Pick of the best… preservers.” Clippy won
‘Entrepreneur of the Year 2012’ at the Inspiring
Women’s Awards. In 2012, Clippy McKenna singlehandedly
took on the EU & UK Government to win the
right to call her lower sugar level, fruit-tastic products
‘jam’. In the same year, ‘Woman & Home’ described
Clippy as a, “Great British Foodie.”
My Eight Pieces Of Advice – From
Farmers Market To Supermarket
Clippy turned her dream idea into a thriving success story with
her products now stocked in major UK supermarkets, as well as
exporting to the USA and China. It all started with a passion for
brilliant food. Hear the inspiring story first hand of how Clippy has
taken her love of food from her kitchen table to farmers markets
and on to supplying international supermarkets.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 15

KEYNOTE SPEAKERS
EAMON
FITZGERALD
It can’t be a hard life, jetting around the world
and quaffing fine wines in the sun, but Eamon is
looking for the very best winemakers for his panel
of public investors. This is your chance to hear the
naked truth about Naked Wines.
PAUL
DUNN
LEADER IN BUSINESS INNOVATION
Eamon FitzGerald is COO at Naked Wines, which involves scouring
the globe for the world’s most talented independent winemakers and
setting them up in business. The online wine merchant invests in these
winemakers, in exchange for preferential prices for its customers.
Naked Wines is the fastest growing online wine company in the UK
and recently launched in the US and Australia, gaining over 150,000
customers in three years.
This innovative business has won over many fans, including Deborah
Meaden who said, “It’s a true credit to founder Rowan Gormley and
his team that Naked Wines has built such a vast, loyal and dedicated
network,” after Naked Wines scooped the Smarta 100 Business of the
Year prize.
Eamon has previously worked for Decanter magazine, as well as
picking grapes on the side of a mountain in the Languedoc.
Before that, he worked for financial services clients in London and
Dublin for management consulting firm
Accenture. In his spare time, Eamon
blogs about wine and social media,
and avoids coriander at all costs.
KEYNOTE
HALL 2
Thursday
12.30 - 13.00
Social Media vs
Social Business
Naked Wines is a crowd-funded
wine business, whose 150,000
customers invest in talented
independent winemakers all
over the world. Their innovative
approach to business is sure to
inspire any aspiring entrepreneur,
as Eamon explains how being a
truly social business has achieved
fast growth and profitability in
just four years. If you still think
that social media is the hot
new thing, don’t miss Eamon’s
keynote as he explains why it’s
all about social business.
KEYNOTE
HALL 2
Thursday
11.00 - 11.30
16 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

KEYNOTE SPEAKERS
One of the world’s foremost business thinkers, Paul Dunn specialises in
implementing breakthrough processes and ideas that revolutionise the way
business works. Find out why he celebrates SMEs everywhere and how you can
adopt his latest strategies to redefine the way you work.
Paul Dunn started his career as one of
the first 10 people in Hewlett Packard in
Australia. Then came the founding of one
of Australia’s first Computer Companies,
followed by the Results Corporation - a
consultancy that served 23,000 SME clients.
Paul then turned his attention to professional
knowledge firms and created the breakthrough
Accountants’ Boot Camp process,
enabling over 3,500 accounting firms and
17,000 accountants worldwide to work
with their clients in new ways. Right now,
156,000 businesses around the world use
Paul’s programs. He has always been at
the leading edge of thinking and of actual
implementation of breakthrough processes
and ideas.
Paul ‘lit up’ - if not shook up - the profession
with both his presentation style and (at the
time) radical ideas on how to create and
run better firms. These ideas are regarded
very much as standard practice now. Paul
continues to push the envelope of what’s
possible and is still at the leading edge of
thinking and the actual implementation of
those thoughts. He now serves as Chairman
of the revolutionary Buy1GIVE1 (or B1G1
as it’s better known), a company that’s
already created over 25 million giving
activities around the world by creating a new
‘platform’ to enable habitual, impactful and
‘connecting’ giving for SMEs.
Paul was recently honoured with a Lifetime
Service Award to the Accounting Profession in
the UK and as a Social Innovation (SIP) Fellow
in his new home of Singapore. He clocks up
1.2 Million air miles each year… and he tells
us his baggage does 2.4 Million!
psychology from the University of California,
Doug is uniquely qualified to create and
deliver effective training in how to start and
run a profitable business. He was the
founder and Vice-Chairman of the
Cambridge Angels and Chairman of the Conservative
Party Small Business Task Force.
Doug was an Honorary Recipient of The
Queen’s Award for Enterprise Promotion in
2006 and became a fellow of the RSA the
following year. He founded the School For
Startups in 2008, helping people start more
profitable businesses by teaching thousands
of business people face-to-face and through
online classes. This work gained him the
Enterprise Educator Of The Year award
from the National Council on Graduate Employment
in 2010.
KEYNOTE
HALL 2
Thursday
16.15 - 16.45
The Power Of Small
Small. Nimble. Quick. Able to work miracles.
Focussed. Entrepreneurs and small business
owners just like you are making a staggering
impact. They are punching way, way above
their weight. And central to it is the magic
of what Paul calls ‘moments of connection;’
moments that completely redefine how you
do business. You’ll see business-building
example after example, insight after insight.
What’s more, you’ll discover precisely how to
add the ideas into your business at zero cost
as you magnify the power of small.
The impact is truly profound.
MARTYN DAWES
Martyn is an award-winning entrepreneur, CEO and founder of Coffee
Nation Ltd, the brand that successfully created an entirely new market
category of branded self-serve coffee bars selling gourmet coffee-to-go
in high footfall retail locations.
Martyn led Coffee Nation as CEO from start-up
in 1997 through to 2007 and remained on the
board until the business was sold in 2008, at
which point the company operated from some
560 locations across the UK in premium quality
retail outlets. Long term contracts include Tesco,
Welcome Break, Moto, Esso, Sainsbury and
Somerfield.
The company was sold to Milestone Capital
Partners for £23m in March 2008 and on to
Whitbread/Costa for £59.5m in 2011. Coffee
Nation won the Sunday Times/Virgin Atlantic
Fast Track Award for Innovation in 2006 and
Martyn was recognised as Ernst & Young
Entrepreneur of the Year, South Region,
Consumer Products & Services in 2005. Coffee
Nation was ranked as one of the UK’s top
100 fastest growing privately owned companies
in 2005 and 2006. Martyn was Chairman of
the London Westminster Chapter of Young
Presidents Organisation for 2011/12.
Martyn’s book, ‘Wake Up and Sell the Coffee’
published by Harriman House, is on sale this
November. It’s an indispensable read for all
ambitious entrepreneurs who want to build a
high growth business.
Martyn is now working on a new venture.
How To Start, Build
And Sell A High
Growth Business
Martyn Dawes founded Coffee
Nation in 1996 and sold it for
£23m in 2008. He will share
the story of how he recovered
from almost certain failure in
the early days to creating one
of the UK’s fastest growing
consumer brands of the last
decade. This is an absolute
must-attend seminar for
any ambitious entrepreneur
determined to build a high
growth company.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 17

KEYNOTE SPEAKERS
CLIVE RICH
THE £10BN NEGOTIATOR
Would you like to increase your company’s profits
by 7%? In his amazing seminar, the £10 billion
negotiator shares the secrets that have been the
basis of his success working with companies like
Sony, Apple and Tesco.
RICHARD
CROSS
THE RETAIL EXPERT
KEYNOTE
HALL 2
Friday
13.15 - 13.45
Clive Rich is an international professional negotiator. He has played
a crucial role in negotiating and brokering more than £10bn worth
of global deals for and with a broad spectrum of major organisations
and super-brands, including Sony, Yahoo, Apple, Napster, BMG, San
Disk, My Space, Simon Cowell’s Syco, Tesco, and the BBC. He has also
provided negotiation coaching services to clients as diverse as Credit
Suisse, the London College of Fashion and Cambridge Business School.
Clive is the author of ‘The Yes Book, the Modern Art of Negotiation’,
published by Random House. Clive has also designed and successfully
launched a negotiation App called ‘Close My Deal’, enabling people to
negotiate better when they are on the go. Also a mediator, arbitrator
and a highly experienced entertainment and digital media lawyer and
business development executive, Clive has previously successfully run
digital businesses for the likes of Sony and Bertelsmann. In addition,
based on his commercial and legal background, he runs an online legal
service called ‘LawBite’, which provides simple law for small companies,
enabling them to find, edit and share plain English contracts with no
legal jargon, at a price they can afford.
The Retail Expert has worked with - and
for - some of the UK’s biggest retail success
stories and now offers a consultancy service
that could help your retail business.
KEYNOTE
HALL 2
Thursday
13.15 - 13.45
Is British Business Top Or Bottom Of
The Negotiating League?
You Gov Research shows that Britain loses £9 million per hour from poor
negotiating - or £17 billion a year. Follow up research conducted with
UCL now shows that this is a £500 billion per year loss to the global
economy. What could your share of that pot be worth to your company?
In his unmissable seminar, the £10 billion negotiator will share his
experience with you, laying bare the tips and tricks he has gathered over
the years. YouGov indicated that each UK company could improve its
profits by 7% a year with smarter negotiating. Now it’s your turn…
Having learned from the best at Selfridges and delivered great
success at Jack Wills, Richard now runs his own retail ventures
in Dashwood Boat Club and is part of the team bringing La
Martina to the UK. Having worked on retail roll outs in the
USA, the Middle East and Far East, Richard’s contact book is
exemplary!
The Retail Expert is a consultancy to help retailers both large
and small, whether you want a bespoke consultancy with
expert help in your business, or prefer to have access to our
web of tools, management aids, advice sheets and learning
documents. If your retail business could do with some help,
improved sales, better understanding of which path to go
down with social media, web selling and marketing, then the
Retail Expert is your next call.
Retail and You!
If you’re running a retail business and want to
know that you aren’t alone in facing the struggles
of retailing in 2013, then this is the seminar for you!
Richard Cross, The Retail Expert, will share with you
in his engaging style the many tales of hardship and
failure as well as the joyous moments of success that
have shaped the way we do business now.
18 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

SHWETA
JHAJHARIA
LONDON COACH OF THE YEAR
KEYNOTE SPEAKERS
Join Shweta Jhajharia, partner and senior coach from
Europe’s largest business coaching firm, ActionCOACH,
as she explains how she’s helped her clients to achieve
average growth of 41% over the last three years.
With results like that, it’s no
wonder Shweta has won the
‘London Coach of the Year’ award
consistently since 2009 – and this
is your opportunity to benefit from
her experience. She’s a multi-award
winning business coach and her
achievements include the coveted
awards for ‘Global Best Client Results’
(2012) and ‘Fastest Growing
Coaching Business’ (2010) out of
over 1,000 coaches globally. Shweta
worked internationally in sales
and marketing and was Global
Marketing Manager with Unilever
before certifying as an Action-
COACH Business Coach in 2008.
Business Re:Think
Shweta will make you look at your
business differently with this insightful
seminar. She’ll share strategies to grow
both cash and profit, along with ways to
increase sales by at least 47%. Shweta will
also explain how to identify critical drivers
for your business and measure them for
effective performance gains, as well as
two tips that will unlock an unlimited
marketing budget for your business.
KEYNOTE
HALL 2
Friday
14.45 - 15.15
XENIOS THRASYVOULOU
How many people are unhappy working for faceless corporations, but do nothing
about it? Xenios saw it as an opportunity to set up his own company.
KEYNOTE
HALL 1
Thursday
15.30 - 16.00
Xenios was initially an engineer working
for a FTSE 100 company, but within six
months, he realised that he was allergic
to the bureaucracy of large corporations.
Inexperienced and utterly unemployable
at the age of 23, he began creating
a service that allowed time-starved
individuals to outsource work to multiskilled
individuals on a ‘per hour’ basis.
Three years later, PeoplePerHour.com
was born.
Responsible for
the overall
vision and direction of PeoplePerHour.com,
Xenios’ passion for product, relentless
pursuit of innovation and deep obsession
for customer service and user experience
are very much defining points of the
company’s culture and ethos. Xenios
holds an MA/MEng from Cambridge
University and attended executive
education at Harvard Business School.
Doing More With Less
What does your business need to succeed? This seminar is indispensable for
start-ups, as it explains how to get your business off the ground the lean and
agile way. Xenios Thrasyvoulou, founder and CEO of PeoplePerHour, talks both
from personal experience and that of a community of 450,000 small businesses
that live on PeoplePerHour, on how to harness the power of the crowd to get
more done with less.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 19

KEYNOTE SPEAKERS
GRAHAM
CORFIELD
Graham has
been instrumental
in helping grow JUST
EAT to its current
market-leading
position, both in the
UK and across
Europe.
With 17,000 restaurants and nearly 40% of online traffic to
all takeaway websites in the UK, it seems that more than
one or two of us paid attention when a London based online
takeaway business told us, “Don’t Cook, JUST EAT!”
Graham Corfield is the UK
Managing Director of JUST
EAT, having moved up from the
Finance Director’s chair. Graham
has been instrumental in helping
grow JUST EAT to its current
market-leading position, both in
the UK and across Europe. In the
UK, Europe’s biggest takeaway
food market by some margin,
JUST EAT works with more than
17,000 delivery restaurants and
accounts for 39% of online
traffic to all takeaway websites
through its award-winning
“Don’t Cook, JUST EAT” TV and
digital campaigns. The company
now operates in ten of the most
attractive European takeaway
markets and globally in selected
high potential countries such as
Canada and Brazil.
JUST EAT is setting the pace in
developing the wider market,
launching its ‘mobile-first’
strategy earlier this year with the
release of its new Android and
iOS apps. As a result, the business
is already seeing a third of orders
coming through mobile devices.
Graham says, “We’re already
the leaders in the UK, but there’s
lots of potential for growth still
to come. Mobile in particular
is a really exciting market. I’m
looking forward to helping our
team do even more to empower
consumers to love their takeaway
experience.”
KEYNOTE
HALL 2
Thursday
14.45 - 15.15
With his background, Graham
has a wealth of experience in
operational and commercial
issues, acquisitions, and
integrations. Previous roles
include Finance Director for
Grass Roots EventCom PLC and
divisional Finance Director at
Unigraphics Solutions. Graham
graduated from Loughborough
University with an Honours
Degree in Accounting and
Financial Management.
Developing And Growing Your
Business With Technology
In this unmissable seminar, Graham Corfield will share how
JUST EAT has grown globally, through offering over 18,000
restaurants and takeaways a platform to tap into the rising consumer
trend of ordering takeaway using online and mobile. Graham will
also delve into how technology has changed consumer’s behaviours;
and how the use of technology can enable your business to develop
and grow.
| THE BUSINESS SHOW NOVEMBER 2013
20 IN PARTNERSHIP
WITH

WARREN KNIGHT
Internet start-ups may seem ten-a-penny, so it takes something
special to make the business world sit up and take notice. Gloople is
one of those companies and this is your chance to hear from the man
who founded the innovative online venture just two years ago.
Warren founded Gloople in 2011, to create the
world’s first social sharing e-commerce platform,
providing small to medium sized retailers the
tools to reward customers with discounts for
liking or sharing a product on their social
networks. Just one year later, the start-up
was a Smarta 100 Winner.
Warren started out as an entrepreneur in the
music industry aged 19. After receiving a grant
from the Prince’s Youth Business Trust by the age
of 22, he started his own music and clothing
KEYNOTE SPEAKERS
KEYNOTE
HALL 2
Friday
11.00 - 11.30
European distribution company.
As the director of a global
stationary and accessory
business, Warren worked
with Disney and Nickelodeon,
growing a licensee from
$5 Million to $30 Million,
selling to over 40 countries in a 5-year period,
achieving $1 Million sales in one month.
Now, Warren helps companies use social media
and digital commerce to achieve a multi-channel
experience to build their brand, drive traffic and
better understand their customers. With over 20
years’ of sales and marketing experience globally,
Warren is an international keynote speaker,
trainer, author and consultant in digital
marketing. He is a social commerce evangelist.
Grow Your Business With Social Media And Online Marketing
In this cutting edge seminar, you will learn about the four core areas for online success and relationships. Warren will help you identify the
right social media platform and strategy for your business, as well as explaining how to use inbound marketing, blogging, email marketing,
infographics and other content marketing tools. He’ll also cover how to find and engage with your target market across multiple platforms,
as well as the SEO tricks to optimise your website to get the best possible search results from Google.
SIR TOM SHEBBEARE
Sir Tom Shebbeare, KCVO, is the chairman of Virgin StartUp, a new
not-for-profit organisation aiming to offer financial support, mentoring
and business advice to thousands of young entrepreneurs across the UK.
KEYNOTE
HALL 1
Friday
10.30 - 11.30
Demonstrating a lifelong dedication to charitable causes,
after leaving Exeter University, Tom joined the UK branch
of World University Service in 1973, before becoming
General Secretary of the British Youth Council in 1975.
From 1980 to 1987, he was a European civil servant in
Strasbourg, returning in 1988 to take up the position of
the first Director of The Prince’s Trust, working for His
Royal Highness The Prince of Wales.
Tom was knighted in 2003, and the following year, he took
up his position as Director of The Prince’s Charities – the
largest multi-cause charitable enterprise in the UK. As well
as acting as chairman of Virgin StartUp, Tom holds the same
position at Virgin Money Giving and he is also a trustee of In
Kind Direct, UK Skills, The Turquoise Mountain Foundation,
Queen’s College London and the School Food Trust.
Virgin StartUp aims to deliver a national programme in
support of the government’s Start-up Loans scheme, forming
partnerships with business support organisations around the
country. They will also work closely with a number of Virgin
companies such as Virgin Money, Virgin Trains, and Virgin
Media to offer local mentoring, outreach and marketing.
Helping Young
People Into Business
If you are aged 18-30, don’t miss
the chance to hear first-hand
about how Virgin StartUp want
to help you establish your own
business. If you don’t fall within
those ages, then you’ll still
doubtless be captivated by this
seminar by Sir Tom Shebbeare
as he recounts his personal
experiences of charity work,
European politics and start-up
companies. This is your
opportunity to benefit directly
from the experience of this
social entrepreneur.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 21

KEYNOTE SPEAKERS
SHAA WASMUND
later, Sháá launched ‘Smarta
Business Builder’, a ground-breaking
cloud-based subscription toolkit for
small businesses.
Sháá is the author of the UK’s Number 1
bestselling business book “Stop Talking, Start
Doing… A Kick In The Pants In Six Parts.”
KEYNOTE
HALL 1
Friday
14.00 - 14.30
Sháá is a prolific public speaker,
digital native and passionate
champion of small businesses.
Amongst other accolades, Sháá has
been voted one of the UK’s ‘Six Most
Connected Women’ by the Institute
of Directors, one of Management
Today’s ‘35 Under 35’ and Growing
Business magazine’s ‘Young
Guns’ and recognised by the London
Stock Exchange for her services to
enterprise.
In 2009, Sháá launched Smarta.com,
the UK’s number one resource for
small businesses. Smarta is a highly
innovative business platform
providing dvice, networking and
tools for business owners, backed by
leading entrepreneurs Theo Paphitis
and Deborah Meaden. Two years
A graduate of The London School of
Economics, Sháá’s entrepreneurial
career had an unusual start. At 22,
she won a competition to interview
Super Middleweight boxing champ
Chris Eubank and ended up helping
promote his next fight to a sell-out
48,000 live crowd and an 18 million
TV audience. Shaa remains an ardent
boxing fan.
Soon after, she set up her own PR
and marketing company and won
the then relatively unknown vacuum
cleaner company Dyson as one of
her first clients. Working alongside
Sir James Dyson, helping to establish
Dyson as a global brand, taught Sháá
more about business than any MBA.
To this day, Sháá’s credits James as
being one her biggest sources of
inspiration.
Stop Talking, Start Doing: From NOW To £5m
Shaa is a truly inspiring 
woman and this seminar is a must-see event. Speaking from her own
phenomenal experiences, Shaa outlines the tactics and mindset you’ll need to go from NOW to
running a £5m business. She’ll reveal what separates the good from the great; why it’s essential
to put customers at the heart of your business; how to only work with people you’d invite to your
house for dinner; and how you stop TALKING about all this and actually starting DOING it!
KATIE
ALCOTT
HALL 3
Friday
14.00 - 14.30
If anybody tells you that one person can’t make a difference, remind
them of Katie Alcott, a young woman who provides clean water for
developing countries from money raised through the company she set
up, FRANK Water.
At the age of 17, Katie spent several months teaching
at a community school in Jammu & Kashmir, Northern
India where she contracted dysentery from drinking
dirty water. Her interest in international development,
coupled with her own experience of waterborne
disease, drove her to take action.
In 2005, Katie founded FRANK Water. By selling
her own ethical brand of bottled water in the UK,
she could help save lives by funding innovative
and sustainable clean water projects in developing
countries.
Winner of multiple awards for social
entrepreneurship, Katie now focuses her time
on the charitable side of the business, FRANK
Water Projects, which has funded 96 sustainable,
community-led clean water projects in rural India.
Now only one of many sources of funding, FRANK
Water continues to sell bottled water in outlets in
and around the South West and London.
Water For Water: A
Social Enterprise
That Saves Lives
Founder of FRANK Water,
Katie Alcott, shares her story
and experience of setting up a
social enterprise in order to help
save lives in some of the world’s
poorest communities. This
inspirational seminar will give
you a better understanding of
running a charitable business and
how you can make a difference
through your own business.
22 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

Why YOUR business needs to be online
Despite the rise in entrepreneurial activity in the UK since the global recession in 2008,
it is astonishing that 50 per cent of UK SMEs are still without an online presence.
Getting online
This statistic is particularly surprising especially when
considering the opportunities that being online present a
small business. Coupled with this, research from Verisign,
the .com domain name registry, reveals that globally, 56% of
consumers do not trust brands without a website.
It is imperative that business owners do not view being
‘online’ as an obstacle. For many it may seem overwhelming
and a lot of hard work but in reality, creating an online
presence is very simple. Gone are the days when businesses
need to spend considerable amounts of money on domains,
websites and even designers to create bespoke websites.
Today, a successful business can do everything themselves
online, in a cost effective way.
For a business looking to set up, getting
online all starts with the domain name.
Domains make up a business’s core
online identity and they have the power to
set a company apart. The most important
domain names are .com, .net, .org and
.co.uk (or the specific country level tld
to the country in which the business
operates). We encourage businesses
to invest in as many of these domain
choices as possible.
Why get online?
industries and sectors; further pointing to the importance of
an online presence.
Email communication is a further example of how a business’s
domain can add trust for a consumer. Even the smallest
company will communicate through this medium and a
customer or prospective client is far more likely to engage
with a business that has an email like companyname@
companyname.com as opposed to companyname@hotmail.
com.
Websites
• 56% of consumers don’t trust
businesses who aren’t online
• Lower start-up costs
• Much larger audience
• Improve customer relations
The website market has changed over the past ten years
and the major change has been in the rise of do-it-yourself
websites. Template driven websites
give a small business an individualised
and professional website, which can
be edited and modified at the click of a
button.
The power is moving from those that
can afford a high end customised
solution - offering individuals and
businesses fully automated easy to use
products to get online.
NEW domains
Over the next two years, the domain market is set for a
landmark change. The introduction of new generic Top
Level Domains (gTLD’s) will mean that businesses will be
able to supplement their .com and .co.uk web addresses
with a sector focused extension such as .shop or .plumber.
This seismic shift in the market will give businesses an even
greater opportunity to associate themselves closer to specific
One more thing...
It is essential that a small businesses strategy in 2014
encompasses a strong online identity, especially when
considering the rise in online activity since the economic
downturn. Those businesses that understand the distinctions
and importance of having an online presence will be in a
stronger position to take advantage of the growing business
opportunities online.
Come and see 123-reg at Stand 900 to learn how we can
help to take your business idea to the next level.

WILEY STARTUP SCHOOL
Meet the
authors at The
Wiley Startup
School in
Seminar
Hall 17
MEET OUR EXPERT
AUTHORS AT THE
WILEY STARTUP SCHOOL
Be sure to make a visit to The Wiley Startup School in
Seminar Hall 17 and hear directly from some of the
UK’s bestselling business authors covering everything
from what business idea is best for you, to
understanding the finances and securing backing.
Each seminar will include an in-depth talk from an expert author,
followed by a Q&A and the opportunity to get a copy of the book
at up to 65% off - and have it signed!
Also onsite is our own Business Startup Bookshop which can be found
at stand number 1072 (next to Keynote Stage 2), offering up to a jaw
dropping 65% off books - a must-buy for budding entrepreneurs.
BRAD BURTON
Brad Burton, author of Life. Business. Just Got Easier. will change the way you approach your life,
business and direction forever. Sometimes provocative. At times hilarious. ALWAYS inspiring.
Brought up on a council estate, he’s got no qualifications, spent years on dole and started his first
business in 2006 with £25K of personal debt! That business, 4Networking, is now the largest
joined-up business network in the UK, running over 6,000 events each year.
SHÁÁ WASMUND
Sháá Wasmund, author of the bestselling book Stop Talking, Start Doing: A Kick in the Pants In Six
Parts and founder of Smarta.com, is here to give us all a good nudge to help get that business idea
off the ground! Sháá has started many a successful business and knows how daunting it can be, but
with the right advice, you can forget those fears and enjoy getting stuck in. Come and learn how to
make your business happen from one of the most motivated and motivating women in the UK.
DEE BLICK
Dee Blick, author of The 15 Essential Marketing Masterclasses for Your Small Business, will reveal
the seven essential marketing secrets of successful small businesses, looking at the common
mistakes small businesses make, how to be brilliant at the basics, positioning your business for the
market and how to carry out marketing on a shoestring. With Dee’s help, you’ll be sure to make
your small business a success!
DANIEL PRIESTLEY
Daniel Priestley, author of Entrepreneur Revolution: How To Develop Your Entrepreneurial Mindset
And Start A Business That Works, will explain how to find your ‘entrepreneurial sweet spot’. This
is all about finding the best business idea for you. Daniel will explain exactly how to discover the
perfect ‘thing’ for you that ticks all the boxes. With Daniel’s help, you’ll discover your perfect
entrepreneurial pursuit or be able to test the idea you already have and assess its potential.
24 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

Develop the right marketing
strategy for your business
Attract new customers and
keep them coming back
Harness social media as
a marketing tool
Make use of a wide range of
simple, effective marketing
tools that suit your budget
Use networking to grow your business
Get the most out of networking
events and organisations
Introduce yourself and your
business with confidence
Join up your networking
using social media
Network Director for 4Networking
PAUL LANCASTER
Paul Lancaster, author of Small Business Marketing For Dummies will discuss some of the most
effective free tools you can use to market and promote your business online, with a particular
focus on social media to get yourself noticed and build up a loyal following.
WILEY STARTUP SCHOOL
Paul Lancaster
JONATHAN YATES
Jonathan Yates, author of Freesourcing: How To Start A Business With No Money, will be offering
a wealth of advice and tips designed to get your business up and running with minimal cash
outlay. Jonathan will show you how to start a business not with money, but with free business
start-up resources. This seminar is essential for anyone who wants to start a business with just
time and effort.
STEFAN THOMAS
Stefan Thomas, author of Business Networking For Dummies, will give a fun and fast-paced
presentation that will give you real-life information that you can take away and use straight away
to make great things happen! Ever wondered how to really make networking work for you?
From desperation, Stefan had to make networking work and, in this seminar, will give you the
techniques and strategies proven to work so you can improve your own networking skills, both
personally and professionally.
SIMON MIDDLETON
Simon Middleton, author of Build A Brand In 30 Days, will introduce his ’30-day’ approach
for creating, managing and communicating your brand profoundly and effectively. You don’t
need a marketing degree or intensive training to build an attention–grabbing brand; you
just need to know the 30 steps from Build A Brand In 30 Days. So come and hear Simon talk
through the thinking and philosophy behind his 30-day programme to building a brand.
Learn to:
Stefan Thomas
VINCE STANZIONE
Vince Stanzione, author of The Millionaire Dropout: Fire Your Boss, Do What You Love, Reclaim
Your Life, will demonstrate how it is possible to set up your own business from just £100. This will
appeal to all of you out there who don’t have buckets of money to start your business dream and
want to reclaim your life in the process! Come along to his inspirational talk and learn how this
can be done.
BEN KENCH
Ben Kench, author of Selling For Dummies, and the UK’s No. 1 business growth and sales
specialist, has earned a reputation as the ‘go to’ guy for your business growth challenges.
No business can succeed without sales… and so all of us in business need to sell, even if we
don’t like ‘selling’. This presentation will pull apart your fears, explain how you can succeed and
is packed with ideas to help.
ANDREW REYNOLDS
Andrew Reynolds, author of Copy This Idea, will tell the story of how he gave up his corporate job
to start a business on a shoestring in his spare room at home, going on to bank over £50 Million
from a simple business idea. He will be sharing how he did it, what he does and how you could
copy his ideas to start your own profitable business, too.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 25

Would you like a
direct
relationship
with a global manufacturer?
3MDirect.co.uk
3M Direct
is the UK online store run directly by 3M. 3M Direct gives start up businesses and SMEs
access to a breadth of 3M products across various markets from just one online shop.
By using 3M Direct, you can enjoy:
• Access to the widest range of 3M products online
• Exclusive access to trade pricing
• Low minimum order quantities
• Dedicated customer support
Visit us on stand 1040
for your exclusive offer

3M Direct
The Official 3M UK Online Store
www.3MDirect.co.uk

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WORKSHOPSWORKSHOPS
Where would you find such a wealth of
educational and informative learning
opportunities if not at the UK’s biggest
business show? Our workshop schedule
covers a wide range of topics, all led by
experts who can help you to start or
grow your business.
Because we are dedicated to providing the very best
business advice and information here at The Business Show,
our workshop schedule is now more comprehensive than
ever and it’s constantly evolving to meet the changing
needs of business in the 21st century. That’s why we’ve
included workshops on the very latest trends to impact
industry in 2013, such as social media, email marketing and
website design.
The Keynote Seminars are a great opportunity to hear
thought leaders address the crowd, but these workshops
give you the chance to drill deeper into a particular topic
with an informal group of similarly interested professionals.
Each of our workshops is led by an expert in their field and
fully interactive, so that you get the most out of your time.
With a smaller audience, there’s more opportunity for you
to steer the conversation towards the particular aspect of
each topic that interests you the most so that you get the
answers to your questions.
The workshops are also a great chance to have an expert
listen to your situation and your needs, so they can assess
your business, helping you to identify where you’re going
HOW
TO BOOK
Visit www.thebusinessshow.co.uk
Select workshops and pick the workshop you’d like to attend
Fill out a few details, select the time and day you’d like
and click ‘book my seat’
You’ll receive an email confirmation of your booking
Finally, nearer to the show, we’ll send a reminder of your
booking. Once you confirm you’re still attending, you’re
good to go.
Seats are strictly limited for all sessions,
so book your place early to avoid
disappointment.
right, and where you may be going wrong. And most
importantly, they’ll show you how to fix it.
The next few pages will explain all about the different
workshops on offer at The Business Show and what they
cover, so have a good read and make a note of the ones that
interest you. The workshops are always popular and spaces fill
up fast. Make sure you don’t miss out and book online now at
www.thebusinessshow.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 29

WORKSHOPS
GET MORE LEADS.
MAKE MORE
MONEY
SPONSORED BY
YOUR BRAND
IS EVERYTHING
ABOUT YOUR
BUSINESS. MAKE
SURE IT HAS THE
RIGHT PROTECTION
SPONSORED BY
B2B LEADFORCE
WORKSHOP
Every business strives to generate more quality leads. But
knowing how to go about it in the right way can be a tricky
business, especially now, with so many media channels readily
available to utilise. Do it the wrong way and you could end up
wasting time and money. Do it correctly, and you could grow
your business exponentially.
BRANDING
WORKSHOP
Behind every successful business is a good brand. Something
recognisable and trustworthy. Something which ensures customer
loyalty, satisfaction and retention. It’s about innovation and
separating your business from the rest. But it’s also about
the protection of your ideas and hard work: your intellectual
property. Without the right protection behind your brand, you
leave it vulnerable to infringement, or even theft.
WHAT’S COVERED?
Experts from B2B Leadforce will discuss the importance of lead
generation and teach you how to generate and convert more
leads. The workshop will be invaluable for those start-ups or SMEs
selling products and services B2B. Experts will explore every aspect
of lead generation, from telemarketing to email marketing.
• Use LinkedIn to find the right contact
• Everything you need to know to start a telemarketing
company
• How to access the B2B Marketplace to grow your
business
• How to perform email marketing and telemarketing
campaigns
WHAT’S COVERED?
Our experts from the Intellectual Property Office will explain the
importance of branding and protection. By the time you leave
this workshop, you will know the difference between patents,
trademarks and copyrights, and which ones apply to different
areas of your business.
• The importance of branding
• Forming ideas for your business
• How to innovate and distinguish your business
• Why Intellectual Property matters
• The difference between patents, copyrights and
trademarks
• How to find value in your business
• How to apply for protection
| THE BUSINESS SHOW NOVEMBER 2013
30 IN PARTNERSHIP
WITH

WORKSHOPS
LET US HELP YOU
MAKE SENSE OF THE
BEST AND WORST
OF THE CLOUD
SPONSORED BY
GET YOUR
FINANCES ON
TRACK WITH
INTUIT
SPONSORED BY
CLOUD COMPUTING
WORKSHOP
Cloud computing offers businesses the opportunity to minimise
capital and operational costs whilst maximising their ability to
focus on doing what they do best. The rate of global growth
in the cloud market exceeds total IT spend fourfold, yet many
organisations are unsure of how to apply these new technologies
to maximum advantage. Zsah Technology Group has put together
a series of workshops to help business leaders understand ‘The
Cloud Decision.’ Key considerations throughout our workshops are
security, total cost of ownership, procurement, business alignment
and the range of cloud service providers.
FINANCIAL FITNESS
WORKSHOP
For many new business owners, managing their finances is one
of the most difficult and challenging aspects of starting up.
Getting the finances right early is key to long-term success: only
one out of nine business survive more than three years! So it’s
vitally important for start-ups to get on top of their finance
from the start - don’t be a statistic! Your coach is Johnny Martin
FCA, an experienced finance director who now specialises in
demystifying business for entrepreneurs. He is a partner at the
British Library Business & IP Centre in London, as well as being
Intuit’s own Financial Fitness Coach!
WHAT’S COVERED?
A broad set of workshops have been designed to shed light on
business aspects of the cloud phenomenon. The workshops will be
business needs driven and have been prepared for all stakeholders,
from beginners to mature users. Please select the workshop most
relevant to your interest from the list below:
• Workshop: An Introduction to Cloud Computing
• Why is everyone jumping on the cloud bandwagon?
• How vulnerable am I if I use the cloud?
• Workshop: Cloud Service Providers
• Comparison of services offered in the cloud
• Typical TCO of cloud services
• Workshop: Public, Private or Hybrid?
• IAAS, PAAS, SAAS
• Which one is right for me?
WHAT’S COVERED?
Designed to help small business owners get organised and feel on
top of their finances from the start, Johnny promises not to scare
with financial jargon. The session is focused on practical advice
and guidance. Johnny will be showing you how Intuit can help you
use the web and your mobile to:
• Track income and expenses efficiently
• Manage VAT
• Liaise with your accountant
• Collaborate with colleagues using online accounting
• Get cash in by invoicing quickly using mobile apps
• Take the cash on the spot with Intuit Pay
• Attract investment by being well organised
• Plus time for your own questions!
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 31

WORKSHOPS
“3 KEYS TO A
£100K PER YEAR
SUSTAINABLE
INCOME”
IAN CHRISTELOW
SPONSORED BY
TIPS AND TRICKS
TO LAUNCH YOUR
BUSINESS ONLINE
PRESENCE
SPONSORED BY
FRANCHISE
WORKSHOP
Did you know that less than 10% of non-franchised businesses
survive the first 10 years of operation whereas the success rate for
franchised businesses is over 60%? Find out the reasons why.
Understanding the keys to making your business run effectively
and profitably will help you determine whether investing in a
franchise rather than setting up on your own makes more sense
for you.
GET ONLINE
WORKSHOP
The internet plays a vital role in communication and business
development for companies, regardless of their size. Many small
businesses overlook the importance of their online presence due
to a lack of time and resources. This workshop will cover various
aspects of establishing an online presence, from choosing a
domain name to creating your website.
WHAT’S COVERED?
This workshop will take you through the ActionCOACH 3 Key
Steps to developing a successful business – one that will still run
smoothly even if you took a 6-month cruise!
• An outline of the guaranteed high return on
investment of the ActionCOACH franchise model
• Insight into the ActionCOACH proven techniques for
developing a strong business
• An opportunity to pose your questions to one of our
experienced ActionCOACH franchise partners
• Common issues on why businesses fail and how to
avoid the pitfalls and make the most of a franchised
business
• Recommendations on where to get the best advice
for choosing the right franchise for you.
WHAT’S COVERED?
A series of sessions designed to help small business owners
launch their online presence. Our speakers will take you through
the various steps of establishing an online presence.
• Choosing a good domain name
• Selecting the right partner
• Website basics
32 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

WORKSHOPS
LEARN HOW TO
UTILISE GOOGLE
EFFECTIVELY TO
INCREASE
CUSTOMERS
SPONSORED BY
SO YOU THINK
YOU’RE AN
ENTREPRENEUR?
SPONSORED BY
GOOGLE
WORKSHOP
If you’re a business owner or marketing manager who wants to
know more about harnessing the exceptional power of Google to
drive more targeted traffic to your website, this workshop is for you.
Sessions are packed with tips and insight into Google’s very latest
updates to help you reach the prospects who are searching for
you online right now. Explore how to resource an effective search
marketing team and understand what you should be doing to
future-proof your search engine marketing.
MENTORING
WORKSHOP
Business mentoring can help strengthen your business and your
own entrepreneurial skills, and can be invaluable in getting your
business off the ground, or taking it to the next level. You’ll learn
from the experience and mistakes of more experienced business
owners; be guided through achieving the objectives of your
business, both short and long term; you can leverage off their
contacts to help open new doors for your business; a mentor will
also make sure that the goals and objectives that have been set
in your business are achieved.
WHAT’S COVERED?
In these workshops, we break down Google’s core offerings and
explain how to leverage them effectively to send more of the right
traffic to your website and expand your brand recognition.
• The evolution of search engine marketing
• The importance of authority in SEO
• What has social media got to do with search?
• What is content marketing?
• How to measure success
• How to deal with a Google penalty
• How to resource a search marketing team
• Top tips for managing a PPC campaign
WHAT’S COVERED?
Mentoring is a very personal business and having the right mentor
is vital, so come along to this free workshop and find out more
about what’s involved.
• Learn how to drive sales to your business from day one
• Use cost-effective marketing that works!
• Leverage off a mentor’s contacts to fast track growth
• Start-up capital for your business? Learn how by
attending the workshop
• Q&A for your business by our expert team and mentors
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 33

WORKSHOPS
LEARN THE
IMPORTANCE OF
GOING MOBILE... AND
WALK AWAY WITH
AN APP FOR YOUR
BUSINESS TODAY!
SPONSORED BY
LEARN HOW TO
RAISE FINANCE AND
MAKE YOUR PITCH
FOR INVESTMENT
SPONSORED BY
MOBILE APP
WORKSHOP
The business of mobile is booming. The average consumer looks at
their phone around 150 times a day. These are your customers -
don’t let your business get left behind by not having a mobile
presence! In this workshop, we will explore the importance of going
mobile with an app and show you just how easy it is for you to
create one for your business today, using Appsme. It’s a quick and
painless, no-coding solution that’s breaking down the barriers of
cost and complexity typically associated with mobile app creation.
RAISING FINANCE
WORKSHOP
The EN Start-Ups workshops will see expert speakers from various
industries discuss how to start up and grow a sustainable enterprise.
Speakers including the Vice President of Barclays Plc, successful
Dragon’s Den contestants, and many other interesting business
experts. At the end of each workshop, there will be a unique
opportunity to pitch for funding to the expert panel.
WHAT’S COVERED?
Designed to help businesses go mobile without sacrificing time
and money, this workshop is ideal for businesses of all sectors.
We’ll tell you why offering your customers an app is crucial to
success, show you how to create an app in minutes and teach you
how to get the most out of it.
• The importance of making your business mobile
• Why a mobile app offers more value than a mobile
website
• How you can create an app using Appsme today (yes,
YOU!)
• How to implement killer features like in-app deals and
loyalty schemes
• The best practices for sharing your app and
incentivising downloads
• Getting the most out of your mobile app
WHAT’S COVERED?
Each session will have a brief panel of experts discussing the
various keys to success within their respective fields. This will be
followed by a Q&A session for the audience to ask questions. The
sessions will end with an opportunity for entrepreneurs to pitch
for a start-up loan.
• Understanding The Food Business
• Social Media, SEO And Income Generation
• Women In Business
• Retail Start-Ups
• Venture Capital And Private Equity
• Cashflow: A Key To The Success Of Your Business
• Mentoring Support (Maximise Business Advice)
| THE BUSINESS SHOW NOVEMBER 2013
34 IN PARTNERSHIP
WITH

WORKSHOPS
LEARN TO
RANK #1 ON
GOOGLE WITH
SEARCH ENGINE
OPTIMISATION
SPONSORED BY
LEARN HOW TO
START A BUSINESS IN
A WEEKEND – AND
ENSURE IT SURVIVES
POST-LAUNCH
SPONSORED BY
SEO
WORKSHOP
This workshop is perfect for anyone who wants to learn in simple
terms how to get their website ranking at the top of the first
page of Google for their most important industry keywords. The
implementation of sound SEO practice when you start out online
is vital to any company that wants to make a big impact in their
chosen industry, fast. We speak from experience, having grown our
own business around strong organic search engine rankings and
helped many other companies from an array of industries to reap
the benefits too.
START-UP AND
SURVIVAL WORKSHOP
This workshop includes two sessions where you’ll learn how to
start your business quickly and easily (Start-Up In A Weekend)
and how to ensure your business survives and thrives post-launch
(Post-Launch Survival). Attend one or both sessions, depending
on what you’re most interested in. Sage is the UK’s No.1 provider
of accounts and payroll software and has been supporting small
businesses through our software and services for over 30 years.
WHAT’S COVERED?
Go Up’s senior SEO practitioners will seek to dispel the myths and
guesswork around SEO practice by delivering clear, honest advice
and techniques that work. By using practical real-life examples,
you will be left well-equipped to implement a successful SEO
strategy of your own.
• How Google works
• Learn to identify the highest value keywords that you
should be targeting
• Perform SEO audits on your competition
• How to write SEO-friendly copy
• How to perform on-site optimisation
• What are backlinks and how do you get them?
• The best free tools available to help you
• What does the future of SEO hold?
WHAT’S COVERED?
If you have a business idea, our Start-Up In A Weekend session
provides a step-by-step guide to launching your own business
quickly. If you’re already running your own business, our
Post-Launch Survival session gives you practical advice to help
ensure success, no matter what stage your businesses is at.
• Start-Up In A Weekend
• How to define success criteria
• How to lay strong foundations to build your business in
the future
• How to develop the skills, knowledge and contacts to
run your business after launch
• Post-Launch Survival
• Identify the three critical components of your business
• Develop the tools and techniques to get them working
for you
• Put your business on the track to success
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 35

DM1ST
INCLUDES HOTEL
way to
learn to drive!
DM1ST
Ref JC
INCLUDES HOTEL
way to
learn to drive!
BY
01
DM1ST
01
WITH boyband 5ive reforming, another
noughties band are getting in on the action.
But, unlike 5ive, looking better than before.
Blue – Duncan James, Lee Ryan, Antony
Costa and Simon Webbe – are back with a
new single and new bodies.
Gym bunnies Dunc and Simon have
been made official ambassadors of diet
supplement company Herbal Life, getting
six-packs ready for their British comeback.
With the single Hurt Lovers – it’s
brilliant, Google it – already Top 5 in
Germany, Duncan tells me: “We are
working our a***s off in the gym and
getting pretty competitive with one
another. There’s also some exciting
stuff happening album-wise. This year
promises to be massive.”
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• Banks managers, accountants and lawyers
• Funding your business
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56
Daily Mirror
THURSDAY 17.1.2013
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1D ZIT
SHOCKER 1:
NIALL Horan was having a
slow Tuesday night when
he tweeted: “Have a
massive spot on my
a**e. Wondering should
I squeeze it. What do
ye think?”
I think you should keep
some things to yourself,
Niall. He later claimed his
account was hacked.
Daily Mirror
THURSDAY 07.02.2013
MirrorBiz
Spray for pay
’lottes of trouble
I know I said the other week that panicked party guests leapt in to
I wouldn’t write about Geordie pull the pair apart before things
Shore but I have an exception. got any uglier.
Stick with me on this. Police cautioned the show’s
MTV filmed a Christmas party “star” after she voluntarily
for the gang a their house in attended a station two days later.
wa lsend, north Tyneside, last Fortunately, series bosses have
month which ended in chaos when decided no to screen the messy
glamour girl Chelsea Ferguson incident and are apparently
(she’s from a site called www. going to reimburse Chelsea
saucytime.com – all you for the dress. which will be
need to know) turned 18 quid well spent.
up at the bash with Spokeswomen for both
Charlotte-Letitia Charlotte and MTV declined
Crosby’s on/of fella to comment on the incident,
Gaz Beadle.
although northumbria Police
well, Charlotte, 22, later confirmed that a
(left) wasn’t happy 22-year-old woman had
about this to say been cautioned for
the least and is common assault.
said to have ok, that’s it. I’ l try no to
attacked break my Geordie Shore
Chelsea – vow again,
who stands a I promise.
good 7ins
shorter than
Charlotte – until
she was left crying
and writhing
around on the
ground.
Her dress was
apparently
ripped clean
off to leave
only her
thong
exposed, as
Nicolas HopkiNs
mi rorworks@mi ror.co.uk
AFTER 20 years as an HGV
driver, Bi l Patterson decided
it was time for a change
of direction.
Early starts, long hours and
heavy lifting had taken its to l on
his health, so a new start with
ChipsAway, the UK’s top automotive
paintwork repair franchise,
was jus the tonic he needed.
“It seemed perfect for me,”
explains Bi l. “I felt it would be
something I would be good at and
I could see the money potential
– there’s a huge marketplace.
With exce lent repair technology
and the ease and convenience to
the customer of a cost-e fective,
mobile service, I could rea ly see
myself making a success of it.”
His main fear was a lack of
work, but there was no need to
worry. “My launch was planned
and organised for me,” says Bi l,
47, from the West Midlands.
“ChipsAway took out ads in
local papers and delivered
thousands of leaflets. As a result,
I was exceptiona ly busy and
ended up with three months of
work booked in from the outset.”
As word of mouth recommendation
generated further jobs, Bill
felt rather overwhelmed, but help
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1D ZIT
SHOCKER 2:
HARRY Styles recently showed
off his tattooed torso on hol in the
Caribbean… and hi spotty back.
Seems the one Direction
heart-throb is aware of his pimply
problem though, admitting: “I wear
so much spot cream at night. I’ve
more on than my mum.”
Bet she’s thri led with
THAT bit of namedropping,
Harry.
blue
Find out more..
•a chipsaway franchise
costs an estimated £29,995
plus Vat (visit www.chips
away.co.uk for info).
• for advice and guidance
about franchising, go to
www.thebfa.org.
was always on hand. “I had terrific
support,” he says. “I have a
business mentor who helped my
launch and still calls. The
technical team is just a phone ca l
Get
on your mobile!
TEXT MIRROR3
TO 82772
For more info contact
our B2B Team
t. 0207 293 3520
e. b2b@trinitymirror.com
our weekly look
at franchising and
small business
J success Bi l earns more cash now
away, and the managemen team
was invaluable in making sure I
coped a the start.”
Just six months after he started
running the franchise, it’s already
clear to him that he’ l be earning
significantly more in his new job
than in the old one.
But for Bi l, the best thing about
the business isn’t even the cash.
He says: “My quality of life is
much better – so is my health.”
THOSE cheeky Rizzle
Kicks are reaping the
“rewards” of being
pop stars.
Rapper Jordan
Stephens, 20, proudly
told me: “We’re
getting more girls
now than we did before we
were famous.”
The Brit 2013 nominees
have also built up an army of
stalker fans.
Crooner Harley Alexander-
Sule, 21, boasted at BT Infinity
Live from the 34th Floor:
“People try to break in
backstage all the time and we
get flashed by fans loads,
TV
Daily Mirror
THURSDAY 17.01.2013 17
back In blue
Fol
@
X Facto
AFTeR a successful stint as
a guest judge on The X
Factor last year, Rita Ora
has revealed she turned
down an approach from
the show for a regular
spot on the panel.
Which could mean that
at least one of the
current line-up of Louis
Walsh, Tulisa, Gary
Barlow and Nicole
Scherzinger is for the
chop. eek.
The singer says she
Eye
say,
Rita
Br
fo his
RITA Ora
caugh
completel
unawares, o
her bed, in he
pyjamas (O
OK, the singe
22, is posing
and looki
very Hot Rig
Now – for t
latest edition
Out magazin
THEY’r
1D’s Harry styles an
ex Taylor swift fac
their most awkwar
moment ever, eve
ever… when the
are brought bac
together a the Brits
The exes wi l come fac
to face at London’s O2
Arena, just a month
after their short-lived
relationship ended.
Harry, 19, wi l be
performing his band’s
Comic Relief single for
the firs time on the
night, and One Directi
for the Best British Gro
Taylor is nominated fo
International Female So
and I can reveal that t
23, wi l definitely be a
She is also on the v
signing up to perform
ceremony on Februar
Contrary to reports, B
wi l not be hitting the
Taylor is likely to pe
one of her two most r
hits – We Are Never, Eve
let’s get rIzzle-ca
especially in o
shows. It’s har
enough to con
on rememberi
words when y
got female bo
your face, let
fully naked b
Fair point.
Speaking of boobs, t
Brighton duo, who are
the US this year with m
Sheeran, know exactly
tourist attraction they
heading for.
Jordan said: “Ed said
to go to Hooters. We’l
but just to keep him c
How considerate of
eek
that
luck
Mirror.co.uk
36 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

SEE US AT STAND 700
All the facts, figures and advice you
need to get your business idea off to
a good start. Free, at the British Library.
Come inside, or go to www.bl.uk/bipc
for information on how to join.

2013 SHOW FEATURE
PART OF THE ROCKSTAR
MENTORING VILLAGE
MIDAS
TOUCH
Do you want to walk out of The Business Show with millions
in the bank? It could happen if you convince this panel that
you have the Midas Touch.
Midas Touch is an exciting live show
where 24 contestants take it in turns to
pitch their business idea or model to a
Dragons’ Den-style panel of millionaire
entrepreneurs - all in front of a live
audience. Each contestant has just five
minutes to impress the panel with their
business acumen, vision and ability
to turn their business idea into a
money-spinner.
Ideas range from the bizarre to the
brilliant, but they all come under the
same scrutiny from the discerning
investors looking to sort the flawed
from the fabulous and find the gem
that is too valuable not to invest in.
The contestant with the best pitch over
the event’s two days will be crowned
the Innovator of the Show in the last
session on Friday.
It’s a great opportunity for anyone
ready to make their pitch and looking
to attract investment, but it’s also a
fantastic spectator event. With the
stakes so high, excitement is in the air
and it’s an entertaining break from the
bustle of the show floor. But anyone
looking on can also pick up tips for
when they’re ready to pitch for their
own investment.
Take part as a spectator,
or have a go yourself!
If you want to make
your own pitch, positions
are limited, so make sure
you register now at
www.thebusinessshow.co.uk
THE
MIDAS TOUCH
PROGRAMME
Thursday & Friday
11.30 - 12.30
13.30 - 14.30
15.30 - 16.30
*Innovator of the Show will be
presented during the last
session on Friday.
| THE BUSINESS SHOW NOVEMBER 2013
38 IN PARTNERSHIP
WITH

ABOUT THE SPONSOR
2013 SHOW FEATURE
PITCH
PERFECT
Are you an entrepreneur looking to take your business to
the next level? You’ve found the right partner to help you!
Rockstar Mentoring Group is the UK’s Number 1 mentoring
and funding organisation for entrepreneurs looking to grow
or raise finance. They fast track profit growth and investment
by providing experienced and successful mentors on a
one-to-one, face-to-face basis.
The Midas Touch panellists will be the
Rockstar mentors who have on average
built up and sold one of their companies
for a sale price of £18million! Regular
panellist Jonathan Pfahl, an ex-Goldman
Sachs Private Wealth Manager, founded
Rockstar Mentoring Group in 2007.
Since then, he has built a phenomenal
team of over 70 mentors from more
than 25 different industries. Each mentor
is experienced in taking good ideas and
turning them into real life £multi-million
businesses, and they are on the hunt
for new and exciting investment
opportunities.
We move swiftly to invest the capital for
businesses that are ready for investment
and provide the support they need. And
if Rockstar feels certain tweaks need
to be made to the business plan,
valuation and management team, they
are also able to provide this feedback
first, before raising investment when
they are investor-ready.
If you’re selected to take part in Midas
Touch, it’s a great opportunity to get
in front of an active investor base from
varying sectors of the same network.
This promises to give you not only up to
four honest and varied opinions on the
viability of your business, but a genuine
‘next step’ for everyone who pitches,
which will either involve writing a
cheque or getting you investor-ready to
then raise investment.
SOME KEY TIPS
BEFORE PITCHING
1. START your pitch with the key
points; (i) your name and business
name (ii) how much are you seeking
and what equity % you are offering
(iii) what projected return on investment
you are expecting and over
what period of time.
2. PROVE you have a market for this
product or service! Be prepared to
state what sales you have made to
date, how many people have been
offered your product or service and
of that, who has bought? If you
haven’t sold anything yet, be honest
and tell the investors but make
sure your valuation takes that into
consideration.
3. IDENTIFY the problem you are solving!
In today’s economy, companies
solving big problems affecting lots
of people or businesses are the ones
that stand the best chance of fast
growth and eventual success. Ensure
you have the proof to back up the
industry’s size and the real life feedback
you have gained from existing
or potential customers.
4. PRACTISE your pitch and build
confidence! We are looking to back
the individual just as much as the
business. How you come across
when you pitch is very important. So
given you only have five minutes to
get your key points across, do not
use too many slides but focus on the
above key points.
To fast-track your chances of investment,
please have all the above points included
in your pitch, be prepared - and enjoy the
experience!
Be clear and concise. What are you
offering? What do you want? Make
sure your focus is clear and easily
understood.
Pitch in laymen’s terms – not
everyone will understand your
idea as well as you do, and using
superfluous or technical terms could
just add to the confusion.
Forecasts and projections: your pitch
could be redundant without them.
Remain ambitious, but realistic.
On that note, make sure you know
your finances inside-out. Nothing will
infuriate investors more than sloppy
self-knowledge.
Practise makes perfect: pitch to
people who can give you honest,
critical feedback.
Keep it short and sweet. You only
have five minutes, and you cannot
go over. Time yourself – it’s best to
be under than over, so be disciplined
with what you want to include in
your pitch.
Are you unnecessarily repeating
yourself, or giving inconsequential
information? Don’t!
Pace yourself, don’t rush.
If you already have investor backing,
let the panel know.
A laptop, screen and microphone are
available if needed. But if you decide
to use them, practise beforehand -
especially if you aren’t familiar with
the equipment.
Feel free to use props for
demonstrations, or give out
handouts, but make sure they
enhance your pitch, not detract
from it.
Try not to fidget. It’s a sure sign of
nerves that will tarnish your pitch.
Don’t forget to smile. However
daunting, it should be enjoyable.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 39

Never miss a sale
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*Based on the number of users from paying QuickBooks Online companies worldwide, May 2013

2013 SHOW FEATURE
BUSINESSES
FOR SALE LIVE
Buying or selling a business can be a jungle of red tape and financial barriers, thanks to constantly
changing tax laws and uncertainty surrounding the economy. That’s why we created this show
feature, which aims to demystify the process of buying or selling a business, offering expert advice,
real opportunities and the latest tools and resources.
SESSION TIMETABLE
TIME: 10.30 - 11.30
TITLE: How To Buy A Business
SPEAKER: Jo Thornley
• Advantages of buying to starting
• The pros and cons of buying a business
• Where to find a business for sale
• A bit about the process and what a potential buyer should expect
TIME: 11.45 - 12.45
TITLE: How To Finance Your Business Purchase
SPEAKER: TBC
• The different methods of raising finance to buy a business
• Seller financing
• Pros and cons of each
TIME: 2.00 - 3.00
TITLE: How To Sell A Business
SPEAKER: Rob Goddard, Managing Director of Evolution CBS
• How to value a business for sale
• Preparing a business for sale
• How and where to market
• Agreeing a fair price
TIME: 3.15 - 4.15
TITLE: Due Diligence And Negotiation For Buyers And Sellers
SPEAKER: Maung Aye. Associate Solicitor for Mackrell Turner
Garrett
• Due diligence – who, what, how, why, where, when?
• Negotiation tips
• Why deals fall apart
We realise that every business is different and as
such, you need bespoke advice from experts who
understand the specifics of your business. You
need to meet the people who’ve been in your
situation; those who can offer professional,
objective advice, hints, and tips.
Visitors to Businesses For Sale Live can take
full advantage of a great workshop line-up of
industry experts who will present you with all the
information you need to buy and sell a business.
You will learn tips and tricks that will help make
the process easier, as well as gain advice on the
more complex areas of the transaction including
due diligence, how to value a business and much,
much more.
As an individual looking to start a business,
this feature is invaluable in helping you to
understand your options. Likewise, as a business
owner looking to sell up, this feature will
offer advice and opportunities that you won’t
find anywhere else. All in one place, under one
roof – everything you need to know about
getting started or getting out.
For more
information, and
to book a place in
one of the brilliant
workshops, visit
www.thebusinessshow.co.uk
| THE BUSINESS SHOW NOVEMBER 2013
42 IN PARTNERSHIP
WITH

2013 SHOW FEATURE
WHY NOT BUY
AN EXISTING
BUSINESS?
As a visitor to The Business Show, you’re probably considering
starting your own business. But have you considered the
alternative route into business – buying an existing venture?
While not for everyone, there are many compelling advantages
to buying a going concern:
1. INCOME FROM DAY ONE
An established business, assuming it’s a successful operation,
will have a history of generating profit. So as long as the
transition goes smoothly you’ll generate income from the
outset. Compare this to starting from scratch, with start-ups
rarely breaking even until year two, three or even longer.
2. LOWER RISK
Again, this is contingent on the business’s finances, but
careful due diligence and choosing a business you are well
equipped to run puts you in a strong position to thrive.
Although the failure rate for start-ups is often overstated,
it’s widely acknowledged that more new businesses fail
within five years than succeed.
3. RAISING FINANCE
ABOUT THE SPONSOR
BusinessesForSale.com connects business buyers and sellers. With over
65,000 businesses in 130 countries worldwide, the website is the world’s
largest businesses for sale marketplace. For aspiring entrepreneurs,
BusinessesForSale.com provides a route into ownership and features
thousands of business and franchise opportunities in all sectors imaginable.
If you are looking to exit, we can help you cost-effectively market your
business and find the right buyer.
The site is also a useful business resource containing articles and guides
that will see you through the process of buying or selling. And what’s
more, we have over 15 years’ experience working with buyers, sellers and
intermediaries - helping each other achieve our goals through marketing
businesses for sale online.
There seems little prospect of credit conditions easing any
time soon and banks remain risk-averse when it comes to
untested propositions whose value is only hypothetically set
out in a business plan. An established business, by contrast,
can promise to repay the loan from revenues projected
from actual, historical profits. Seen as a safer bet, successful
existing businesses can attract finance more readily and on
more favourable terms.
4. TRAINING AND CONSULTATION
Going into business alone, for all its rewards, can be a
lonely adventure. In the formative stages you may have to
build the business alone, acting as visionary, manager,
accountant, administrator and salesperson all in one. Buy
a business, however, and the seller may agree to remain
at the company in an advisory position for a transition
period post-sale.
5. BRAND RECOGNITION
Already established in the market, your acquisition
should come with a customer base and a level of repeat
business. Inheriting brand-name recognition, it should be
easier to attract new custom than if you started a new
venture and had to convince potential customers to trust
in an untested business.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 43

2013 SHOW FEATURE
ANGELS
DEN
Would you like to grow your business but don’t have
the cash to take it to the next level? This is your chance
to move your business forward. At the last exhibition,
one brave entrepreneur presented a confident and
passionate pitch that won her the support and funding
from an eager Angel, who agreed to fund her on the
spot. Could it be you this year?
To book for
business funding
clinics, please visit Angels
Den on stand 338. To
apply for your chance to
pitch to Angels Den’s
investors, please visit
www.thebusinessshow.co.uk
How often do you get the chance
to present your business in front of
wealthy, successful individuals who
have the financial clout to literally
change your business fortunes in
an instant? Well, probably not that
often at all! And just to add an extra
layer of pressure, did we mention
that you’ll have to make the pitch of
your life in front of a live audience?
It’s a great chance for showgoers
to see what works and what
doesn’t before they make their
own business pitch. Not to mention
that it’s hugely entertaining for
the crowd as they root for you or
cringe at any mistakes. To apply
for your chance to pitch to
Angels Den’s investors, please visit
www.thebusinessshow.co.uk.
If you’re thinking about pitching for
investment, but not sure if you’ve
got everything as straight as it
should be before taking the plunge,
Angels Den can help with one-toone
funding clinics throughout both
days of the show. These free funding
clinics are a great opportunity to chat
to an Angels Den regional manager
about your business and ask any
questions you may have about the
funding process and Angels Den. To
ensure your business stands the best
chance of attracting the investment
it needs, simply come to the stand
as soon as you can and if they can’t
see you right away, they’ll book you
in for a one-to-one session with an
experienced adviser.
As well as the live pitching and
funding clinics, Angels Den will be
holding a series of talks and lectures
again this year, throughout both days
at the show.
If you’re not ready to make your
own pitch, why not come and
support these brave people as part
of the audience and learn from their
mistakes and triumphs, as well as the
feedback they get from the Angels?
Whether you want to walk away
with investment from one of these
affluent individuals, or just want to
take in the spectacle as part of the
audience, Angels Den is always a hit.
THE PITCH
OF YOUR LIFE
Don’t miss your chance to pitch your business
to a panel of experienced angel investors live
at the show. Could you follow in the footsteps
of one brave entrepreneur who got funded on
the spot at the last show? Do you have what
it takes to pitch for funding from the Angels
Den’s investors in front of a live audience?
To apply for your chance, please visit
www.thebusinessshow.co.uk
| THE BUSINESS SHOW NOVEMBER 2013
44 IN PARTNERSHIP
WITH

Angels Den is one of
the largest Global
Angel Networks, with
international expertise,
technical knowledge
and an established
platform for Angel
investing in the UK,
Europe, Asia and the
Middle East.
A dedicated team of Regional
Managers focus on providing
support and valuable information to
entrepreneurs and business owners
looking to move to the next
level and help them find Angel
Investment. The service includes
complimentary Business Funding
Clinics, unique SpeedFunding
events, Angel Clubs and
Masterclasses for Angel investors.
Angels Den’s mission is to promote
equity funding, connect businesses
with Angels for their mutual benefit
to get growing businesses funded
all over the world.
ABOUT THE SPONSOR
At Angels Den, we pride ourselves on our straightforward and
friendly approach to help you raise funding from angel investors
quickly and easily, with support and guidance along the way.
We have a great track record of successfully funding growing
businesses through our unique SpeedFunding TM events and
helping established businesses through our Angel Clubs.
2013 SHOW FEATURE
Your local Regional Manager can advise on what angel investors are
looking for and how we can help you. The sooner you get in touch,
the quicker you can be in front of angels, so contact your Regional
Manager or register your email address. Get in touch and get funded.
TIMETABLE
THURSDAY & FRIDAY AT THE ANGELS DEN THEATRE
11.00 - 12.00 Talk: How To Ensure You Never Get Funded
12.00 - 13.00 Live Pitches To Investors
13.00 - 14.00 Talk: Growing Your Business
14.00 - 15.00 Live Pitches To Investors
15.00 - 16.00 Talk on Funding - What Are The Options?
16.00 - 17.00 Talk: Growing Your Business
FUNDING CLINICS: 1-2-1 BUSINESS & FUNDING ADVICE
Join us on Stand 338 opposite the Angels Den Theatre throughout
both days for 1-2-1 advice on your business and the funding process.
DON’T MISS ON THURSDAY
14.00 Angels Den’s Founder Bill Morrow on How To
Ensure You Never Get Funded at Keynote Hall 2
SIX THINGS
ANGELS
LOVE
TO HEAR
“I know about my competition”
You’re more likely to gain investment from an Angel
if you’ve done your homework on your competition.
Your business plan will need to show you understand
your competition and outline how you will overcome
their challenge.
“I have a good idea – here’s
the proof”
Having a good idea is not enough for an Angel Investor –
you need to be able to prove the concept. Showing an
existing prototype, or proving that the service works will
greatly enhance your chances of winning Angel investment.
“I have put money into the
business already”
That’s not an admission of a failed business; it shows you
believe in your business and you don’t expect the Angel
to take all of the risks.
“I know my industry inside out”
As a rule of thumb, industry experience is not a dealbreaker
– nor is it a deal-maker – but knowing the industry
you are in is vital. Remember that the Angels themselves are
‘value-added investors’ and will contribute to your business
with more than finance.
“Here are my facts and figures”
You must be honest about every part of your business. If an
investor suspects you are telling even the tiniest of porkies,
you’ll be lucky to get the bus fare home.
“You look nice today – are those
new shoes?”
OK, so flattery won’t get you anywhere, but being friendly
will certainly help. It’s worth remembering that people invest
in people, so being personable, concise, and confident
might just put a little extra weight behind your pitch.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 45

2013 SHOW FEATURE
FACETIME
Who better to turn to for advice than
a group of your contemporaries?
FaceTime gives you the chance
to sit down around a table with
people from your industry, or with
experience in your area of interest,
to share advice that could grow your
business – all under expert guidance.
There’s no substitute for a good old chat about the
issues of the day. The internet enables us to connect
with a wider audience than ever, but you can’t beat
seeing the whites of someone’s eyes as they become
passionate about their pet subject. That’s why
we created the show feature that we like to call
FaceTime. It’s a chance for like-minded individuals
to get together and shoot the breeze, share their
experiences and trade tips on specific topics.
The FaceTime area has six round tables, with each
one dedicated to a specific business topic, such as
maximising marketing or successful search engine
optimisation. Not only is this is a forum for discussion
with your peers, but each table is chaired by an
expert in that field. They will help guide the
conversations to ensure that the information is
relevant and accurate to your needs. The tables will
be made up of businesspeople like you, all eager to
share their opinions and quiz the experts who will be
happy to offer their advice while you find out how
others are working, and how you might improve your
business based on their comments.
FaceTime doesn’t just facilitate discussion on the most
pertinent topics, but it also allows you to make crucial
introductions. It’s a great networking opportunity
that connects businesspeople quickly and easily,
while they share experiences and information.
Unlike more traditional networking events, FaceTime
blends networking with other likeminded business
professionals, alongside critical one-to-one advice,
enabling you to develop opportunities and address
the issues facing your business today.
All of the FaceTime sessions last one
hour and booking your slot couldn’t be
any easier. All you need to do is visit
www.thebusinessshow.co.uk and select
the time you’d like to attend, with the subject
that interests you. There are never enough
spaces for everybody that wants to take part,
so secure your session by booking early!
TABLES BY
SUBJECT
1. Branding Your Business On A Budget
2. SEO For Your Business Explained
3. Legal: Intellectual Property, T&Cs For
Your New Business
4. Using The Power Of Social Media To
Win New Business
5. Accounts & Tax Essentials
6. How To Maximise Your Marketing
ABOUT THE SPONSOR
PeoplePerHour is a leading global marketplace
connecting start-ups and small businesses with
a community of talented freelancers working
online. Our purpose is to help people build
their business from the ground up; you can
find nearly any service on our site, get started
quickly and it’s free to use! Whether you need a
new logo or business card designed, a custom
WordPress theme, a video editing or even
coding and copy for your website, you will find
someone to help you amongst our 450,000
registered users — a community that grows
every day.
www.peopleperhour.com
| THE BUSINESS SHOW NOVEMBER 2013
46 IN PARTNERSHIP
WITH

2013 SHOW FEATURE
THE
BOARDROOM
If you’ve ever fancied taking your place at the boardroom table, then this
is your chance! Pull up an executive chair and benefit from peer-to-peer
mentoring and business development support in The Boardroom.
It’s easy for a business owner to
lose sight of the bigger picture
as they work hard on their
business every day. And if you’re
an owner-operator or you only
employ a handful of staff to help
out, then it can be hard to find
the right people to bounce ideas
off. That’s why we created The
Boardroom.
Participants gather around a
boardroom table, in a combination
of peer-to-peer mentoring and
networking activity, where business
owners support one another by
sharing their experiences. Anyone
who attend The Boardroom can
bring a particular issue or question
to the table for discussion, with
the aim of gathering fresh ideas
and approaches that may result in
significant breakthroughs for their
business.
Whether you want to talk about
how to obtain finance, what
marketing style would work best
for you or how your business could
expand, The Boardroom offers a
WHICH
BOARDROOM?
Take your place at the start-up
table with other entrepreneurs whose
businesses are in the first two years,
or join the small business owners
who have been trading for more
than two years in the SME
boardroom.
platform for you to air your issues,
share your own experiences,
and have fruitful and engaging
discussions with like-minded
entrepreneurs.
There are two separate
Boardrooms. One is aimed
directly at aspiring entrepreneurs
and recent start-ups, while the
second is specifically for small
ABOUT THE SPONSOR
The Federation of Small Businesses is a non-profit making
membership organisation at the forefront of lobbying on behalf of
the UK’s SMEs. FSB Membership provides a range of benefits and
support to UK businesses. Together, The Business Show and The
FSB are working hard to make the boardrooms an inspirational
platform to provide support, advice, and information to small and
growing businesses.
To join or find out more information, please
visit www.fsb.org.uk or call 0808 20 20 888.
MANAGED BY
The Network of Trusted Advisors
is a membership organisation for
business professionals who work in any advisory capacity
(Advisors, Coaches, Consultants and Mentors). We provide the
opportunity to share ideas around best practice and our profits
go towards marketing our members’ services.
Find out more at
www.networkoftrustedadvisors.com
business owners who have been
operating for more than two years.
Both of the tables are chaired
by a trained facilitator to ensure
that your session is relevant and
productive.
Just choose which table is
relevant to your business and
book your place online at
www.thebusinessshow.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 47

2013 SHOW FEATURE
BUSINESS
CONNECTIONS
One of the most popular features of previous Business Shows is back for 2013, enabling you
to make contact with the thousands of showgoers that will come through our doors across the
two days of the show.
Business Connections is a sure-fire way to
make new contacts, whether you’re looking
for clients, service providers, or business
partners – they’ll all be checking out the
wall during the show.
In this age of always-on, interconnected
internet interaction, it’s sometimes easy to
forget that there are real, physical, flesh and
blood people sat behind the screen at the
other end of the fibre-optic cable. Business
Connections brings everything back into the
real world, by giving you the opportunity
to exchange physical contact details the
old-fashioned way – with a business card.
These humble pieces of stiffened paper
have formed the backbone of business
contact building for generations now, and
there’s no sign of them going the way of
the dodo anytime soon. Any business person
or entrepreneur is sure to have business
cards to hand over to prospective clients or
customers, but what good are they in the
ABOUT THE
SPONSOR
Join Now Start Today was set up in 2005
to provide a website, pay-per-click service
and search optimisation for new start-up
business for only £100. Join Now Start
Today understands that opportunities for
small British businesses online are endless,
as you can reach customers at the right
time and place - even around the globe.
We have partnered with several large top
level online brands; moonfruit, Google
Engage and Gandi to name some who
bottom of your bag? You’re certain to make
hundreds of contacts while visiting the show,
but what about the thousands whose path
you don’t cross? Every one of those is a
missed opportunity, but the show just isn’t
open long enough for you to catch them all!
That’s where Business Connection comes in.
The area has a wall that has been divided
into industries. The idea is simple: proudly pin
your business card to the wall for all to see.
If you’re looking to make a particular kind of
connection, say so – and potential partners
will pin their card to your request. Make sure
you scan the wall for people looking for what
you can offer and respond by pinning your
card to their request. It’s easy and effective.
At the end of the day, you will have
generated bundles of contacts that could
turn into clients, partners or customers, safe
in the knowledge that a real person actually
responded to your card, reached out and
touched it.
offer this fantastic opportunity to give all
British business a website with support.
Now, if you would like a slice of the
action, all you have to do is visit us
on stand 548 or join us at Business
Connections and a member of our
business website support team will be
more than happy to assist you with
your new online business. Why not be
the next British business online?
You’re welcome to Business
Connections any time, but since
we’ve divided the wall into industries,
we thought we’d set times for those
industries to meet up, too.
TIMETABLE
THURSDAY
Retail 10.30
Ecommerce 11.30
Manufacturing 12.30
Leisure / Food and Drink 1.30
Skilled Trade / Construction 2.30
Education 3.30
Medical / Healthcare 4.30
Professional Business Services 5.30
FRIDAY
Retail 10.30
Ecommerce 11.30
Manufacturing 12.30
Leisure / Food and Drink 1.30
Skilled Trade / Construction 2.30
Education 3.30
Medical / Healthcare 4.30
48 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

2013 SHOW FEATURE
BUSINESS
CONNECTIONS
Business Connections is the largest
networking event in the UK.
Business
Connections.
Putting people
in touch,
literally.
Social networking sites like Twitter, Facebook, and Linkedin
have been brilliant for business, providing invaluable exposure to
contacts, potential clients and investors. As a business owner, it
is vital that you embrace social media and utilise it to its fullest.
Equally, it’s always nice to get out from behind your computer
screen and do business the old fashioned way – face to face.
THE WALL
All too often your business cards will end
up tucked away within the dark recesses
of your wallet or back pocket, never to
see the light of day again, not doing
much for your business.
So, as a solution to this age-old business problem, The
Business Show has built an enormous wall…
The idea is simple:
1. Jot down what your business is looking for (a web designer,
a sales team, a logo, etc).
2. Pin it to the Business Connections wall, along with your
business card.
3. Come back at the end of the day to collect all the other
relevant business cards pinned to yours.
That’s it. Now you have contacts of the people and companies
who can help provide whatever it is your business is looking for.
And the system works both ways, so if you see a business that
may like your help, pin your card to theirs and pick up some
extra clients! So there you are. A chance to finally put that shiny
new business card to work.
Business Connections is an area open to
everyone at any time, regardless of the
business you run or service you offer. But,
if you’re keen to network with people
offering a particular service or those who
operate within a certain industry, we’ve
allotted timeslots to industries and services.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 49

2013 SHOW FEATURE
SPEED
NETWORKING
Networking has been one of the most important business tools since
the dawn of commerce. Yet despite this, it is often an area business
owners neglect. One reason for this is simply finding the time.
This is where speed networking can help.
ABOUT SPEED
NETWORKING
Imagine making more contacts
in one hour than some people
do in a career. Welcome to
Speed Networking, an intensive
session of two-minute minimeetings.
This corporate take
on speed dating is the perfect
place to start filling your
book of contacts, with people
spanning a range of different
sectors and industries. It’s all
Book your
places early to avoid
disappointment
by visiting
www.thebusinessshow.co.uk
about maximum impact,
because after two minutes is
up, the whistle blows, and you
change partners!
Maybe you’re looking for a
web designer? Perhaps you
need someone to package your
product? Are you on the lookout
for a mentor in your chosen
industry? Or are you searching
for a potential business partner?
The possibilities and outcomes
are endless.
WHY IS
NETWORKING
IMPORTANT?
Networking is more than just
important. The most beneficial
resource in business is reliable
people. Having contacts in
different sectors, professions,
and geographic locations is
simply invaluable.
Networking is widely considered
to be one of the best forms
of acquiring new clients and
contacts. However, for various
reasons such as time constraints,
it is often neglected or forgotten.
Successful entrepreneurs spend
their whole careers meeting
and befriending other business
owners, forging enduring
relationships and trading favours.
ABOUT THE SPONSOR
You should be no different.
Networking is the one business
tool that money can’t buy. It’s
completely down to you, your
attitude, and your pitch.
PREPARATION
It’s only natural to feel a little
apprehensive, but don’t let
nerves get the better of you!
Preparation is vital to making
a good impression and getting
the most from your experience.
Make sure you have plenty of
quality business cards – they’ll
help leave the lasting impact
you’re after. Likewise, make
sure you have a 10-second
pitch ready, delivering the
key point of your business.
Business Scene is a business growth network for SMEs,
start-ups and entrepreneurs. We are a community both on
and offline, helping our members to grow their business,
drive profit and provide peace of mind. Our vision is to
become the UK’s most trusted and recognised provider of
knowledge, tools and opportunities that support growth
in entrepreneurial, start-up and SME businesses. With over
40,000 members, over 100 networking events each year and
our premium membership providing an amazing range of
benefits, Business Scene really is the place to do business.
www.business-scene.com
memberservices@business-scene.com
0845 003 1345
50 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

RAISING YOUR PROFILE TO
GAIN MORE CUSTOMERS
SAVING MONEY ON YOUR
OVERHEADS TO DRIVE PROFIT
PEACE OF MIND SUPPORT SO YOU
CAN FOCUS ON YOUR BUSINESS
PROVIDING A LIKEMINDED
COMMUNITY TO ENGAGE WITH
That’s it. No Fuss, No Frills, no policy and lobbying activity,
no committees. Just a membership organisation purely focused
on the things that matter to you and your business.
More info at www.business-scene.com/premium_benefits
Telephone: 0845 003 1345
contact@business-scene.com
0845 003 1345
BUSINESS
SCENE
Come and contact@business-scene.com
visit at stand 241

2013 SHOW FEATURE
INSPIRING
WOMEN
For more
information
visit
www.thebusinessshow.co.uk
For all their different
backgrounds and routes to
success, each of the speakers
assembled for these popular
seminars has one thing in
common: they are women.
This series of seminars celebrates the
achievements of women in the world of
business in 2013 and offers inspiration to
anyone who dreams of emulating their
success. Is it patronising to single these
individuals out for praise, just because
they’re women? We’d argue not. In fact;
just the opposite. We firmly believe that
any businessperson should be judged on
performance rather than a matching pair of
chromosomes. But the perception persists of
the business world as a bit of a boys’ club.
Some of the women featured in our series of
seminars have not so much knocked on the
door of the clubhouse, as smashed it off its
hinges. We hope that our Inspiring Women
series of seminars will encourage more
women to do the same.
We’ve come a long way in the 85 years since
women achieved voting equality in the UK in
1928. Since then, women have proven their
prowess in the upper echelons of business,
with 15 of their number heading up megacorporations
as CEOs of Fortune 500
companies such as PepsiCo, Kraft Foods,
Sara Lee, Xerox, and Avon. Our speakers come
from several different industry sectors and
they’re recognised as the driving force behind
some of the UK’s best-known brands today.
As well as following established career paths
within the ranks of the biggest companies,
more and more women are now starting
their own businesses. The Inspiring Women
seminars will encourage and inspire more
women to achieve their goals of owning their
own business through real life success stories,
practical advice and guidance. The Business
Show aims to help any entrepreneur in starting
and growing their businesses, regardless of
gender and all of the speakers in this series of
seminars have been hand-picked to provide
inspiration to all visitors at The Business
Show - not just women – so you’re welcome,
gentlemen.
DON’T
MISS
Lara Morgan
Hall 1, Thursday, 10.30 - 11.30
Kimberly Davis
Hall 3, Thursday, 11.00 - 11.30
Caprice
Hall 1, Thursday, 11.45 - 12.15
Rachelle Headland
Hall 1, Thursday, 13.15 - 13.45
Clippy McKenna
Hall 1, Friday, 12.30 - 13.00
Shweta Jhajharia
Hall 2, Friday, 14.45 - 15.15
THE SEMINARS WILL COVER
• Some of the UK’s most influential
and successful entrepreneurs give
their unique views on what it takes
to be a successful woman in
business in 2014
• Hear our speakers’ inspirational
stories about their decision to enter
into entrepreneurship and how they
ensured success would follow
• This is your opportunity to gain a
rare insight into how some of the
UK’s top brands and organisations
are run on a day-to-day basis
• Benefit from the advice of some of
the most respected businesswomen
in the UK on key areas of business
including finance, marketing, social
media, networking and more
| THE BUSINESS SHOW NOVEMBER 2013
52 IN PARTNERSHIP
WITH

2013 SHOW FEATURE
TWEET
MEET
Have you ever wondered
who the person is behind
that #hashtag? This is your
chance to find out and
meet in the flesh, with
Tweet Meet at The Business
Show. *Other social media
are available!
We love to tweet, follow and blog here
at The Business Show. It’s an amazing
way to stay in touch with friends,
colleagues and contacts, as well as
stay abreast of new developments and
opportunities. We’ve also met some
incredible people through social media
who have entertained and amused
us every day, as well as some great
business contacts that we might never
have made otherwise.
Organising the biggest business show
in the UK, we’re lucky because we have
the perfect forum to actually meet our
online friends IRW. Then it occurred to
us; why don’t we give everyone at the
show the same opportunity? And so
Tweet Meet was born!
It’s an area of The Business Show that’s
entirely dedicated to enabling online
#TBS2013
Tweet Us
@thebusinessshow
Tweet About Us
#TBStweetmeet
acquaintances to not so much put a
face to a name, as the whole flesh
and blood human being. It’s the perfect
venue for you to arrange to meet
prospects, clients and friends at the
show and as it’s clearly marked on the
floorplan, there’s no danger of anyone
getting lost on the way! Then you’re
free to use the area for networking,
business meetings or negotiations
that are best done face-to-face.
If you don’t like to be out of Twitter
touch, then you’ll love our big screen
showing a live Twitter feed throughout
the show. It will be packed with all your
tweets about everything that happens
at the show, including seminar updates,
special offers from exhibitors, and
general info to keep you up to date.
And it doesn’t matter if you’re not one
of the Twitterati; Facebook and LinkedIn
members are welcome to make use of
the area, too. We use them all and we
know that a lot of you do too. It’s just
that Tweet Meet rhymes and things
like that make us happy.
TWITTER
TOP 10
TIPS
Twitter’s limited messages might seem
restrictive at first, but getting your point across
in 140 characters can distil your message to its
purest form. There’s no room for padding in a
Tweet. Think of it as writing your own high tech
haiku and the constraints could become your
inspiration. Here are our top tips for getting the
most out of Twitter for your business.
DO:
Be polite! Thank people for retweets
and make sure you reply to questions
directed at you.
Ask questions. Listen! Hold
conversations; don’t just push
information out.
Take your time when tweeting –
rushed, incorrectly spelt tweets look
unprofessional and show a lack of care.
Make sure your spelling’s good!
Ask to be retweeted - the tweets
that actually ask to be retweeted, get
retweeted much more often than those
that don’t!
Be helpful! Always try to retweet tweets
from people asking for recommendations
or help.
DON’T:
Send out masses of tweets and retweets
at the same time! You’ll flood people’s
timelines and get unfollowed pretty
quickly.
Beg for followers; it just looks desperate
and unprofessional!
Use slang or offensive language.
Post about uninteresting trivia. Nobody’s
interested if you have an in-growing
toenail or you’ve just gone to the toilet.
Just post ‘buy my stuff’ type tweets. You
need a real mix of tweets to show the
more personal side of you, as well as the
‘business you.’
The Tweet Wall is managed by @AmazeWall
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 53

WILL YOUR BUSINESS SURVIVE THE REVOLUTION?
With the ever-changing algorithms of the search engine giants making it increasingly more difficult to compete with enormous
organisations that have marketing budgets significantly bigger than yours; just how is your business going to survive online and
compete for a place on the front pages of Google, Bing & Yahoo without spending thousands on Google Adwords? Answer: Effective
social media and content marketing.
Facebook – Home to 1.2 Billion users. Best for finding
consumers honest opinions on your products and services.
Twitter – The sales beast. Best for creating hype,
engagement, and sourcing new customers.
Google+ - A great hybrid. Quickly becoming the fastest
growing social media platform out there.
LinkedIn – The tool for like-minded professionals. An
absolute must for B2B engagement & selling.
Foursquare, Pinterest etc – using up-and-coming social
media tools is essential to ensure you are making the most
of your online presence.
Blogging - Becoming increasingly popular with almost every
company online. Consumers love to read about things
before committing to a purchase. Keeping language
informal and the sales pitch to a minimum, a blog is the way
forward to getting your foot in the door.
Web Content – The most important aspect of your website;
ahead of design and style is the content. You want to make
sure that consumers are wowed by what your company has
to say and move towards the ‘prices’ page. With poorly
written content, they won’t.
Video – Making the intangible things that little bit more
tangible. 1 minute of video is worth 1.8 Million words. Video
also tends to influence up to 90% of online purchasers.

READ THE MAGAZINE THAT NO
ENTREPRENEUR CAN BE WITHOUT
RIL 2013
GOING FOR GROWTH
Social enterprise: making money matter
SHAPING UP
Zaggora on making its rivals sweat
RENAISSANCE MISSION
Wool is back in vogue
Elite Business is the UK’s fastest
growing title for entrepreneurs,
start-ups and growing businesses
in the UK. A 100-page, highquality
magazine, it’s packed with
high quality content and features
interviews with the hottest startups
around, hints and tips to help
aspiring entrepreneurs and columns
from those in the know.
Bad boy
done good
Singing from his own hymn sheet once landed Levi Roots in jail. But it
also led him to start his food business, now serving up £60m sales a year
APRIL 2013
£4.50
NO MATTER YOUR MARKET, WE’VE GOT IT COVERED
www.elitebusinessmagazine.co.uk

GOING GLOBAL
GOING
GLOBAL
Going Global
is the top UK
national exhibition
for businesses
that are looking
to expand
internationally
OUR SUPPORTERS
If your start-up or SME is looking to take its first steps into
the international scene, there’s a world of opportunities out
there – quite literally! But how do you decide which is the
right option for you and how do you make it happen? Find
out at Going Global.
Taking place within The Business Show,
Going Global is the top UK national
exhibition for businesses that are looking
to expand internationally. If you own
or manage an SME – or are thinking of
setting one up overseas - this event is
an unmissable opportunity for you
to network and gain information or
assistance in exporting your products
or setting up overseas operations -
particularly in Europe and the BRICS
(Brazil, Russia, India, China and South
Africa) markets.
Not only is Going Global an ideal
introduction to expanding operations
overseas for UK-based SMEs, but it’s
also a great chance to make contacts
for existing traders in the import/export
business. If your company facilitates
international trade, then this show-withina-show
could be a great opportunity
to make new contacts with potential
customers who are just starting out on
the road to trading internationally.
Working across nations may be second
nature to you, but it can be a daunting
proposition for the novice, concerned
about taxes, duties and paperwork – let
alone the physical logistics of moving
stock across continents. Going Global is
your opportunity to be the first point of
contact for this new custom. Offer the right
blend of experience, advice and ability and
you could establish longterm relationships
with clients new to the market.
Going Global also caters for individuals
looking to move abroad to set up in
business. Whether you need to relocate
to be near family, find better weather
or simply fancy a change in lifestyle,
Going Global can help you. It can be
difficult to know where to start when
contemplating setting up in business
abroad, but the industry experts you’ll
find here will be able to point you in the
right direction. From helping you to
choose the country that’s right for you,
to advice on local legislation and regional
pitfalls to avoid, you will find some of
the top minds in international business
at Going Global, ready to offer their
invaluable insight and education within
this live and highly interactive environment.
COME AND MEET UKTI IN THE EXPORT LOUNGE
If you’re considering the global market, why
not stop by the Export Lounge for a chat with
the UK Trade & Investment (UKTI) team? They
support UK-based businesses moving into the
international market, as well as encouraging the
best overseas companies to look to the UK as
their global partner of choice.
With professional advisers in the UK and
across more than 100 international markets,
UKTI also have a co-ordination role across
government to establish a more systematic
approach to relationships with companies which
are the most economically significant investors
and exporters. They’re good people to know!
56 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

GOING GLOBAL
SEMINAR
HIGHLIGHTS
There are so many seminars in our schedule that
it can be hard to decide which ones you just can’t
afford to miss. We’ve picked out the cream of the
international crop here to make your life easier.
International Trade Panel Session
Panellists include Trevor Barton, Executive Director, Russo-British Chamber
of Commerce; Kevin McCole, COO, Uk India Business Council; Sergio Gullo,
Deputy Chairman, The Brazilian Chamber Of Commerce; the Arab-British
Chamber of Commerce and China-Britain Business. Chaired by Lesley
Batchelor, Director General at the Institute of Export.
Don’t miss this unique opportunity to hear from some of the leading authorities
in international trade, in what promises to be a fantastic start to the exhibition
and conference. This panel session draws together key figures from the chambers
of commerce for Brazil, Russia, India, China and the UAE to give you a brief
overview of trade in/with their territories, chaired by the Institute of Export. With
opportunity to ask your burning questions, this is an essential session if you are
considering overseas trade.
Brazil – An Overview Of The Financial
And Capital Markets
Sergio Gullo, Brazilian Chamber Of Commerce In GB
Brazil has safe, robust and sophisticated financial and capital markets. You will
have the opportunity to understand the market infrastructure, the business
opportunities available and get to know the Brazilian Asset Class diversification.
Setting Up Your Business In China – A Practical Overview
Kyle Wright - Encore Professional Services
The aim of the seminar will be to provide an overview of the economic landscape
and business environment in both Hong Kong and China. It will also address
some of the key consideration and pitfalls that businesses need to be mindful of
when expanding their operations in China, along with a look at proper corporate
structures to use in an effort to minimize overall risk.
Practical Tips On Boosting Your Overseas Sales
Anna Bastek – Wolfestone
This seminar will cover business, marketing and language tips to help you boost
exports. The talk includes real examples of Wolfestone and its clients who used
various marketing strategies to grow their business overseas. With plenty of
tips on culture and business etiquette, you’ll leave with ideas that will give your
business a competitive advantage overseas. The seminar will also include some
stories about funny mistranslations.
Export Marketing - Seven Steps To Success
Louise Reid, BDB
What can you do to promote your products and services into new markets when
pressures on budgets are high? Louise Reid, client services director at BDB, will
provide insights into effective, budget-friendly communication for companies
already marketing themselves overseas and those considering it. Providing tips on
the opportunities to exploit and pitfalls to avoid, Louise will share some of BDB’s
25 years’ experience of global business-to-business marketing.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 57

2013 SHOW FEATURE
During the sessions,
any Business Show delegate
will have the chance to:
4NETWORKING
121 ROADSHOW
• Visit our ‘Bumf Table’ to leave business
cards and other information
• Listen to a short presentation on
valuable networking skills
• Have three 10-minute conversations
with other delegates - exchanging
contact details at the end to follow
up after the event
Meet new contacts,
prospects and clients
at the 4Networking
121 Roadshow - FREE
to Business Show
delegates.
The people behind the explosive
growth of 4Networking - with
over 5,000 networking events
around the UK every year -
are bringing their winning
networking formula to The
Business Show.
Taking the best of their groundbreaking
breakfast, lunch and
evening events, 4Networking
have designed a format unique
to The Business Show which
will give our delegates the
opportunity to build actual
relationships with other
business owners on the day.
Unconventional 4N MD
Brad Burton explains
why his team decided to
offer their format to
our shows:
“What we’ve noticed in the
past is that people come to our
stands, visit the other stands
around the show and listen to
the speakers here. And that’s
fine, because they get massive
value from that. But let me
ask you a question. What do
you actually need when you’re
getting a business going? Sales
appointments. That’s what you
need. So we’ve put together
a format which will fast-track
the process of getting those
appointments and give you
the opportunity, actually at
the show, to have a real
conversation with other business
owners. No dancing around
the handbag, no working out
whether you can approach
someone based on whether
they’re a closed or open group,
but straight to the point in 10
minutes of real business.”
Each session will last 45 minutes
and every attendee will be
offered the chance to join
4Networking’s national network
at a specially reduced price -
only available on the day.
Register with 4Networking
at Stand 112 for the sessions
that will take place every hour,
starting at 10am and finishing
at 4pm both days.
Hear Brad’s
seminar, Life.
Business. Just Got
Easier, at 11.45
on Thursday in
Keynote
Hall 2.
| THE BUSINESS SHOW NOVEMBER 2013
58 IN PARTNERSHIP
WITH

Get your business online
with the domains that define the Internet
In today’s digital world, the Internet is essential for all small businesses
to get off the ground and to thrive in a competitive marketplace.
Even if your business is doing well without the Internet, 91% 1 of consumers search for addresses of
local goods or services online, and like to quickly look up information about a company before using its
services. Without a website you may be missing out on new clients and failing to engage with or assist
your existing customers.
Would you like to launch or further develop your website?
Come and see us at our Stand 610 at The Business Startup Show in November 2013
at Olympia, London or visit our special portal for small companies.
1
Verisign small business survey, 2013
www.idea-launchpad.net

4 in 5 people prefer .co.uk websites when
searching online.
Take the first step towards getting
your business online with .co.uk
Visit www.agreatplacetobe.co.uk
@dotuk
Source: DNIR research, Insight Engineers, 2012

SEMINAR TIMETABLE
SEMINAR
TIMETABLE
We’ve pulled out all the stops for the 30th Business Show
to put together the most comprehensive line-up of top
level speakers, covering every aspect of business in 2013
and beyond. Whether you’re still planning your start-up, or
finding out about investment to take your business to the
next level, you’ll find the right seminar for you. As you’d
expect from the UK’s biggest business show, the calibre
and variety of our speakers is unrivalled.
PLEASE
REMEMBER THAT
PLACES ARE ON A
FIRST COME, FIRST
SERVED BASIS, SO MAKE
SURE YOU GET THERE
EARLY TO AVOID
DISAPPOINTMENT.
Subjects range from writing your first
business plan to franchising your business,
taking in everything in-between, including
securing investment, effective marketing,
and the latest technology that is shaping
the business world around us. You will
find seminars that will inspire you to think
big, alongside seminars that advise you to
pay attention to the smallest detail. What
every seminar has in common is the aim of
encouraging and supporting your
business, whatever stage it’s at.
The following pages list every seminar at
The Business Show so that you can browse
the entire schedule to choose the sessions that
you want to attend. Just pick the seminars you
need to catch and benefit from the experience
of hearing first-hand from some of the most
successful businesspeople in the world.
MORE
SEMINARS
COMING
SOON
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 61

KEYNOTE HALL 1 THURSDAY
SPONSORED BY
10.30 - 11.30
Lara Morgan
Company Shortcuts Ltd & Gate8 Luggage
Build On Your Disciplines Of Sales Growth
Acceleration
Harness the power of sales and marketing. In this fantastic
seminar, Lara explains the importance of both processes working
together and evolving to provide successful business growth.
This enlightening seminar covers the essential skills required, from
golden rules to creating sales, as well as maximizing your process
and conversion rates, and managing business demands and stress
based on accelerated growth success.
14.00 - 14.30
Andy Eustace
LinkedIn
Your Network Matters! Using LinkedIn to drive
your business
There is a lot of excitement around Social Media for Sales and
Marketing at the moment. Can companies really use Social Media
effectively to drive sales? This session shows how LinkedIn can
be used as a platform to generate new business for companies of
all sizes.
11.45 - 12.15
Caprice
By Caprice
My story in business
Most of us would be happy to be successful at an
international level in one career, but Caprice has proven her world
class abilities as both a businesswoman and a model. Don’t miss this
chance to hear the inside story on how she built a global brand.
14.45 - 15.15
David Gold
Gold Group International
Q & A with David Gold
Proving that you don’t need money to make money,
David will host a Q&A session outlining his rags-to-riches tale and
explain how he succeeded in business after growing up in abject
poverty. This is sure to be an inspiring seminar, with the opportunity
to steer the conversation of one of Britain’s top business minds so
that you can learn from the best.
12.30 - 13.00
Felicity McCarthy
Facebook
Using Facebook to drive sales for your growing
business
In this seminar, Felicity will share the opportunity Facebook presents
for small businesses to leverage the power of the social network to
drive their main objectives, whether that’s driving online sales, or
traffic to your store. This session will include some top tips for
success on Facebook, and share some great examples from UK
businesses.
15.30 - 16.00
Jonathan Pfahl
The Rockstar Mentoring Group
How to drive sales to your business and get
access to funding
In this exciting seminar, MD of Rockstar Mentoring, Jonathan Pfahl
will be showing through real life and recent examples how Start
Ups & SME’s can fast track their sales growth, increase margins and
achieve private investment in their company. By leveraging off a
REAL mentor from their sector who can introduce the right contacts
and achieve growth goals faster, Jonathan
will show how any business with the right
R
ROCKSTAR
focus and team behind it, it can prosper.
MENTORING GROUP
13.15 - 13.45
Rachelle Headland
Saatchi & Saatchi X
Marketing for Start Ups
With marketing being second only to finance as a
crucial driver to the success of young businesses, it’s important they
take advantage of the support available and to be aware of best
practices in Marketing. We’ll share some of the fundamentals in
marketing a new product or service and top tips on cost effective
ways to get your message to your audiences.
16.15 - 16.45
Bas Gevaert
PayPal
PayPal Here TM - Enabling businesses to take
card payments anywhere
PayPal Heretm, the highly anticipated Chip and PIN solution for small
and medium-sized businesses, is now available to all businesses in
the UK. In this seminar, Bas will talk about the opportunity PayPal
Heretm presents to businesses.
62 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

SPONSORED BY
KEYNOTE HALL 1 FRIDAY
10.30 - 11.30
Tom Shebbeare
Virgin StartUp
Helping Young People Into Business
If you are aged 18-30, don’t miss the chance to
hear first-hand about how Virgin StartUp want to help you establish
your own business. If you don’t fall within those ages, then you’ll
still doubtless be captivated by this seminar by Sir Tom Shebbeare
as he recounts his personal experiences of charity work, European
politics and start-up companies. This is your
opportunity to benefit directly from the
experience of this social entrepreneur.
13.15 - 13.45
Dara Nasr
Twitter
Plan for the moment
How your business can embrace real time planning.
The presentation will include insight and case studies from
businesses that have used our platform to achieve their marketing
goals.
11.45 - 12.15
Doug Richard
School for Startups
Growing your Small Business
Former BBC Dragon and serial entrepreneur Doug
Richard will take you through his key steps to startup success and
will be answering any and all of your questions, so if you’ve got a
business to grow, or a burning question about your startup, come
along for some clear, candid and jargon-free advice.
14.00 - 14.30
Brad Burton
4Networking
Life. Business. Just got easier.
Sometimes provocative. At times hilarious. ALWAYS
Inspiring. Brought up on a council estate, he’s got no qualifications,
spent years on dole and started his first business in 2006 with £25K
of personal debt! That business 4Networking is now the largest
joined up business network in the UK, running over 6,000 events
each year. Brad will change the way you approach your life and
business forever. Be sure to arrive
early, it’s ALWAYS a lock out.
12.30 - 13.00
Clippy McKenna
Clippy’s Ltd
My Eight Pieces of advice – from farmers
market to supermarket
Clippy is an everyday Mum who accidentally became a kitchen table
entrepreneur. Clippy from Clippy’s turned her dream idea into
thriving success story. Now stocked in major UK supermarkets and
currently exporting to the USA and China. It all started with a
fascination for hairclips (hence the nickname) and a
passion for brilliant food. Find out how Clippy went
from farmers markets to supplying UK supermarkets.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
14.45 - 15.15
Jonathan Pfahl
The Rockstar Mentoring Group
How to drive sales to your business and get
access to funding
In this exciting seminar, MD of Rockstar Mentoring, Jonathan Pfahl
will be showing through real life and recent examples how Start
Ups & SME’s can fast track their sales growth, increase margins and
achieve private investment in their company. By leveraging off a
REAL mentor from their sector who can introduce the right contacts
and achieve growth goals faster, Jonathan
will show how any business with the right
R
ROCKSTAR
focus and team behind it, it can prosper.
MENTORING GROUP
SPONSORED BY
Aon UK Limited
Stand number 926
Aon plc is the leading global provider of risk management
services, insurance and reinsurance brokerage, and human resource
consulting and outsourcing. With more than 65,000 colleagues
worldwide, Aon delivers distinctive client value via innovative and
effective risk management and workforce productivity solutions.
Aon provides insurance solutions to businesses of all sizes, from
bedroom start-ups to multinational corporations, with speciallydesigned
insurance schemes for tradesmen, charities, local
councils, village halls, and media and entertainment.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 63

KEYNOTE HALL 2 THURSDAY
SPONSORED BY
11.00 - 11.30
Martyn Dawes
Coffee Nation
Lessons in how to start, build and sell a high
growth business
Martyn Dawes founded Coffee Nation in 1996 and sold it for £23m
in 2008. He will share his story of how he recovered from almost
certain failure in the early days to creating one of the UK’s fastest
growing consumer brands of the last decade. An absolute mustattend
seminar for any ambitious entrepreneur determined to build
a high growth company.
14.00 - 14.30
Bill Morrow
Angels Den
Funding – what are the options
Find out about the different types of funding and
what works for you, the pros and cons of Angel funding, exploding
the myths about Angels and how to get Angel funding.
11.45 - 12.15
Brad Burton
4Networking
Life. Business. Just got easier.
Sometimes provocative. At times hilarious. ALWAYS
Inspiring. Brought up on a council estate, he’s got no qualifications,
spent years on dole and started his first business in 2006 with £25K
of personal debt! That business 4Networking is now the largest
joined up business network in the UK, running over 6,000 events
each year. Brad will change the way you approach your life and
business forever. Be sure to arrive
early, it’s ALWAYS a lock out.
14.45 - 15.15
Graham Corfield
JUST EAT UK
Developing and growing your business with
technology
In this seminar, Graham Corfield will share how JUST EAT has
grown globally, through offering over 18,000 restaurants and
takeaways a platform to tap into the rising consumer trend of
ordering takeaway using online and mobile. Graham will also delve
into how technology has changed consumer’s behaviours; and how
the use of technology can enable your
business to develop and grow.
12.30 - 13.00
Eamon FitzGerald
Naked Wines
Social Media vs Social Business
Naked Wines is a crowd-funded wine business,
whose 150,000 customers invest in talented independent
winemakers all over the world. Eamon will explain how being a
truly social business has achieved fast growth and profitability in
just 4 years.
15.30 - 16.00
Simon Booth
Kiddimoto
From my lounge to global dominance in 10 years
One of the first balance bike developers in the world,
Kiddimoto have gone from strength to strength in a competitive
global market. Simon Booth started making balance bikes by hand,
marketing and selling them from the lounge in his home. This
seminar will discuss how Kiddimoto has become a major player in a
global market and will encompass everything
from Simon managing the whole process
himself, an appearance on Dragons Den
and dealing with massive growth.
13.15 - 13.45
Clive Rich
Rich Futures
British business – top or bottom of the
Negotiating League? The £500billion pound a
year opportunity for your business
You Gov Research shows that Britain loses £9million per hour from
poor negotiating or £17 billion a year. Follow up research conducted
with UCL now shows that this is a £500 billion per year loss to the
global economy. What could your share of that pot be worth to your
company? YouGov indicated that each UK company could improve
its profits by 7% a year with smarter negotiating. It’s your turn….
16.15 - 17.15
Paul Dunn
B1G1
The POWER of small
Entrepreneurs and small business owners just like
you are makinga staggering impact. They are punching way, way
above their weight. And central to it is the magic of what Paul calls
‘Moments of CONNECTION’, moments that completely REdefine
how you do business. You’ll see business-building example after
example, insight after insight. What’s more, you’ll
discover precisely how to add the ideas into
your business at zero-cost as you magnify the
power of small.
64 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

SPONSORED BY
KEYNOTE HALL 2 FRIDAY
10.15 - 10.45
Sháá Wasmond
smarta
Stop Talking, Start Doing: from NOW
to £5m
Whether you’re just starting or already running your own business,
Sháá will outline the key tactics and mindset you’ll need to go from
NOW to running a £5m business. Drawing on her own experiences
she’ll reveal what separates the good from the great; why it’s
essential to put customers at the heart of your business; how to only
work with people you’d invite to your house for dinner and how you
stop TALKING about all this and actually starting DOING it!
13.15 - 13.45
Richard Cross
The Retail Expert
Retail and You!
If you are running a retail business, and want to
know that you are not alone in facing the struggles of retailing in
2013 then this is the seminar for you! Richard Cross, The Retail
Expert, will share with you in his engaging style the many tales of
hardship and failure as well as the joyous moments of success that
have shaped the way we do
business now.
11.00 - 11.30
Warren Knight
Gloople
Grow your Business with Social media and
Online Marketing
You will learn about the 4 core areas for online success and building
online relationships. Social Media - Help you identify the right social
media platform and strategy for your business. Inbound Marketing -
Learn how to utilise blogging, email marketing, Infographics and
other content marketing tools. Online Engagement - Find and
engage with your target market across multiple platforms. SEO -
Optimise your website to get the best
possible search results from Google.
14.00 - 14.30
Lucy Tarleton
London Stock Exchange
Aim for Growth
Aim is regarded by advisers, investors and companies
as the most successful growth market in the world. With the support
of a dedicated community of advisers, Aim has grown from ten
companies worth £82m to approximately 1,100 companies worth
£60bn. Lucy will provide an analysis of the benefits of flotation
and the challenges companies will face on their journey to OP,
Highlighting AIM’s role in funding
growth companies and its increasing
importance for access to capital.
11.45 - 12.15
Jason Oakley
Metro Bank
Banking for entrepreneurs
In this session, Jason Oakley will begin by looking
at Metro Bank’s history and launch in the UK market. He will then
explore its customer focused model and plans for growth, before
going on to discuss the Bank’s community banking ethos for both
business and personal customers, centring on its motto of ‘Local
Bankers Making Local Loans’. Finally, Jason will look at some of the
issues facing small businesses today.
12.30 - 13.00
Rob Halliday-Stein
BullionByPost
How I built BullionByPost into a £100m business
in four years.
BullionByPost has grown rapidly to become the UK’s no.1 online
bullion dealer. Founder Rob Halliday-Stein will discuss the journey
of the business, from spotting a gap in the market to acting on
it, having a clear strategy, and the ups and downs of growing a
company at such a fast rate. Halliday-Stein will also discuss the
importance of excellent customer service, which is a key focus at
BullionByPost.
14.45 - 15.15
Shweta Jhajharia
ActionCOACH
Business Re:think – Strategies to grow Cash,
Profit and Sales
You’ll learn proven inexpensive strategies to increase sales by at
least 47% and find out the 2 things you need to know to create and
unlimited marketing budget for your business. Shweta will help you
to identify red flags and green signals that can make or break your
business. Most importantly, you’ll find out how to spend more time
working ‘on’ your business rather than ‘in’ it.
15.30 - 16.00
Ben Hunt-Davis
Will It Make The Boat Go Faster? Ltd
Will It Make The Boat Go Faster?
What is your question? How clear are you on exactly what you are
trying to achieve? Are you doing what’s in front of you or what will
make a difference? Through a highly engaging Olympic story Ben
will show why it is critically important to;
Focus on what’s important – know where
you are heading and focus on that direction,
Focus on your performance to get results,
and Work effectively with others to achieve
goals.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 65

HALL 3 THURSDAY
11.00 - 11.30
Kimberly Davis
Sarsaparilla Marketing
How to stop wasting and start making money
on your marketing
Don’t waste another penny on marketing again! Kimberly Davis,
owner of Sarsaparilla Marketing, shares her top tips on how to
attract all the clients, money and time you want by protecting you
from the marketing Cowboys known as The Flash, Fluff, and
Fakers. Apply these simple strategies to your company today and
watch your business grow.
14.00 - 14.30
Russell Hall
Hailo Cabs
From bright idea to booming business: how to
make success happen
Russell Hall is the former cabbie and co-founder of successful taxi
app, Hailo. Russell will provide an insight into how the Hailo concept
was born and how together with two other London cabbies, they
have turned Hailo into an international brand.
11.45 - 12.15
Warren Knight
Gloople
Grow your Business with Social media and
Online Marketing
You will learn about the 4 core areas for online success and building
online relationships. Social Media - Help you identify the right social
media platform and strategy for your business. Inbound Marketing -
Learn how to utilise blogging, email marketing, Infographics and
other content marketing tools. Online Engagement - Find and
engage with your target market across multiple platforms. SEO -
Optimise your website to get the best possible search results from
Google.
15.30 - 16.00
Warren Cass
Business Scene
Disruptive Marketing – Standing Out From
The Crowd
There’s too much noise! How do you stand out? Traditional
marketing has been turned on its head in the last 10 years with
many businesses failing to keep up with the changes in technology.
The social revolution is here to stay, yet most don’t understand how
to leverage it. Warren will explain why it is important to break the
shackles of conventional thinking and start to develop a disruptive
mindset when it comes to your marketing and what you deliver to
your customers.
12.30 - 13.00
Simon Walters
ICAEW Business Advice Service
Alternatives to Bank Finance
Banks are lending less money to business. As the
UK economy resumes growth, business will need finance. Where
can they find it, if not from a bank? This seminar will look at the
positives and negatives of these alternative funding options as
well as what businesses can do to increase the chances of finding
funding.
16.15 - 16.45
Nicola Cook
Company Shortcuts
4 strategies to accelerate your business growth
Successful businesses know how to accelerate
growth. They know how to gain strategic advantage, develop their
teams’ ability and confidence, refine their sales order process to
increase profit and build sales growth culture, and increase the sales
skills and capabilities of their team. During this informative and
engaging session you will take away immediately actionable tips to
increase your business sales and accelerate the pace of growth in
your business.
13.15 - 13.45
Stef Thomas
4Networking
Business Networking for Dummies
Ever wondered how to really make networking
work for you? From desperation Stefan HAD to make networking
work and, in this fast paced seminar, will give you the techniques
and strategies proven to work. Stefan had to pay the mortgage and
bills and will give you real life information which you can take away
and use straight away.
66 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

HALL 3 FRIDAY
11.00 - 11.30
Terry Cooper
4Networking
OK, So What Stops you Selling?
This energetic seminar will help you to understand
the sales process better and encourage you to sell more. Terry will
share his knowledge in this fun presentation by using his real life
experiences from the world of Selling.
13.15 - 13.45
Kimberly Davis
Sarsaparilla Marketing
How to stop wasting and start making money
on your marketing
Don’t waste another penny on marketing again! Kimberly Davis,
owner of Sarsaparilla Marketing, shares her top tips on how to
attract all the clients, money and time you want by protecting you
from the marketing Cowboys known as The Flash, Fluff, and
Fakers. Apply these simple strategies to your company today
and watch your business grow.
11.45 - 12.15
Nicola Cook
Company Shortcuts
4 strategies to accelerate your business growth
Successful businesses know how to accelerate
growth. They know how to gain strategic advantage, develop their
teams’ ability and confidence, refine their sales order process to
increase profit and build sales growth culture, and increase the sales
skills and capabilities of their team. During this informative and
engaging session you will take away immediately actionable tips to
increase your business sales and accelerate the pace of growth in
your business.
14.00 - 14.30
Katie Alcott
FRANK Water
Water for Water: A social enterprise that
saves lives
Founder of FRANK Water, Katie Alcott, shares her experience of
setting up a social enterprise in order to help saves lives in some
of the world’s poorest communities.
12.30 - 13.00
Dwain Reid
Get the most out of networking events
every time
“Your network is your net worth” but how do you
build a powerful network if you are too shy to network? Learn how
to deal with networking at events including how to get over nerves
you may feel beforehand. Learn 5 essential things to remember in
networking situations including how to break the ice and get into
conversations and how to follow up with key contacts
14.45 - 15.15
Adrian Reeve
Yes Growth
Help - I’m a confident SME!
According to a recent survey by software company
Sage, Britain’s SMEs are more confident about their prospects
than all their European neighbours! But more than half say they
are not getting the financial support needed to grow. This seminar
will look at some of the strategic choices available to SME leaders
to help them grow and fund their business, in particular,
GrowthAccelerator, the £200m government-backed service.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 67

HALL 4 THURSDAY
11.00 - 11.30
Martin Kemp
SpaceandPeople
5 Top Tips For Start-Up Companies On Maximising
Custom From Shopping Centres Without The Cost
Starting a business can be daunting – attracting customers, spending
on marketing and making enough money to not only cover
overhead costs, but also make a profit prove problematic for many
start-ups. This session will demonstrate how retailers and other
start-up businesses can take advantage of the thousands of people
that visit a shopping centre each week, without having the overhead
costs and commitment associated with a long-term shop unit lease
and will provide real-life examples.
14.00 - 14.30
Gordon D’Silva
Gordons Knight Ltd
How to Grow Sales, Profits and Cash Predictably
Most business owners make success more difficult
than it really needs to be. This punchy, fast paced presentation will
demonstrate, with real life examples, what is possible when you
think and act with discipline, and purpose. Knowing what to do is
simply not enough – and doing without thinking is even worse. Join
me and learn from someone who has and is applying these lessons
daily – and winning.
11.45 - 12.15
Mark Slattery
HR Insight
Employment Contracts: Protect your Business
An explanation into what should go into
employment contracts and what you can put in to give you extra
protection.
14.45 - 15.15
Guy Jeremiah and Julie Simpkin
British Library Business & IP Centre
Bottling up Success
British-made, innovative drinks bottle defied
predictions of the BBC’s “Dragon’s Den”. Find how Guy Jeremiah
made his journey to produce and market the Ohyo bottle using the
Business & IP Centre services. Understanding Intellectual Property is
vital for anyone who wants to protect a product, company name,
a unique function, or the visual impact. Discover how the Centre
can give you guidance in understanding trade marks, patents and
registered design.
12.30 - 13.00
Stuart J. West
West & Associates, A PC
Using United States Provisional Patent
Applications to Leverage Your Business and
Intellectual Property Positions
We will discuss potential ways to use the US provisional patent
application process to minimize cost while maximizing patent
protection. We will also discuss the interrelation of the US, UK,
European and other Patent systems and offices and how to use the
US Provisional Patent Application Process to your advantage.
15.30 - 16.00
Nick Williams
Franchise Development Services Ltd
Find the right Franchise for you
Deciding to run your own business has now
become much easier having the “Franchise Option”. With over
1,500 Franchise Opportunities from less than £10,000 to over
£250,000 there are opportunities for everyone. This seminar
outlines the steps to take to ascertain whether you can run your
own business and then illustrates the 7 steps to follow to find your
ideal Franchise. Should you own a business that has Franchise
Development potential then this seminar would also be of interest
to you.
13.15 - 13.45
Mindy Gibbins-Klein
The Book Midwife
A Glimpse Between the Covers: What it Takes
to Write Your Best Book
Most business owners could dramatically increase their credibility
and their income with a great book. But most of them are at risk
of never writing that book. Discover the secrets that can lead to a
wildly successful book, and gain an edge over your competition.
Mindy Gibbins-Klein, speaker, coach, publishing expert and founder
of The Book Midwife, will show you exactly how you can and why
you should create your best book fast!
16.15 - 16.45
Carol Rawson
Suit the City Limited, Suit the City (Franchising) Limited
& Suit the Country Limited
The Traumas of Dressing for Success
If you want to succeed in business, dress for the job you want not
the job you have! This seminar will help you avoid the pitfalls of
getting dressed in the morning, only to discover that what you
are wearing doesn’t fit the bill. There are so many unwritten rules,
how can you discover what they are and use them to your best
advantage?
| THE BUSINESS SHOW NOVEMBER 2013
68 IN PARTNERSHIP
WITH

HALL 4 FRIDAY
11.00 - 11.30
James Hardy
Alibaba.com
How to take your business global with
Alibaba.com
Have you ever thought about taking your business global? Have you
ever wanted to work with international trading partners, but just
don’t know how to get started? Alibaba.com can help you getting
there!
14.00 - 14.30
Sunny Thakkar
Access Wallet
Simple steps to really help you improve your
sales and new client winning strategies
This seminar will help you to think about the ways you can improve
your customer retention rates and get more sales as well as different
ways your customers can pay for your goods & services without
losing them to competitors. You will be provided with tools that you
can start putting in place straight away to help you grow & keep
costs to a minimum
11.45 - 12.15
Zameer Nazarali
Simplify ER
The Rules of Engagement – in Employment Law!
Businesses can get lost in the worlds of Employment
law & HR, making compliance their main goal. But the true aim is
to engage and motivate your employees, helping them buy into the
business values. This session gives you a roadmap to revolutionise
your approach to Employment law & HR, achieving better
engagement with your employees, which are the first steps to
enhance performance of your workforce and your business.
14.45 - 15.15
Christine Blackledge
Metamorphosis Business Systems Ltd
Healthcare Recruitment Workshop
Are you interested in starting and running a
healthcare business? This can be home base business with an
office. This is a growth industry and the government is working
towards privatization. With the increasing population of people
needing healthcare services, this is a recession proof business.
This recruitment business can be set up with a modest amount of
capital, returns from this investment can be achieved in 30 days.
13.15 - 13.45
Jens Münch
iZettle
What entrepreneurs need to know about
mobile payments and running a business
Recent technology developments such as mobile payments - which
allow people to take card payments via mobile phones - have
opened a whole new world of opportunity. Jens looks at how
entrepreneurs now have access to tools previously the preserve
of large corporations. Hear how technology will help you increase
sales, gain valuable customer insight, improve cash flow, decrease
paperwork and enhance customer service.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 69

HALL 5 THURSDAY
11.00 - 11.30
Catherine Batley
Active8 IT
Cloud Back-up and Recovery – The Essentials
Understanding the misty world of the cloud can
be difficult for anyone. With new technologies and updates coming
thick and fast it is easy to become lost in the world of Cloud. This
seminar will provide an overview of Cloud Back-up and Recovery
– tips to protecting your business, current trends, innovation in
the industry and what the future holds for protection, security and
recovery of valuable data.
14.00 - 14.30
Richard Flewitt
New Edge Business Video Productions
Video for Business: how to create impactful
video that will get your company noticed
With 78% of people watching online video at least once a week the
big question as a business owner is how to access the segment of
that audience that will buy from you. Richard Flewitt, experienced
producer for clients including Electrolux, Unilever and the NHS will
tell you why video works, what an impactful business video should
look like and how you make sure that the right people see it.
11.45 - 12.15
Sunny Thakkar
Access Wallet
Simple steps to really help you improve your
sales and new client winning strategies
This seminar will help you to think about the ways you can improve
your customer retention rates and get more sales as well as different
ways your customers can pay for your goods & services without
losing them to competitors. You will be provided with tools that you
can start putting in place straight away to help you grow & keep
costs to a minimum
14.45 - 15.15
Professor Roy Seaman
Franchise Development Services Ltd
How to Successfully Franchise Your Business
Attendees will benefit from experience gained since
1981. The 21 areas essential in today’s Business Format Franchise
will be identified as well as the three different ways in which any
business can be franchised.
12.30 - 13.00
James Hardy
Alibaba.com
How to take your business global with
Alibaba.com
Have you ever thought about taking your business global? Have you
ever wanted to work with international trading partners, but just
don’t know how to get started? Alibaba.com can help you getting
there!
15.30 - 16.00
Pete Jenkins
Xoomtalk
Gamification & VoIP - essential innovations
that will drive your business forward
Gamification is used to motivate staff and increase customer
engagement, leading to greater success for your business. Pete,
who is one of the first Gamification Certified experts in the UK, will
explain what Gamification is and how it can be used. He will also
cover how VoIP can help you communicate more effectively and
provide case studies of how both have benefited other companies.
There will be prizes to be won too!
13.15 - 13.45
Sumit Agarwal
DNS Associates
Discover how to manage books efficiently
and smartly
In this session you will learn how DNS Associates is helping its client
with their accounts and books without them worrying too much.
This seminar will open eyes to efficient way of managing books
and accounts and saving taxes with full peace of mind and giving
complete control and transparency. Users will see the experience of
working with professional company at the price and budget which
will not hurt their pockets. You can access free trial and find out
how this creates difference in your life.
16.15 - 16.45
Richard Turner
Brilliant Law
Five easy steps that will protect your business
You’ve got a world class idea for a business, you’ve
thought about start-up capital, you’ve even considered premises
and designed a website. But law is for big businesses, right, you
can worry about that later? Actually, no. Don’t wait for things to
‘go legal.’ Get on the front foot with Brilliant Law’s 5 Top Tips Every
Successful Start-up Should Know - five easy steps that will protect
your business.
| THE BUSINESS SHOW NOVEMBER 2013
70 IN PARTNERSHIP
WITH

HALL 5 FRIDAY
11.00 - 11.30
David Green, Managing Partner
LawStore Business, MTA Solicitors LLP
Protect Your Business from the Outset: Top 10
Legal Tips you can’t do without
Almost 40 per cent of the UK’s small businesses endured a
“significant” legal problem over the last year, according to recent
research by the Legal Services Board. A single legal issue can
be crippling for small businesses. It is therefore vital you take
precautions to ensure you are protected as far as possible from the
outset. This seminar will ensure you cover all the essential legal bases
for your business so that you don’t get any nasty surprises lurking
round the corner.
14.00 - 14.30
Richard Bevan
Team B Partners LLP
The benefit of being resourceful, connected and
using more than one brain
Do you wonder what it would be like to have the
support you need, when you need it with certainty around how
much it will all cost? As a start-up or SME, getting the right level of
professional support to help power your business is difficult at best.
My seminar will signpost resources and discuss your options in
getting the support you need whilst maximising value for money.
11.45 - 12.15
Mark Linton
The Business Growth Show
Stop being a busy fool whilst networking – get
results!
Mark Linton is showing business owners how to get the best out
of networking without being a busy fool. He shows people that
networking can really work, but you need to go to the right events
and when you do attend these events what you should be doing
to get the best results. He is helping businesses understand how
the power of networking can help your business grow and really
benefit from networking rather than seeing it as a waste of time.
14.45 - 15.15
Nick Williams
Franchise Development Services Ltd
Find the right Franchise for you
Deciding to run your own business has now
become much easier having the “Franchise Option”. With over
1,500 Franchise Opportunities from less than £10,000 to over
£250,000 there are opportunities for everyone. This seminar
outlines the steps to take to ascertain whether you can run your
own business and then illustrates the 7 steps to follow to find your
ideal Franchise. Should you own a business that has Franchise
Development potential then this seminar would also be of interest
to you.
12.30 - 13.00
Christopher Slade
Tripleworks
Why isn’t anyone listening? How to Talk About
Your Business Better
An engaging and interactive look at how we all communicate – be
it in meetings, conferences, on video or online. What do we need to
get it right and how can we talk about our businesses better? There
are some simple rules to follow. And, whatever your budget, is your
communications strategy clear and effective?
13.15 - 13.45
Jessica Huie
JH Public Relations Ltd
Why PR is essential for your business
Jessica Huie explains why PR is essential for every
business and how it can be leveraged to increase sales. Topics
covered will include the benefits of celebrity endorsement and
how to secure it, how to recognise the human interest story behind
your business, securing PR-able partnerships and how best to
communicate with journalists.
15.30 - 16.00
Robert Van Amen
Local Secrets Ltd (YouGET UK)
Winning loyalty schemes: what makes
them tick?
Keeping customers is critical to business success. The right loyalty
scheme can make the difference. What good is a loyalty scheme?
What are the keys to success? How has recent technology changed
the loyalty landscape? How do you measure loyalty and where is it
most suitable?
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 71

HALL 6 THURSDAY
GOINGGLOBAL
GRASPING THE INTERNATIONAL BUSINESS OPPORTUNITY
11.00 - 12.00
Kevin McCole - UK India Business Council, Trevor
Barton- RBCC London, China- Britain Business
Council, Lesley Batchelor,- IOE- International Trade
Panel Session
Don’t miss this unique opportunity to hear from some of the leading
authorities in international trade, in what promises to be a fantastic
start to the exhibition and conference. This panel session draws
together key figures from the chambers of commerce for Brazil,
Russia, India, China and the UAE to give you a brief overview of
trade in/with their territories, chaired by the Institute of Export. With
opportunity to ask your burning questions, this is an essential session
if you are considering overseas trade.
14.45 - 15.15
Anna Bastek
Wolfestone Translation
Practical tips on boosting your overseas sales
This seminar will cover business, marketing and
language tips to help you boost exports. The talk includes real
examples of Wolfestone and its clients who used various marketing
strategies to grow their business overseas. With plenty of tips on
culture and business etiquette, you’ll leave with ideas that will give
your business competitive advantage overseas. The seminar will also
include some stories about funny mistranslations.
12.30 - 13.00
Louise Reid
Barrett Dixon Bell
Export Marketing - Seven Steps To Success
What can you do to promote your products and
services into new markets when pressures on budgets are high?
Louise Reid, client services director at BDB, will provide insights into
effective, budget-friendly communication for companies already
marketing themselves overseas and those considering it. Providing
tips on the opportunities to exploit and pitfalls to avoid, Louise will
share some of BDB’s 25 years’ experience of global business-tobusiness
marketing.
15.30 - 16.00
Graham Snape
UK Trade & Investment (UKTI)
Support to grow you business internationally
UK Trade & Investment staff are experts in helping
your business grow internationally. Providing expert trade advice
and practical support to UK-based companies wishing to grow their
business overseas.
13.15 - 13.45
Ravi Natu
Establishing Captive SMEs in India
India remains amongst the strongest, most robust
and rapidly growing economy. A large customer
base eager for well-positioned and skillfully marketed products and
services makes it a rewarding destination for most businesses. India
is unique in both the opportunity offered and in the obstacles it
presents for first-time entrants. Establishing a successful start-up
operation however, remains a challenge. This seminar addresses the
challenges in the continued success of an India operation.
16.15 - 16.45
UKEF Advisor
UK Export Finance
Taking your Business Further – How UK
Export Finance can help you export
If you are planning to export then it is likely you’ll need some form
of credit guarantee or insurance to protect you against non-payment
or other financial issues. If you can’t get what you need from the
private market, UKEF may be able to help. We provide guarantees,
insurance and advice to UK-based exporters large and small across
all sectors to over 200 countries.
14.00 - 14.30
Paul Sprague
Russia Consulting
Doing Business in Russia – What to know
Doing business in Russia is not difficult, but it is
very different. Our seminar will discuss how to export successfully
to Russia, register a legal entity in Russia, work as in expat in Russia,
Russian taxation and the do’s and don’ts in the Russian business
environment.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
72 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

GOINGGLOBAL
GRASPING THE INTERNATIONAL BUSINESS OPPORTUNITY
HALL 6 FRIDAY
11.00 - 11.30
Sergio Gullo
Brazillian Chamber of Commerce in Great Britain
Brazil – an overview of the Financial and Capital
Markets
Brazil has a safe, robust and sophisticated Financial and Capital
Markets. You will have the opportunity to understand the market
infra-structure, the business opportunities available and get to know
the Brazilian Asset Class diversification.
14.00 - 14.30
Anna Bastek
Wolfestone Translation
Practical tips on boosting your overseas sales
This seminar will cover business, marketing and
language tips to help you boost exports. The talk includes real
examples of Wolfestone and its clients who used various marketing
strategies to grow their business overseas. With plenty of tips on
culture and business etiquette, you’ll leave with ideas that will give
your business competitive advantage overseas. The seminar will also
include some stories about funny mistranslations.
11.45 - 12.15
Paul Sprague
Russia Consulting
Doing Business in Russia – What to know
Doing business in Russia is not difficult, but it is
very different. Our seminar will discuss how to export successfully
to Russia, register a legal entity in Russia, work as in expat in Russia,
Russian taxation and the do’s and don’ts in the Russian business
environment.
14.45 - 15.15
Steve Mackie
Solutions Four WLL
Looking at Business in Qatar without the
Rose Coloured Glasses. Is This the Right Time
to Invest in Qatar?
With the clock counting down to the 2022 FIFA World Cup, what
opportunities, the pros and cons, are now available for international
companies in the prosperous and developing State of Qatar.
12.30 - 13.00
Louise Reid
Barrett Dixon Bell
Export Marketing - Seven Steps To Success
What can you do to promote your products and
services into new markets when pressures on budgets are high?
Louise Reid, client services director at BDB, will provide insights into
effective, budget-friendly communication for companies already
marketing themselves overseas and those considering it. Providing
tips on the opportunities to exploit and pitfalls to avoid, Louise will
share some of BDB’s 25 years’ experience of global business-tobusiness
marketing.
13.15 - 13.45
Kyle Wright
Encore Professional Services (Compass Office)
Setting up Your Business in China – a practical
overview
The aim of the seminar will be to provide an overview of the
economic landscape and business environment in both Hong Kong
and China. It will also address some of key consideration and pitfalls
businesses need to be mindful of when expanding their operations
in China along with a look at proper corporate structures to use in
an effort to minimize overall risk.
15.30 - 16.00
Felipe Souto
Lima e Falcao Advogados
Why Brazilian Northeast grows as fast as China?
Brazilian Northeast has outpaced the whole Brazilian
economy for nearly the whole last decade – matching to some
extent the Chinese expansion. Its expansion has not slowed with
the recent wider Brazilian slowdown; for instance, according to the
Brazilian Industry Confederation (CNI), the Region will be the third
biggest GDP in Latin American by 2020, behind Brazil and Mexico.
This seminar exposes the features that have pushed this Region’s
economy.
16.15 - 16.45
Kim Hayward
BDO LLP
Global Ambitions
Kim Hayward will share BDO’s Global Ambitions
survey, giving the views of 1,000+ UK and international CFOs on
global expansion risks and opportunities. He will assess where
established international businesses see the greatest opportunities
for further expansion, what the opportunities and challenges are for
investment in these markets, and which countries present the riskiest
investments. He will present the specific feedback from the UK CFOs
interviewed.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 73

HALL 7 THURSDAY
GOINGGLOBAL
GRASPING THE INTERNATIONAL BUSINESS OPPORTUNITY
11.00 - 11.30
Erik D. Lazar
Transatlantic Law International and Labor Law Plus
Key Business Law Issues in Global Expansion
Erik will be speaking on key business law in
expanding any business internationally. The business law seminar
will focus on core corporate, IP, tax and strategic options including
alternatives including JVs, agency and distribution networks and
their requirements.
14.00 - 14.30
Alastair Carnegie
Sterling Relocation
The challenges of moving employees to
hardship locations
There is an ever increasing focus on developing countries for
business growth as they can offer greater economic potential.
Changing political realities in previously stable regimes and even
changing workforce profiles have resulted in organisations moving
their employees into locations that present them with diverse and
complex challenges. Industry expert Alastair Carnegie will highlight
some of these challenges including what makes a location a
‘hardship’ location and how to select suitable candidates.
11.45 - 12.15
Ann Ellis M.A., B.A.
Mauve Group
Business Without Borders… Guidelines on how
to navigate “Red Tape”
The decision to expand business operations in new countries can
be a daunting and costly venture. Our own highly successful global
expansion programme of establishing regional centres worldwide
has given us the expertise and in-depth knowledge which has
proven invaluable to our clients. This seminar aims to give listeners
an insight into how to embark on their own global ventures in an
efficient, compliant and cost effective way.
14.45 - 15.15
Richard Wrigley
Beta Technology Limited
Innovation partnerships with Brazil – how
European SMEs can use public research and
technology funding to access new markets in Brazil
There is high level commitment in the EC and Brazilian Government
for SMEs to engage in research, technology and knowledge transfer
collaborations to enable the growth of European and Brazilian markets.
This seminar will provide an overview of the funding opportunities
available in both regions and how SMEs can become involved. It will
outline the key funding programmes, such as Horizon 2020 in Europe
and those supported by the Brazilian Science and Technology Ministry.
12.30 - 13.00
Business In Africa
Business In Africa Pays Panel Session
If you’re considering doing business in Africa, then
make sure you don’t miss the opportunity to hear
this live panel debate featuring experts who will explain the benefits
and challenges associated with trade in or with the territory. You will
gain real insider knowledge from people who have led business on
the African continent to help you develop a better understanding of
what’s involved, along with anecdotes, advice and tips to help your
business in Africa.
15.30 - 16.00
Mike Manson
TaraSpan
Unlock India: Real world experience in the
India market
TaraSpan has been marketing and selling western tech products in
the India market since 2007. This session will share the real-world
experiences, pitfalls and opportunities of the India marketplace for
technology companies.
13.15 - 13.45
Adrian Mutton
Sannam S4
A practical guide to doing business in India
This session will focus on the real challenges that
British SME’s face when doing business in India. It will provide
practical guidance on how to overcome these challenges and which
simple steps companies can take when entering and expanding in
the Indian market. Real life case studies and anecdotes will be used
to present a clear picture of how to successfully do business in India.
16.15 - 16.45
Richard Inglis
HCR Employee Relocation
An introduction to key considerations when
mobilising employees internationally and
balancing business demands with compliant
relocation practices.
During this sessions, Richard will explore visa and immigration
processes, candidate selection, potential operational and financial
risks and developing a relocation strategy that supports both the
company and the individual.
| THE BUSINESS SHOW NOVEMBER 2013
74 IN PARTNERSHIP
WITH

GOINGGLOBAL
GRASPING THE INTERNATIONAL BUSINESS OPPORTUNITY
HALL 7 FRIDAY
11.00 - 11.30
Arbinder Chatwal
BDO LLP
Avoiding Common Mistakes when Doing
Business in India
As the Euro zone continues to struggle, many UK SMEs are looking
to emerging markets for growth with India a prime target for
businesses with designs on international expansion. How can you
successfully enter a market where the business, political and social
landscape is constantly and rapidly evolving? Arbinder Chatwal looks
at some common mistakes made by companies looking to enter the
Indian market.
14.00 - 14.30
Graham Snape
UK Trade & Investment (UKTI)
Support to grow you business internationally
UK Trade & Investment staff are experts in helping your business
grow internationally. Providing expert trade advice and practical
support to UK-based companies wishing to grow their business
overseas.
11.45 - 12.15
Ann Ellis M.A., B.A.
Mauve Group
Business Without Borders… Guidelines on how
to navigate “Red Tape”
The decision to expand business operations in new countries can
be a daunting and costly venture. Our own highly successful global
expansion programme of establishing regional centres worldwide
has given us the expertise and in-depth knowledge which has
proven invaluable to our clients. This seminar aims to give listeners
an insight into how to embark on their own global ventures in an
efficient, compliant and cost effective way.
14.45 - 15.15
Keith Warbunton
Sannam S4
Going Global – the impact of culture on
developing international trade
The need to develop international business skills has never been
more essential - on both a corporate and personal level. More and
more people within organisations are routinely interfacing with
clients, colleagues and suppliers from other countries but how much
do we really understand about our international contacts’ approach
to business? This presentation will provide an introductory insight
into how an understanding of differing cultural approaches to
business can be turned to corporate advantage.
12.30 - 13.00
UKEF Advisor
UK Export Finance
Taking your Business Further – How UK
Export Finance can help you export
If you are planning to export then it is likely you’ll need some form
of credit guarantee or insurance to protect you against non-payment
or other financial issues. If you can’t get what you need from the
private market, UKEF may be able to help. We provide guarantees,
insurance and advice to UK-based exporters large and small across
all sectors to over 200 countries.
13.15 - 13.45
Erik D. Lazar
Transatlantic Law International and Labor Law Plus
Global Labor Law – What You Need to Know
Erik will be speaking in the labor and employment
law seminar on different models for opening business abroad
including key traps and solutions – covering different employment
structures including corporate alternatives as well as use of
consultants and stay at home cross border employees plus key
issues in foreign mandatory labor laws and immigration issues.
16.15 - 16.45
Alastair Carnegie
Sterling Relocation
The challenges of moving employees to
hardship locations
There is an ever increasing focus on developing countries for
business growth as they can offer greater economic potential.
Changing political realities in previously stable regimes and even
changing workforce profiles have resulted in organisations moving
their employees into locations that present them with diverse and
complex challenges. Industry expert Alastair Carnegie will highlight
some of these challenges including what makes a location a
‘hardship’ location and how to select suitable candidates.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 75

HALL 8 THURSDAY
11.00 - 11.30
Paul Hughes
Companies House
Your Responsibilities in Running a Limited
Company
The seminar will explain how to incorporate a limited company,
what information needs to be filed at companies house and the
responsibilities of a company officer in order to comply with the
companies act. We will also demonstrate how to find information on
limited companies and their officers using our online facilities.
14.00 - 14.30
Gareth Davies
Companies House
Your Responsibilities in Running a Limited
Company
The seminar will explain how to incorporate a limited company,
what information needs to be filed at companies house and the
responsibilities of a company officer in order to comply with the
companies act. We will also demonstrate how to find information on
limited companies and their officers using our online facilities.
11.45 - 12.15
Joseph Blass
WorkPlaceLive
Demystifying the cloud - Benefits for your
Business
Joseph will provide live demonstration of Hosted Desktops, clarify
the different Cloud options available, and address misconceptions.
He will also highlight the significant benefits, which many of
WorkPlaceLive customers (ranging from accountants to car body
repairer shops and golf courses) already enjoy, including improved
productivity, corporate level security, free back up & DR, scalability,
improved cash flow, reduced costs and the ability to access all of
their IT and applications from any device, anywhere, anytime.
14.45 - 15.15
Ian Christleow & Shweta Jhajharia
ActionCOACH
The 3 Keys to Earning £100k a Year
AC UK co-founder, Ian Christelow, explains how
helping others can be the fastest way to make a million & outlines
the guaranteed high-return investment models operated by AC UK
Franchise Partners to maximise profitability.
12.30 - 13.00
Andrew Pinnell
Companies House
Your Responsibilities in Running a Limited
Company
The seminar will explain how to incorporate a limited company,
what information needs to be filed at companies house and the
responsibilities of a company officer in order to comply with the
companies act. We will also demonstrate how to find information on
limited companies and their officers using our online facilities.
15.30 - 16.00
Paul Hughes
Companies House
Your Responsibilities in Running a Limited
Company
The seminar will explain how to incorporate a limited company,
what information needs to be filed at companies house and the
responsibilities of a company officer in order to comply with the
companies act. We will also demonstrate how to find information
on limited companies and their officers using our online facilities.
13.15 - 13.45
Craig Potter
Capital B at Bromley College of Further and
Higher Education
Apprenticeships – a smart business decision;
featuring the Lloyd’s Apprenticeship journey
Lloyd’s, as well as other large and SME employers, are increasingly
looking at Apprenticeships for their new talent and future leaders.
Apprenticeships are a smart business decision and can bring many
potential business benefits. This seminar will provide background
and general information about Apprenticeships, the free recruitment
service and financial support available, as well as hearing from
Lloyd’s about their Apprenticeship journey.
16.15 - 16.45
Samuel Williams
Northgate Vehicle Hire
Vehicle Solutions, Keep the Wheels of
Business Rolling
Vehicles are the foundation of any service driven business, product
and people never stay still. How do you secure efficient and effective
transport of these vital commodities? What’s the impact of this
business critical asset letting you down? Lost business? Negative
impact on brand image? We explain options for you to protect
and future proof your business as we know when predicting future
business requirements aren’t always that simple.
| THE BUSINESS SHOW NOVEMBER 2013
76 IN PARTNERSHIP
WITH

HALL 8 FRIDAY
11.00 - 11.30
Paul Hughes
Companies House
Your Responsibilities in Running a Limited
Company
The seminar will explain how to incorporate a limited company,
what information needs to be filed at companies house and the
responsibilities of a company officer in order to comply with the
companies act. We will also demonstrate how to find information on
limited companies and their officers using our online facilities.
14.00 - 14.30
Joe Davis (FREC)
RSU Services Ltd
Start Your Own Recruitment Agency- Keep
100% Profit
The rise of the Internet has been one of the most transformative
developments in human history which has had a profound impact
on all businesses. For Recruitment Agencies, the Internet has greatly
loosened their stranglehold over the industry which as a result has
created a unique opportunity for people looking to start their own
recruitment agency. To find out more, please visit our website
www.rsuservices.com
11.45 - 12.15
Clwyd Probert
WhiteHat SEO Ltd
How To Grow Your Business By Building Your
Online Reputation
It is possible to take advantage of recent changes in the way Google
works to drive traffic to your website and dramatically improve your
conversion rates. The seminar will cover the recent changes in the
online world and how you can use these to your advantage to build
a five star reputation online and then market that reputation to
make your company stand out from the competition. Valuable
training tips and insights will be shared to allow you to take
immediate and direction action to help your business.
14.45 - 15.15
Mark Slattery
HR Insight
The 10 things you need to know when you
have employees
An introduction to everything you need to have in place and how to
prevent the possible pitfalls.
12.30 - 13.00
Andrew Pinnell
Companies House
Your Responsibilities in Running a Limited
Company
The seminar will explain how to incorporate a limited company,
what information needs to be filed at companies house and the
responsibilities of a company officer in order to comply with the
companies act. We will also demonstrate how to find information
on limited companies and their officers using our online facilities.
13.15 - 13.45
Adam Coleman
HR Locker
Automation or outsourcing of the Human
Resources functions or task in your business, is
it a good or a bad idea?
Companies say, their best assets are their people, do they mean
it? Managing people & people tasks within a business are vital to
ensure success, recruitment & selection, people management, reward
& compliance (with employee legislation). How many of these
processes can you or should you automate or outsource? Let’s look
at these, but you need to draw your own conclusions on what’s right
for your business!
15.30 - 16.00
Gareth Davies
Companies House
Your Responsibilities in Running a Limited
Company
The seminar will explain how to incorporate a limited company,
what information needs to be filed at companies house and the
responsibilities of a company officer in order to comply with the
companies act. We will also demonstrate how to find information
on limited companies and their officers using our online facilities.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 77

HALL 9 THURSDAY
11.00 - 11.30
Roderick Beer
The Ideas Factory
Get your business funded
Roderick is back with another brilliant session that
delves in to the world of the business angel. He’ll look at how you
can attract that all-important wealthy backer by explaining what
they are looking for and what you need in place to actually find
them.
14.00 - 14.30
Ryan Philpott
Pendo Deals
Branding and Emotional Engagement
Pendo Deals have received wide attention for their
left-field marketing approach and effective and amusing brand
strategy. In this humorous and energetic seminar, Ryan Philpott,
who was part of the Pendo creative team, presents a crash-course
on why you need to engage with your audience’s emotions and
reveals the secrets of how Pendo extended the brand appeal of their
B2B deals website to place themselves as leaders in the market.
11.45 - 12.15
Matthew Levington and Rod Davies
Business Doctors Franchising
The Antidote to the Business Consultant
Business Doctors is a business support franchise
dedicated to helping SME’s achieve their vision. Whilst we operate
within the consulting industry we are not traditional consultants.
Our approach is different and involves getting into the nuts and
bolts of businesses providing practical advice every step of the way.
If you are passionate about sharing your skills and experience with
others you could be the next Business Doctor.
14.45 - 15.15
John Gladman
Oakley Global Business Solutions Ltd
Business Intelligence – BI or is it just BS?
While Business Intelligence cannot physically increase
the number of hours in the day, does it have the potential to do the
leg work for you and deliver actionable insight? John will showcase
Sage BI in the Accounting software world and help you determine If
BI is the real deal.
12.30 - 13.00
Chris Smith
Intellectual Property Office
Create, Innovate & Protect - Intellectual
Property explained
The seminar will cover the four main areas of intellectual property
(trade marks, patents, designs and copyright) and how to protect
Intellectual Property rights. It’s a great opportunity for all businesses
looking for the latest information and advice on IP - direct from the
Intellectual Property Office.
15.30 - 16.00
Duncan Cheatle
Prelude
Breaking Down the Barriers to Growth
With 5-50 staff and rapid growth, you will be
experiencing 95% of the same growing pains as your peers! Duncan
has run The Supper Club for ten years and hosted over a thousand
intimate discussions with Britain’s most successful entrepreneurs.
He will share his stories and anecdotes, highlight the common pain
points with growth plus explain how members of the Club broke
through barriers to achieve phenomenal growth.
13.15 - 13.45
Aisha Ejaz
NBSL (Noor Business Services Limited)
Take the Mystery Out of Business Finance
Are you seeking finance? Have you approached
financiers and been turned away? With a number of ‘Sources of
Finance’ now available to SMEs, it is important to ensure the right
finance is sought for the business. Successfully securing finance
comes down to a few key considerations whether the financier is
a Bank, a Business Angel, or a Crowd. The Seminar will discuss key
points to address when approaching various financiers.
16.15 - 16.45
Steve Dean
QMS International plc
Learn how ISO Certifications can ease pressure
and help your new business achieve success
This session offers a practical solution for tackling competitive
markets and enhancing customer confidence. Based on industry
best-practice procedures, used by industry experts around the
world, you will gain knowledge that ensures your new business is a
successful one. Join QMS as we reveal the easy way to implement
an effective management system that will help you to streamline
processes, reduce management pressure and increase productivity.
| THE BUSINESS SHOW NOVEMBER 2013
78 IN PARTNERSHIP
WITH

HALL 9 FRIDAY
11.00 - 11.30
Simon Letchet
CrowdAhead Limited
The Simple and Easy Steps to Equity-Based
CrowdFunding
Crowdfunding is the new and exciting way to fund your
business, your idea, your project. Crowdfunding also gives you
the opportunity to be part of exciting business startups with small
amounts of funds and to become part of potential success stories
of the future. This seminar will describe the most popular types of
Crowdfunding and explain why CrowdAhead believes that equity
crowdfunding is the way to go for both investors and businesses.
14.00 - 14.30
Chris Smith
Intellectual Property Office
Create, Innovate & Protect - Intellectual
Property explained
The seminar will cover the four main areas of intellectual property
(trade marks, patents, designs and copyright) and how to protect
Intellectual Property rights. It’s a great opportunity for all businesses
looking for the latest information and advice on IP - direct from the
Intellectual Property Office.
11.45 - 12.15
Roderick Beer
The Ideas Factory
Get your business funded
Roderick is back with another brilliant session that
delves in to the world of the business angel. He’ll look at how you
can attract that all-important wealthy backer by explaining what
they are looking for and what you need in place to actually find
them.
14.45 - 15.15
Will Strange
Segna Consulting
How to Create a Successful Business Strategy
Why do so many small businesses fail? We explain
how to avoid the most common mistakes that SMEs and start ups
make and give you clear ideas and steps on the only ways that
smaller businesses can compete with larger or more established
competitors. The talk focuses on how to add product value, how
to charge higher prices and how to develop an effective and
sustainable business strategy.
12.30 - 13.00
Rod Davies & Tim Hammett
Business Doctors
The Business Doctors - Antidote to the
Dragons’ Den
Wondering how to get your business to the next level? Forget the
public humiliation of putting your business through the Dragon’s
Den and come and get some positive support for future proofing
your business and scaling up for sales and profit growth. Rod Davies
and Tim Hammett from Business Doctors present an interactive
workshop to help business owners and managers to appreciate the
power of planning.
13.15 - 13.45
Alex Beattie & Kate Andean
Forresters
Ideas and Resources
Applying for and obtaining patents and trademarks
can be expensive. We will present our thoughts on how to use
resources wisely to obtain the maximum protection for your ideas
without breaking the bank.
15.30 - 16.00
Duncan Cheatle
Prelude
Breaking Down the Barriers to Growth
With 5-50 staff and rapid growth, you will be
experiencing 95% of the same growing pains as your peers! Duncan
has run The Supper Club for ten years and hosted over a thousand
intimate discussions with Britain’s most successful entrepreneurs.
He will share his stories and anecdotes, highlight the common pain
points with growth plus explain how members of the Club broke
through barriers to achieve phenomenal growth.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 79

HALL 10 THURSDAY
11.00 - 11.30
Tom Chetwyn
Digital Next
In-House or Out of House SEO for your SME?
If you run your own business you may not have the
time to commit fully to your online marketing strategy, ultimately
some work will need to be outsourced. In this seminar we help you
identify the right agency by looking at what you can bring in-house
and what can be outsourced to professionals.
14.00 - 14.30
Matthew Armitage
Hosted Desktop UK
The benefits of operating your business from
the Cloud
This seminar will look at how you can run your entire business
successfully in the Cloud using managed hosted services. We will
define what the Cloud is, introduce your business to hosted desktop,
highlight the benefits, and address the common concerns. This
will be all put into context with real life case studies from some of
our new & growing business clients that have implemented our
Cloud solutions.
11.45 - 12.15
Tom Jepson
High Position
A Practical Guide to Google Organic Search
Success
With 93% of online experiences starting with a search engine,
today’s businesses cannot afford to ignore the role that Google and
other search engines play in a successful business strategy. 2012 and
2013 has seen some of the biggest shakeups the search marketing
industry has ever seen. It is now more important than ever that both
established and start-up businesses get on board and start doing
things right; - the time for action is now!
14.45 - 15.15
Charlie Wade
Vodafone UK plc
Better ways of working
Are all these life-changing new technologies actually
just adding complexity? How do you work out which solution is
relevant for your organisation? And how can you ensure you
really use it to its full potential? We’ll take a look at some of the
technologies you already know, like Microsoft packages, 4G and
mobile devices, but help you work out how to use them to work
smarter, while reducing your Capex.
12.30 - 13.00
Andrew Firth
Ascensor
Going Local: Getting Ahead on Google+ Local
This essential seminar is for business owners and
marketers who would like to learn tips and techniques for creating
and optimising a Google+ Local business page. Andrew will
demonstrate many simple things to help you set up your page and
rank your business at the top of Google. A well optimised Google+
Local page increases the visibility of your business and best of all it
only costs you your time!
15.30 - 16.00
James Nicholson
SEO Desk
How to rank your site on Google in 2014
and beyond
In this seminar, James Nicholson will discuss the latest ways of
ranking your website in 2014. Tactics from years gone by have
changed a great deal, so you need to ensure you are up to date
with the latest techniques. James will also advise how you can avoid
Google penalties such as Google Panda and Google Penguin.
13.15 - 13.45
Emily Coltman & Matt Perkins
FreeAgent
Organise your finances before your first sale
In this seminar, Emily and Matt will take you through
what you need to get organised and why it’s important. We will
cover business records that: must be kept by law, what should
be kept to help your accountant and ones that will provide good
business information. Why you should get your books in order? To
save time, money and hassle and take you control of your business
finances all through the year.
16.15 - 16.45
Clwyd Probert
WhiteHat SEO Ltd
How To Grow Your Business By Building Your
Online Reputation
It is possible to take advantage of recent changes in the way Google
works to drive traffic to your website and dramatically improve your
conversion rates. The seminar will cover the recent changes in the
online world and how you can use these to your advantage to build
a five star reputation online and then market that reputation to
make your company stand out from the competition. Valuable
training tips and insights will be shared to allow you to take
immediate and direction action to help your business.
| THE BUSINESS SHOW NOVEMBER 2013
80 IN PARTNERSHIP
WITH

HALL 10 FRIDAY
11.00 - 11.30
Andrew Firth
Ascensor
Going Local: Getting Ahead on Google+ Local
This essential seminar is for business owners and
marketers who would like to learn tips and techniques for creating
and optimising a Google+ Local business page. Andrew will
demonstrate many simple things to help you set up your page and
rank your business at the top of Google. A well optimised Google+
Local page increases the visibility of your business and best of all it
only costs you your time!
14.00 - 14.30
Casper Dean
Neoteric UK Ltd
Simple Steps to Digital Success
Marketing your fledgling business online can be a daunting
prospect. Where do you start, what will be effective for your
business, how much can you realistically do yourself to keep down
costs? During this seminar we will talk about the opportunities
available to business start-ups and SME’s. What Search Engine
Marketing, Social Media and Conversion Optimisation mean for
your business and how best to utilise the tools available to grow
your revenue online.
11.45 - 12.15
Terry Doherty
Doherty Associates
Hybrid Cloud solutions for SME’s – Helping
your staffs productivity and your businesses
bottom line
Cloud can mean different things to different people, but what
does it mean to the SME market? What are the various options?
What are the pro’s and con’s? What is Hybrid cloud and what
financial and productivity benefits could it bring? These are just
some of the questions Terry Doherty, founder and CEO of Doherty
Associates and CloudToo will be addressing during his talk at The
Business Show.
14.45 - 15.15
Charlie Wade
Vodafone UK plc
Better ways of working
Are all these life-changing new technologies actually
just adding complexity? How do you work out which solution is
relevant for your organisation? And how can you ensure you
really use it to its full potential? We’ll take a look at some of the
technologies you already know, like Microsoft packages, 4G and
mobile devices, but help you work out how to use them to work
smarter, while reducing your Capex.
12.30 - 13.00
Emily Coltman & Matt Perkins
FreeAgent
Organise your finances before your first sale
In this seminar, Emily and Matt will take you through
what you need to get organised and why it’s important. We will
cover business records that: must be kept by law, what should
be kept to help your accountant and ones that will provide good
business information. Why you should get your books in order? To
save time, money and hassle and take you control of your business
finances all through the year.
13.15 - 13.45
Peter Darbyshire
imapt
Actionable insights – turning clicks into
customers
Peter will show how some real-time cleverness will have you hitting
prospects when they’re hot. Learn how to take conversion rates to
the next level without having to invest in a large sales team. Profit
doesn’t come from more hits on your website. Whether you’re
selling a product, service or an idea… what you want is more sales.
Peter will show how to take conversion rates to the next level with
clear, simple and actionable insights. He will also demo some
real-time cleverness that lets you hit prospects when they’re hot.
15.30 - 16.00
James Nicholson
SEO Desk
How to rank your site on Google in 2014
and beyond
In this seminar, James Nicholson will discuss the latest ways of
ranking your website in 2014. Tactics from years gone by have
changed a great deal, so you need to ensure you are up to date
with the latest techniques. James will also advise how you can avoid
Google penalties such as Google Panda and Google Penguin.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 81

HALL 11 THURSDAY
11.00 - 11.30
Mike Brown
Paradigm Systems
Business Benefits of Microsoft Office 365
This seminar is designed to introduce the audience
to the business benefits of Office 365 who want to improve
communication and collaboration capabilities, and IT control. The
presentation starts with some of the business pains that companies
can suffer using traditional IT, then goes into how Office 365 can
solve those pains.
14.00 - 14.30
Derek Joseph
Basepoint Centres Ltd.
Taking the mystery out of Small Business
Funding
Can’t get bank funding for your new business? Think you looked at
all options and still working out what the best way of funding from
equity to debt finance, without putting your business at risk? This
seminar will make the minefield of business funding feel more like a
cuddly teddy bear than Dragon’s Den.
11.45 - 12.15
John Coupland
@networkerplus Social Media
ACCELerate Your Social Media
John Coupland, @networkerplus Social Media, shares
five key ACCELerators all busy SMEs and entrepreneurs require to
realise that all-important return on investment from social media.
John’s book, ACCELerate Your Social Media, launched at The
Business Show. www.ACCELerateYourSocialMedia.com
“…John challenges serious business owners to look at how they
engage with social media; to evaluate their goals and motivation;
and to apply some well-considered strategies…” Kevin Horlock,
Dale Carnegie Training.
14.45 - 15.15
Vijay Shah
Jureva Solutions Ltd
Build effective management team on a
budget to succeed
The Seminar will concentrate on importance of effective
management and teams. This will be related mainly to start-ups and
small businesses. Main objective will be to provide guidance on how
to obtain services and information and how to use professionals
effectively. Emphasis will be placed on importance of good
management on survival of start-ups and small businesses.
12.30 - 13.00
Andrew Scowcroft
OpenGround
Turning More Conversations into Contracts -
how to improve your influencing skills
We are all different. We are switched on or off, reassured or
worried, by different kinds of information, ideas, language and
presentation styles. Business owners need to know how they come
across ‘in full flow’ when talking about their products and services,
realise that others think differently, and then adapt to how the
other person wants to be treated. This seminar will provide practical
guidance and tips on effective influencing.
15.30 - 16.00
Simon George & Tien Ngo
Chip & PIN Solutions
Future trends within the card payment industry.
What retailers need to know?
Whether you are just at the stage of thinking about setting up a
business or your business is already established, our seminar will
provide you with key information and advice about taking card
payments. We will talk you through major trends within the card
payment industry and new initiatives that can potentially optimize
your business.
13.15 - 13.45
Donna Obstfeld
DOHR
Employing staff, getting it right and getting
it wrong!
Employing staff can be challenging, get it right and you have an
advocate who will help your business succeed, get it wrong and
you could have a major headache, which could take you months to
resolve and cost you a lot of time and money. Donna Obstfeld has
over 17 years experience in HR will give you lots of hints and tips on
how to get it right!
16.15 - 16.45
Frank Gramage
Vistaprint
Define your business to build your brand
Building a presence in a crowded market is tough
business. You can however, make it easier by leveraging the true
core of your business. Frank offers tips on how to define the essence
of your business in order to build a consistent and focused message
that resonates with your customers.
| THE BUSINESS SHOW NOVEMBER 2013
82 IN PARTNERSHIP
WITH

HALL 11 FRIDAY
11.00 - 11.30
Lucy Chuo
Stella Maris Solicitors LLP
How to protect your business: 7 potential
contracts you may need for your business set-up
When starting up a business, there are many different contracts
that may be required. This may be a Partnership Agreement, A
Shareholders’ Agreement or even the Employment Contacts.
Understanding these contracts and knowing your rights will
protect you and your business, and possible save you money.
We can help you.
14.00 - 14.30
Rekha Meha, BIS Entrepreneur in Residence
Rob Freeman, British Business Bank
Tim Rivett, Mentoring
Group Discussion
This seminar will be a group presentation, with speakers from
the Department of Business, Innovation and Skills (BIS), MentorsMe,
Start-Up Loans and the British Business Bank. Topics that will feature
include; an overview of forthcoming changes in Government’s
support for Small Businesses, a look at Start-Up Loans, The British
Business Bank and what is happening next, as well as a look at the
impact of mentoring on Small Businesses.
11.45 - 12.15
Sabina Ali & Penny Daly
British Library Business & IP Centre
Increase your sales by 400% with an effective
business strategy
Get tips on how to turn your business ambitions into a strategy.
Find out how to write your strategy, plan for the unexpected and
when to exit. You will also hear from Sabina Ali, founder of luxury
womenswear label Sabina Motasem, who increased her sales by
400% by an effective sales strategy.
14.45 - 15.15
David Fletcher
Uevoc
The Lifepreneur – Because Life Counts More
than Money!
Fed up with the daily grind? Dream of doing something different but
don’t know where to start? This seminar is for U. I will tell you how
I became a better version of myself, left the safety of a guaranteed
wage and spent the last 12months taking control of the most
valuable thing that anyone can own – your time! Do as I’ve done
and live happy – are U on board?!
12.30 - 13.00
Mark Davies
Cobweb Solutions
Getting IT right from the start
In this session Mark Davies will discuss the benefits
and pitfalls of having a cloud or hosted solution over on-premise.
What should you look for in either scenario that will ensure that you
get the maximum benefits from your IT solutions but also make sure
you don’t get some of the headaches that can come along
with them.
13.15 - 13.45
Mike Brown
Paradigm Systems
Business Benefits of Microsoft Office 365
This seminar is designed to introduce the audience
to the business benefits of Office 365 who want to improve
communication and collaboration capabilities, and IT control. The
presentation starts with some of the business pains that companies
can suffer using traditional IT, then goes into how Office 365 can
solve those pains.
15.30 - 16.00
Mike Sofianos
Sonai Business Solutions
Practical advice on what to do and what not to
do when starting a business
This seminar will outline the “best practice” administration for a
start-up business; following the journey of initial setup, first year
trading and beyond. Business owners must ensure they have a
handle on the day-to-day administration of their business to ensure
success. These practical steps will give you the best foundation upon
which to grow your business.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 83

HALL 12 THURSDAY
11.00 - 11.30
Jonathon Jones
Tregothnan in association with .co.uk
Why my .co.uk website represents the best of
British Business
Whether you’re just starting out or think this is the year to take your
business online, join Jonathon and learn how his business has grown
since launching his e-commerce website, www.tregothnan.co.uk
14.00 - 14.30
Andrew Weaver
LawyerFair
Run before you can walk
Starting or growing a business involves a host of
decisions, different opinions and opportunities for you to say
no. Andrew provides an entertaining romp through his own
entrepreneurial journey from serial procrastinator to an advocate
of the MVP (minimum viable product). How it took time to shed
a fear of failure, learn the art of decision making and grab
entrepreneurship with great gusto.
11.45 - 12.15
Steve Pluta
Vivio Ltd
Smarter ways of working
Smart working means making the best use of
technology to be more productive. It’s about
making work easier and more enjoyable. Giving people the ability to
perform tasks in the best way, at the best time. And giving them a
sense of freedom and self-reliance that will change their approach
to work. With the launch of 4G the possibilities are now much
broader. Our seminar will outline how smarter working can be
applied across many scenarios.
14.45 - 15.15
Graeme Bell
Standard Life
Getting ready for auto-enrolment
Described by many as the biggest change in pension
legislation in a generation, auto-enrolment has been introduced by
the government to encourage the UK to save more for retirement.
This seminar will cover the key things that businesses will need to do
to meet this new regulation and get ready for auto-enrolment. Find
out how these changes impact your business and some top tips for
creating a successful auto-enrolment strategy.
12.30 - 13.00
Jonathan Dowden
Sage UK
Start your Business in a Weekend
Jonathan is a product manager at Sage UK,a
passionate promoter of entrepreneurship and completely obsessed
with start ups and small businesses. Prior to joining Sage Jonathan
spent 20 years starting up a diverse range of businesses from
corporate magic to toilet rolls as well as support 100s of other
entrepreneurs to get going. Jonathan will share the common
mistakes and how you can avoid them.
15.30 - 16.00
Andrea Loasby
Aspray Ltd
Is Self-Employment for you?
A check and balance approach to being Self-employed.
Sound advice as to what to consider before taking the leap or
buying a business.
13.15 - 13.45
Darren Winters
The Wealth Training Company LLP
Learn the Secrets of Stock Market Millionaires,
Trading as your new income stream
Learn From A Multi-Millionaire Trader Proven Strategies, That
Require Just A Few Hours A Week! Revealed: top secret strategies,
investors use to make money: how to find great trades fast, when
to buy and when to sell, how to minimize risk and maximize
profits. Make sure you attend this presentation as you’ll be learning
techniques that will impact your life and will help you create new
income stream.
16.15 - 16.45
Penny Lowe
Wellington Consulting
How to keep on top of your finances – so you
can sleep at night
For many businesses, finance is an area that is neglected until
problems unexpectedly arise. Then, it may be too late. Don’t just
leave it to your accountant, it is YOUR business. A few simple,
routine checks and actions are all it takes to stay on top of your
business finances without distracting you from more profitable
activities. This session will give you an insight into what to do and
why you should do it.
84 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

HALL 12 FRIDAY
11.00 - 11.30
Sanjay Parekh
webexpenses
Opportunities of Cloud Computing
Cloud technology is rapidly transforming the business landscape,
offering companies new opportunities to improve efficiency and
ultimately help increase their company’s bottom line. However,
with 95% of people using the Cloud without evening realising it,
Sanjay Parekh, Co-founder and Managing Director of webexpenses
asks – why are companies so confused about Cloud? Join him as he
explores this question and explains how businesses can make the
most of their cloud experience.
14.00 - 14.30
Giuliano Zanchi
ITM ltd
An easy journey to Workplace Pensions
You will need to auto enrol your staff to workplace
pensions by law. We are an SME company who would like to share
our auto enrolment journey with you. From planning to assessing
your workforce, to choosing the right auto enrolment system.
We can give you some best practice guidance on a risk free and
compliant approach to your company auto enrolment.
11.45 - 12.15
John Coupland
@networkerplus Social Media
ACCELerate Your Social Media
John Coupland, @networkerplus Social Media, shares five key
ACCELerators all busy SMEs and entrepreneurs require to realise
that all-important return on investment from social media. John’s
book, ACCELerate Your Social Media, launched at The Business
Show. www.ACCELerateYourSocialMedia.com “…John challenges
serious business owners to look at how they engage with social
media; to evaluate their goals and motivation; and to apply some
well-considered strategies…” Kevin Horlock, Dale Carnegie Training.
14.45 - 15.15
Darren Winters
The Wealth Training Company LLP
Learn the Secrets of Stock Market Millionaires,
Trading as your new income stream
Learn From A Multi-Millionaire Trader Proven Strategies, That
Require Just A Few Hours A Week! Revealed: top secret strategies,
investors use to make money: how to find great trades fast, when
to buy and when to sell, how to minimize risk and maximize
profits. Make sure you attend this presentation as you’ll be learning
techniques that will impact your life and will help you create new
income stream.
12.30 - 13.00
Jonathan Dowden
Sage UK
Start your Business in a Weekend
Jonathan is a product manager at Sage UK,a
passionate promoter of entrepreneurship and completely obsessed
with start ups and small businesses. Prior to joining Sage Jonathan
spent 20 years starting up a diverse range of businesses from
corporate magic to toilet rolls as well as support 100s of other
entrepreneurs to get going. Jonathan will share the common
mistakes and how you can avoid them.
13.15 - 13.45
Graeme Bell
Standard Life
Getting ready for auto-enrolment
Described by many as the biggest change in pension
legislation in a generation, auto-enrolment has been introduced by
the government to encourage the UK to save more for retirement.
This seminar will cover the key things that businesses will need to do
to meet this new regulation and get ready for auto-enrolment. Find
out how these changes impact your business and some top tips for
creating a successful auto-enrolment strategy.
15.30 - 16.00
Phillip Bryan
Sentori
Many people use an Email Service Provided
(ESP) to send out email marketing messages.
Many people use an Email Service Provided (ESP) to send out email
marketing messages. These systems generally provide information
about how the email performed. Philip will explain how you can
make your email marketing more effective by understanding this
information, and using to help you sell more products and services.
He’ll explain some of the tricks of the trade on how to use what
you can learn about your contacts to make future campaigns more
effective.
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 85

HALL 13 THURSDAY
11.00 - 11.30
Andy Harrison, BIS
Rob Freeman, British Business Bank
Tim Rivett, Mentoring
Group Discussion
This seminar will be a group presentation, with
speakers from the Department of Business, Innovation and Skills
(BIS), MentorsMe, Start-Up Loans and the British Business Bank.
Topics that will feature include; an overview of forthcoming changes
in Government’s support for Small Businesses, a look at Start-Up
Loans, The British Business Bank and what is happening next, as well
as a look at the impact of mentoring on Small Businesses.
14.00 - 14.30
Andy Harrison, BIS
Rob Freeman, British Business Bank
Tim Rivett, Mentoring
Group Discussion
This seminar will be a group presentation, with
speakers from the Department of Business, Innovation and Skills
(BIS), MentorsMe, Start-Up Loans and the British Business Bank.
Topics that will feature include; an overview of forthcoming changes
in Government’s support for Small Businesses, a look at Start-Up
Loans, The British Business Bank and what is happening next, as well
as a look at the impact of mentoring on Small Businesses.
11.45 - 12.15
Derek Bond
Squareknot
Crowdfunding Explained
With the difficulty in securing finance these days,
crowdfunding has become a significant alternative for many
individuals, with the uptake of crowdfunding estimated at £200
million in the UK. Chartered accountant Derek Bond will discuss
the concept of crowdfunding in detail, so if you are a start-up
company seeking funding or looking to invest then this will be a
great opportunity for all.
14.45 - 15.15
Brian Whitford MBE
Bartercard (UK) Ltd
Barter – The tool for business growth
How the oldest form of currency is exploding in the
21st century to help businesses to grow. With traditional routes
of finance severely curtailed, bartering can open up new markets
and give businesses access to new customers not available to
their competitors. Valuable cash is kept in the business and all the
normal restrictions to business growth can be overcome. The trading
methodology of the future, today.
12.30 - 13.00
Richard Winslow
123-reg
Getting your business online: it all starts with
your domain name
Richard will be explaining how small businesses can make the most
from being online. He will show the importance of choosing the
right domain name, establishing online business goals, explain how
email can make your business look more professional and how a
small business can engage with its customer base.
15.30 - 16.00
Meeten Nathwani and Liam Henry
Hillier Hopkins LLP
Tax Planning Strategies for Growing Businesses –
How to reduce your tax burden when planning
growth and expansion
Leading corporate tax expert discusses the strategies you can
implement in your business to ease the tax burden throughout its
growth and expansion. Discover how to avoid the common mistakes
which lead to costly tax liabilities in the future. This session will
demystify some of the least understood and most overlooked areas
of tax. You’ll get practical examples illustrating these strategies and
their effect on the business.
13.15 - 13.45
Craig Parrington
Pension Services Online
Fund your Business with your pension
With todays economic climate business are finding
it extremely challenging to raise capital, as a business owner what
are your options? Borrow from the bank at a cost dictated by them,
if they will lend it at all or Give up a stake in your dream business
because you do not have the funds in your possession. Let us show
you how to maximise your pension and therefor your business.
86 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

HALL 13 FRIDAY
11.00 - 11.30
Craig Parrington
Pension Services Online
Fund your Business with your pension
With todays economic climate business are finding
it extremely challenging to raise capital, as a business owner what
are your options? Borrow from the bank at a cost dictated by them,
if they will lend it at all or Give up a stake in your dream business
because you do not have the funds in your possession. Let us show
you how to maximise your pension and therefor your business.
14.00 - 14.30
Richard Turner
Brilliant Law
Five easy steps that will protect your business
You’ve got a world class idea for a business, you’ve
thought about start-up capital, you’ve even considered premises
and designed a website. But law is for big businesses, right, you
can worry about that later? Actually, no. Don’t wait for things to
‘go legal.’ Get on the front foot with Brilliant Law’s 5 Top Tips Every
Successful Start-up Should Know - five easy steps that will protect
your business.
11.45 - 12.15
Andy Harrison, BIS
Rob Freeman, British Business Bank
Tim Rivett, Mentoring
Group Discussion
This seminar will be a group presentation, with
speakers from the Department of Business, Innovation and Skills
(BIS), MentorsMe, Start-Up Loans and the British Business Bank.
Topics that will feature include; an overview of forthcoming changes
in Government’s support for Small Businesses, a look at Start-Up
Loans, The British Business Bank and what is happening next, as well
as a look at the impact of mentoring on Small Businesses.
14.45 - 15.15
Engin Mustafa
Bradfield Group
Invest or eject? - A guide to effective
performance management
This seminar introduces a user friendly framework for a poor
performance interview with a number of practical techniques that
can be used to motivate the poor performing worker allowing the
line manager to select from a tool kit actions and activities. Falling
short of the utilising the disciplinary interview this seminar is aimed
at saving you time and effort whilst improving the performance of
underperforming team members.
12.30 - 13.00
John Davy
International Facilities and Sourcing Ltd
Power up your network with LinkedIn
LinkedIn serves some 238 Million people, It can let
you connect with every member. Why don’t you? Like yellow pages
everyone gets a line entry, but there is nothing to stop you going for
the banner Ad! John Davy digs down to discover the power of the
LinkedIn platform sharing tips and power tools that will make all the
difference to the way you project your business in the future.
13.15 - 13.45
Amanda Hill
The Social Media Café
Why a blog should be the centre of your
social media strategy
Social media is the buzzword in marketing and most people will
tweeting or using a facebook fanpage, but if you get your head
around creating your own content on a blog, you will find you get
much more mileage in the search engines and can direct traffic to
where you want it to be… It should be simple to set up and we’ll
show you what to do and the best plugins and themes to add as
well as a few tips for your blogging blueprint.
15.30 - 16.00
Jane Frost
Market Research Society
Whose data is it anyway? Understanding your
customer now and in the future.
Successful businesses have a deep understanding of their customers,
there are so many ways to do this: it doesn’t have to be expensive
but it does have to be high quality. In the era of big data, how do
you ensure that you collect the right consumer data , understand
what it means, and handle it correctly?
CHECK OUR ONLINE
TIMETABLE FOR UPDATES!
There’s no need to book for any of the seminars, but places are
on a first-come, first-served basis, so get there early to avoid
disappointment. Content and speakers are subject to change.
This final update to the digital show guide represents the final
content of the seminar schedule to the best of our knowledge at
the time of publication. Any further revisions in advance of the
show will be made online at www.thebusinessshow.co.uk For
the latest information on the day(s) of the show, please check
the timetables outside each hall.
* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated
online prior to the show, so please check www.thebusinessshow.co.uk for the latest information.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 87

THE WILEY STARTUP SCHOOL THURSDAY
SPONSORED BY
11.00
Simon Middleton
Build a Brand in 30 Days
You don’t need a marketing degree or intensive
training to build an attention–grabbing brand; you
just need to know the 30 steps from Build a Brand in 30 Days. The
author, Simon Middleton will introduce his ’30 day’ approach for
creating, managing and communicating your brand profoundly and
effectively. So come and hear Simon talk through the thinking and
philosophy behind his 30 day programme to building a brand.
15.00
Brad Burton
LIFE. BUSINESS. JUST GOT EASIER.
Sometimes provocative. At times hilarious.
ALWAYS Inspiring. Brought up on a council estate,
he’s got no qualifications, spent years on dole and started his
first business in 2006 with £25K of personal debt! That business
4Networking is now the largest joined up business network in the
UK, running over 6,000 events each year. Brad will change the way
you approach your life, business & direction forever.
12.00
Ben Kench
Without Sales You’re Dead – Selling For Non
Sales People
NO business can succeed without sales… and so
ALL of us in business need to sell, even if we don’t like ‘selling’.
This presentation will pull apart your fears, explain how you can
succeed and is packed with ideas to help. As author of Selling For
Dummies and the UK’s No1 Business Growth and Sales Specialist,
Ben has earned a reputation as the ‘go to’ guy for your business
growth challenges.
16.00
Stefan Thomas
Business Networking For Dummies – make
networking work for you!
Ever wondered how to really make networking
work for you? From desperation Stefan HAD to make networking
work and, in this seminar, will give you the techniques and
strategies proven to work so you can improve your own networking
skills, both personally and professionally.This fun and fast-paced
presentation will give you real-life information which you can take
away and use straight away to make great things happen!
13.00
Andrew Reynolds
COPY THIS IDEA. He buys something for £50
and sells it for around £2,000. He banked over
£50Million.
Ordinary down to earth guy gave up his corporate job and starting
on a shoestring in his spare room at home, banked over £50Million
from a simple business idea. Andrew Reynolds will be sharing how
he did it, what he does and how you could copy his ideas too, to
start your own profitable business.
17.00
Paul Lancaster
How to market your business for free!
In this talk, Paul Lancaster, author of Small Business
Marketing For Dummies will discuss some of the most
effective free tools you can use to market and promote your
business online, with a particular focus on social media to get
yourself noticed and build up a loyal following.
14.00
Dee Blick
How to effectively PR you and your business
In this fast paced, lively masterclass based on the
PR masterclass in her new award winning book,
The 15 Essential Marketing Masterclasses For Your Small Business
Dee will share how you can boost your profile, your business and
increase sales with an imaginative approach to PR. She’ll also share
how to communicate effectively with journalists, why you need a
mini biography and why there’s more to PR than simply writing press
releases and pressing send.
88 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

SPONSORED BY
THE WILEY STARTUP SCHOOL FRIDAY
11.00
Paul Lancaster
Using social media to market your business
In this seminar, Paul Lancaster (aka @lordlancaster
on Twitter), the author of Small Business Marketing For Dummies
will share his top tips for using social media tools like Twitter and
Facebook to market and promote your business, demonstrate
expertise and build up your Followers and online influence.
14.00
Dee Blick
The 7 Essential Marketing Secrets of Successful
Small Businesses
In this fast paced masterclass including small business
case studies Dee will reveal the 7 essential marketing secrets of
successful small businesses, looking at the common mistakes small
businesses make, how to be brilliant at the basics, positioning
your business for the market and how to carry out marketing on
a shoestring. With Dee’s help you’ll be sure to make your small
business a success!
12.00
Daniel Priestley
Discovering what business idea is best for you
Daniel Priestley, will explain how to find your
‘entrepreneurial sweet spot’. This is all about finding the best
business idea for you. Daniel will explain exactly how to discover
the perfect ‘thing’ for you that ticks all the boxes. With Daniel’s help
you’ll discover your perfect entrepreneurial pursuit or be able to test
the idea you already have and assess its potential.
15.00
Jonathan Yates
Freesourcing: How to start a business with
no money
Jonathan Yates will be offering a wealth of advice
and tips designed to get your business up and running with minimal
cash outlay. Jonathan will show you how to start a business not
with money but with free business start-up resources. This seminar
is essential for anyone who wants to start a business with just time
and effort.
13.00
Sháá Wasmund
Stop Talking, Start Doing: A motivational kick
in the pants!
Sháá Wasmund is here to give us all a good nudge to
help get that business idea off the ground! Sháá has started many a
successful business and knows how daunting it can be, but with the
right advice you can forget those fears and enjoy getting stuck in.
Come and learn how to make your business happen from one of
the most motivated and motivating women in the UK.
16.00
Vince Stanzione
Starting your own business on £100
Want to fire your boss, do what you love and
reclaim your life? People often say they don’t
have a lot of money, so they can’t start their own business. Well
Vince Stanzione will tell you otherwise! He will show you that it is
very much possible to set up your own business from just £100.
Come along to his inspirational talk and learn how this can be done.
ABOUT OUR SPONSOR
As the UK’s #1 business publisher, Wiley have the best books on
starting and growing a business. We work with the UK’s leading
entrepreneurs and business experts to bring you sound advice,
wisdom and inspiration to help you make your business a success.
Come along to The Wiley Startup School in Hall 17 and hear directly from some of the UK’s bestselling business authors covering everything
from what business idea is best for you to understanding the finances and securing backing. Each seminar will include an in-depth talk from an
expert author, followed by a Q&A and the opportunity to get a copy of the book at up to 65% off and have it signed! So take a look around
our bookshop by the entrance then head over to Hall 17 to meet the authors in person.
To get more info about the Wiley Startup School follow us on Twitter @thisiscapstone @ForDummies
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 89

THE INTERNET BUSINESS SCHOOL SEMINAR SCHEDULE
13.15 - 13.45
Rick McMunn, The Internet Business School
How To Write A Book And Become A Bestselling
Author
THURSDAY
Rick McMunn, an award winning, best selling publisher and author
of over 150 books, shares how to write and publish a book in as
little as 11 hours of your time and demonstrates why now is a great
time to get started and write your own book.
10.15 – 10.45
Ben Brophy, The Internet Business School
How To Get Free Traffic From YouTube
Join us for this session on cutting edge tools and strategies to
harness the power of online video that will set you ahead of your
competition. Discover how to dominate the search engines with
video, drive free traffic, create and build your brand online, discover
insider tips and tricks, plus much more.
14.00 - 14.30
Simon Coulson, The Internet Business School
How To Get Masses of Targeted Traffic To Your
Site For Pennies Using Paid Traffic
How to use the most powerful paid traffic strategies to send the
traffic you require to your website no matter what niche or market
you are in. Find how to get cost-effective traffic instantly to your
website, like turning on a tap. Find out which platforms to use and
how to use them effectively.
11.00 - 11.30
Simon Coulson, The Internet Business School
Essential Strategies To Grow Your Business Online
Learn all the latest essential strategies to grow you business online
from one of the UK’s leading internet marketers. Simon will be
covering the methods you should be using to take advantage of the
new online generation by leveraging search engines, social media
and online communities. Simon will also cover how to engage and
convert web visitors into paying customers.
14.45 - 15.15
Julia Haydon, The Internet Business School
How To Quickly And Easily Create Professional
Websites Using WordPress
Ever been quoted large amounts of money for someone to build
your website? Join this workshop demonstration on how quickly
and easily you can create a great looking website for free within
30 minutes.
11.45 - 12.15
Nick Robus, The Internet Business School
How To Grow Your Business Using Facebook
Many of us have personal Facebook profiles, but many business
owners don’t have a business page. When asked why not, many
say they don’t understand what it can do for their business. This
workshop demonstrates how to turn Facebook into a powerful
marketing tool for your business.
15.30 - 16.00
Simon Coulson, The Internet Business School
Outsourcing
Find out how to leverage the highly skilled global workforce to
outsource your internet based business for a fraction of the price of
using resources within the UK. Simon has started five business worth
more than £1M in the UK using offshore labour to develop and grow
them. Learn how you can outsource market research, competitor
analysis, websites, search engine optimisation, customer service,
support, software creation and more.
12.30 - 13.00
Simon Coulson, The Internet Business School
How To Start An Internet Business From Scratch
How anyone can start an online business with just a computer and
internet connection in the new online economy. Serial entrepreneur,
Simon, shares how he started his first business from his spare
bedroom and has gone on to generate over £10 million pounds
online. Learn the essentials you need to get started to become the
next dot com millionaire.
16.15 - 16.45
Karen Warren, The Internet Business School
How To Leverage Social Media To Drive Traffic To
Your Website
Learn how to create effective social media strategies to help
achieve your business marketing objectives whilst reducing traditional
advertising spend and simultaneously increasing exposure to your
target audience.
| THE BUSINESS SHOW NOVEMBER 2013
90 IN PARTNERSHIP
WITH

THE INTERNET BUSINESS SCHOOL SEMINAR SCHEDULE
13.15 - 13.45
Rick McMunn, The Internet Business School
How To Write A Book And Become A Bestselling
Author
FRIDAY
Rick McMunn, an award winning, best selling publisher and author
of over 150 books, shares how to write and publish a book in as
little as 11 hours of your time and demonstrates why now is a great
time to get started and write your own book.
10.15 – 10.45
Ben Brophy, The Internet Business School
How To Get Free Traffic From YouTube
Join us for this session on cutting edge tools and strategies to
harness the power of online video that will set you ahead of your
competition. Discover how to dominate the search engines with
video, drive free traffic, create and build your brand online, discover
insider tips and tricks, plus much more.
14.00 - 14.30
Simon Coulson, The Internet Business School
How To Get Masses of Targeted Traffic To Your
Site For Pennies Using Paid Traffic
How to use the most powerful paid traffic strategies to send the
traffic you require to your website no matter what niche or market
you are in. Find how to get cost-effective traffic instantly to your
website, like turning on a tap. Find out which platforms to use and
how to use them effectively.
11.00 - 11.30
Simon Coulson, The Internet Business School
Essential Strategies To Grow Your Business Online
Learn all the latest essential strategies to grow you business online
from one of the UK’s leading internet marketers. Simon will be
covering the methods you should be using to take advantage of the
new online generation by leveraging search engines, social media
and online communities. Simon will also cover how to engage and
convert web visitors into paying customers.
14.45 - 15.15
Julia Haydon, The Internet Business School
How To Quickly And Easily Create Professional
Websites Using WordPress
Ever been quoted large amounts of money for someone to build
your website? Join this workshop demonstration on how quickly
and easily you can create a great looking website for free within
30 minutes.
11.45 - 12.15
Nick Robus, The Internet Business School
How To Grow Your Business Using Facebook
Many of us have personal Facebook profiles, but many business
owners don’t have a business page. When asked why not, many
say they don’t understand what it can do for their business. This
workshop demonstrates how to turn Facebook into a powerful
marketing tool for your business.
15.30 - 16.00
Simon Coulson, The Internet Business School
Outsourcing
Find out how to leverage the highly skilled global workforce to
outsource your internet based business for a fraction of the price of
using resources within the UK. Simon has started five business worth
more than £1M in the UK using offshore labour to develop and grow
them. Learn how you can outsource market research, competitor
analysis, websites, search engine optimisation, customer service,
support, software creation and more.
12.30 - 13.00
Simon Coulson, The Internet Business School
How To Start An Internet Business From Scratch
How anyone can start an online business with just a computer and
internet connection in the new online economy. Serial entrepreneur,
Simon, shares how he started his first business from his spare
bedroom and has gone on to generate over £10 million pounds
online. Learn the essentials you need to get started to become the
next dot com millionaire.
16.15 - 16.45
Karen Warren, The Internet Business School
How To Leverage Social Media To Drive Traffic To
Your Website
Learn how to create effective social media strategies to help
achieve your business marketing objectives whilst reducing traditional
advertising spend and simultaneously increasing exposure to your
target audience.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 91

THE FORUM OF PRIVATE BUSINESS SEMINAR SCHEDULE
THE FORUM OF
PRIVATE BUSINESS
SEMINAR SCHEDULE
Visit us
on stand
1212
10.00 - 10.30
Host: Rachael Kinsella, Senior
Manager, KPMG. Direct Mail: Dee Blick, author of The 15 Essential
Marketing Masterclasses For Your Small Businesses. Digital: Zoe
Merchant, Founder & Principal Consultant, Bright Innovation
Partnership. PR: Rob Metcalfe, MD Richard Towers Communications.
CIM ‘Ask the Experts’ Getting the most your of your marketing
budget using PR, digital marketing and direct mail
Get the most out of your marketing budget using PR, Digital
Marketing and Direct Mail, with this panel session where you
can put your questions to CIM Chartered Marketers.
10.45 - 11.30
Tony Scott, Founder , Restore the High Street
Restore the High Street - trading to boost profit
The key to retail success is to de-risk your business, reduce your
markdowns and, in doing so, unlock your profit potential! To
realise this opportunity, a retailer needs a seriously sharp strategy
and a total focus on retail fundamentals. Learn about techniques
for the management of sales, stock and space, and how they drive
a profit-boosting retail plan.
12.45 - 13.15
Mark Kelly, Mark Kelly Digital
How SMEs can innovate through social tools
An overview of how social tools can help you innovate faster
through understanding your markets and customers, shaping
services and products and ultimately, delivering sales. I’ll round up
some of the platforms, tools and techniques available – all from an
independent point of view.
13.30 - 14.10
Mark Landon, Partner, Wieghtmans
Practical employment issues for businesses
Subjects will include family-friendly law developments, practical
consequences of Government initiatives and the new Employment
Tribunal system, introduction of employee shareholder status and
pros and cons for SMEs.
11.45 - 12.05
Keth Arkle, Sage One Commercial Manager
Slash your running costs using online
applications: A case study
Using a real business as an example we will show you how using
online technology in your business will reduce your running costs,
free up your cash flow and give you the flexibility to get time back
or scale with ease. This seminar is ideal if you’re worried about the
costs of starting up or expanding or are already trading and would
simply like to reduce your costs
12.05 - 12.25
Conrad Ford, Managing Director, Check Business
Levelling the playing field: how the ‘cloud’ is
enabling small firms to beat the big guys
The rapid emergence of ‘cloud’ technology is fundamentally
changing the competitive landscape, enabling smaller firms
to outcompete their much larger peers with flexible and
customer-friendly processes.
14.30 - 15.00
Nick Montague, Chief Executive, Funding Store
Funding Store - The funding landscape for SMEs
An informative and topical overview of today’s funding
landscape for the SME, including recent activity in the areas of P2P,
crowdfunding, challenger banks and other sources of funding. Nick
also looks at where things are heading and gives his prediction of
how things will look in two years’ time.
15.15 - 16.15
Andrew Fleming, Industry Liaison Manager,
The Pensions Regulator
Automatic enrolment: the myths & challenges
Find out the lessons learnt by employers and industry bodies
and the pitfalls to avoid, including identifying your ‘Staging
Date’(when your duties start), assessing and communicating with
your ‘workers’ (it’s not just employees), The auto enrolment process
(what does the software need to do?) and handling opt outs.
| THE BUSINESS SHOW NOVEMBER 2013
92 IN PARTNERSHIP
WITH

Easy Direct
www.accesswallet.com
Debit
Collections
ONLY 1%
Get paid on time, every time.
TRANSACTION FEE
CAPPED AT £2
Bank Grade Security
Mobile Access
100% Cloud Based
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£
No Setup Fee
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www.accesswallet.com | info@accesswallet.com | 020 3282 7154

SEMINAR HALL 14
COPY
THIS IDEA
HE BUYS SOMETHING FOR £5...
AND SELLS IT FOR OVER £50.
HE BUYS SOMETHING FOR £50...
AND SELLS IT FOR ALMOST £2,000
Starting in his spare room at home, after giving up his corporate
career, Andrew Reynolds became a multimillionaire within a few
short years, with a simple business idea.
In Seminar Hall 14, throughout Thursday
and Friday, he will be sharing how he
did it…what he does… and showing how
you could Copy This Idea for yourself…
either to enhance your existing business,
or to start a brand new business of your
own.
Others he has taught, include a part-time
musician who Copied This Idea to pull
in over £7million…a former DJ who went
on to bank over £3million…a husband
and wife couple who ran a telemarketing
company before Copying This Idea and
banking their first £1million… and a
former alarm salesman who banked
over £10Million since he decided to
Copy This Idea.
Andrew Reynolds’ new book Copy This
Idea (published by Wiley) went straight
into the charts at Number one in Non
Fiction Books and Number one in Business
Books, on its release last month, in over
600 branches of WH Smith. It’s the book
everyone’s talking about.
Meet the author throughout
Thursday and Friday in
Seminar Hall 14 and pick up a
copy of the book on stand 223
or in the Wiley bookstore.
HE
BANKED OVER
£50 MILLION
POUNDS
Starting In His
Spare Room
Chapters include:
The First Million... Stack The Deck In Your Favour... What Sells
Best And How I Make My Money... Where To Get Readymade
Products To Sell... How To Go From Making A Few Hundred
Pounds, To Banking Your First Million... Low-Cost Ways To
Get New Customers... The Fast-Track.
94 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

SEMINAR HALL 14
Copy This Idea - Live
Winner of the Surrey Business Person Of
The Year Award and The Small Business
Of The Year Award, startup entrepreneur
Andrew Reynolds talks about how he gave
up his corporate career and started a
business in his spare room at home, going
on to bank over £50 Million Pounds from a
simple business idea. He will be sharing
how he did it, what he does and how you
could copy his idea to start your own
profi table business, too.
Head to Seminar Hall
14 on Thursday or
Friday to meet the
author and pick up a
copy of the book on
stand 223 or in the
Wiley bookstore.
He buys something for £5...
and sells it for over £50.
He buys something for £50...
and sells it for almost £2,000
He banked over £50 Million Pounds!
MEET
THE AUTHOR
SEMINAR
HALL 14
Thursday &
Friday
Order online at:
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 95

MASSIVE SAVINGS ON
YOUR POSTAGE & TIME!
MPS Marketing Services Ltd is an established mailing
company whose customers include the confectionery giant
Nestlé. They are leading the way in reducing postal costs for
businesses with an exciting new service called Mail My Mail
which is one of their show features this year.
Mail My Mail is a fully automated mailing service. A virtual printer sits on a computer and once
the usual mail merging is completed, you simply press the ‘send’ button. The mail documents are
electronically and securely sent to MPS and they take care of the rest. It’s instant, extremely efficient
and eliminates the need for licking stamps and intensive stuffing of envelopes!
SAVE TIME &
SAVE MONEY
Mail my Mail enables you
to securely send all your
letters, invoices, statements
or any mailings straight
from your computer to print
without leaving your desk,
SAVING you precious time
and money, all for less than
the cost of a postage stamp!
www.mailmymail.co.uk
Mail My Mail can be used by any
business large or small, for posting
out sales literature, invoices or general
information. It is also very secure.
Mail My Mail is already being used
by local government to send out
thousands of confidential documents
to the public, as it meets specific
criteria in being able to provide
data security, tight deadlines and an
exceptional quality of service.
With Mail my Mail, sending your business letters has never been
Keeping in touch with customers is a
vital component of business success.
Now, with Mail My Mail you can do that
more quickly, more cheaply and more
securely than ever before!
By sending mail from your desktop, you can save up to 60%
You can send anything from 1 letter to 10,000
letters just with the click of the mouse!
You can pay either on-line or set up an account.
Visit us at
Stand 101
Find out more and Register at: www.mailmymail.co.uk
Meet the team from MPS on Stand
101 or find out more by visiting the
dedicated web site at -
www.mailmymail.co.uk.
Their telephone number is -
0845 5191 500.

This morning, Tim viewed the
latest digital issue of Talk Business
Magazine, on his tablet
- Discover the best way to market my business ✓
W W W . T A L K B U S I N E S S M A G A Z I N E . C O . U K
Compatible with

Come and visit
THE BUSINESS
UP TO
65%
OFF!
STARTUP BOOKSHOP
at stand No. 1072
£5
£5 £10
£5
£5
£5
£5
£5
£10
£5
£5
£5
Come and meet the authors at
THE
STARTUP SCHOOL
Seminar Hall 17
ANDREW
REYNOLDS
Copy This Idea:
Kick-start Your Way
to Making Big Money
from Your Laptop at
Home, on the Beach or
anywhere you Choose
SHAA WASMUND
Entrepreneur & author of
the #1 bestselling Stop
Talking, Start Doing
DEE
BLICK
The 15
Essential
Marketing
Masterclasses
for Your Small
Business
BRAD BURTON
Life. Business.
Just Got Easier
JONATHAN
YATES
Freesourcing:
How to start a
business with no
money
AND
MANY
MORE...

EXHIBITOR
A - Z
.co.uk
Stand number 300
Whether you’re just starting out or
think this is the year to get your business
online .co.uk is a great place to
be.
www.agreatplacetobe.co.uk
.com
Stand number 610
If you’ve ever surfed the Web, shared
pictures, or shopped online, you’ve
experienced the critical infrastructure
and services of Verisign Domain Name
Services. Verisign has a long history
of operating two of the world’s bestknown
extensions, .com and .net,
connecting people and companies.
www.verisigninc.com
www.idea-launchpad.net
@networkerplus Social Media
Stand number 1220
@networkerplus Social Media thrives
and leads in innovation. With our international,
direct and trusted contacts
– our ‘Satellites’ in the US, Canada,
Japan, Singapore and Australia – we’re
able to keep our fingers on the pulse
in today’s exciting and fast-paced
world of Social Networking. We offer
this as a value add to our clients at no
additional cost. Owner, John Coupland
is the author of ACCELerate Your
Social Media.
0800 988 6181
www.networkerplus.net
1 Stop Data
Stand number 262
1 Stop Data ensures you get the most
responsive contacts, whether via our
UK call centre with global lead generation
or international email, postal and
telephone lists. With over 25 years
experience every customer will get upto-date,
accurate and compliant data.
Use data you can trust to work.
+44 (0) 20 8786 9111
www.1stopdata.com
123-reg
Stand number 900
We have registered over 3 million
domains and host over 1.7 million
websites, making us the largest domain
provider in the UK. We provide technically
advanced yet cost-effective online
products such as hosting and email.
Enabling anyone, whatever skill level,
to unlock the full power of the web.
0845 859 0018
www.123-reg.co.uk
24/7 Global Business
Solutions Ltd
Stand number 188
24/7 Global Business Solutions provides
digital solutions to a wide range of
businesses. The services we offer
include building new websites, Website
Diagnostics, Website Search Engine
Optimisation, Traffic and Leads Generation,
Email Marketing Campaigns and
GBS-Pay Card Payment Processing
options.
+44(0)844 272 1550
www.247globalbusinesssolutions.
com
3M Direct
Stand number 1040
3M Direct offers start-ups and small
businesses the opportunity to purchase
products directly from 3M. 3M Direct
offers the widest range of 3M products
on the web and customers can benefit
from lower MOQs as well as quantity
breaks and trade pricing on certain
lines.
0845 604 3697
www.3mdirect.co.uk
4Networking Ltd
Stand number 112
With over 250 vibrant breakfast, lunch
and evening groups across the UK and
Australia and over 50,000 members,
online and face to face, 4Networking
is a business community that helps you
get business appointments.
0845 123 4444
www.4networking.biz
A Real Accountant
Stand number 570
We do not believe in a one size fits all
policy and therefore will tailor make a
solution for you and your company’s
needs. Our solutions start from as
little as £20, including bookkeeping,
VAT, Payroll and year end accounts.
With a FREE consultation to anybody
who is interested in starting up their
own business or finds their business is
currently struggling we can guarantee
that with our expert knowledge and
contacts we can take your dreams and
turn them into reality.
020 3475 4860
www.arealaccountant.co.uk
Academy of Vocational &
Professional Training Ltd
Stand number 408
We offer more than 403 mobile e-
learning courses covering a wide variety
of soft skills which you can study on
the move using your smart phone or
tablet with your own personal virtual
tutor. Globally accredited, Fast track
Workshop. 4 week max courses. Get
qualified as a tutor.
0203 551 2621
www.expresstrainingcourses.co.uk
Access Systems Ltd
Stand number 500
AccessWallet allows small businesses
to collect regular payments from your
customers. Our easy Direct Debit solution.
AccessWallet makes it quick and
easy for your business to collect any
recurring payments and help you get
paid on time, every time.The perfect
choice for small business.
0203 282 7154
www.accesswallet.com
Accounting Freedom
Stand number 631
Accounting Freedom allows clients to
concentrate on running and building
their businesses without any stress as
we provide the daily accounting, tax
and payroll support. Operating from
offices in London, Dartford, Chislehurst
and Sittingbourne we are dynamic,
forward thinking accountants.
0845 257 6692
www.accountingfreedom.co.uk
ACT (Comms) Ltd
Stand number 934
ACT provide your new or existing
business with communication solutions
built around your needs and budget.
Through our consultative approach we
aim to cut your business expenditure,
enhance flexibility and add functionality.
Speak to us about VoIP, SIP or
Hosted PBX and see what it can do for
you!
0800 65 222 65
www.actcomms.co.uk
ActionCOACH
Stand number 1021
The CompareTheFinancialMarkets.com
UK Business Opportunity of The Year
offers the chance to join the 2nd fastest
growing profession. Our Franchise
Partners range from ex-Beekeepers to
Military Officers, but all love learning
and helping people succeed.
01284 701648
www.actioncoach-franchise.co.uk
Active8 IT & Active8 Managed
Technologies
Stand number 838
Active8 IT is a dynamic, award winning
IT services and solutions provider based
centrally, with regional offices located
in the South East & Midlands. We specilise
in optimum IT solutions, bespoke
projects and Cloud technology both on
site and remotely.
0845 519 0008
www.active8it.co.uk
Advanced Payment Solutions
Stand number 738
APS have issued low cost Business
Current Accounts and Expense Card
solutions to over 20,000 organisations
in the UK via their Cashplus brand.
0203 617 5768
www.apsgroup.com/what-we-do/
sme-business-solutions.aspx
AFI Print
Stand number 1206
Who wants to make small talk with
strangers? Get to know your customers
and talk to them about the things they
like. At AFI Print we specialise in highly
personalised communications.
Graphic design, Personalised digital
print, Direct mail, Email
0203 227 4821
www.afiprint.co.uk
agileBase
Stand number 439
agileBase is a powerful cloud-based
platform which provides tailored
business software, such as CRM and
Collaboration & File Sharing. Our
unique agile approach enables us to
create bespoke enterprise-class applications
in hours, not months, and our
stunning interfaces make adoption easy
& intuitive
0117 321 0104
www.agilebase.co.uk
Alibaba.com
Stand number 918
Alibaba.com is a global e-commerce
platform for small businesses and the
flagship company of Alibaba Group
02072585111
www.alibaba.com
Alliott Wingham Limited
Stand number 158
We are a friendly and proactive firm of
chartered accountants. Offering a truly
client focused service; our experienced
team are ready to ensure you don’t fall
foul of ever changing legislation, whilst
minimising tax and helping to increase
your profits.
01329 822232
www.alliottwingham.com
Allwag Promotions Limited
Stand number 178
Allwag Promotions is a leading supplier
of ethically sourced and environmentally
friendly promotional merchandise
and corporate clothing. Endorsed by
being awarded Distributor of the Year
2012. With new In-house printing
facilities, we can offer low quantities &
print full colour, fast!
01245 382600
www.allwag.co.uk
AmazeWall
Stand number 301
AmazeWall delivers fully branded,
socially interactive displays projected
onto walls or broadcast on screens at
your event.
020 7193 6109
www.amazewall.com
EXHIBITOR LISTINGS
Angels Den
Stand number 338
Angels Den is the world’s first integrated
angel and crowdfunding platform.
With over 6,000 investors, Angels Den
has already been successfully matching
entrepreneurs and angel investors for
the past six years.
0203 318 0230
www.angelsden.com
Aon UK Limited
Stand number 926
Aon provide insurance solutions to
businesses of all sizes, from bedroom
start-ups to multinational corporations.
Currently, Aon operate speciallydesigned
insurance schemes for the following
types of business; Tradesmen,
Charities, Local Councils, Village Halls,
Media and Entertainment
0845 070 1289
www.rewritinginsurance.aon.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 99

EXHIBITOR LISTINGS
Appsme
Stand number 1232
Make an app for your business in
minutes. Appsme is an easy-to-use
website that enables anyone to build
a mobile app for their business. Offer
your customers exclusive deals and run
a loyalty scheme in your app to drive
repeat engagement!
www.appsme.com
Ascend Business Consulting
Stand number 302
Do you want more Customers?
How about Higher Sales?
Let’s add Better Profits?
Is your business where you want to be
right now?
Can you get improved performance?
Maybe you need fresh ideas and some
new strategies?
We can help!
Come along and see us and get some
new ideas and strategies.
0845 413 3692
www.abconsulting.co.uk
Ascensor
Stand number 140
Ascensor are web design and digital
marketing experts. We work with our
clients to design, develop and digitally
market websites that look amazing
and deliver great results. Whether you
are a start-up or established business
we can help you achieve online success!
01924 284390
www.ascensor.co.uk
Aspray
Stand number 835
Aspray are a Franchise organisation
who offer a FREE buildings claim
management service direct to policyholders,
taking the weight off their
shoulders and make the claims process
quicker and easier for our customers
and our customers customers.
01254 665020
www.asprayfranchise.co.uk
Assocation of Business
Executives
Stand number 1170
The Association of Business Executives
(ABE) is a professional membership
body and an examination board. We
develop professional qualifications in
Business Start-up and Entrepreneurship,
Business Management, HR
Management, Marketing Management
and Travel, Tourism and Hospitality
Management.
020 8329 2930
www.abeuk.com
Atlas Sales Development
Services Ltd
Stand number 1200
Atlas SDS provide fully trained
sales personnel to businesses on a
temporary or contract basis. This is
combined with a wide range of sales
support and sales training services to
assist business to manage promotions,
launch products, test the market or
simply bring in extra hands when
needed.
0333 355 3047
www.atlassds.com
Avery UK
Stand number 848
Avery will show you how you can purchase
blank product labels, signage,
business cards, and brochures and
design and print them from your own
computer and printer.
By using Avery’s FREE Design & Print
Online software at avery.co.uk you
can create your very own professional
brand for your company.
01628 764000
www.avery.co.uk
b2bleadforce.com
Stand number 286
B2B Leadforce provides instant access
to real time businesses and decision
makers to help you generate highly
targeted business leads at the touch of
a button. You will be in total control of
your data selections with 4 easy steps
and can have unlimited sales advisors
calling our prospect data.
0844 448 4625
www.b2bleadforce.com
Barrett Dixon Bell
Stand number G16
2011 Queens Award winner, BDB
helps b2b companies promote
their brand, products and services
around the world. Headquartered in
Manchester, BDB is an integrated b2b
marketing communications agency
that has delivered clients, messages
creatively, efficiently and effectively for
over 25 years.
01619254700
www.bdb.co.uk
Bartercard UK Ltd
Stand number 734
The worlds largest business to business
trade exhchange working with
SME’s to deliver new customers and
increased sales. Bartercard helps businesses
utilise spare or dead time to
improve cash flow and improve profits.
We are offering a unique franchise
opportunity with multiple income
streams.
0800 840 6333
www.bartercard.co.uk
Basepoint Business Centres
Stand number 150
Basepoint Business Centres provide a
wide range of high quality offices and
flexi-space to let, designed for all kinds
of small to medium businesses.
01753 853515
www.basepoint.co.uk
BDO LLP
Stand number G38
BDO is the world’s 5th largest accountancy
network with over 1200
offices in 138 countries. We support
our clients through each step of their
international journey – from exporting
to joint ventures and partnerships to
fully internationalised operations.
0207 486 5888
www.bdo.co.uk
Be The Lender Ltd.
Stand number 402
‘Be the Lender’ is a peer-to-business
lending platform bringing together
individuals who want to lend with
companies who want to borrow. Lenders
get a great return on their money
and companies are able to borrow the
funds they need to develop and grow
their business. A win:win scenario.
0845 094 2283
www.bethelender.co.uk
Belvoir Lettings
Stand number 580
Belvoir Lettings has grown dramatically
since opening in 1995, with over 150
franchised offices nationwide. Offices
are owned and managed by local people,
whilst being part of a recognised
brand and successful business model.
01476 570 000
www.belvoirfranchise.com
Best Choice Accountancy Ltd
Stand number 336
Our objective is to make accountancy
and tax simple for Small Businesses,
Contractors, Construction Companies,
Self-employed & Freelancers, to help
you grow your business, to reduce
tax liabilities and make sure that you
comply with HMRC and Companies
House requirements.
020 88575781
www.bestchoiceaccountancy.co.uk
Beta Technology Limited
Stand number G70
Beta Technology can support you to
access new markets through international
collaboration to develop and
exploit new technology. Using well
established networks and knowledge
of public funding programmes in both
Europe and Brazil, we facilitate the
development of commercial opportunities
for SMEs.
01302 322633
www.betatechnology.co.uk
Big Red Cloud
Stand number 109
Big Red Cloud simple pay as you go
online accounts software. Our philosophy
is to keep things simple so you
can concentrate on what you do best.
Let big red cloud help you manage
your accounts quickly and efficiently
for a small monthly fee. Cost includes
support, unlimited users & accountants
acces
01619268822
www.bigredcloud.co.uk
BiziSpace.com
Stand number 601
BiziSpace.com lets your business do
away with an office based server by
having your email and files stored on
our Cloud Servers instead. Work anywhere,
save money on new hardware,
built-in backups, easy to use control
panel, extremely secure and reduces
your IT support charges.
08443 760750
www.bizispace.com
Blinky Media Printing Solutions
and Blinky LED Lighting
Stand number 621
Blinky Media is about providing the
complete printing solution with a focus
personality and service. Established in
2009 Blinky Media has grown since
then to be a leading supplier working
with a wide range of businesses and
organisation focusing on working with
a UK based supplier network.
02036747235
www.blinkymedia.com
Blinky Property Solutions
Stand number 621
Blinky Property Solutions is a property
maintenance company set up and
operated by Simon Baverstock & Chris
Driscoll, Directors for a residential
block in London’s Royal Docks.
Following on from the first LED
Lighting projects the company has
developed to include a more complete
solution
02036747235
www.blinkypropertysolutions.com
Body By Vi
Stand number 196
The Body by Vi 90 Day Challenge is
now in the UK!
You have an opportunity right now
to be among the first people to bring
a movement to the UK that aims to
change generations to come. This
company gives you the chance to build
your own business and extra income
and secure your financial future.
07951710655
www.T4C123.myvi.net
Bradley-Mason LLP
Stand number 442
Bradley-Mason LLP is a Chartered
Building Surveying practice offering
a proactive approach in a full range
of Commercial Building Consultancy
and Project Management. Our offices
throughout the UK, with quick
response and value for money service
has enabled us to retain high calibre
corporate clients
01423 534604
www.bradley-mason.com
Brazilian Chamber of Commerce
in Great Britain
Stand number G74
The Brazilian Chamber of Commerce,
based in the Brazilian Embassy in
London, has been active in promoting
trade and business between Brazil and
the UK for over 70 years.
073210085
www.brazilianchamber.org.uk
Brighter Films
Stand number 990
Brighter Films is an innovative award
winning video production company
based in London. Maximise your company’s
potential by creating bespoke
solutions for promotional, corporate,
training and website videos. Visit our
stand for an exclusive show offer and
discuss how we can help your business
grow.
020 7127 0603
www.brighterfilms.com
Brilliant Law
Stand number 660
At Brilliant Law, we want to be your legal
best friend; keeping your company
legal as simply and affordably as possible,
while letting you focus on running
your business. That’s why we offer you
the best of both worlds: expert advice
and documents from qualified solicitors,
yet all at fixed prices
0800 8 521 521
www.brilliantlaw.com
| THE BUSINESS SHOW NOVEMBER 2013
100 IN PARTNERSHIP
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British Library Business & IP
Centre
Stand number 700
For entrepreneurs and innovators, the
Business & IP Centre has all the facts,
figures and advice you need to help
your business launch and grow.
There is also a programme of workshops,
one-to-one advice sessions and
events run by British Library experts
and partners.
+44 (0)20 7412 7901
www.bl.uk/bipc
Brixx
Stand number 550
Brixx business planning software
transforms your ideas into numbers -
from checking the feasibility of a new
business to helping you make top-level
strategic decisions. Brixx links everyday
activities to their financial impact, allowing
entrepreneurs to communicate
ideas to investors and lenders.
01491 845450
www.brixx.com
Browser Media
Stand number 266
Browser Media will help you grow your
business through increased exposure
online. Straight talking, ‘no bull’ online
marketing agency.
02070990945
www.browsermedia.co.uk
Business Advice | Mentoring -
XLIN Ltd.
Stand number 246
Business Advice and Mentoring for
Start-ups & Small Businesses. XLIN Ltd.
has launched Enterprise Booster Package
- an integrated package of oneto-one
Business consulting, Mentoring
and other Services designed to provide
all-round help to entrepreneurs, startups
and small businesses.
0208 694 5300
www.xlin.com
Business Doctors Franchising
Stand number 656
Business Doctors is a business support
franchise dedicated to helping small
and medium sized businesses achieve
their vision.
We are a network of experienced business
people, passionate about sharing
our skills and experiences.
0845 219 7077
www.businessdoctors-franchise.
co.uk
Business Doctors London
Stand number 656
Business Doctors London is a network
of experienced, seasoned, down-toearth
business people whose primary
aim is to help small to medium sized
enterprises based in the capital develop
and grow.
0845 293 9668
www.businessdoctors.co.uk/
london-north-west-central/
Business Help For You Limited
Stand number 833
Business Help For You Ltd is a small
business specialist based in Essex providing
help from marketing, website
maintenance, to project management.
The latest offering that we have is an
online mindfulness course. Designed
to improve time management, reduce
stress and improve employee relations.
07814314671
www.businesshelpforyou.co.uk
Business Scene Membership Ltd
Stand number 241
Business Scene is a support network
for entrepreneurs and business owners
providing advice, protection and opportunities.
Visit us to find out how we
can help you!
0845 003 1345
www.business-scene.com
Business Start Up Qatar
Stand number G84
Business Start Up Qatar can make the
difference!
Our in-depth knowledge of Company
Formation, Insurance and Marketing &
Design Services assists every element
of your set-up in Qatar and our professional
team can tailor the comprehensive
range of corporate services to suit
you and your company.
+974 70430145
www.businessstartupqatar.com
BusinessesForSale.com
Stand number 248
BusinessesForSale.com is the world’s
leading business listings website. We
promote buying a business as an
alternative to starting from scratch
and provide business owners and their
representatives with a route to market
when selling.
www.BusinessesForSale.com
Buzz Connect
Stand number 754
Buzz offer low cost, easy to setup,
telephone services built for start-up
and small businesses that grow with
you, and are flexible to reflect the way
you work.
Combine the new Virtual Landline
service with our 4G data solutions to
create an office in a box without BT
lines.
0800 037 5555
www.buzzconnect.co.uk
buzzbox
Stand number 102
The big business phone system for
your business.
0330 122 2230
www.buzzbox.cc
buzzbox
Stand number 103
The big business phone system for
your business.
0330 122 2230
www.buzzbox.cc
Cambridge Weight Plan
Business Opportunity
Stand number 198
Ever dreamed of owning your own
business? Cambridge Weight Plan is a
UK business producing and marketing
the world-famous weight management
programme known to many as
‘The Cambridge Diet’ but rebranded as
‘The Cambridge Weight Plan’ in 2009.
07769 254 766
www.cambridgeweightplan.com
Capital B at Bromley College of
Further & Higher Education
Stand number 646
Capital B is the employer services team
of Bromley College of Further and
Higher Education. Capital B offers
various business training solutions including
Apprenticeships, Traineeships,
workplace qualifications, professional
qualifications and bespoke training
workshops. www.capitalb.co.uk
020 8295 7070
www.capitalb.co.uk
Cardstream
Stand number 404
Cardstream is an independent secure
online Payment Gateway, processing
credit and debit card payments for
thousands of Merchants every day.
Cardstream has over 10 years of experience
within the ecommerce industry
and offers the best possible rates and
service for our Merchants.
0845 00 99 575
wwwcardstream.com
Cartori Ltd & K Display
Stand number 1204
Winner of “The Most Loved Printer
in the UK” award & voted Top 5
Printer in the UK several years running.
Experts in large format print, exhibition
& display services. As well as shell
scheme panels, posters, pop up &
roller banner stands, we offer design
services & expert knowledge about
exhibiting.
01926 611777
www.cartori.com
CD Web Design
Stand number 218
We aim to serve as a single point of
contact for all of your online needs,
including web design, development,
ecommerce, search engine optimisation,
internet marketing and web hosting.
With this comprehensive range of
services, you can relax knowing that
we are making the most of your online
assets.
07834 727 302
www.cd-web-design.co.uk
China-Britain Business Council
Stand number G54
China-Britain Business Council is the
UK’s largest membership organisation
helping companies do business
with China. We help members take
advantage of the China opportunity
by giving them the information to plan
and the connections to help companies
grow.
0207 802 2010
www.cbbc.org
Chip & PIN Solutions Ltd
Stand number 974
Chip & PIN Solutions is the UK’s leading
supplier of Card Machines, Card
Processing and E-commerce Products.
Our bespoke payment solutions
enables clients to accept card through
a variety of technologies tailored to
EXHIBITOR LISTINGS
meet their business needs. Whatever
you sell, sell it with Chip & PIN Solutions.
0800 881 8104
www.chipandpinsolutions.co.uk
City Business Library
Stand number 443
A FREE resource in the centre of
London. Our expert staff will help YOU
find the information YOU need for
your business. Find reputable market
research reports for your business
planning, create B2B mailing lists -all
FREE. And for a small charge, attend
seminars & workshops. Everyone is
welcome.
020 7332 1812
www.cityoflondon.gov.uk/cbl
Clothes2Order
Stand number 970
Clothes2Order supply businesses
of all sizes with quality clothing for
uniforms, promotions and events.
Whatever your business, we can help
you create a great impression with
clothing printed or embroidered with
your company logo, slogan or text.
08456 522 655
www.clothes2order.com
Cloud Based Accounting
Stand number 220
Advice from experienced Accountants
and your own Cloud Based Accounts
software from SAGE, on a simple pay
monthly subscription.
Cloud Based Accounting is a new
solution for your business. Quick,
convenient and reliable bookkeeping &
payroll software coupled with professional
advice.
0203 475 8850
www.CloudBasedAccounting.co.uk
Cobweb Solutions
Stand number 450
Cobweb Solutions is the biggest independent
Hosted Exchange provider in
Europe, delivering a range of hosted
communication tools to more than
5,000 small and medium-sized business
customers.
0845 223 9000
www.cobweb.com
Company Shortcuts
Stand number 451
Company Shortcuts is wholly
dedicated to excellence in sales and
leadership, with a range of products,
services and events to enable
ambitious business leaders to achieve
accelerated growth.
0203 3976714
www.companyshortcuts.com
COMPANIES HOUSE
Stand number 124
The main functions of Companies
House are to:
Incorporate and dissolve limited
companies;
Examine and store company information
delivered under the Companies
Act and related legislation; and
Make this information available to the
public.
0303 1234 500
www.companieshouse.gov.uk
IN PARTNERSHIP
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NOVEMBER 2013 THE BUSINESS SHOW | 101

EXHIBITOR LISTINGS
Compliant Accountancy & Tax
Stand number 778
We are a proactive firm of Chartered
Certified Accountants based in South
London. We specialise in working
alongside the owners of start-ups
and SMEs helping them improve their
businesses and to manage the growing
burden of compliance.
+44 (0) 208 680 7400
www.compliantnet.co.uk
Concept TV
Stand number 630
Television Advertising is the most influential
communication platform in the
world. Concept TV produce affordable
TV ads and videos for broadcast and
YouTube. Discover more at Stand 734
and at www.ConceptStudios.co.uk
0203 002 92 42
www.ConceptStudios.co.uk
Copy This Idea
Stand number 243
He buys something for £5 and sells it
for over £50. He buys something else
for £50 and sells it for almost £2,000.
He banked over ‚£50Million. His book
COPY THIS IDEA went straight into
WH Smiths charts at No 1 in Non
Fiction and Business Books. Meet the
author in Seminar Hall 14 Thurs and
Frida
www.Andrew-Reynolds.com
Cougar Solar
Stand number 304
COUGAR SOLAR is about investing in
the quality of life of our customers by
providing a range of solar powered devices
and systems that help to reduce
environmental pollution as well as
provide the freedom to use electricity
on the go. Visit us at stand 304 where
we unveil our latest Solar Heater.
0207 419 5101
www.cougarsolar.com
Creatrix Marketing Limited
Stand number 586
Creatrix Marketing Ltd is a Digital
Agency based in Bristol. We provide a
range of services from Graphic Design
to Web Development. We work with
clients directly, as well as being a supplier
to other agencies who trust us to
deliver exceptional quality and value to
some of the biggest names around.
0117 335 0761
www.creatrixmarketing.com
CrowdAhead Ltd
Stand number 534
CrowdAhead provides equity-based
crowdfunding for business, both start
ups and growth funding. We provide
a route to success for small businesses
and the opportunity to participate for
investors.
020 81232137
www.crowdahead.com
Dawson & Sanderson Ltd Corporate
Travel Services
Stand number 836
We have been providing innovative
Travel Management Solutions to a
diverse range of corporate, educational
and public bodies since 1962.
Our expert team of highly qualified
travel consultants will provide a
personal, proactive, professional, cost
effective solution to all your travel
requirements
0191 251 5000
www.corporate-travel-services.
co.uk
Department For Business Innovation
and Skills
Stand number 972
The Department for Business, Innovation
& Skills (BIS) is the department
for economic growth. The department
invests in skills and education to
promote trade, boost innovation and
help people to start and grow a business.
BIS also protects consumers and
reduces the impact of regulation.
0207 215 5000
www.gov.uk/government/organisations/department-for-businessinnovation-skills
Design Easier
Stand number 148
We are an online Interior Design
platform that provides services at an
incomparable and affordable prices
of 50p per square feet. You might be
moving house, a newlywed couple or
a commercial business setting up. Our
services are personalised to meet your
requirements.
020 3674 371
www.designeasier.com/
Digital Next
Stand number 436
Digital Next is a full service digital
agency, offering a range of on-line
marketing solutions. Services include
SEO, PPC, on-line brand development,
responsive web design, e-commerce,email
and internet marketing, social
media management and 3D animation
services.
0161 203 3190
www.digitalnext.co.uk
Digital Virtue
Stand number 834
We are a dynamic digital media agency
with clients all across the UK and
world wide. We specialise in helping
businesses to get the most out of the
internet, from simple website design
to custom software development,
whilst keeping budgets realistic and
manageable.
0203 470 0880
www.digitalvirtue.com
DigiTickets
Stand number 120
DigiTickets is a proactive supplier of
ticketing solutions for attractions and
event venues. A proven, cost-effective
solution for managing the entire
ticketing process, it streamlines your
operations, increases online revenue,
improves the visitor experience and
generates online marketing exposure.
01392826980
www.digitickets.co.uk
DNS Associates
Stand number 234
DNS Associates is a firm of Chartered
Management Accountants and Business
Advisers regulated by the CIMA.
For the last 8 years DNS have focused
on the key issues facing by contractors
and start-up businesses. DNS Associates
has Shortlisted for 4 categories at
The British Accountancy Awards 2013.
02089036330
www.dnsassociates.co.uk/
DNV Business Assurance
Stand number 1248
As a world-leading certification body,
we work with companies to assure the
performance of their organisations,
products, people, facilities and supply
chains through certification, verification,
assessment and training.
0207 716 6543
www.dnvba.co.uk
Doherty Associates
Stand number 514
Doherty Associates are an awardwinning
outsourced IT support and
cloud services provider with 21 years
experience. We specialise in providing
support to small and medium sized
businesses in London and the South
East by delivering a professional,
responsive and unfailingly reliable
service.
+44 (0)20 8987 1150
www.doherty.co.uk
DOHR
Stand number 202
DOHR is an HR practice based in Hertfordshire
providing companies with
tailor-made solutions including HR
Consultancy and HR Support.
01923504100
wwwdohr.co.uk
DoodleDirect
Stand number 192
Advertise your products and services
with a powerful, affordable and engaging
whiteboard animation video for
your business. Ideal for marketing on a
budget, we specialise in working with
startups and existing businesses across
the globe to create fresh, compelling
and fun promo videos from just £99
+44 (0) 845 299 6066
www.doodledirect.com
EdenOne Solutions Ltd
Stand number 810
EdenOne is a leading SAP Partner
selling SAP Business One and Business
Objects software and services focusing
on quality for our clients. Our aim is
to make your business more successful
through the use of SAP.
0121 227 2600
www.edenonesolutions.co.uk
Elite Business
Stand number 952
At Elite Business magazine, we’re
passionate about championing new
business. Providing fresh perspectives
and representing disruptive solutions,
we’re interested in the new generation
of business that is helping to drive
Britain forward.
01206 266 842
wwwelitebusinessmagazine.co.uk
EN Start-Ups
Stand number 1050
EN Start-Ups is currently promoting
enterprise for young people aged 18-
35 who have a business idea but are
lacking capital. We give loans of up to
£25,000 at an interest rate of just 3%
plus RPI. All recipients receive access to
a mentor and training.
020740403927
www.enstartups.co.uk/
Encore Professional Services/
Compass Offices
Stand number G50
Looking to expand your Business to
Hong Kong?
Corporate Formations
Immigration Services
China Entry Solutions
Accounting
Payroll and HR Outsourcing Solutions
Trade Documentation Services
Virtual and Serviced Offices
085237967288
www.compassoffices.com
Etail Fulfilment Services
Stand number 200
Etail Fulfilment Services provide a
complete solution to support startup
and established on-line retailers, eBay
and Amazon sellers.
01937 846222
www.etailfs.co.uk
EURid - .eu registry
Stand number 558
The .eu domain ranks among the ten
largest top-level domains in the world,
connecting 500 million people in 28
EU countries to one Internet identity.
More than 3.7 million .eu names have
been registered since the domain
opened for registration in 2005.
+46(0)850637415
www.eurid.eu
European Reseller World-Mobile
Stand number 1196
Channel Development Company,
Website, Newsletter, Magazine.
Offering opportunities to become a
reseller for, Hardware, Software and
Telecoms. Low cost International calls
on your mobile with-out changing
your Phone, number or SIM & Roaming
SIM MVNO. Website 55,469
Users per month
0203 178 6085
www.europeanreseller.com
Evolve Design
Stand number 620
We can help your business move
forward.
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102 IN PARTNERSHIP
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EXHIBITOR LISTINGS
Evolve is a creative design team with
expertise in a range of disciplines. We
helped dozens of recognised companies
to strengthen their brands, communicate
effectively, and stay ahead of
their competition.
02075030736
www.evolvedesign.co.uk
Ewing Associates
Stand number 260
With over 25 years of experience in
helping people make their financial
plans, Ewing Associates build strong
trusted relationships with our clients.
We offer an expert and friendly financial
planning service.
01480 357100
www.ewingassociates.co.uk
Experian Business Express
Stand number 122
Experian is the leading global information
services company, providing data
and analytical tools to clients around
the world. We’re helping businesses
navigate the twists and turns of doing
business through our online tool,
Business Express. Come and visit us on
stand 122 for a free trial.
0844 481 0071
www.experian.co.uk/businessexpress
Fathalla & Co ( Accountants and
Consultants)
Stand number G86
Fathalla & Co. is one of the leading
and fastest growing Accounting, Tax,
Auditing, Business start-up and Consulting
firms in Egypt; with four offices
spread over Cairo, Alexandria and Borg
El Arab. Over 1,500 International &
local entities has trusted Fathalla & Co.
vast experience.
(002) 0111 393 9362
www.fathalla-cpa.com
Federation of Small Businesses
Stand number 837
The Federation of Small Businesses is
the UK’s leading business organisation
representing the interests of the
self-employed and those who run their
own businesses.
0808 20 20 888
www.fsb.org.uk
First Call Accounting Limited
Stand number 204
We are Chartered Accountants situated
in Essex but serving clients all
over England. We specialise in advice
to start up and developing companies.
We can help you make the most of
your business, staff and software,
leaving you to work on growing your
profits. Come and talk to us on Stand
204
01277 624561
www.firstcallaccounting.co.uk
Flexy Office UK) Ltd
Stand number 226
020 7863 7500
www.flexyoffice.com
Forresters
Stand number 804
At Forresters, we provide clear, sensible
and practical advice on intellectual
property, including patents, trade
marks, designs and copyright, in the
UK and across the world.
020 7283 8989
www.forresters.co.uk
Forum of Private Business
Stand number 1212
Visit us on stand 1212 for the chance
to win an iPad Mini! We look forward
to you visiting our stand, where we
are offering a free advice clinic. We are
also running a comprehensive business
seminar programme covering a range
of topics with advice from business
experts.
0845 130 1722
www.fpb.org
Franchise Development
Services Ltd
Stand number 924
Since 1981, we have helped many
companies successfully expand their
business through franchising and
helped several thousand people to
own a franchise. We are publishers of
leading titles, such as The Franchise
Magazine and The UK Franchise
Directory with online versions at www.
TheFranchiseMagazine.
01603 620301
www.fdsfranchise.com
FreeAgent
Stand number 770
FreeAgent is an easy-to-use, awardwinning
online bookkeeping and accounting
system specifically designed
to meet the needs of small businesses
and freelancers.
0800 2 888 691
www.freeagent.com
Friendly Accountants
Stand number 1230
We offer a range of services at very
low price. We offer an online approach
to Accountancy and our fees
are a fifth of the cost. We also offer
the traditional face to face relationship
or a mixture of both, it is up to you.
Our Accountants fees start from £99
ex vat and Tax Returns from £19 ex vat
www.friendly-accountants.com
Gateway Sales & Marketing
Stand number 1020
Outbound B2B Call Centre offering
direct, targeted Telemarketing Services
including Sales Appointment Setting,
Lead Generation, Database Building
& Cleansing, Marketing Strategy
Development, Client and Prospect
Engagement. Our services provide
proven ROI and guaranteed growth in
revenue and profit.
0121 201 3174
www.g-sm.co.uk
Go Commercial Finance Ltd
Stand number 806
Commercial Property and Business
Finance Specialists.
Key areas of commercial funding that
we have unrivalled experience in are,
- Commercial Mortgages
- Development Finance
- Invoice Factoring and Discounting
- Bridging Finance
- Asset Finance
- Business Insurance
07793362423
www.gocommercialfinance.com
Go Up Ltd.
Stand number 1222
Go Up is only 2 years old and knows
what it means to be a start up on a
tight budget. We work with start ups
and SMEs to develop their brand,
create their online identity and start
making money online. The power of
the web is undeniable, and we help
companies fulfil their online potential.
02078717662
www.goup.co.uk
Go Up Ltd.
Stand number 1256
Go Up is only 2 years old and knows
what it means to be a start up on a
tight budget. We work with start ups
and SMEs to develop their brand,
create their online identity and start
making money online. The power of
the web is undeniable, and we help
companies fulfil their online potential.
02078717662
www.goup.co.uk
Goldcrest Insurance Services
Limited
Stand number 940
Insurance for all of your business needs
under 1 roof. We have a fantastic
office product which includes your
employees liability / professional
indemnity and business equipment etc
+ for those busineses who have two or
more vehicles we have market leading
rates for motor fleets !!!
0208 440 7400
www.GOLDCRESTINSURANCE.COM
Gordons Knight Limited
Stand number 661
Shortlisted for the 2013 British Accountancy
Awards’ firm of the year;
Gordons Knight Ltd. is an innovative
accountancy firm that specialises in
helping clients run their businesses
more efficiently - with less risk, time,
effort and stress.
Please come and speak to us, or call us
on 020 8241 3000
020 8241 3000
www.gkgrowthaccountants.co.uk
HardSoft Computers
Stand number 930
Established in 1984 , we have taken
a unique approach by being the authorised
supplier of the equipment as
well as the Credit broker. By being in
control of both equipment supply and
the finance we can offer tailored solutions.
It also makes us far cheaper- we
only take one bite of the cherry!
02071111643
www.hardsoftcomputers.co.uk
HCR Employeee Relocation
Stand number G40
HCR is a global Relocation Management
Company with its HQ in the UK,
a branch in Florida and a world connect
network of partners. Since 1982
we have been looking after people by
providing breakthrough mobility solutions
for our clients.
01256 313780
www.hcr.co.uk
Henley Business Group
Stand number 446
HENLEY BUSINESS GROUP is a
specialist business broker, mainly
selling owner managed companies
in the Manufacturing, Engineering,
Distribution and B2B Service sectors,
with turnovers of between £1 million
and £10 million. We do not sell B2C
businesses, such as retail shops &
restaurants.
07899 792792
www.henleybusiness.com
hibu
Stand number 759
hibu enables you to promote your
business through a variety of media,
such as stunning websites, Pay-Per-
Click campaigns, display, videos,
right through to driving leads to your
business through Yellow Pages and
Yell.com. Whatever your budget we
have a package solution to help your
business thrive!
0800 605060
www.hibubusiness.co.uk
High Position
Stand number 971
High Position is a Digital Marketing
Agency focused on delivering
great ROI from online marketing. We
are Google Certified Partners and
specialise in SEO, PPC, CRO, Analytics,
Web Design & Development and Social
Media. We deliver campaigns which
make a difference and take measuring
goals seriously.
01206 848820
www.highposition.com
Hillier Hopkins LLP
Stand number 216
Established in 1933, Hillier Hopkins
LLP is now one of the region’s leading
independent Chartered Accountants
with four offices in London and the
home counties. We provide advice and
support to individuals and businesses
ranging from small family enterprises
to large international corporations.
08452 770660
www.hillierhopkins.co.uk
Hodders Law
Stand number 845
Hodders Law provides services that will
fulfil all your business’s legal requirements.
Our excellent team of solicitors
are ready to help your business reach
its full potential, whether that means
having the right contractual agreements
in place or if you are buying or
selling a new business.
08442 640 491
www.hodders.co.uk/
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EXHIBITOR LISTINGS
Hosted Desktop UK
Stand number 434
We specialise in providing virtual
hosted desktop solutions designed
to replace the traditional, in-house IT
infrastructure and enable more flexible
working. It reduces the need for
expensive hardware, software updates
and IT support.
020 3239 6181
www.hosteddesktopuk.co.uk
HR Insight
Stand number 134
HR Insight was founded in 1993 to
bring together a commercial business
perspective to human resource
management. HR Insight is a team
of expert HR consultants, associates
and legal practitioners, all of whom
are positively committed to providing
practical solutions that meet the needs
of the clients
01708 758958
www.hrinsight.co.uk
HR Locker
Stand number 844
HR Locker is a self service cloud
HR system that manages holidays,
absences, time sheets, employee
data, performance management &
manages all HR docs digitally. Suitable
for companies from 5 employees to
multinationals and offers a 30 day no
obligation trail at a cost from £299
per year.
+ 44 2 0812 34754
www.hrlocker.com
Hybrid Legal
Stand number 938
Hybrid Legal provides businesses of all
sizes with expert legal support without
the worry of the hourly fee. Whether
its an email, meeting or phone call you
can be confident that our fee is always
fixed so you know exactly how much
our service will cost from the beginning
rather than the end.
02381120060
www.hybridlegal.co.uk
I Want A Standing Desk Ltd
Stand number 774
At iwantastandingdesk.com we want
our desks to stand up and stand out.
We want them to inspire you...we
want them to make you smile, we
want them to make you feel positive,
we want them to make you fitter and
healthier, we want them to energise
you, we want them to make you feel
alive!
01200 445438
www.iwantastandingdesk.com
ICAEW Business Advice Service
Stand number 306
The ICAEW Business Advice Service
(BAS) promotes the services available
from ICAEW Chartered Accountants,
and demonstrates their commitment
to help support small to medium sized
businesses by offering an initial consultation
at no charge.
+44 (0)20 7920 3591
www.businessadviceserviceblog.
com
ICPA Limited
Stand number 833
The ICPA is a professional membership
organisation run by Accountants
in Practice for ALL Accountants &
Bookkeepers. We offer a huge range
of over 30 membership benefits targeted
at the small practice for a small
monthly subscription. Why not give us
a try with our special exhibition offer.
0800 074 2896
www.icpa.org.uk
imapt
Stand number 170
“imapt integrates powerful analytics
with content-driven web design and
online marketing.
Our insight software delivers total visibility
on your website and marketing
performance. Better still unlike ‘Big
Data’, you can drill right down to hit
prospects while they’re piping hot. In
real-time.
0208 1234334
www.imapt.co.uk
In Cloud Solutions Limited
Stand number 509
In Cloud Solutions is committed to
delivering an industry leading SAP
cloud software solution, SAP Business
ByDesign, which delivers Small to
Medium Enterprises a single software
solution that integrates all your key
business functions; Finance, HR, CRM,
supply chain, supplier logistics etc.
+44 (0) 1628 876723
www.incloudsolutions.co.uk
Inspire Displays Ltd
Stand number 571
Inspire Displays provide a complete
exhibition design and build service.
Our aim is to ensure that you get
maximum return on investment when
exhibiting at your chosen exhibition
or event. Come and see us for expert
advice and hear how we have helped
many other companies increase their
sales.
01793 535506
www.inspiredisplays.co.uk
Instant Impact
Stand number 800
Instant Impact unite fast-growing
SMEs with the very best graduates in
paid internships & graduate jobs
Since 2011, we’ve placed over 200
candidates and have over 10,000 of
the UK’s best students and graduates
on our database
So if you’re looking to hire top talent,
we want to work with you
0203-176-5655
www.instant-impact.com
Institute of Export & International
Trade
Stand number G56
The only professional body offering
helpline support and regular updates
on all aspects of international trade.
This links to a full programme of professional
qualifications both academic
and short course training from how
to import, eBusiness, or managing
financial risk to a world customs
diploma.
+44 (0) 1733404400
www.export.org.uk
Intellectual Property Office
Stand number 808
We are the official government body
responsible for granting Intellectual
Property (IP) rights in the United
Kingdom.
0300 300 2000
www.ipo.gov.uk
Internet Business School
Stand number 1242
The Internet Business School is the
place to learn everything you need to
put your business online. Whether you
have an existing business you want to
bring online, an online business that
could perform better, or a beginner
wanting to build your own new online
business - we can help.
01233 226222
www.internetbusinessschool.com
Intuit
Stand number 360
Software and services that save businesses
time
At Intuit, we are driven by a desire
to solve the important problems
small businesses face every day. Our
software and services help business
owners get on top of their finances,
accounts, payroll and payments -
faster.
0808 168 4296
www.intuit.co.uk
Invest in Pomurje &
InvestSlovenia
Stand number 546
The Pomurje region in Slovenia, bordering
Austria, Hungary and Croatia,
is a perfect place to cover important
markets. With multilingual workforce
and traditional business connections
with neighbouring markets, investors
can count on successful operations in
the wider South-east European region.
+386 41 742 348
www.investpomurje.eu
iTEM
Stand number 522
iTEM is a modular cloud based business
management suite that enables
you to centrally manage all areas of
your business. Specifically designed for
a small owner managed businesses.
Including Marketing, CRM, Sales,
Quotes, Project Management, Tasks,
Time, Emails, Invoices, Reports, and
Much more
02392 228 222
www.itemise.net
ITM Limited
Stand number 758
eAsE is the ITM web based auto
enrolment solution that helps to
ensure regulatory compliance and
provide peace of mind that the right
employees are enrolled into the right
pension scheme at the right time. The
system that helps you Auto Enrol your
workforce with eAsE www.enrolwithease.com
02076489990
www.enrolwitheAsE.com
iZettle
Stand number 1001
iZettle is payments made easy. The
social payments company’s services are
always secure, fantastically fast to set
up, and super simple to use.
iZettle lets anyone selling anything
face-to-face use smartphones and
tablets to accept credit card payments
and manage their business.
www.izettle.com
Javita Coffee United Kingdom
Stand number 180
Our Company has developed a range
of great tasting coffees to assist peole
in meeting therir weight loss and
health goals.
07401050110
www.javitacoffeeunitedkingdom.
com
JH Public Relations
Stand number 946
The Award-winning JH Public Relations
is a full service PR communications
agency with extensive experience in
creating and implementing PR strategies
for some of the UK’s most high
profile entrepreneurs and SMEs. JHPR’s
Start-up service offers an affordable PR
option for Start-up businesses.
0203 282 7577
www.jhpr.co.uk
Join Now Start Today
Stand number 548
We are positive that no one underestimates
the power of the internet
and the need to get startup British
businesses online. The opportunities
for small British businesses online are
endless as you can reach customers at
the right time and place even when
you are asleep!
0800 689 0235
www.joinnowstarttoday.co.uk
Jureva Solutions Ltd
Stand number 274
We are Management Consultants
specialising in Micro, Small and and
Start up businesses. We can assist
owner managers deal with those
intractable challenges that occur in any
business and within Management at all
levels. Our Consultants are skilled and
experienced.
01732 865383
www.jureva.co.uk
Kingswood media ltd
Stand number 1254
Businessinfo magazine has been writing
for businesses regards workplace
and IT issues for over 14 years. For
further information visit www.binfo.
co.uk or email ethan@binfo.co.uk
01732 759 725
www.binfo.co.uk
| THE BUSINESS SHOW NOVEMBER 2013
104 IN PARTNERSHIP
WITH

EXHIBITOR LISTINGS
Kirk Rice LLP
Stand number 830
Providing a range of business start-up,
accountancy and taxation services
from London and Ascot offices, we
offer UK and overseas clients the best
advice, the latest technology and a
personal and professional service. If
you want to save tax and gain the best
accountancy advice, join us on stand
830
0203 004 2232
www.kirkrice.co.uk
Kyocera Document Solutions
(U.K.) Limited
Stand number 750
KYOCERA Document Solutions UK
Ltd is a leading office document solutions
company and its product range
includes ECOSYS printers, reliable
TASKalfa and SmartMFP MFDs and
print management software solutions,
that are built on a foundation of longlife
components which offer a reduced
carbon footprint.
+44 (0)118 9311500
www.kyoceradocumentsolutions.
co.uk
Labor Law Plus
Stand number G26
Labor Law Plus is the global labor
and employment law division of Transatlantic
Law International, a leading
innovative legal and business solution
provider for companies and investors
seeking a broad range of business law
services, with more than 3,500 lawyers
in over 80 countries worldwide.
+44 207 100 1631
www.laborlawplus.com
LawBite Ltd
Stand number 437
LawBite is an online legal service which
provides ‘Simple Law for Small Companies’.
LawBite contracts are written in
plain English and hosted on a platform
that allows easy editing, sharing and
esigning. Affordable Legal advice is
available at the touch of a button.
07739670889
www.lawbite.co.uk
LawStore Business
Stand number 740
LawStore Business provides fixed fee
legal start up packages, accountancy
packages, IT and web solutions and
on going legal support for Clients.
We deliver our services in a clear and
concise manner, fully tailored to each
Client’s specific needs. Please visit our
stand or www.thelaw-store.co.uk
0845 603 6544
www.thelaw-store.co.uk
LawyerFair
Stand number 842
Free to use legal comparison site
matching the legal needs of SMEs with
great lawyers. Submit a request and
3 different lawyers will respond by
pitching for your work. The process
saves your business money & time. It’s
the most competitive & modern way to
instruct a lawyer and it costs nothing.
0800-233-5636
www.lawyerfair.com
les flanagan Logistics Services
Ltd
Stand number 975
We can help your business growth by
helping you provide space, resources
and equipment wherever you need
it in the UK. We provide logistics
consultancy services, warehouse and
transport brokerage and anything else
you may require to get your goods to
your customers.
01604 842244
www.flanaganlogisticservices.
co,uk
Lima e Falcão Advogados
Stand number G72
Consulting and legal services focused
on overseas companies interested in
doing business in Brazil, with distinct
expertise in negotiating financial benefits
for new investments, performing
economic feasibility studies and due
diligences.
+55 81 21215600
Local Secrets Ltd
Stand number 832
Discover how mobile phone loyalty
schemes from Local Secrets can build
your customer base. The time is right:
65% of people now own a smart
phone. Loyalty marketing makes sense:
By keeping even 5% more customers,
profits go up by 50% - and loyalty
costs 7 times less than new customer
acquisition.
44 (0) 845 2071205
www.localsecrets.com
Making Money Magazine
Stand number 902
Publishers of Making Money, the
leading monthly business opportunity
and franchise magazine – for 17 years
covering all aspects of business opportunities,
franchising & running your
own business. We also publish What
Franchise (UK’s leading franchise title),
and 101 Ways to Start A Business
01323 636004
www.makingmoney.co.uk
Managed Networks
Stand number 846
Managed Networks provides proactive
IT support, cloud and hosted desktop
services across the UK, exclusively for
SMEs. Our unique support offering is
based on routine scheduled site visits
“Rotation Days”, which combine
preventative maintenance with an
opportunity for face-to-face support
of users.
02074968000
www.managednetworks.co.uk
Market Research Society
Stand number 174
MRS is the world’s leading research
association. For all those who need,
use, generate or interpret the evidence
essential to making good decisions for
commercial and public policy.
MRS is dedicated to the support, promotion
and enrichment of the research
and business world.
44(0)20 7490 4911
www.mrs.org.uk
Mauve Group
Stand number G22
As the leading providers of global HR
solutions, Mauve Group are able to
provide tailored resolutions to meet
all our clients’ requirements. From
international payroll to complete PEO
services, our creative and innovative
approach ensures a cost-effective, reliable
and compliant solution for all.
+44 (0)1904 619266
www.mauvegroup.com
Mediahut - The Direct
Mail Guys.
Stand number 980
THE direct mail specialists. Simply
put, if it drops through a customer’s
letterbox, we can make it happen. All
aspects of B2C and B2B Direct Mail are
catered for, from initial data cleaning,
through print and personalisation and
even sorting the best Mailing method
to ensure maximum effectiveness
0115 987 3777
www.mediahut.co.uk
Metamorphosis Business
Systems Ltd
Stand number 182
Are you interested in starting and running
a healthcare business? This can
be home base business with an office.
This is a growth industry and the government
is working towards privatization.
With the increasing population
of people needing healthcare services,
this is a recession proof business.
01903 235643
www.christineblackledge.com
MGM Accountancy
Stand number 440
We are Chartered Certified Accountants
who offer professional
personalised solutions for each of our
clients. We pride ourselves on offering
understanding and solutions for a
wide variety of situations.
0207 379 9202
www.mgmaccountancy.co.uk
Midas Media
Stand number 516
As a Full Service Design Agency with a
client retention rate of over 95% - We
are your essential companion for all
things online. Our services don’t just
stop at Creative Design. We deliver
powerful eCommerce and Search
Engine Marketing strategies to grow
your business online.
01664 850 898
wwwmidasmedia.co.uk
Milkround
Stand number 706
There is no better place to promote
you graduate jobs, placements and
internships than on Milkround - ‘The
UK’s most widely used graduate
recruitment website’ High Fliers
Research - 2008 - 2013. Contact us
today to find out how our tairlor made
campaigns can find the perfect fit for
your vacancy
020 3003 4000
www.milkround.com/recruiters
moo.com
Stand number 701
Hello – we’re MOO, an award winning
online print company. We make
premium quality printed products
that are perfect for businesses to use
for networking, self-promotion and
outside-the-box marketing. Don’t
forget to take us up on our free offer
of 50 free Business Cards to collect at
the show!
wwwmoo.com
MultiSit UK Limited
Stand number 452
MultiSit is a very simple, durable &
efficient public seat that makes money
on advertising.
02030533700
www.multisit.co.uk
My Business Advice Ltd
Stand number 922
We work with you to identify your
strengths and weaknesses, help set
achievable goals and teach you how to
fast track your business so you achieve
your business potential based on your
individual needs. Using a business
coach is surprisingly affordable and
there is a package suitable for any
budget.
07976 414020
www.mybusinessadvice.co.uk
NBSL
Stand number 556
NBSL is a London based Business Strategy
Consultancy, providing specialist
Banking & Finance, Business Growth,
& Social Media Solutions for start-ups,
trading SMEs, & for people exploring
getting into business. We are in the
business of making ‘being in business’
an enjoyable experience.
02081442725
www.noorbizservices.co.uk
NeonDrum
Stand number 380
NeonDrum is a press release distribution
service specialising in online news.
We distribute B2B news releases to a
hand-picked list of global online news
sites, blogs, forums and social media,
generating high quality, instantly visible
coverage.
0844 870 8028
www.neondrum.com
Neoteric UK Ltd
Stand number 310
Neoteric is a full service digital marketing
agency. We design and develop
industry leading websites. We drive
traffic through SEO, PPC, Social Media
and more and we turn visits into revenue
through conversion optimisation.
0207 025 5270
www.neotericuk.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 105

EXHIBITOR LISTINGS
Network of Trusted Advisors
Stand number 720
The Network of Trusted Advisors is a
membership organisation for business
professionals who work in any advisory
capacity (Advisors, Coaches, Consultants
and Mentors). We provide the
opportunity to share ideas around best
practice and our profits go towards
marketing our members’ services.
0845 003 1345
www.networkoftrustedadvisors.
com
New Edge Business Video
Productions
Stand number 224
Business Video that projects your
added value - a video that gets under
the skin of your business and lets your
clients know what makes you stand
out from the crowd.
We’ll tell you why every business
should have a video.
Ask us about our Show Offer that will
help you take the first step.
01949 861848
www.new-edge.tv
New Star Networks
Stand number 400
NSN is a next generation telecommunications
company specialising in IP and
data products
Our commitment to you is that we
will deliver one point of access for all
of your telecommunications needs.
Our aim is to always be: Connecting
you now!
08000 546 200
www.nsn.com
NoMissedCalls.co.uk
Stand number 308
Pay-As-You-Go Telephone Answering
Service & London Mail Forwarding
Service.
We answer your calls in your company
name and handle them as you instruct
us to, 24 hours a day. No monthly
fees, just £1 per call answered.
It’s like having a full-time receptionist,
but at a fraction of the cost.
08456 530 145
www.nomissedcalls.co.uk
Northgate Vehicle Hire
Stand number 190
Northgate Vehicle Hire has created and
defined the light commercial vehicle
hire market for over 30 years, providing
flexible fleet solutions to thousands
of businesses across the length and
breadth of the UK and Ireland.
0844 8266 555
www.northgatevehiclehire.co.uk
North Somerset Council
(Economic Development
Service)
Stand number 444
Are you a new business, established
business looking to grow or considering
a move to new premises? The
Economic Development (ED) Service
at North Somerset Council can help
support you. Handling over 400 direct
enquiries each year, we act as a single
point of contact for businesses.
01934 426 266
www.innorthsomerset.co.uk
Oakley Global Business
Solutions Ltd
Stand number 372
Oakley Global Business Solutions improves
the performance and efficiency
of companies across the world. We are
a leading supplier of Sage Mid-Market
Solutions such as Sage 200, Sage 300
and Sage CRM.
Set the Stage for Business Growth by
implementing an Accounting and ERP
System with Oakley today
01268 724005
www.o-net.co.uk
OneCom
Stand number 1030
The UK’s largest independent provider
of business communications, OneCom
offers solutions that focus on cost
effectiveness, improved performance
and maximising communication assets.
We are experts in mobile voice and
data, fixed line, IT and UC solutions
and are Vodafone Solution Specialists.
01489 587 200
www.onecom.co.uk
OpenGround
Stand number 736
Management and Leadership Training
for businesses large and small. We deliver
practical training on the core skills
needed by small business owners and
managers of larger companies. We offer
practical “I can use this tomorrow”
advice, not dry theoretical case studies,
and we make learning fun.
01443225052
www.openground.biz
Oplex Business Centre London
Stand number 246
Oplex Business Centre London provides
flexible Virtual Offices, Serviced
Offices and Workstations to Start-ups /
Small Businesses. Please check Special
Offer for Virtual Office at Oplex Business
Centre, London starting at £10 +
VAT per month. Get a London Virtual
Office for just £0/33p per day
+44 208 694 5300
www.oplex.net
orwinstudio
Stand number 1180
orwinstudio.com is dedicated to specialist
commercial photography.
We believe that better images create
better business. Strong professional
images will convey the essence of your
business quicker than any other form
of communication.
01935 829 319
wwworwinstudio.com
OwnFone
Stand number 508
Low cost, easy to use mobile phones
that let staff call the people you specify
and no-one else.
www.myownfone.com
Pacer Leisure Vehicles
International Ltd
Stand number 374
This is an exciting opportunity to run
your own business in the lucrative children’s
entertainment market using our
renowned Pacer electric karts aimed at
children age 3 - 11. Ideal for birthday
parties, fetes, fairs, sports days and
corporate days
Secure your financial future and have
fun doing it
01494 484664
www.pacerleisure.com
Paradigm Systems Ltd
Stand number 142
Paradigm Systems is one of the UK’s
top 3 Microsoft cloud partners in
the SMB space and has extensive
experience in deploying and migrating
organisations to Microsoft Cloud
services.
+44 (0) 845 226 0601
www.paradigm-systems.co.uk
PayPal Here
Stand number 1070
PayPal, the company that helped
make paying online a way of life, has
recently launched PayPal Heretm - a
mobile payment solution for small &
medium businesses that have traditionally
relied on cash or cheques.
www.paypal.co.uk/here
PBS UK Ltd
Stand number 156
PBS are in the perfect position to support
small to medium sized business,
in all their HR, Payroll and International
Payroll needs. Our expert staff have
experience in all industries and sectors
within the UK. We pride ourselves on
being flexible to meet the needs of our
customers.
0115 985 3199
www.pbs.uk.com
Pendo Deals
Stand number 370
Pendo Deals is a fantastic B2B deals
website helping cost conscious companies
save money. From 50% off social
media marketing or recruitment fees
to a whopping 60% off team building
days or staff training, every day our
deals allow businesses to cut costs. To
enjoy these savings, sign up free today.
08000 242 477
www.pendodeals.co.uk
Pension Services Online
Stand number 362
At Pension Services Online we help
individual business owners invest their
own personal pension money into
their business, which in turn helps the
business to grow at a faster rate, also
making the stagnant money within a
pension work harder for them.
020 7510 9514
www.pensionservicesonline.com
PeoplePerHour
Stand number 1176
PeoplePerHour is a leading global marketplace
connecting small businesses
with a community of talented freelancers.
You can find nearly any service
on our site, get started quickly and it’s
free to use. It’s simple. Get all the help
you need to grow your business and
consider the Job Done!
08443108709
www.peopleperhour.com
Perpetual Arts Studio
Stand number 590
Perpetual Arts studio is an advertising
company who specialise in web
explainer videos for a variety of businesses.
Web explainer videos is a great
way for companies to advertise their
product or service and we offer quality
videos at affordable prices.
‘Innovative videos for your business’
0203 617 1333
www.perpetualartsstudio.com
Peter Knight Recruitment Ltd
(PKRLondon)
Stand number 742
We provide a friendly, cost effective,
fully flexible range of integrated
services designed for SMEs that include
Human Resources, recruitment, background
checking and payroll services
using our specialist staff, based around
you. We also offer a subscription package
that allows you to pay monthly.
02072469920
www.pkrlondon.com
Pillory Barn Creative
Stand number 398
Pillory Barn is a full service creative
agency specialising in design, digital,
marketing, exhibitions, PR, branding,
social media, events and advertising.
2013 is a special year for us as we celebrate
20 years in the creative sector.
We specialise in B2B marketing, so
come and see us on stand 398.
01622 684407
www.pillorybarn.co.uk
Posbox Ltd
Stand number 380
Posbox, your online point of sale
software, from as little as £30 a month
no need for any hardware investment.
Accept card payments directly from
your tablet or phone with our free
card readers when you sign-up. Easy
and fun to use dashboard to get you
going immediately with free 24hour
support.
www.posbox.co.uk
Positive Collections Ltd
Stand number 740
Improve Cash Flow, reduce paperwork,
save time and expense. Positive Collections
is an online, automated credit
control and debt recovery service for
businesses. Please visit www.positivecollections.co.uk
0208 313 7887
www.positivecollections.co.uk
Prelude
Stand number 1010
Prelude works with some of the most
experienced entrepreneurs in Britain
to provide expertise and support that
really drives businesses forward. It is
also a campaigning voice for the fastgrowing,
job-creating businesses that
the economy needs so badly.
0845 359 9888
www.preludegroup.co.uk
| THE BUSINESS SHOW NOVEMBER 2013
106 IN PARTNERSHIP
WITH

EXHIBITOR LISTINGS
Q2Q IT Ltd
Stand number 454
We’re a friendly, approachable and
well-established team of IT specialists
providing exceptional support
services to a wide range of businesses/
organisations.Our advanced technical
know-how, extensive experience and
in-depth knowledge are why our
clients choose us and more importantly
stay with us
0844 391 6111
www.q2q-it.com
QC Supplies Ltd
Stand number 267
Now in its 20th year, the QC Supplies
Business Team is a specialist supplier
of print / scanning hardware & office
solutions. Our job is to make your life
easier by reducing your organisations
costs and helping make decisions that
improve day to day office efficiency. If
we can help you, we will.
01422 444666
www.qcsupplies.com
Qdos Contractor
Stand number 1174
Qdos Contractor specialises in advice
and low cost insurances for UK based
freelancers and contractors, and boasts
extensive knowledge and expertise of
any contractor issues including tax and
the IR35 legislation
0116 2690999
www.shop.qdosconsulting.com
QMS International plc
Stand number 441
Having issued more than 20,000 Certifications,
QMS’s team of experienced
Assessors provide a hassle-free solution
for your training, assessment and ISO
Certification needs. With ISO Certification
starting from £799 (+ VAT), call
0845 86 26 246 today to speak to a
local certification advisor.
0845 86 26 246
www.qmsuk.com
R.T.Page
Stand number 378
RT Page offers a complete 3PL(third
party logistics) service to all online
eCommerce retailers, whether you are
a startup business or a long established
company we can adapt our sevice to
your requirements
01903 736300
www.rtpage.co.uk
Ravi Natu
Stand number G30
Ravi offers Active services to business
and industry, as a Start-up expert for
Doing Business in India and particularly
for the SME sector.
His roles may best be described as an
Enabler, a Start-up Expert, a Manager
and an Active Coach. His strengths are
in IT and Engineering.
+91 9822057682
www.ravinatu.com
Recruitment Genius
Stand number 704
Become a recruitment genius and
fill any job for £199 or less. Already
several thousand companies have filled
over 60,000 jobs, ranging from a FD
for Tesco to software developers for
Sony Playstation. There are no hidden
catches or costs, just amazing service
and great results.
01732 617 460
www.recruitmentgenius.com
Recruitment Startup Ltd
Stand number 1240
RSU Services Ltd, the UK’s leading
recruitment agency start up company,
is offering you a unique opportunity
to learn all the skills and knowledge
required to set up and run your very
OWN Recruitment Agency plus earn a
substantial income that grows year-onyear
and keep 100% of the profit.
02086672047
www.rsuservices.com
Red Apple Creative / Radio
Results
Stand number 108
We grow businesses through effective
marketing.
Red Apple Creative - audio and film
production specialists. We produce
radio & Spotify commercials; corporate
& promo films.
Radio Results - a specialist radio advertising
agency. We plan and buy radio
& Spotify campaigns for our clients.
0203 214 8200
www.redapplecreative.co.uk
www.radioresults.co.uk
R-EmEx Event Training
Stand number 334
Start Your Own Event Company. This
compelling 2 day course includes
your company formation, website, all
documentation, prospect list & much,
much more. Industry expert Kevin J
Waters , 20+ years with his own event
company & guests will provide you
with all the tools & know how. www.
bit.ly/1ecRNlK
+44 (0)1932 243918
www.r-emex.com
RM Magazine
Stand number 276
We’re all about helping businesses in
a professional and straight forward
way, as we know the difficulties that
businesses face every day.
01708 475789
www.rmbusiness.co.uk
Roamspace Limited
Stand number 376
A RoamSpace office in the Cloud delivers
fast time to market, streamlined
process and bespoke IT without the
overheads of a physical office. Harness
the power, flexibility and scalability of
the Cloud, run your business on any
device from any location, and remain
nimble as your business grows.
0845 838 0589
www.roamspace.com
Rotherham Taylor Limited
Stand number 584
We are a firm of proactive Chartered
Accountants and Tax Advisor’s with
offices in London and the North West.
We pride ourselves on being forward
thinking and going the extra mile for
our clients.
01772 735865
www.rtaccountants.co.uk
Rubber Online Limited
Stand number 833
Rubber Online is a comprehensive
internet shop which offers rubber strip,
foam tapes (with and without adhesive
backing), rubber sheet, rubber matting,
rubber washers and extrusions
in many grades of rubber material
backed up with advice and test data.
Providing competitive prices & fast
delivery.
01268 732185
www.rubberonlinelimited.co.uk
RUSSIA CONSULTING
Stand number G62
RUSSIA CONSULTING Group assists
international companies in business
set up and developing in Russia, Kazakhstan,
Ukraine, Belarus, Poland and
Germany. We have 8 offices and over
300 specialists.
0207 637 5666
www.russia-consulting.eu
Russo-British Chamber of
Commerce
Stand number G64
The Russo-British Chamber of Commerce
is an independent, not-for-profit
membership organisation established
in 1916 to help Russian and British
companies do business together.
We represent the widest network of
Russo-British business people, with
over 400 member companies in the
two countries.
0207 931 6455
www.rbcc.com
Sage
Stand number 384
Over 800,000 companies in the UK
trust us to help them manage their accounts
and payroll - from single person
start-ups to established businesses. We
can help you save time and effort, so
you can focus on the things that are
important to you in running your business
day to day.
0800 44 77 77
www.sage.co.uk
Sannam S4
Stand number G38
Sannam S4 & BDO provide UK businesses
comprehensive support at every
stage of their business development
journey in India. We provide bespoke
market research, identify sales opportunities
& distributors, advise on
tax, help clients establish a presence &
importantly provide ongoing support
in India.
www.sannams4.com
School for Startups
Stand number 447
The inspiration of serial entrepreneur
and angel investor Doug Richard,
School for Startups is a world leader
in delivering targeted programs that
teach people how to start and run
better businesses.
020 7759 1897
www.schoolforstartups.co.uk
Segna Consulting
Stand number 582
Segna is a results driven business
strategy consultancy that specialises
in helping SMEs and start-ups to
reach their full potential. Most small
businesses have no clear direction or
strategy and, as a result, they underperform.
We devise effective strategies
to set your business on the right path.
0207 002 1082
www.segna.co.uk
Sentori Email Marketing
Stand number 128
You won’¢t believe how easy it is to
use Sentori Email Marketing. The built
in work-flows help you manage all
aspects of a campaign from message
building through targeted delivery to
insightful reporting. We make sure
that your message is delivered exactly
as you intended.
01323 645646
www.sentori.co.uk
Sentronex
Stand number 1184
Sentronex delivers the following,
award winning IT services to Londonbased
financial firms: IT Support, Disaster
Recovery, Financial IT Consultancy,
Cloud services, Hosting and Connectivity
solutions.
+44 (0)20 73977400
www.sentronex.com
SEO Desk
Stand number 702
SEO Desk is the UK’¢s leading SEO
company, providing SEO Services to
over 200 professional clients, from
small businesses to those in the FTSE
100. Our 10-man team boasts expertise
covering all areas of the SEO spectrum,
including link building, content
writing, social media, and far more.
01306 886140
www.seodesk.co.uk
Servcorp
Stand number 521
Servcorp offers the World’s Finest
Serviced and Virtual Offices solutions.
Founded in Sydney, Australia in 1978,
Servcorp now operates an international
network of prime city locations
throughout Australia, New Zealand,
Japan, China, South-East Asia, India,
Europe, the Middle East, United
Kingdom,
0207 256 4000
www.servcorp.co.uk/en/
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 107

EXHIBITOR LISTINGS
sharp&dapper Ltd
Stand number 194
Timeless and effective accessories for
men that think that appearance and
looking immaculate is important in a
business environment.
You only have one chance for a first
impression and with our products you
will always look your best for every occasion
such as important presentations
and meeting
07790653264
www.sharpanddapper.com
Simplify ER - Manage Your
Employees Better!
Stand number 921
We are an Employee Relations Consultancy,
helping you manage your
employees better. We revolutionise
your business approach to the worlds
of Employment law & HR through a
simple formula, providing the best of
both in the most practical and commercial
way. Your employees, Our
expertise.
0203 011 0448
www.simplifyer.co.uk/
Smarta
Stand number 1252
Smarta is the number one destination
for small businesses seeking expert
advice, inspiration, clarity and the tools
to help them grow their business.
Backed by Theo Paphitis & Deborah
Meaden of BBC Dragons’ Den fame,
Smarta.com is packed full of practical,
entrepreneur-led advice.
0207 631 4003
www.smarta.com
Social Heroes
Stand number 435
Social Heroes is an award-nominated
digital media marketing company specialising
in social media management,
content creation, motion graphics &
3D animation videos.
Working on a cost vs benefit model,
not only do we complete the task to
an expert level, but beat the cost of
performing it in-house.
01983 550410
www.socialheroes.co.uk
Social Network Connections
Stand number 1250
Social Network Connections is able
to offer comprehensive management
programs on your choice of social
media, along with analytic reports and
advice to help promote your business,
develop brand exposure using internet
marketing to reach your audience and
new potential clients, and boost sales.
02084681057
www.socialnetworkconnections.
co.uk
Softlink Solutions Ltd
Stand number 756
If you know that you can’t run a
company without IT, but it just seems
to cause headaches, we are here to
help. Not just someone to sell you the
latest gizmo, but someone to help you
ensure your IT system does what you
want it to do.
0845 094 0010
www.softlinksolutions.co.uk
Sonai Business Solutions
Stand number 138
We are Sonai - We are not just an
average accountancy. At Sonai we
offer a complete integrated business
and financial support solution all under
one roof. We align forward thinking
Accountancy & Payroll services with
added expert Business Support and
Marketing on hand to ensure your
business grows.
01622 232717
www.sonai.co.uk
SpaceandPeople
Stand number 1000
The SpaceandPeople Group is the leading
international destination media
specialist representing over 700 venues
with a weekly footfall of 70 million.
0845 241 8215
www.spaceandpeople.com
SpeedLedger
Stand number 100
The world’s smartest accounting software
for small businesses
Designed for small business owners
(not accountants)
Our unique bank feeds do the work
for you. Stop managing your accounts
and start building your business.
020 3608 4715
www.speedledger.co.uk
Squareknot
Stand number 152
Squareknot are FCA approved and the
first crowdfunding platform to offer
equity, loan and reward funding options
to all UK companies.
Investors can pledge investments of
between £100 and £10,000 through
the website. Investments of more than
£10,000 can be negotiated directly
with the business
07717432091
www.squareknot.co.uk
Standard Life
Stand number 162
Standard Life is here to help you
get ready for auto-enrolment. From
April 2014, companies with under
250 employees will have to provide a
qualifying workplace pension scheme.
There’s a lot to do to get ready for
your staging date so it’s important you
prepare early. Visit us at Stand 162.
www.goodtogopensions.com
Start Up Overseas
Stand number G46
www.startupoverseas.co.uk is the definitive
online resource for companies
looking to expand internationally.
0117 903 1014
www.startupoverseas.co.uk
Start Your Business Magazine
Stand number 232
The UK’s most established and popular
small business magazine, for nearly a
decade Start Your Business supported
new start-ups with their award winning
publication. Start Your Business
is circulated and published in 17 countries
including the UK and emerging
markets in the UAE and India.
020 7589 8911
www.startyourbusinessmag.com
Start-Up Loans London Ltd.
Stand number 186
Living in London and interested in
starting your own business?
We are a trusted delivery partner of
The Start-Up Loans Company, providing
loans at 6%, free mentoring &
access to a range of genuinely helpful
offers to get you on your way!
Give us a call today on 020 8366 8244
or apply online.
020 8366 8244
www.startuploanslondon.co.uk
Start-Up Loans Scheme - GLE
oneLondon
Stand number 752
Got an awesome idea for a business,
but need a little help?
Access a loan and free support to kickstart
your start-up
The Start-Up Loans are designed for
indivuduals aged 18+ interested in
starting a business but lacking the
necessary funding or business support
to begin their proposed venture
0845 603 2820
www.glestartuploans.co.uk
Stella Maris Solicitors LLP
Stand number 168
Based in the City of London, Stella
Maris Solicitors LLP offers a comprehensive
range of legal services, with
a special focus on Small and Medium
Enterprises (SMEs) based in the UK and
overseas.
0207 936 9888
www.stellamarissolicitors.com
Sterling Relocation
Stand number G24
Sterling is a provider of global relocation
services. Through our service delivery
hubs in EMEA, the Americas and
Asia Pacific, we help clients achieve
their business goals by alleviating
workforce mobility challenges. Sterling
is committed to quality and delivering
an impeccable service.
02088363372
www.sterlingrelocation.com
Stream Networks Ltd
Stand number 136
Stream Networks is a fast growing,
privately owned, technology company.
Providing business soloutions that
encompass IP VPN’s, MPLS & VPLS
private networks, Direct Internet Access
products; along with managed
Voice, Security and on demand cloud
computing infrastucture.
01635 884170
www.stream-networks.co.uk
Suit the City Limited
Stand number 592
Suit the City offers an exclusive
personal service providing high quality
made to measure suits and separates
for men and women. Classic,
corporate, strictly business or simply
something stylish for the weekend.
Suit the City are offering franchises
across the UK to ambitious business
people.
01494 880791
www.suitthecity.com
SumUp
Stand number 172
SumUp is a mobile payment service
which allows anybody to process card
payment on their smartphone or tablet.
Only 1.95% per transaction. There
are no upfront, monthly or hidden
fees. SumUp complies with highest
security standards.
Download the app, sign up, and start
taking card payments
020 3510 0160
www.sumup.co.uk
Supply Communications
Stand number 555
Specialists in providing Business Phone
Systems and Mobiles to Small Business
and Medium sized enterprises across
the UK. From Systems, Wholesale Call
Rates, Line Rental, Telephone System
Maintenance and Business Mobile
Packages, Supply Communications
provide everything you require under
one roof.
08002942030
www.thesupplygroup.co.uk
Swift Managed Services
Stand number 236
Swift Managed Services is an IT & Telecoms
solutions provider based in London.
Throughout our 16 year existence
we have created an unrivaled portfolio
of products and services which we
deliver to our huge customer base of
SME and Corporate customers.
02089637580
www.swiftmanagedservices.com
Synergy Worldwide
Stand number 1201
Would you like to start your own
business and guarantee it’s success?
Would you like to earn part-time what
many people do full time? Would you
like to destroy your alarm clock and
sack your boss? Come and meet us
and make your own mind up about
the Synergy Worldwide opportunity on
stand 1201.
07907 363295
www.joinsynergyworldwide.co.uk
Talk Business Magazine
Stand number 840
Talk business supports entrepreneurs
on the road to success, and provides
inspiration, tips and advice, helping
young businesses realise their dreams.
02036174681
www.talkbusinessmagazine.co.uk
108 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

EXHIBITOR LISTINGS
TaraSpan Inc
Stand number G32
Taraspan is a trusted partner and can
enable you to Unlock India. Through
a range of tried and tested services,
we accelerate and de-risk your market
entry.
44-7810-842-920
www.taraspan.com
Team B - Chartered Accountants,
Tax, HR & Business Advisors
Stand number 841
We are not your average Accountants,
Founder Richard, as an entrepreneur
and tax specialist, brings his unique
experience and Team to deliver
exceptional value to his clients and
their businesses. He routinely supports
other entrepreneurs, owners & finance
functions to set up, optimise, grow &
exit.
02030 86 85 86
www.teamb.eu
Team Tactics
Stand number 1188
Team Tactics is a specialist provider
of corporate events for business of all
sizes. Our services include corporate
hospitality, team building and bespoke
event provision to inspire, energise and
impress VIP clients and staff.
01227 738280
www.teamtactics.co.uk
TEXTGOTO.COM
Stand number 542
Looking for a low cost SMS solution?
Give us a call. We provide a low
cost; high quality; full function SMS
service. Quick and easy to use but
with advanced campaign management
features. We are friendly and easy to
deal with. Call us any time for help or
advice. TEXTGOTO.COM your goto
sms company.
01772685583
www.TEXTGOTO.COM
The Arab-British Chamber
of Commerce
Stand number G80
The Arab-British Chamber of Commerce
is a membership organisation,
founded in 1975, to promote
economic activity and facilitate trade
in both directions between the UK
and the 22 member countries of the
League of Arab States. We do this in
many different ways, but primarily by
providing support service
+44(0)20-7659 4865
www.abcc.org.uk
The Book Midwife
Stand number 950
The Book Midwife is the UK’s premier
book coaching brand. Offering
group coaching and private coaching
programs, the company helps aspiring
authors to plan and write great books
fast, typically within 90 days. So far
over 500 authors have written and
published books with our help.
0845 003 8848
www.bookmidwife.com
The Business Growth Show
Stand number 936
The Business Growth Show is a unique
business to business road show that
offers visitors the opportunity to start
and build on relationships with hundreds
of local and national businesses.
With 100 shows being scheduled for
the 2103/14 season, this is truely an
exciting time to get involved with us!
0121 454 6120
www.thebusinessgrowthshow.
com/
The Business Partnership
Stand number 240
Are you looking to start a business, or
maybe buy one? You probably didn’t
realise that you could earn a living selling
them. The Business Partnership is
one of the UK’s largest Business Transfer
Agents with 24 regional offices.
If you understand and enjoy business
then this could be for you.
0870 444 0 555
www.business-partnership.com
The Forum of Private Business
Stand number 1212
Visit us on stand 1212 for the chance
to win an iPad Mini!
We look forward to you visiting our
stand, where we are offering a free
advice clinic. We are also running
a comprehensive business seminar
programme covering a range of topics
with advice from business experts
0845 130 1722
www.fpb.org
The Franchise Show
Stand number 445
Ever dreamed of owning your own
business? Franchising is a tried and
tested way of working for yourself not
by yourself. Find out if franchising
is for you, we represent the UK and
world’s leading franchise brands so can
introduce you the the perfect partner
for your new business.
0845 371 6950
www.thefranchiseshow.co.uk
The GE Club Ltd.
Stand number 270
The GE Club is a members’ club
exclusively for High Net Worth and
Sophisticated Individuals looking for interesting
financial and lifestyle opportunities
not easily available elsewhere.
The GE Club presents opportunities to
invest in The Enterprise and The Seed
Enterprise Investment Schemes.
0207 0489250
www.thegeclub.com
The Ideas Factory
Stand number 132
We have helped dozens of start-ups
turn their ideas into reality. Through
our extensive and ever-growing Investor
Network, we have raised over £16
million for various opportunities over
the past few years. Our track record
speaks for itself.
01273 956 140
www.theideasfactory.com
The Rockstar Mentoring Group
Stand number 912
The Rockstar Mentoring Group is by
far, the UK’s No.1 Mentoring and
Investment organisation for Entrepreneurs.
With affordable platforms
for pre startups right up to bespoke
programs for established SME’s.
Rockstar mentors have all started, built
up and sold their own companies for
an average price of £18m. But dont be
intimidated by that! They are all part
of the group as they passionately want
to work with, mentor and sometimes,
even invest in your business!
0845 652 2905
www.rockstargroup.co.uk
www.rockstaryouth.co.uk
The Social Media Cafe
Stand number 1190
Get over the promise of magic
bullets sending sales sky high and
on-line mumbo jumbo & let’s have
a conversation. Our team of social
media professionals help you create
a social media strategy, engage with
customers & teach you how to choose
and use social media platforms to help
your business.
08443302436
www.fb.com/thesocialmediacafe
The Wealth Training
Company LLP
Stand number 942
Learn From A Multi-Millionaire Trader
Proven Strategies, That Require Just
A Few Hours A Week! Revealed: top
secret strategies, investors use to make
money: how to find great trades fast,
when to buy and when to sell, how
to minimize risk and maximize profits.
Make sure you attend this presentation
02077407300
www.wealthtrainingcompany.
com/
The Wharf
Stand number 244
The must read newspaper for Canary
Wharf, and it’s digital counterpart
www.wharf.co.uk, the online destination
for affluent east Londoners. An
essential guide to the area, the paper
and website deliver a lively, eclectic
mix of news, lifestyle, business, what’s
on and a strong property supplement.
020 7510 6055
www.wharf.co.uk
The Wigley Group
Stand number 530
50 years of active involvement in the
property and construction sectors, The
Wigley Group is perfectly positioned
to support businesses in any aspect of
their property and risk requirements.
02476224600
www.thewigleygroup.com
Thomas Exchange Global LTD
Stand number 340
We’re a specialised foreign exchange
company with experience of 20 years.
Your payments to foreign partners will
cost only a fraction from high street
banks as we don’t charge commission
for remittances over £10,000 while
assuring a better exchange rate.
Travel Money best rates online & at
branch
0207 183 4197
www.thomasexchangeglobal.
co.uk
Thorntons Travel
Stand number 126
MANAGING YOUR BUSINESS TRAVEL
Enabling you to get on with managing
your business.
Pro-active consultants and online solutions
dedicated to meeting your travel
requirements.
Bespoke Global Fares, Hotels & Rail
search system, ensuring we provide
you the best price on any itinerary
worldwide.
0117 929 1633
www.tbtm.co.uk
Tidy Money Ltd
Stand number 802
Accountants supporting small businesses
and specialists in property
taxation.
020 8732 5404
www.tidymoney.com
Tiens Uk Ltd
Stand number 250
TIENS was founded in 1995, Tianjin
China by Mr Li Jinyuan. TIENS is a 3
billion dollar organisation with over
110 offices around the world, & operation
in 190 countries, reaching 30
million households. WITH OUR PROD-
UCTS, LOOKING GOOD AND FEELING
GREAT HAS NEVER BEEN EASIER.
02082007788
www.tiens.co.uk
Transatlantic Law International
Stand number G26
With over 3500 lawyers in 80 countries,
we are a leading innovator in
global business law, with a 10 year
plus track record of providing prompt,
cost-efficient and high quality legal
support and related business solutions
to companies expanding or restructuring
worldwide.
+44 207 100 1631
www.transatlanticlaw.com
Trinity Mirror Group
Stand number 244
The Daily Mirror publishes a weekly
editorial-led B2B section every Thursday
that reaches over 2.7 million readers.
Offering a cost-effective regionally
split route to market that reaches over
300,000 businesses. All adverts automatically
appear in the Mirror’s free to
download Ipad/Android Edition
0207 293 3105
www.mirror.co.uk
Tripleworks
Stand number N/A
Everything a company says and does
serves to communicate a message
about who they are, what they believe
in and why they do what they do. Our
job is to deliver your message in a way
that resonates and strikes a chord with
your audience, be they customers,
stakeholders or employees.
0208 819 3454
www.tripleworks.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 109

EXHIBITOR LISTINGS
Uk Export Finance
Stand number G18
UK Export Finance (UKEF) is the UK’s
export credit agency. We support
exporting businesses, including SMEs,
to succeed in the global marketplace.
In the last year, UK based businesses
received £4.3 billion worth of support
through UKEF.
www.gov.uk/uk-export-finance
UK India Business Council
Stand number G34
UK India Business Council is the
premier business-led organisation promoting
bilateral trade and investment
between the two countries. Our mission
is to facilitate an increase in trade
between the UK and India through
business to business dialogue.
0207 592 3040
www.ukibc.com
UK Trade & Investment
Stand number G1090
With professional advisers both within
the UK and across more than 100
international markets, UK Trade &
Investment is the Government Department
that helps UK-based companies
succeed in the global economy, and
assists overseas companies to bring
their high-quality investment to the
UK.
020 7215 5000
www.ukti.gov.uk
Viewpoint Solutions
Stand number 512
Viewpoint Solutions is a professional
Digital and Software Development
Consultancy, offering wide range of
affordable and quality custom Web,
Mobile and Testing services. We, as a
design, services and solutions based
company, offer you more than just an
online presence, we create an online
identity.
02033724559
www.viewpointsol.com
Virgin Startup
Stand number 176
VSU’s remit is to deliver a high quality,
coordinated and impactful national
programme in support of the government’s
Start-up Loans scheme. In order
to provide a full range of services to
aspiring entrepreneurs nationwide,
VSU will form partnerships with quality
business support organisations around
the country who will provide on-theground
support. In addition, VSU will
work closely with a number of Virgin
Operating Companies (VOCs) such
as Virgin Money, Virgin Trains, Virgin
Media and others who will provide additional
regional support and services,
in particular mentoring, outreach and
marketing at a local level.
020 3126 3835
www.virginstartup.org
Vistaprint
Stand number 187
Vistaprint is the UK´s largest supplier
of customised marketing materials for
small businesses and serves millions of
customers every year with everything
from business cards to flyers and from
website solutions to promotional
materials. Come and meet us and talk
to us about your marketing needs.
www.vistaprint.co.uk
Vivio
Stand number 438
Vivio opened its doors in 2001 and is
now one of the UK’s leading independent
b2b telecommunications providers.
Every member of staff is experienced,
highly trained and are experts in our
industry. Vivio are proud to be the
leading member of O2’s Centre of
Excellence Programme…
01244 305100
www.vivio.co.uk/
WD, A Western Digital Company
Stand number 106
WD, a Western Digital company, is
a long-time innovator and storage
industry leader. As a storage technology
pacesetter, the company produces
reliable, high-performance hard disk
drives and storage devices such as WD
Sentinel.
01372 366 000
www.wdc.com
webexpenses
Stand number 184
webexpenses is a leading cloud-based
expense management system that lets
you upload your expenses at anytime
and from anywhere.
(0)845 250 0040
www.webexpenses.com
Website Vision Ltd
Stand number 118
A professional Digital Agency established
in 2001 with a strategic blend
of creative, technical and marketing
know-how to deliver solutions that
add value and make a positive difference
to our clients.
Find out what our clients say about us
at www.websitevision.co.uk
01392 826 970
www.websitevision.co.uk
Wellington Consulting Ltd
Stand number 160
Wellington Consulting is an independent
accountancy practice & training
company. We specialise in helping
business owners and senior managers
enjoy accounts and grow their business
by understanding the numbers
and providing a mentor to keep you
on track. Single courses & long term
support available.
0118 911 1202
www.wcon.co.uk
West & Associates, A PC
Stand number 780
West & Associates A PC is a full-service
law firm specializing in intellectual
property matters and dedicated to providing
individuals and companies with
high quality, patent, trademark and
copyright services at a reasonable cost.
We create cost-effective international
IP portfolios for our clients.
+44 20 3290 4862
www.westpatentlaw.com
WHITEHAT SEO LTD
Stand number 732
White hat SEO are a boutique SEO
agency based in London. We bring
customers to our client websites. Our
unique ability is to take the experience
of over 30 years of technology and
marketing knowledge and apply that
to help small and medium sized businesses
in London and across the UK.
0208 834 4795
www.whitehat-seo.co.uk
Wiley Publishing - Business
Startup Bookshop
Stand number 1072
Visit the Business Startup Bookshop at
stand No.1072 (next to Keynote Stage
2) and grab a book for up to 65% off!
Whether you’re experiencing the early
nags of entrepreneurship or you’re
a fully-fledged business maverick,
we have all the essentials to get you
successful.
www.wiley.com/go/bsubookshop
Windows Apps Factory
Stand number 235
Windows Apps Factory is a specialist
digital agency in London 100%
focused on Windows 8 platform. We
design, build, and maintain apps for
the Windows Store and Windows
Phone Store.
+44 (0) 203 239 1780
www.winappsfactory.com
Wolfestone Translation Ltd
Stand number G20
Wolfestone offers a full range of
language services designed to help you
reach this global audience. With an
increasingly global marketplace, translation
is a smart investment. Speaking
to potential clients in their language
helps engage your international clients
and increase overseas sales.
0845 000 0083
www.wolfestone.co.uk
WorkPlaceLive
Stand number 1260
WorkPlaceLive Hosted Desktops allow
users to conveniently & securely access
their desktops, with all their files, software
& applications, on any internet
enabled device from anywhere in the
world. There’s no CAPEX, licensing
updates, backups and support are all
included for a low cost monthly fee
020 8543 3322
www.WorkPlaceLive.com
WorldPay Zinc
Stand number 640
WorldPay is a leading global supplier
of payment processing services, processing
millions of transactions every
day. WorldPay Zinc is a pay-as-you-go
card acceptance service designed
specifically for small businesses. There
are no monthly fees and no tie-ins, just
2.75% per card payment.
www.worldpayzinc.com/takesecure-card-payments/
xoomtalk
Stand number 342
xoomtalk offer a range of communication
solutions built and designed with
reliability at their core. A truly versatile
range of Cloud services including
VoIP telephony and online backup, all
delivered over our own super-fast internet
connections, allowing increased
efficiency whilst minimising costs
01273 900090
www.xoomtalk.com
YesGrowth Ltd
Stand number 449
YesGrowth provides unsecured business
loans of £25,000 to £250,000
from 3 months to 1 year. It’s private,
secure, easy and free to apply and the
funds will be in your bank within 5
days of a signed loan agreement!
If you need funds to grow, YesGrowth
is the place to go.
www.yesgrowth.com
YourBoardroom Ltd
Stand number 510
We provide a variety of highly valuable
support services in key areas that
provide value added bespoke solutions
for people and their businesses. This
can be in isolation or part of a highly
powerful, unique and innovative multidisciplinary
strategy.
01225 433557
www.yourboardroom.co.uk
Zoho Corporation
Stand number 776
With Zoho, you focus on your business
while we take care of the rest with
apps that help you get more sales,
get paid, support your customers and
make your business more productive.
1-888-204-3539
www.zoho.com
Zsah Technology Group
Stand number 1262
Zsah Technology Group, established
in 2002 ,are a managed technology
services organisation specialising in
the provision of fully managed Private
and Hybrid cloud platforms. Zsah is
committed to providing a “Painless IT”
experience for our customers across
our portfolio of solutions.
0207 060 6032
www.zsah.net
110 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

EXHIBITOR A-Z
.co.uk
.com
@networkerplus Social Media
1 Stop Data
123-reg
24/7 Global Business Solutions Ltd
3M Direct
4Networking Ltd
A Real Accountant
Academy of Vocational & Professional Training Ltd
AccessWallet
Accounting Freedom
ACT (Comms) Ltd
ActionCOACH
Active8 IT & Active8 Managed Technologies
Advanced Payment Solutions
AFI Print
agileBase
Alibaba.com
Alliott Wingham Limited
Allwag Promotions Limited
AmazeWall
Angels Den
Aon UK Limited
Appsme
Ascend Business Consulting
Ascensor
Aspray
Assocation of Business Executives
Atlas Sales Development Services Ltd
Avery UK
b2bleadforce.com
Barrett Dixon Bell
Bartercard UK Ltd
Basepoint Business Centres
BDO LLP
Be The Lender Ltd.
Belvoir Lettings
Best Choice Accountancy Ltd
Beta Technology Limited
Big Red Cloud
BiziSpace.com
Blinky Media Printing Solutions and Blinky LED Lighting
Blinky Property Solutions
Body By Vi
Bradfield Group
Bradley-Mason LLP
Brazilian Chamber of Commerce in Great Britain
Brighter Films
Brilliant Law
British Library Business & IP Centre
Brixx
300
610
1220
262
900
188
1040
112
570
408
500
631
934
1021
838
738
1206
439
918
158
178
301
338
926
1232
302
140
835
1170
1200
848
286
G16
734
150
G38
402
580
336
G70
109
601
621
621
196
1172
442
G74
990
660
700
550
Browser Media
Business Advice | Mentoring - XLIN Ltd.
Business Doctors Franchising
Business Doctors London
Business Help For You Limited
Business in Africa Pays
Business Scene Membership Ltd
Business Start Up Qatar
BusinessesForSale.com
Buzz Connect
buzzbox
buzzbox
Cambridge Weight Plan Business Opportunity
Capital B at Bromley College of Further & Higher Education
Cardstream
Cartori Ltd & K Display
CD Web Design
China-Britain Business Council
Chip & PIN Solutions Ltd
City Business Library
Clothes2Order
Cloud Based Accounting
Cobweb Solutions
COMPANIES HOUSE
Company Shortcuts
Compliant Accountancy & Tax
Concept TV
Copy This Idea
Corporate Business Services
Cougar Solar
Creatrix Marketing Limited
CrowdAhead Ltd
Dawson & Sanderson Ltd Corporate Travel Services
Department For Business Innovation and Skills
Design Easier
Digital Next
Digital Tactics Ltd,
Digital Virtue
DigiTickets
Digitickets / Website Vision
DNS Associates
DNV Business Assurance
Doherty Associates
DOHR
DoodleDirect
EdenOne Solutions Ltd
Elevation Networks
Elite Business
EN Start-Ups
Encore Professional Services/Compass Offices
Energetix Wellness GmbH
Equatah Group
266
246
656
656
833
G69
241
G84
248
754
102
103
198
646
404
1204
218
G54
974
443
970
220
450
124
451
778
630
223
G82
304
586
534
836
972
148
436
543
834
120
118
234
1248
514
202
192
810
144
952
1050
G50
197
G69
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 111

EXHIBITOR A - Z
Etail Fulfilment Services
EURid - .eu registry
European Reseller World-Mobile
Evolve Design
Ewing Associates
Executives in Africa
Experian Business Express
Experienced Worldwide Ltd
Fathalla & Co ( Accountants and Consultants)
Federation of Small Businesses
First Call Accounting Limited
Flexy Office UK) Ltd
Forresters
Forum of Private Business
Franchise Development Services Ltd
FreeAgent
Friendly Accountants
Gateway Sales & Marketing
Go Commercial Finance Ltd
Go Up Ltd.
Go Up Ltd.
GOLDCREST INSURANCE SERVICES LIMITED
Gordons Knight Limited
Group GTI
HardSoft Computers
HCR Employeee Relocation
Henley Business Group
hibu
High Position
Hillier Hopkins LLP
Hodders Law
Hosted Desktop UK
HR Insight
HR Locker
Hybrid Legal
I Want A Standing Desk Ltd
ICAEW Business Advice Service
ICPA Limited
imapt
In Cloud Solutions Limited
Inspire Displays Ltd
Instant Impact
Institute of Export & International Trade
Intellectual Property Office
Internet Business School
Intuit
Invest in Pomurje & InvestSlovenia
iTEM
ITM Limited
ITM Magazine
iZettle
Javita Coffee United Kingdom
200
558
1196
620
260
G69
122
410
G86
837
204
226
804
1212
924
770
1230
1020
806
1222
1256
940
661
521
930
G40
446
759
971
216
845
434
134
844
938
774
306
833
170
509
571
800
G56
808
1242
360
546
522
758
G46
1001
180
JH Public Relations
Join Now Start Today
Jureva Solutions Ltd
Kingswood media ltd
Kirk Rice LLP
Kyocera Document Solutions (U.K.) Limited
Labor Law Plusâ„¢
LawBite Ltd
LawStore Business
LawyerFair
les flanagan Logistics Services Ltd
Lima e Falcão Advogados
Local Secrets Ltd
Making Money Magazine
Managed Networks
Market Research Society
Mauve Group
Mediahut - The Direct Mail Guys.
Metamorphosis Business Systems Ltd
MGM Accountancy
Midas Media
Middle East Association
Milkround
moo.com
MPS Marketing Services Ltd
MultiSit UK Limited
My Business Advice Ltd
NBSL
NeonDrum
Neoteric UK Ltd
New Edge Business Video Productions
New Star Networks
NoMissedCalls.co.uk
North Somerset Council (Economic Development Service)
Northgate Vehicle Hire
NOTA
Oakley Global Business Solutions Ltd
OneCom
OpenGround
Oplex Business Centre London
orwinstudio
OwnFone
Pacer Leisure Vehicles International Ltd
Paradigm Systems Ltd
PayPal Here
PBS UK Ltd
Pendo Deals
Pension Services Online
PeoplePerHour
Perpetual Arts Studio
Peter Knight Recruitment Ltd (PKRLondon)
Phink TV
946
548
274
1254
830
750
G26
437
740
842
975
G72
832
902
846
174
G22
980
182
440
516
G88
706
701
101
452
922
556
380
310
224
400
308
444
190
720
372
1030
736
246
1180
508
374
142
1070
156
370
362
1176
590
742
1178
112 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

EXHIBITOR A - Z
Pillory Barn Creative
Positive Collections Ltd
Prelude
Q2Q IT Ltd
QC Supplies Ltd
Qdos Contractor
QMS International plc
R.T.Page
Ravi Natu
Recruitment Genius
Recruitment Startup Ltd
Red Apple Creative / Radio Results
R-EmEx Event Training
RGVA Vehicle Branding
RM Magazine
Roamspace Limited
Rotherham Taylor Limited
Rubber Online Limited
RUSSIA CONSULTING
Russo-British Chamber of Commerce
Sage
Sannam S4
Santander
School for Startups
Segna Consulting
Sentori Email Marketing
Sentronex
SEO Desk
sharp&dapper Ltd
Simplify ER - Manage Your Employees Better!
Smarta
SMEbase.com
Social Heroes
Social Network Connections
Softlink Solutions Ltd
Sonai Business Solutions
SpaceandPeople
SpeedLedger
Squareknot
Standard Life
Start Up Overseas
Start Your Business Magazine
Start-Up Loans London Ltd.
Start-Up Loans Scheme - GLE oneLondon
Stella Maris Solicitors LLP
Sterling Relocation
Stream Networks Ltd
Suit the City Limited
SumUp
Supply Communications
Swift Managed Services
Synergy Worldwide
398
740
1010
454
267
1174
441
378
G30
704
1240
108
334
142
276
376
584
833
G62
G64
384
G38
272
447
582
128
1184
702
194
921
1252
448
435
1250
756
138
1000
100
152
162
G10
232
186
752
168
G24
136
592
172
555
236
1201
Talk Business Magazine
840
TaraSpan Inc
G32
Team B - Chartered Accountants, Tax, HR & Business Advisors 841
Team Tactics
1188
TEXTGOTO.COM
542
The Arab-British Chamber of Commerce
G80
The Book Midwife
950
The Business Growth Show
936
The Business Partnership
240
The Franchise Show
445
The GE Club Ltd.
270
The Ideas Factory
132
The Reference Bank
230
The Rockstar Mentoring Group
912
The Social Media Cafe
1190
The Wealth Training Company LLP
942
The Wharf
244
The Wigley Group
530
Thomas Exchange Global LTD
340
Thorntons Travel
126
Tidy Money Ltd
802
Tiens Uk Ltd
250
Trade and Export Finance Limited
G76
Transatlantic Law International
G26
Trinity Mirror Group
244
UK Export Finance
G18
UK India Business Council
G34
UK Trade & Investment
G1090
Viewpoint Solutions
512
Virgin Startup
176
Vistaprint
187
Vivio
438
WD, A Western Digital Company
106
webexpenses
184
Wellington Consulting Ltd
160
West & Associates, A PC
780
WHITEHAT SEO LTD
732
Wildfire Internet
920
Wiley Publishing - Business Startup Bookshop
1072
Windows Apps Factory
235
Wolfestone Translation Ltd
G20
WorkPlaceLive
1260
WorldPay Zinc
640
xoomtalk
342
YesGrowth Ltd
449
YourBoardroom Ltd
510
Zoho Corporation
776
Zsah Technology Group
1262
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 113

0.17
m²
0.17
m²
0.17
m²
0.17
m²
0.17
m²
0.17
m²
0.17
m²
0.26
m²
0.26
m²
0.26
m²
0.26
m²
0.26
m²
0.29
m²
0.26
m²
0.29
m²
0.26
m²
0.29
m²
0.26
m²
0.26
m²
0.29
m²
0.26
m²
0.26
m²
0.29
m²
FLOOR PLAN
SEMINAR
HALL 3
CLOUD
COMPUTING
WORKSHOP
THE INTERNET
BUSINESS
SCHOOL
HALL 15
1232 1230
1242 1248
SEMINAR
HALL 4
SEO
WORKSHOP
1204
1206
SEMINAR
HALL 5
1220
FORUM OF
1208 1196 1190 1188
PRIVATE
BUSINESS
1172
1262 1256 1254
1260
1070
1243 1240
MOBILE APP
WORKSHOP
THE FRANCHISE
WORKSHOP
1212
HALL 16
1201 1200
FACETIME
KEYNOTE HALL 2
LIVE FEED
1252
1250
1050
1040
1030
1021
1010
1000
980 975
972
1072
1020
1001
990 974
KEYNOTE SEMINAR
HALL 2
SPONSORED BY
844
846
RAISING
FINANCE
WORKSHOP
845
842
837
835
840
836
838
834
THE WILEY
STARTUP
SCHOOL
SPEED
NETWORKING
810
806
808
804
BRANDING
WORKSHOP
START-UP AND
SURVIVAL
WORKSHOP
848
841
833
832
830
802
800
HALL 17
KEYNOTE HALL 1
LIVE FEED
661
660
656
646
640
610
630
621
558
590 584 580
631 620
601
592 586 582
KEYNOTE SEMINAR
HALL 1
SPONSORED BY
444
440
447
445
452 450
454
451
441
437
442
438
410
GET ONLINE
WORKSHOP
408
404
402
384
436
443
439 448
446 449
435
434
409
400
398
286
B2B LEADFORCE
WORKSHOP
288
280
272
274
GOOGLE
WORKSHOP
266
268
270
267
262
260
BUSINESSES
FOR SALE
LIVE
248
246
244
243
240
241
250
236 234
235 232
230
218 216
START-UP
PLANNING
WORKSHOP
204
200
194
202
198
196
192 187
191
190
188
186
184
182
CRUSSH
226
224
SEMINAR
HALL 14
223
SEMINAR
HALL 13
220
197
SEMINAR
HALL 12
SALES
OFFICE
114 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

0.26
m²
0.26
m²
0.26
m²
0.26
m²
0.29
m²
0.26
m²
0.29
m²
0.29
m²
0.29
m²
0.29
m²
0.26
m²
0.26
m²
0.26
m²
0.26
m²
0.26
m²
FLOOR PLAN
G69
1170
GOING GLOBAL
SEMINAR
HALL 6
AFRICAN
LOUNGE
GOING GLOBAL
SEMINAR
HALL 7
1184
1165 1164
1180 1178
G78
G76 G74
1162 1166
1176
1174
G72 G70
1168
G86 G84
G82 G80
G88
G58
G56 G64
G62 G50
G48
G46 G54
G42 G40
G38
G36 G34
G32 G30
G28
G26 G24
G22 G20
G18
G16
G10
G1090
970
971
952 942
950 946
940 936
938
934
930
926
922
924
920
918
921 912
MENTORING
WORKSHOP
902
900
780
776
778
774
758 756
759
754
BUSINESS
CONNECTIONS
742
738
740
736
BOARDROOM 1
720
MIDAS TOUCH
706
704
702
701
770
750
752
734
732
BOARDROOM 2
700
ENTRANCE
571
556
548
546 542
534
522
516
512
508
500
570
555
550
543
530
521
514
510
509
300
380
378
362
360
342
310
376
374
FINANCIAL FITNESS
WORKSHOP
340
338
ANGELS DEN
121
ROADSHOW
308
306
301
372
370
336
334
304
302
TWEET MEET
180
178
170 168
160
158
150
148
140
132
122
112
106
176
174
156
154
146
144
138 136
128
126
110109
103
172
162
152
142
134
124
120
118
108
102
101 100
SEMINAR
HALL 11
SEMINAR
HALL 8
SEMINAR
HALL 10
SEMINAR
HALL 9
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 115

STAND 374
A RACY
BUSINESS FOR
THE CHILD AT
HEART
Pacer
Karts...your
route to
success!
Buying a business is a major life decision,
especially in today’s economic uncertainty.
But did you know that more businesses are
started during periods of recession than times
of prosperity? It’s true - just ask Disney, Apple
and Microsoft! And look how far they’ve come…
Choosing a business - and a
business model - should be a
‘business decision.’ After all,
you’re in it to make money,
right? If you’re a child at heart
and an entrepreneur in spirit,
tapping into the lucrative
children’s entertainment
market is a definite option
that should be explored.
Pacer Leisure Vehicles
International Ltd has the
perfect business opportunity
for you. Pacer’s renowned
electric karts can be seen in
many countries around the
world and are greeted with the
same enthusiasm everywhere,
irrespective of race, creed or
color. The reason is simple;
children are children the
world over and all children
are attracted to wheels.
Children are always looking
for what’s new and fun and
Pacer karts are very popular at
birthday parties. As reported
by the BBC, “While a lot of
us are tightening up our belts
because of the economic
crisis, it seems most parents
are reluctant to spoil their
children’s anniversary, and
some are still splashing
enormous sums of cash,
on hosting spectacular
birthdays.”
Pacer Panther owner, Mr Amit
Gosai of Karts 4 Kids, explains,
“I started this venture to
initially spend a little more time
with my 6-year-old son on the
weekends doing something
together whilst earning a bit of
extra money. It seems there is
a lot of scope providing parties
for children using Pacer Leisure
Go-Karts and most of all it’s
fun, fun, fun.”
Aside from birthday parties,
anywhere children and their
parents gather is a potentially
good place to run Pacer karts
such as shopping centres,
fetes, fairs, sports days, road
safety awareness courses
and corporate events, to
name a few.
The Business Growth
Show is a unique
business to business
exhibition event,
promoting growth and
networking between
both our delegates and
exhibitors.
We offer the opportunity to start and
build on relationships with local and
national businesses. Not only do we
provide every avenue to achieve this,
its FREE for delegates to attend. Take
part in as little or as much as you’d like,
to really achieve what you want at our
shows. Register for our next events on
our website.
We offer a range of exhibition
packages, to suit all budgets. Starting at
£295 + VAT, contact the events team on
0121 454 6120 for more information.
www.thebusinessgrowthshow.com
Twitter: @BGS_UK
Facebook: The Business Growth Show
116 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

Amazing franchise opportunities
with Bartercard...
When you invest in a Bartercard Business Development Consultancy, you are investing in a
trusted, well-established brand and an innovative business solution.
Bartercard is a Global Trade Exchange of 55,000 card
holders, who are small to medium sized businesses
that use the solution to pay their cash expenses using
their own products and services. This then enables
them to retain cash, to grow and protect the business.
Matt Harding, a current franchisee, started his career with
Bartercard in 2000 as a regional sales franchisee. Matt has
since invested in three different sales franchise areas, and now
proudly owns the Bartercard Essex and Kent district franchises.
Ultimately, as a sales business,
you are in control of your future
and Bartercard becomes your
product partner
Matthew Harding
Brokerage Director
Bartercard Essex & Bartercard Kent
“The franchise framework is a good starting point and offers a good ongoing template and
support to run with. I would say the best attribute of the Bartercard opportunity is the product,
which can suit any business. In addition the competition is non existent, therefore we are not
under pricing pressures that other businessess suffer from” Matt explains.
If you are a highly driven, sales focused individual with a modest amount
to invest, the potential returns are enormous! Contact Brian Whitford
today for a discussion, via Brian.Whitford@uk.bartercard.com.
Bartercard - proud sponsors of...
0800 840 6333
bartercard .co.uk

STAND 912
ROCKSTAR
PLANS 11th
ENCORE AT SHOW
If you have
designs on being the
next Rockstar of the business
world, make sure you book
your place at Rockstar’s
Mentoring Workshops, and
make sure you catch their
Midas Touch live feature –
it’s always exciting!
Rockstar Mentoring Group founder and
managing director, Jonathan Pfahl, explains
how The Business Show kickstarted his
company and why he’s exhibiting again at
the 30th Business Show.
Jonathan Pfahl hasn’t always
been the Managing Director of
a multi-million pound business.
Now, he’s a respected name in
business circles, an influential
thought leader through social
networks and a Top 5 finalist
in the 02 X Awards for male
entrepreneur of the year. The
Rockstar Mentoring Group is the
UK’s number one mentoring and
funding organisation, as well as
working with the government on
its start-up loans initiative to help
young entrepreneurs turn their
dreams into a reality.
But just seven years ago,
Jonathan was wandering the
halls of the Business Startup
show, looking for inspiration.
Fresh off the boat from down
under, Jonathan had benefitted
first-hand from the internal
mentoring programme while
working for Goldman Sachs.
Then once more, a mentor
enabled Jonathan to make a lot
of money in not a lot of time
on the property market and
the seeds that would become
a business success story were
sown. Jonathan realised that a
good mentor could be invaluable
to start-ups and SMEs in need
of solid business guidance. In his
own words, “If you’re going to
do something well, find someone
who’s already done it.”
That formed the kernel of
Jonathan’s idea for a business;
to assemble a team of successful
business people and find clients
who would benefit from their
guidance. He would charge a fee
that would pay for the mentors
and the rest would go into the
business. Like all the best ideas,
it was simple, but where to start?
“I had this idea. I walked around
the Business Startup show in
2006 and there was no one there
offering mentoring. The show
not only gave me the confidence
to start my own company, but
six months later, I was exhibiting
at what was to become the first
of 11 shows. Now, we’re the
second biggest feature at the
show.”
Jonathan came away from his
very first Business Show as a
visitor with his own web domain
and a developer to build it, as
well as a bookkeeper. But he
also came away better equipped
with business insight to start
his venture and inspired by the
keynote seminars he attended.
Encouraged by what he had seen
at Business Startup, Jonathan set
up Rockstar Mentoring Group
the next year. Six years later, the
group now has 60 mentors who
have each started and sold their
business for an average of $18
million and a managed combined
client portfolio worth over $1
billion.
Given that his day job is
helping aspiring entrepreneurs,
what advice does he have to
offer anyone considering starting
a business? “Before you spend
any money, know there are
people who will buy your
product. Don’t just assume they
will because they are already
buying a competitor’s. Find out
about these people. Who are
they? Where do they hang out
– online and offline? Contact
them. Go to The Business Show
to get an inside view of the kinds
of services there are, learn a lot
with the seminars and workshops,
but also promote or ‘sell’
your business. A lot of business
is done at the show.”
Jonathan says that visiting
his first Business Show,
“Made me realise this is
the sort of show you
want to exhibit at and
it’s gotten better for
us over the years.
Exhibitors who learn
and grow with each
show can take their
business to the next
level. You’ll get it wrong
to begin with, but learn
from those mistakes. Look
at it as an investment. Make an
impact. We started with a 2x3
stand and now we have a 100
square metre stand!”
Clearly impressed by the
return of investment that
they see on exhibiting, the 30th
Business Show is the 12th time
that Rockstar Mentoring Group
has exhibited at the show.
“We’ve grown
with The Prysm Group
and The Business Show.
It’s gone from a back-ofa-fag-packet
idea to a
multi-million pound business.
I owe a lot to the show -
it’s helped our presence
and brand so
much.”
Don’t miss Jonathan’s keynote seminar, How To Drive Sales To Your Business
And Get Access To Funding in Keynote Hall 1 on Friday at 14.45 - 15.15.
118 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

Big business features,
small business prices
Show Offer
3 Months FREE *
Bespoke VoIP telephone solutions
Super fast, reliable Internet access
Cloud backup and file sync
We’ve built our reputation on reliability, flexibility and
consistency. We ensure our customers communication
solutions are tailored to their exact needs, providing a
perfect fit for their business.
Our award winning VoIP system and cloud backup
services are delivered directly over our own super fast
Internet connections. CS540A This, combined with our
dedicated support team, enables us to provide you
with a service that is second to none.
We are specialists in our field and would love the
opportunity to discuss with you the benefits that
using our services can bring.
call 01273 900090
email sales@xoomtalk.com
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* Terms and conditions apply, please see www.xoomtalk.com/gbbsoffer
Stand
342

Making Franchising Simple
Want to
Start your
own business?
Why not get off to a fl ying start with a franchise?
Get your copies of The Franchise Magazine and The UK Franchise Directory
by visiting Franchise Development Services on stand 924.
Considering expansion?
Consider franchising!
Franchising is a tried and tested method of business expansion, giving you national
exposure, brand awareness and greater profitability.
If you want to grow an existing business by franchising, then come talk to us,
Franchise Development Services, the one-stop shop for all your franchising needs.
Contact FDS today and take
advantage of more than 30
years of franchising expertise.
t: 01603 620 301
e: enquiries@fdsltd.com
w: fdsfranchise.com
Visit our YouTube channel to view our client testimonials: youtube.com/fdsfranchise

...take card payments
anywhere and anytime.
free app | no setup or monthly fees | no minimum charges | 2.75% per transaction
Visit us at Stand 172
SumUp is Europay, Mastercard and Visa (EMV), and PCI-DSS compliant and is vailable for iOS and Android, simply search for SumUp.

The Value of
Intellectual Property
TRADE MARKS for Brands
Protecting words, logos and other distinctive signs
COPYRIGHT for Creative Works
Literary, musical and artistic works, films, broadcasting
and software
PATENTS for Inventions
Protecting the function of new products and processes
DESIGNS for Appearance
Protecting the unique look of part or whole articles
Come meet the team at Stand 808 to learn more about
Intellectual Property and how it will benefit you. You
can also attend one of our many workshops being held
throughout the day.
www.ipo.gov.uk
Follow us:
You can contact one of our IP advisors who can answer
your questions – Call them on 0300 300 2000*, or email
them at: information@ipo.gov.uk
*Calls to 0300 numbers are charged at your network provider's standard national
rate. Office hours are 09:00 to 17:00 Monday to Friday, excluding Bank Holidays).
Intellectual Property Office is an operating name of the Patent Office

NOT JUST A
WANT – A NEED
STAND 304
Find out how your home and business could reduce
overheads by turning to solar power.
Come to the Cougar Solar Stand (304) where we officially unveil the latest
product in our range – a solar heater. Visitors to the Cougar Solar stand will
get to see this revolutionary Solar Heater in action, before the general public.
With a 10-year warranty, this product is bound to save you money on your
heating bills, year in, year out. Not only can the solar heater be wall (or roof)
mounted, it can work efficiently on overcast days.
We will also showcase some of our other products like the very popular 3
in 1 Solar Charger, which is a solar charger, a radio and a torch. The Rhino
Solar Charger has proven to be a favourite of the business world and the
upgrade version (with an even more efficient solar panel) will be unveiled on
the day. See you at Stand 304.
Need To Reduce Your Electricity Bill?
Cougar Solar is an international company that provides a range of quality
solar products to retailers, wholesalers and distributors. The mission of the
company is to positively improve the quality of living through the use of solar
power. Our solar products not only reduce environmental pollution, but also
reduce installation fees and add portability to many electrical devices.
Cougar Solar products appeal to a wide array of users, from campers and
travellers to commuters and businesses and they come in a wide range to suit
most budgets and requirements. All Cougar Solar products are produced
under the highest industry standard and quality control. They are
distributed worldwide through a network of wholesalers and distributors.
The solar product range is in two categories: Bespoke Solar Systems and
Portable Solar Systems. These include products such as the solar home
systems, solar streetlights, solar chargers and solar torches to name a few.
We have a passion for our products and would love to share it with
you. If you have any questions or queries or are interested in stocking
our products, we would love to hear from you. Please send an email to
info@cougarsolar.com
NOVEMBER 2013 THE BUSINESS SHOW | 123

STAND 188
SOLUTIONS
FOR A GLOBAL
BUSINESS WORLD
Come and see us
on stand 188. Book a free
one-to-one consultation at
www.247globalbusiness.com
for either the 28th or 29th
November at The Business
Show. We would we
happy to see you. Thank
you in advance.
With the UK leading
Europe in online sales and
mobile commerce growing
by 300% last year, does
your company have a global
online strategy? If not, you
could be missing out…
Digital technology has turned the
world into a global village. The modern
marketplace for business is now
international, so businesses must have a
global outlook and online presence, as the
competition is not only local or national,
but global. Companies that embrace
and implement these changes will be
better placed to compete internationally.
Online retailers in just three countries –
the UK, Germany and France - accounted
for 71% of total European online sales.
UK retailing has the highest proportion of
online retail sales, accounting for 40.45%
of the 71%. As fewer people shop in
stores, online retail is set to account for
21.5% of total retail sales by 2018, up
from 12.7% today, the highest online
retail share in the world. With such a high
number of transactions carried out online,
retailers with a strong web offering now need
just 70 high street stores to create a national
presence compared to 250 in the mid 2000s
(Centre for Retail Research, 2013).
50%
40%
30%
20%
10%
EUROPEAN ONLINE SALES
40.45
UK
17.8
GERMANY
12.95
FRANCE
The estimated value of the global B2C
e-commerce market was £696bn, with the UK
online retail market estimated at £78bn in 2012.
Mobile commerce in the UK grew by 300% in
the same year (Interactive Media in Retail
Group, 2013).
We now witness these changes on our high
streets, in the manufacturing industries and
across our service sectors, where we
are facing a crisis that is affecting
both large multinationals and SMEs.
Organisations will have to make clear
strategic decisions that will allow their
online presence to thrive, while supporting
and enhancing their more traditional
high street presence. It is vital that all
businesses construct a plan of action;
failure to implement the necessary changes
will inevitably have a negative effect on
their growth and sales.
Global Business Solutions (GBS) is a
renowned digital business solutions provider.
We provide our clients with
up-to-date digital business solutions to
give them the necessary competitive edge
over their rivals in the global marketplace.
The digital business solutions we provide
enhance the client’s communication,
increases their customer base and improves
customer service. Our services also bring
both better advertising and marketing, as
well as effective online payment services
so that businesses may reach their online
potential and boost sales revenue. GBS
can integrate digital business solutions to
maximize your output and increase your
profitability and substantially reduce your
costs and overheads.
SOME OF THE PRODUCTS AND
SERVICES WE PROVIDE:
• Building new websites
• Website design and development
• Website diagnostics
• Website search engine optimisation
• Data storage and backup
• Marketing and product placement
• Video creation and presentation
• Barter card
• On and off-line social presence
• Health and safety compliance
• Banking and finance
• Telecommunications
• E-commerce
• Online traffic business
• Eco-lighting
| THE BUSINESS SHOW NOVEMBER 2013
124 IN PARTNERSHIP
WITH

THE BEST B2B DEALS
FOR YOUR BUSINESS
STAND 370
Who says business has to be boring?
That’s one memo that Pendo Deals didn’t read…
After a hugely successful launch at
The Business Startup Show earlier
this year, Pendo Deals are back
and bursting with more exciting
deals for your business. Since June,
thousands of businesses have
joined our expanding community
and saved hundreds of pounds on
our fantastic deals.
In just a few short months, Pendo
have proven just how easy it is to
save money; thousands of people
have joined our free community
and discovered incredible deals
they both want and need for their
business. Sign up for free, access
the deals and make huge savings -
or submit your deal on Pendo and
get your business and your deal
promoted for free! It’s that simple!
Our deals include the practical
and convenient things you need
to run a business, like half price
recruitment fees, or discounts on
outdoor advertising. But there are
loads of exciting and innovative
products and services that are
often out of budget, whether
it’s executive gadgets and team
away-days, or staff training and
corporate travel, so we made
these things both accessible and
affordable to our subscribers.
We like to provide our Pendo
community with something a
bit different for their business,
from a 70% discount on a smart
watch that means you’re always
connected to your business
contacts, to 50% off meeting
room hire at the zoo, so you can
really inspire and engage your
staff at your next event.
The secret with Pendo is that one
of our core values is based on a fun
client experience; B2B doesn’t have
to stand for ‘Bored 2 Bits’. Hence,
we’re not afraid to use a bit of
humour and promote our deals in
a tongue-in-cheek and quirky way.
Who needs another boring bulletin
land in their inbox?
And this doesn’t end with our
deals. Our experience in the
business networking world taught
us something; networking can be a
bit boring. Although we love to get
out the office and meet the business
world, we were a bit tired of
the same old scene; a dull function
room, a lukewarm cup of coffee
and a room scattered with people
keen to present you with their
business card and their 60-second
elevator pitch. So Pendo Deals
held our first extreme networking
event this summer on the slopes
of The Snow Centre, just outside
London, where guests could
enjoy complimentary access to
the facilities all night long, before
getting down to some serious
networking. The event was
sponsored by Talk Business
Magazine and the turnout was
fantastic, with people swapping
business cards at the top of
the ski lift or on the balcony
overlooking the slopes; what better
way to break the ice with a new
business contact? So, make sure
you don’t miss out on our next
extreme networking event by
getting signed up to Pendo and
receiving an invitation to our next
event, direct to your inbox.
Let’s face it; our plucky business
world has ridden a tough
rollercoaster over the years,
so isn’t it time we joined forces
to share our awesome special
offers, make huge savings on
our purchases and have fun
doing business?
So get signed up to Pendo
Deals today for free at
www.pendodeals.co.uk,
check out our deals or get in
touch if you fancy promoting
your very own deal on Pendo.
And, of course, come and say
hello to us at stand 370.
Meet our very own ‘Pendo
Pete’ (aka Ryan) at his crash-course
seminar on Branding and Emotional
Engagement at 2pm on Thursday 28th. If you’ve seen
him in our Pendo videos, you’ll know that his seminar
will be one not to miss! You’ll find out more about:
• The story behind our successful left-field marketing
approach and amusing brand strategy.
• Why you need to engage with your audience’s emotions.
• How you can extend your brand appeal to stand out in
the marketplace.
With his energetic and humorous approach, you
are sure to enjoy the content and the delivery
of this seminar, so don’t forgot to see
him at 2pm on Thursday 28th!
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 125

STAND 592 STAND 582
WHY YOU NEED TO ADD
REAL PRODUCT VALUE
Have you ever asked yourself why customers should buy
from you rather than from one of your competitors?
Do you offer them something different, of
better value and of greater benefit than
they can get elsewhere? Or are you like
most small businesses – undifferentiated
in the product or service and customer
experience that you offer?
Small businesses need to go to greater
lengths to create demand for their
product to compete with more established
brands that have already developed their
own identity and presence amongst their
target audience and thus created demand
for their products or services.
ONE SIZE FITS NOBODY
In short, if you want to grow your business so that it can reach its
full potential, you must create real product value and Segna can help
you do this. For more information on how to create product value,
visit Segna at stand 582 or give our strategy consultants a call on
0207 002 1082. www.segna.co.uk
You’re not alone if you’ve struggled to find off-the-peg work attire
that really makes the grade. Everybody’s a different shape, which is why
one size fits nobody. And that’s why customers come to Suit the City!
If you don’t create real product value,
you have a problem because the only
way that you can really differentiate
yourself is on price. This is unlikely to
be successful as there will always be
someone prepared to offer lower prices
than you.
Competing on price is dangerous
because it often creates negative
perceptions about the quality of the
product, limits your pricing options and
your ability to move up the value chain
and introduce higher priced products.
Segna are experts in creating real
product value, enabling you to develop
your own brand identity and loyalty,
giving you the freedom to charge the
prices your product deserves. This gives
you protection against competitors,
putting you in a stronger position to
grow your business and increase your
market share.
How many times have you trawled the
High Street looking for the perfect suit,
jacket, shirt or trousers? You might have
an important conference coming up, or
you’re chasing a promotion, searching for
that elusive job; or maybe you just want to
replace a much loved but worn out, trusty
item in your wardrobe. You trawl the
shops, but come back empty handed or
even worse; with the best of a bad bunch.
We feel your pain. That’s why we started
Suit the City!
Suit the City specialises in made-tomeasure
suits and separates for both men
and women. We can come to you, or
you can come to us, we measure you (no
pain, we promise) and you choose from
over 3,000 fabrics, lots of designs and six
to eight weeks later, your items are back.
Once we have your measurements, you
can just call to tell us what you want next,
we send you samples and you choose
what you want. Think you can’t afford our
service? You’re wrong! We even have a
programme called the Capsule
Wardrobe Builder which is a savings
scheme so that we can build you a
collection of the finest tailoring over a
period of time – affordable and accessible.
If you really
like the sound of us and
want to get in on the action as
we grow Suit the City, we’re
recruiting franchisees to offer our
much needed service across the UK.
www.suitthecity.com
Tel: 01494 880791
| THE BUSINESS SHOW NOVEMBER 2013
126 IN PARTNERSHIP
WITH

Need to find a more affordable,
more reliable supplier? Got a great idea for
a product but no one to make it for you?
With 2.8 million supplier storefronts
from more than 240 countries, we can
help you land the right one.
Use our simple search engine to find reliable
overseas manufacturers, exporters or wholesalers
without ever having to leave your office.
Whatever you’re looking for,
why not meet and do business
with millions of suppliers on Alibaba.com
– the world’s largest online B2B marketplace.
Visit us at uk.alibaba.com

STAND 240
SELLING BUSINESSES FOR
A LIVING: A FRONT ROW
ON BUSINESS TRENDS
Selling businesses for a living gives John Hatt
of The Business Partnership a front row seat
from which to see which categories of small
business are in hot demand and just how
much companies in unfashionable sectors
can do to boost their value.
If you might
be interested in
becoming a business
broker, please visit
The Business
Partnership on
stand 240.
Shifts in demand from people
wanting to buy businesses do
not always follow standard logic.
Yes, the general economy plays
a major role, but increases in
redundancies, too, often prompt
a surge in people wanting to ‘go
it alone.’ Similarly, just when you
think there can’t be room for
more restaurants, a craze for the
cuisine of another obscure corner
of the world will spark a flurry of
sales to those keen to cash in.
So are there trends of which
would-be buyers and sellers
should be aware? Most
certainly.
Just last month, a PwC report
into our high street stores found
that, whilst lots of photographic
shops, video libraries and shoe
shops have closed, the number
of hotels, coffee shops and
convenience stores has actually
been growing, as have all
businesses catering to the
needs of the elderly.
Over the same period - and
reflecting improved economic
prospects - our own website saw
buyer registrations rise by over
30%, a figure matched by other
major online advertiser. Clearly,
the appetite to buy businesses
has grown tremendously this
year. But what do they want to
buy?
Favoured Sectors
As trends have shifted, so has
the nature of The Business
Partnership’s portfolio, across
its national network of regional
partners. Huge growth in the
number of online retailers has
seen winners emerge and sell-up,
often to a buyer who has again
grown that business many times
over. Engineering businesses too,
are in great demand, as are those
in the educational, medical and
healthcare sectors. Of course, not
every sector can be a winner, but
this is where being a Business
Transfer Agent (sometimes called
Business Broker) can be most
satisfying.
Finding And Revealing
Potential
Most businesses have hidden
potential. A big part of The
Business Partnership’s job,
as agents for the owners of
businesses, is to help make it
realisable. When business sales
are analysed, a large proportion
are classified as retirement sales.
This invariably means that that
the owner has been ‘drifting’
along, enjoying more free-time,
not making any major investment
and needs careful consideration
on how to present the business
to the best advantage. It may
even mean working with the
owner for longer than first
thought necessary.
A Business That
Automatically Moves
With The Times
Such examples are far from rare
and can make being a business
broker a real joy. They also
illustrate another major benefit
of John’s business: in a fastchanging
world, there is a
constant market in businesses
to buy and sell! And with more
than two million small and
medium sized businesses in
the UK, there appears to be
no shortage of sellers, as it is
estimated that around 15% of
these are on the market for sale
at any given time.
| THE BUSINESS SHOW NOVEMBER 2013
128 IN PARTNERSHIP
WITH

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Business Modelling Software
Transform your business ideas into numbers
Our business planning software transforms your ideas into numbers,
from checking the feasibility of a new business, to helping you make
top-level strategic decisions.
Visit us for a demo on stand:
550
+44 (0)1491 845 450 info@brixx.com www.brixx.com

Real networking, real
relationships, real business…
Would you like The Business Show to give
you some real business appointments?
4Networking is the UK’s largest joined-up business network and already run over 5,000 networking
events every year in towns and cities across the UK. We are thrilled that they have agreed to bring
their ground-breaking and proven format to The Business Show.
Each of the FREE 1-hour sessions will allow attendees to build real relationships quickly, taking
the best from 4Networking’s unique breakfast, lunch and evening meetings.
Meet real business owners and have a real conversation with them – fast-tracking those
relationships that used to take so long to build.
Want in? Visit 4Networking at Stand 112 to register for free.
PS: We’ve persuaded www.4Networking.biz to offer an exclusive Business
Show discount on their membership. Remember to ask on the day!
STAND 376
BUILDING A
FUTURE IN
THE CLOUD
It may seem like the latest
technology is out of reach
as an SME, but Paul Perry
of RoamSpace, explains
that a move into cloud
computing could be the
best thing you ever do.
The Cloud isn’t a new concept; it’s
something we’re increasingly familiar
with and businesses have been using it
for years. The benefits of faster time to
market, streamlined processes and flexible
infrastructure costs are well documented,
but as a small business or start-up with
limited resources and an ever watchful
eye on the bottom line, the Cloud may
seem out of reach.
So let me bust that myth. What makes
the Cloud appealing for a small business
is the opportunity to take big leaps
forward without big IT outlay and most
importantly, it allows you to conduct your
business in the way you want.
enterprises, but what they all have in
common is the need for corporate style IT
without corporate sized bills. Our Cloud
Office Builder lets them put together a
suite of applications from MS Office®,
SharePoint®, file storage and email, to
virtual switchboard and mail forwarding
plus integrate any existing third party
applications (including those that need
a SQL database/sever) to suit their
individual needs, using the power of the
RoamSpace Cloud. The beauty of this is
that they don’t incur expensive upfront
hardware or software costs, they have
predictability in monthly spend, as we
only charge a simple fee per user, and we
take care of the day-to-day maintenance,
leaving them free to grow their business.
Don’t believe the myth; building your
small business in the Cloud is not only
achievable, it’s the best way to futureproof
it for longterm success.
www.roamspace.com
This is why we started RoamSpace. Our
aim is to help small businesses realise the
potential of the Cloud and get off on
the right foot from day one. Our clients
can be home workers, start-ups or small
Tel: 0845 838 0589
Email: thecloud@roamspace.com
| THE BUSINESS SHOW NOVEMBER 2013
132 IN PARTNERSHIP
WITH

STAND 972
GOVERNMENT
SUPPORT FOR SMEs
With small businesses crucial to the UK’s recovery from recession,
find out how the government is helping you to help the country.
The UK economy is recovering
from the biggest financial crisis
in generations. Alongside our
strategy for deficit reduction,
we are determined to ensure
that business is successful. This
is the key to the recovery. Our
consistent ambition has been to
make the UK the best place in
the world to start and grow a
business.
99.9% of businesses in the UK
are Small and Medium sized
Enterprises (SMEs). They employ
almost 60% of the private sector
workforce and their turnover
accounts for almost half of UK
private sector turnover. SMEs are
therefore vital to drive growth.
They do so by stimulating
innovation, acting as a
competitive spur to existing
businesses to increase their
productivity and by making a
significant contribution to job
creation.
Today, the Government is
helping to support SMEs in a
number of ways, including:
• Enabling better access
to both debt and equity
finance
• Reducing red tape
• Enabling better access
to public procurement
opportunities
• Improving the
Government’s business
support offer so that
businesses can find what
they need quickly and
simply, which we know
benefits them...
You will find there is a wide range
of advice and information for
people who want to start or grow
a business available on GOV.UK,
the GREAT Businesses website and
via the Business Link Helpline. You
can also find out about MentorsMe,
which provides experienced
business mentors to help
people get their businesses on the
right track. For businesses that
are ready to take it to the next
level, there is GrowthAccelerator;
a £200m programme for small
businesses with high growth
potential. Its aim is to provide
SMEs with expertise, insights and
networks to help them achieve
sustainable growth.
We know that access to finance
is vital for SMEs. Initiatives such
as Funding for Lending is making
credit more easily available. We
are championing challenger
banks and, through the Business
Finance Partnership, we are
stimulating alternatives to bank
finance, such as peer-to-peer
lending and supply chain finance.
We are establishing the Business
Bank and capitalising it with £1
billion of new money.
To find out
how you can grow
your business visit
our website at
www.greatbusiness.gov.uk
by searching for BIS on
www.gov.uk or by calling
the Business Link helpline
0845 600 9006.
We also know that SMEs
want a more competitive,
simpler and more stable tax
system, so we have reduced
corporation tax rates; simplified
the way businesses deal
with their tax and helped
manufacturers through capital
allowances. We are also reducing
red tape by, for example,
exempting micro businesses and
start-ups from new regulations.
What’s next? We will be
publishing a comprehensive
Small Business Strategy, including
plans to transform the delivery
of business support in England.
We want to make it quicker and
easier for businesses to find the
support they need and, to test
what type of support works, our
new Growth Vouchers will assess
the impact of vouchers and
advice on business performance.
The Department for Business, Innovation & Skills
(BIS) is the department for economic growth.
The department invests in skills and education to
promote trade, boost innovation and help people
to start and grow a business. BIS also protects
consumers and reduces the impact of regulation.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 133

PENSION SERVICES ONLINE
USE YOUR
CURRENT OR
FROZEN PENSION
TO INVEST IN
YOUR BUSINESS
www.pensionservicesonline.com
+44 (0) 20 7510 9514 info@pensionservicesonline.com

WHY IS TV ADVERTISING
CHANGING?
www.conceptstudios.co.uk
STAND 630
There was a time
when TV Advertising
was only for big
business, but now
medium and even
small businesses can
take advantage of
the influential power
of TV advertising and
emerging YouTube
distribution.
Over the last five years, the
TV broadcasting platform has
converged with mobile devices
and an ‘on-demand’ mentality,
thanks to advances in ‘smart’
technology. The result is the
fragmentation of viewing
audiences into smaller and
more affordable target groups.
Paul Emerton is a TV advertising
specialist and a director at TV
and YouTube video marketing
company, Concept TV. He
cites the advances in consumer
technology as the driving force
behind the significant change
in viewing expectations, which
has led to a new wave of
opportunities at the disposal
of marketing managers and
company directors. Paul says,
“The digital switchover is now
completed and with smart phone
contracts with internet available
from only £10 per month, people
now experience multichannel
on-demand TV content as
part of their daily lives. It’s this
change that has seen our clients
invest in YouTube alongside
TV activity - a strategy that is
delivering measurable results at
levels previously seen only from
TV campaigns with big budgets.
Recent studies have found that
41% of YouTube video is now
shown on mobile devices and the
number of people subscribing to
YouTube channels has doubled
in the last year, so it’s not
surprising that we incorporate
this into our strategies.”
This evolution has come at
exactly the right time for the TV
advertising industry. As a result of
the previous economic
downturn, marketers have turned
to an analytical approach to their
advertising. This is unlikely to
change as the economy recovers
and spends increase. On the
subject of analytics, Paul
explains, “We were working on
an intelligent algorithm for TV
advertising analytics long before
the economic situation hit, so
we were well prepared for the
new and significant level of
accountability required by modern
business. Google changed the
advertising game by showing
where, when and why people
responded to ads and that’s
something our clients now expect.
The result is better performance
at a much lower cost!”
TV commercials cost far less to
make now than they ever have. It
makes sense to find the saturation
point when something works.
Likewise, when something
doesn’t deliver, you want to cut
the wasted spend and reinvest
positively. A combined TV and
YouTube strategy supported by
analytics can help identify positive
content and target responsive
audiences, while maximising the
value of the investment you’ve
made in your TV commercial.
Medicarn is a gym and fitness
equipment brand that uses TV
commercials in both conventional
TV broadcasting and also as
embedded video content for
specific products in Amazon,
Ebay and microsite listings. Rod
Fauvel, director of Medicarn
believes this is the way forward
and will be part of their ongoing
paul.emerton@conceptstudios.co.uk
0203 002 92 42
strategy. He says, “It worked
brilliantly for us in the early days
and is now something that we
invest in as a matter of course.
We also create instructional
videos that improve the
consumer experience, reduce
logistics costs and really put
our brand ahead of the
competition.”
8 TIPS TO CREATE THE
PERFECT TV COMMERCIAL
1. Show the benefits of your proposition. Why would a consumer want
to buy?
2. Maximise the value of your investment, embed your TV commercial
on your website, share it on your social platforms and use Adwords
for Video.
3. Speech must be clear and avoid loud distracting music.
4. Split your ad into a branded opening, a purposeful and descriptive
middle and an ending that features a call to action.
5. Animation is a great way of showing benefits, whereas live action is
easy for the consumer to identify with.
6. Rights and Royalties. Avoid TV productions that require additional
cash for ongoing use and distribution on YouTube.
7. Use actors and environments that your target customer aspires to.
8. Don’t plan one TV ad; plan a video strategy!
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 135

SERVICE £££
........ ££
....... £££
PARTS ££££
....... ££
...... £££
RePAIRS ££
....... ££££
....... £££
SERVICE ££££
....... £
...... £££
MOT £££
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OIL £££
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TAX ££££
....... £
...... £££
RECOVERY £££
...... £
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OIL £££
......... ££££
....... £££
TYRES ££££
....... £
Servicing, maintenance, breakdown and
recovery, tyres, fuel consumption...
Northgate Vehicle Hire is the cheaper option
...... £££
RECOVERY £££
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TYRES £££
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MOT £££
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SERVICE £££
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RePAIRS ££
Come
and see us
on stand
190
As fleet specialists we can provide you with one, one hundred or even one thousand vans, maintained and managed for one
simple and transparent weekly rate. No contract, no risk and no hassle!
Flexible vehicle hire from Northgate allows you to benefit from 100% utilisation of your fleet, so it’s only ever making you
money, not costing you it.
Won a new contract or had one just come to an end? Chances are your fleet requirements will change, so some of your
vehicles could be sat idle in your yard or you may need a different size or type. With Northgate you can just hand them back or
change them. Simple - If you don’t need them you don’t pay for them. This is a benefit you just don’t get when you purchase
or contract hire.
• Access new, modern and fuel efficient vehicles.
• Add, remove or change vehicles at any time without penalty.
• Breakdown, recovery, servicing and maintenance at no extra cost.
• No excess mileage charges.
• Vehicles fitted with your own company logos and branding.
Purchase and contract hire are not your only options when acquiring your vans. Don’t commit large amounts of cash in to high
value depreciating assets. We can free up your time and your cash for you to invest in
other areas of your business.
Visit northgatevehiclehire.co.uk or call
0844 8266 555 today. We will show you how we
can save you time, hassle and money!
Conditions Apply

EN START-UPS IS AN INITIATIVE OFFERING YOUNG PEOPLE ACCESS TO MUCH-NEEDED
CAPITAL AND SUPPORT, IN ORDER TO LAUNCH OR GROW THEIR BUSINESS IDEAS.
If you’re 18-33 and have a business idea, you can apply for a special government loan to cover your start-up costs. Every successful
applicant will receive a mentor and FREE training sessions to support them during that all-important start-up process. We are
currently one of the largest providers of loans for young people in the United Kingdom and offer support services throughout the year.
MEET SOME OF OUR BUDDING ENTREPRENEURS:
Dean Carby Savraj Gata-Aura Vanessa Bolosier
SOME OF OUR SPEAKERS LEADING THE RAISING FINANCE WORKSHOP AT THE BUSINESS SHOW:
Daniel
Kawczynski MP
Thursday 3pm
Karen
Lumley MP
Thursday 1pm
Alok
Sharma MP
Thursday 3pm
Ian
Swales MP
Thursday 5pm
Bill
Esterton MP
Thursday 5pm
David
Simpson MP
Thursday 11am
ELEVATION NETWORKS (EN) CAMPAIGNS LTD IS THE
COMPANY BEHIND THE EN START-UPS BRAND.
We are a UK based social enterprise focusing on delivering public and private sector training solutions. Our mission is to promote
entrepreneurship within the UK and within emerging markets. We believe entrepreneurs are the key to the economic prosperity
of any nation, which is why we are dedicated to providing a unique campaigning service that helps to support the promotion of
enterprise. Our services include research, training, contract delivery, and strategic investments.

STAND 970
Visit
stand 970
for a free
T-shirt!
DOES YOUR
BUSINESS
LEAVE A GREAT
IMPRESSION?
One of the golden rules
of any business should be,
‘Dress to impress’. Find out
how Clothes2Order could
help your business create
the right impression.
Clothes2Order are announcing a massive
rebrand at The Business Show with their
new strapline, ‘Create a great impression’.
They believe your uniform is more
than just a garment with a logo, it’s your
chance to look professional and create the
right impression on your prospects and
customers.
Visit Clothes2Order on stand 970 to see
how their clothing will make your business
stand out and how their service will make
a great impression on you.
CLOTHES2ORDER
AT A GLANCE
Clothes2Order have been supplying
businesses of all sizes with uniforms and
event clothing since 2002. Clients include
start-ups through to eBay, Google and
Skype. All production is carried out at
their UK plant using the latest print and
embroidery machinery.
Three reasons to choose Clothes2Order:
1) Total flexibility; order from 1 to 1000+
pieces. 2) There when you need it; 24-
hour and 4-day express services available
on both print and embroidery. 3) You
won’t have a spelling mistake unless
you want one; all orders are checked,
processed and managed by uniform
experts to ensure you get the best results.
5 REASONS YOU
SHOULD SPEAK TO
CLOTHES2ORDER
AT THE SHOW
1. Get a free T-shirt! Everyone loves
a free T-shirt. Clothes2Order are
giving hundreds away so you can
see the quality of their prints for
yourself.
2. Get a no obligation quote.
iPads are wonderful things, and
Clothes2Order will have them on
hand to give you a quote on the
spot.
3. See a mock-up of your logo on
any of their range. If your logo is
on your website, Clothes2Order
can grab it and show you how it
would look on any of their range
within seconds.
4. Be the first to see their new brand.
This is a brand relaunch after all,
so head over to stand 970 to see
their new look first. There might
just be a competition or two as
well so watch this space.
5. Be in good company. Find out why
thousands of businesses of all sizes
use Clothes2Order. From the likes
of eBay, Microsoft and Chelsea FC,
to one-man start-ups, Clothes2Order
is the clothing supplier of
choice. Ask about their flexibility,
speed, quality and support and
you’ll soon see why.
| THE BUSINESS SHOW NOVEMBER 2013
138 IN PARTNERSHIP
WITH

ACCESS
YOUR OFFICE
ANYWHERE
WITH THE CLOUD
STAND 434
DOES YOUR
BUSINESS
NEED A HEALTH
CHECK?
STAND 656
Why Hosted Desktop
is perfect for new and
growing businesses.
Starting a new business isn’t
easy and can be difficult on a
tight budget. A hosted desktop
solution is perfect for a start-up
business. The benefits are:
There’s no large upfront
investment in IT and
no need for servers or
associated IT support;
we look after all of that
for you. All client data is
stored on our own servers
in highly secure UK data
centres and made available
to our clients over the
internet.
It’s scalable as your
business grows, enabling
you to add or remove users
as and when required.
There are no unexpected
additional ongoing
maintenance costs. IT
support and maintenance
of servers is included,
T: 020 3239 6181
W: www.hosteddesktopuk.co.uk
E: contact@hosteddesktopuk.co.uk
giving you more time to
manage your new business
and removing the worry
of unexpected costs when
something goes wrong.
With access from anywhere,
you can run your business
from home while you get
started and easily transfer
into business premises later
on. Simply take your PC
or laptop with you and
continue with no IT hassles.
We can also provide access
from any internet enabled
device with an internet
connection.
All your business data is
backed up and replicated
to a second data centre for
you. A hosted desktop will
give you peace of mind that
your business data is safe.
Come and visit us at stand
434 and speak to one of
our team of experts, find
out how cloud computing
can benefit your business
and take advantage of our
exclusive show offer.
Visit
Business
Doctors
on stand
Is it time that you made sure your
656
business is as healthy as you think it
is? Since the NHS doesn’t cover companies,
maybe you should consider going private and
book an appointment with a Business Doctor.
Business Doctors are
experienced business people
with a genuine passion for
helping SMEs to achieve their
vision. The Business Doctors
Franchise has grown to over
35 since the model was
launched in 2008, making it
one of the fastest growing
business support services in
the UK.
The Business Doctors remit is
simple: to help and support
SMEs using a pool of vast
business experience. Their
hands on approach makes
Business Doctors stand out
from traditional business
consultants. With the demise
of businesslink and its
replacement with increased
targeted government funding
support, Business Doctors
is ideally placed to provide
practical down to earth
support with business growth
and strategy implementation.
See the Business Doctors in
action at one of many events
and seminars held throughout
the UK. The website at
www.businessdoctors.co.uk
is regularly updated with
information on events in your
local area. Alternatively, take
the first step to improving your
business and apply for your
free company health check
online.
If you’re contemplating a
career change and have sound
business knowledge, a host
of ideas, enthusiasm by the
bucket load and a desire to
help others, you could be
the next Business Doctor. All
Business Doctors are equipped
with full training, a support
system, plus a suite of proven
tools.
If you would like to learn
more about the Business
Doctors Franchise, download
a free prospectus from www.
businessdoctors-franchise.
co.uk and take the first step to
a new and rewarding career.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 139

STAND 509
WHY ‘OK’ ISN’T
GOOD ENOUGH
Your start-up can get by running on spreadsheets or a basic Enterprise
Resource Planning solution, but can your systems grow with your business?
Why not
come and learn
more?
Visit In Cloud
Solutions at
Stand 509
When you first started your
business, you were in control;
you knew everything that
was going on. You had few
customers, not much data and
few automation requirements.
You may have started out with
a small accounts package,
managing your data in excel
spreadsheets, or using a basic
Enterprise Resource Planning
(ERP) solution. Whichever route
you chose, it was ‘OK’; it just
about met your needs. You could
get reports out of the system,
even if it wasn’t too flexible. You
still had some manual processes,
but that too was ‘OK’; you were
small and could accommodate
those requirements.
Now your business is growing,
it’s becoming increasingly difficult
to know all the facts and it feels
as though you’re spinning plates
or fighting fires all the time. You
have many more customers and
employees, more orders and
much more data. You have more
complex processes that you need
to automate. As your business
grows, you need greater visibility
to what’s going on within the
company. You need access to
data anywhere, anytime. By the
time you’ve realised that you’re
not getting the visibility and
insight you need, your business
may already be suffering from
reduced productivity and lost
opportunities. Suddenly, ‘OK’
isn’t ‘OK’ any more.
So what are the warning
signs? Perhaps your system
can’t keep up, or you have
data inaccuracy, slow order
delivery, customer complaints
or time consuming manual
processes. You could be
suffering from one or all of these
problems. If this is the case, what
should you do? You need to
acquire a first-class ERP solution
from the market leader.
SAP Business ByDesign has been
designed specifically for SMEs,
enabling you to automate many
of your business processes and
giving you greater visibility to
your business. It enables you to
focus on your core business - not
IT - enabling you to improve
customer service, reduce your
day sales outstanding, have more
focused employees, manage
your supply chain better and
gain a real-time insight into your
business.
With the advent of cloud
technology, all companies - no
matter their size - can now
take advantage of best in class
business processes and gain the
benefits that large corporates
have been leveraging for many
years. Monthly subscription
costs means businesses can buy
software as an operational cost
without the need for large capital
investment. And companies don’t
need to procure hardware or use
valuable space to store it; all this
is taken care of by the vendor in
secure data centres.
With the onset of mobile
technologies, the CEO can
always have their finger on
the pulse of their business,
enabling them to make decisions
real-time, not after the event.
Cloud ERP offers you a significant
return on investment (ROI), not
only from a business process
perspective, but in other ways.
There is often no need for an IT
Manager, there is a reduction in
electricity costs, space saving; all
these things add up to provide a
great ROI.
When your company makes the
move to SAP Business ByDesign
from In Cloud Solutions, you’ll
realise that ‘OK’ only ever really
meant ‘Not good enough.’ Now
there’s no reason your business
can’t have the best.
The cloud delivers the ability for organisations
to be nimble and have immediate access to their
data anywhere in the world.
| THE BUSINESS SHOW NOVEMBER 2013
140 IN PARTNERSHIP
WITH

STAND 800
NOT JUST THE BIG 100:
GETTING TOP GRADUATES
TO WORK FOR YOU
For any small business looking to recruit, hiring the best graduates is a
daunting prospect. But we’ve built our business on the belief that you
don’t need big budgets or a high profile campaign to hire the best. All
you need is a clear recruitment strategy…
All of our SME clients experience
the same problem when
recruiting: while there is a need
to hire top talent immediately,
you can’t compromise on quality.
With the current graduate labour
market saturated with fantastic
candidates, how do you go
about separating them or getting
them to work for you?
Here are our tips to getting
it right:
1) ‘The Internship’
• The office might have too
much on their plates, but
hiring an extra pair of hands
to ‘help out’ won’t be the
best experience for you or
your employee.
• Be reflective and invest time
compiling a list of tasks and
responsibilities that could
be delegated and determine
where the gaps in your
business output lie.
• Identify skill sets that may
be required in potential
new recruits and create
a structured internship
programme, to be better
placed to make the right
hire.
2) Who are you trying
to hire?
• Try to get into the mindset
of the person you’re trying
to hire.
• Small business environments
aren’t for everyone
- you’ll need someone
who is excited about small
business and working in an
entrepreneurial environment.
• What personality would
complement the existing
dynamic and what skills
could the team learn from
the new recruit?
3) What are your USPs?
• Just as any potential employee
will be looking to
impress you, if you’re looking
for the very best, you’ll need
to impress them as well.
• What makes your company
more attractive than a Big
100 company?
• You can’t offer the corporate
perks of larger organisations,
but you can offer hands on
training, significant responsibility
and the chance to work
closely with the directors.
This is really appealing for
the right candidate who
values being challenged
and adding value to smaller
business.
4) How to find them
• Recruitment agencies like
Instant Impact can take
care of small business
recruitment woes when
the costs and challenges
of publicising a role and
sifting through hundreds of
irrelevant CVs starts to take
its toll.
• But there are a variety of
routes to pursue; social
media, job boards,
university careers services,
fairs and recruiters are all
good ways of encouraging
the right candidate to see
your application.
5) Make sure that your
USPs shine through
• Recruitment is a branding
exercise.
• Every point of contact you
make with an applicant
must convey an impression
of the role you might
eventually offer: efficient,
busy and interesting, run by
personable people.
• Sell yourself, the company
and the role - and make it
an irresistible offer. Those
who have worked hard to
become qualified,
experienced and
well-researched know
they’re valuable. In this
market, they’ll be nervous
to commit unless they are
100% sure they have found
the best opportunity
available.
Use these simple techniques to
attract the best graduates and
drive your business forward.
Or get in touch with Instant
Impact. We help you decide what
you’re looking for, promote your
roles on a variety of platforms,
and take care of pitching to,
screening and interviewing
candidates on your behalf. We
only recommend the very best
candidates for you to meet.
Look
us up on:
www.instant-impact.com
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 141

STAND 248
Entrepreneur
Oliver Ward sold
two e-commerce
businesses through
BusinessesForSale.com
BUYING AND
SELLING A
BUSINESS
Whether you’re an old-hand at buying a
business, or a first timer selling a start-up, it
can be hard to know where to start. If only
there was an online resource packed with
all the information you need! It’s a good job
BusinessesesForSale.com had the same idea…
Businessesforsale.com is the
world’s most popular website
for buying or selling a business –
and with good reason. Working
with business brokers, as well
as thousands of private sellers,
BusinessesForSale.com houses
the largest selection of
businesses for sale in the world.
Why buy through
BusinessesForSale.com?
On top of an extensive catalogue
of listings, BusinessesForSale.
com houses a broad repository
of news, tips and advice on every
aspect of the process of buying
a business, with articles, how-to
guides, interviews, videos and
podcasts updated on a daily
basis by a dedicated editorial
team.
BusinessesForSale.com
understands that buying a
business can be a daunting
and often confusing process,
regardless of how many times
you have done it. A key aim
of the site is to offer help and
reassurance every step of the
way, whether you are starting
a business for the first time or
a seasoned buyer looking for
clarification on a particular issue.
BusinessesForSale.com gives
you a distinct advantage in the
early stages of the business
buying process, as our users
can attest. Alex Gardner bought
his dream business - a florist in
Southampton – through the site,
and believes BusinessesForSale.
com gave him the leg up he
needed, “Email alerts were
particularly useful,” He says,
“These gave us an advantage
that led to us buying the
business. We were the first in
the queue to buy and as a result,
we were ahead of the game
compared to the others who
were interested!”
Why sell through
BusinessesForSale.com?
“I got the lead that I ended up
selling the websites within a
week or two of advertising.”
Says entrepreneur Oliver Ward
(pictured), who sold two
e-commerce businesses through
the site in September 2011, “I
found [BusinessesForSale.com
very easy, very quick and efficient
to use, but most importantly of
all, it was very effective.”
Selling a business is tough in
most circumstances, let alone
during the most sustained
period of economic turmoil in
living memory: buyers are thin
on the ground and competition
is fierce. But with over 16 years
of experience in connecting
buyers and sellers of businesses,
BusinessesForSale.com is best
placed to help you find your
business’ next owner.
Reaching over 500,000 business
buyers and 1 million monthly
visitors; BusinessesForSale.com is
optimised to give your business
maximum exposure, placing you
front and centre in the biggest
shop window in the world.
Plus, on top of targeting those
looking to buy a business,
BusinessesForSale.com uses
social media and e-marketing
campaigns to appeal to a huge,
untapped market of potential
buyers, who otherwise wouldn’t
have considered business
ownership as a career option.
Most importantly, advertising
your business through
BusinessesForSale.com is no fuss
and low cost. Nick Crabb sold
a licenced bar and coffee shop
in Crowborough, Kent in April
2013 through the site. He says
that BusinessesForSale.com is,
“Very simple to use and easy to
edit as and when necessary,”
Going on to add that the site is,
“Fantastic value for money and
our advert generated loads of
enquiries!”
Find out more about buying or selling a business at
www.BusinessesForSale.com or visit stand 248 and
the BusinessesForSale Live seminar hall.
| THE BUSINESS SHOW NOVEMBER 2013
142 IN PARTNERSHIP
WITH

DON’T LET LEGAL PITFALLS
SINK YOUR START-UP
STAND 660
It’s essential for every new business to get their ducks in a row from the outset;
which is now easier than ever thanks to new Fixed Price Legal Services from Brilliant Law.
When you’re trying to get a start-up off the
ground, it’s natural to focus on things like
chasing business and acquiring premises,
while putting legal issues on the back burner.
Unfortunately, safeguards such as Shareholder
Agreements and HR policies aren’t
designed to be ‘retro-fitted’ at a later date,
leading to serious difficulties for many new
companies.
That’s why Brilliant Law has made it easy and
affordable for every new business to stay
within the law, with a suite of services that
are flexible to use, but totally fixed in terms
of price. But while all of our services are
fixed price, enabling you to budget for your
legal needs, they are also bespoke to your
company’s requirements and come with full
support from experienced business lawyers.
All of which means you can get your legal
needs sorted from the start, without
having to worry about old-fashioned,
hourly legal expenses spiralling out of
control. In fact, we’re here to be your legal
best friends in any eventuality; so if you
want to make sure you’ve got all of your
ducks in a row, come and talk to us on
stand 660 today.
www.brilliantlaw.com
Call free on 0800 8 521 521
HARD DRIVES FOR BUSINESS
When you need a hard drive
for your business, make sure
you explore the Sentinel
range from WD.
WD, a Western Digital company, has been
making hard drives for over 40 years. We
know how to build drives to store and
protect your data because we understand
that your company’s data is paramount to
your business success.
Whether you’re an IT expert or not,
WD Sentinel is easy to install. Featuring
enterprise-class hard drives from WD, an
Intel® Atom® dual core processor, and
Windows® Storage Server 2008 R2
Essentials, the latest operating system from
Microsoft® delivers a reliable, secure and
easy-to-manage storage server designed
specifically for small office environments.
WD offers four WD Sentinel products.
Easy-to-set-up small office storage server,
the WD Sentinel DX4000 provides secure
centralized storage, complete data protection
and data access for employees, clients
and vendors while in the office or working
remotely from anywhere.
Easy-to-install small business storage server in
a 1U rack mount design, the WD Sentinel
RX4100 provides secure unified storage,
complete data protection, iSCSI SAN and
remote file access for employees, clients
and vendors, while in the office or working
remotely from anywhere.
WD is introducing the new WD
Sentinel S-Series with proven
technology, reliable hardware
and affordable solution.
Designed for storage plus server
capabilities, the WD Sentinel
DS5100 and the WD Sentinel
DS6100 are ideal for small
businesses that are looking for
an ultra-compact unified storage
solution with an integrated
iSCSI SAN, NAS and server-based
backup technology.
Get up to 16 TB of enterprise-class disk
storage and run line-of-business applications
on the Industry’s most compact Intel®
Xeon server, powered by Microsoft®
Windows Server® 2012 R2 Essentials.
Find out
more at
www.wd.com
STAND 106
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 143

STAND 921
AN ENGAGING
PROPOSITION
At Simplify ER, Zameer Nazarali works with
businesses of all shapes and sizes, at all points
of the business journey, helping them to manage
their employees better. Here, he explains how
you can encourage your staff to really engage
with your business.
DO YOU KNOW
WHAT YOU
NEED TO START
A BUSINESS?
STAND 845
Dealing with employment
law and HR is a real challenge
for today’s business owner.
With so many aspects of the
business to consider, how can
today’s business owner work
through the ‘minefield’ of
employment law and HR? And
having dedicated time towards
these areas, how do you then
create a strategy to achieve
engagement?
In an economic climate
that demands us to be more
efficient with less resources,
it is this term – ‘engagement’
– that is absolutely critical. If
you have truly focused and
dedicated employees, you
have a business that can strive
forward and perform at its
peak. This is the importance
of developing a single vision…
and the way to do that is to
create a culture of positive
engagement.
Ensuring that you are
compliant with employment
law is the first step. Once your
foundations are set, running
HR processes becomes easier
to cope with. This process
creates a business driven
by transparency, where
employees know what to
expect, and what is expected
of them.
This is the point that
true engagement can be
achieved, resulting in a
renewed approach to the
whole employment experience
- recruitment, management
and ultimately, the success
of the business.
If you’re looking for legal
advice for your start-up or
SME, why not find out why
Hodders Law has been
Come and
talk to us on
stand 845 to find
out what you
need to know
about
business.
nominated for Best Law Firm For Conveyancing
this year by First Time Buyer Magazine?
Come
and see us
on stand
921!
There are four things you’ll
need to have when starting
a business, regardless of your
industry or business model.
These are; incorporation of a
limited company, directors’
service contract, a shareholders
agreement and last, but by no
means least, employee terms
and conditions. No matter how
tempting or convenient it may
be, the truth is that you can’t
rely on any promise made on
a handshake. When you start
your business, we understand
the desire to make quick
and easy deals with friends
or acquaintances. However,
these arrangements need to be
backed up with solid contracts
from day one.
To ensure the smooth
running and legal compliance
of your business, you may
need a company handbook -
most businesses have one - yes
we do, too - and so should
you! What is a company
handbook? It’s a formal
document that contains your
company’s policies. To establish
your company handbook,
you will need to ensure that a
detailed conference takes place
at the outset. The objective
of this meeting is to find out
exactly what the needs of your
business are and to ensure that
your company handbook is
tailored to suit your company’s
needs. The law is our business,
what’s yours?
With a unique approach to Employment law and HR, in a
cost effective manner, Simplify ER can help your business
Simplify its Employee Relations agenda. If you want to find
out more about how we can help you, visit our website at
www.simplifyer.co.uk or give us a call on 0203 011 0448.
Tel: 08442 640 491
Email: businessadvice@hodders.co.uk
Web: www.hodders.co.uk
| THE BUSINESS SHOW NOVEMBER 2013
144 IN PARTNERSHIP
WITH

HOT TIPS FOR BEST
VALUE MARKETING IN
THE DIGITAL AGE
STAND 832
Neal Robbins, CEO of localsecrets.com shares
his top tips for how to get the most out of your
marketing.
Having a great product
or service is essential but
surprisingly, a lot of start-ups
fall down on the next critical
step – letting the world know
about what they offer! That
job falls under the rubric of
‘marketing’ and nowadays, we
all know that means pushing
out commercial information
by all available means – from
word of mouth and phone
calling to websites, mobile
and social media.
With so many choices, the
real issue quickly becomes
cost, time and value; how
much can we do ourselves and
how much can we outsource?
You may or may not have
marketing skills, but do you
have the time to execute all
your marketing needs? The
answer is invariably ‘no’,
because marketing takes time
and smart start-ups need to
focus on delivering that great
product or service.
Here then, we offer our tips
to best value marketing:
• Do the job right: If you aren’t an expert, don’t do it yourself.
A botched website, social media presence, or PR campaign
can do harm – or more likely, just waste good money.
• Spend the right amount on outsourcing: Like all smart
buyers, you compare and shop around, but you should
measure by desired result rather than by what you happen
to have budgeted. Underspending – and getting poor results
– is just as wasteful as overspending.
• Don’t fear the unfamiliar: Marketing is going digital faster
than anyone can keep up with, and costs are actually
dropping, so explore all the new channels and not just
traditional means.
Neal Robbins is CEO of localsecrets.com marketing services, specializing in small business
solutions including the YouGETUK loyalty scheme. Stop by Stand 832 or contact them on
info@localsecrets.com and 44 (0) 845 2071205 to find out more.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 145

STAND 1010
WHY EVERY
ENTREPRENEUR
SHOULD AIM
FOR AN EXIT
Even
Visit us at
stand 1010 to
learn how we can
help you maximise
your business’
potential!
if you don’t plan to sell your
business soon, running it as if you were
could transform your bottom line.
Have you ever wondered why so
many entrepreneurs seem to be
permanently three to five years
from exit? Or why key targets
are pushed back, year after year?
The chances are that if you’re
running a rapidly growing small
business, you’ll be experiencing
this. And what’s more, your peers
are battling 95% of the same
barriers to growth!
Most business owners re-invest
in their business rather than
draw big salaries, assuming the
payback will be greater further
down the line and they want
to give their business every
opportunity to reach its potential.
Net profits remain low because
they continue to hire staff, bring
in management, move into
bigger offices and so on.
Economies of scale are a long
way off – the reverse often
seems more accurate in the early
growth phase!
So they end up stuck in the
‘Reality Gap’. Margins remain
tight, so profits stay low, even
though sales are growing. The
result? Three year horizons get
pushed back every year and
there’s no prospect of that
changing without dramatic
transformation in how the
business operates.
The majority of business owners
aren’t doing what they need to
unlock rapid, scalable growth.
The businesses that not only
survive, but thrive, combine
growth with improved margins.
In other words, as well as
expanding their customer base
and increasing sales, they find
For more information, see www.preludegroup.co.uk
or call Emma on 0845 359 9888.
ways to price up, reduce costs,
and improve productivity through
better people, processes, and
technology. Remember the
adage, ‘Sales are vanity, profits
sanity, cashflow reality.’
So why should all entrepreneurs
plan for exit? Because you have
to follow this maxim to maximise
capital value! Buyers don’t just
look at sales, but at margins,
business structure, the team,
etc. Planning for exit requires an
awareness of market conditions,
competition and possible buyers
and prevents complacency. And
if the worst should happen – you
fall ill, for example – building a
stable, risk-free business ensures
peace of mind and the freedom
to sell if needed. In essence,
planning for exit means building
a business that can thrive
without you. It’s just good
business practice.
At Prelude, we work with
some of the most experienced
entrepreneurs in Britain to
provide expertise and support
that really drives businesses
forward. We’re home to The
Supper Club, an exclusive club of
high-calibre entrepreneurs from
across all sectors who come
together to share knowledge in
the spirit of give and get.
The Growth Partner Programme
is Prelude’s flagship programme:
a distillation of insights gleaned
from over 1,000 Supper Club
events over 10 years. The 4-day
tools-based programme tailors
these insights to individual
businesses, through a resultsoriented
process that ensures
entrepreneurs avoid common
pitfalls and fulfil their ambitions.
Since taking part, one business
owner reported a 60% increase in
year-on-year sales! Furthermore,
he’s built a stronger team through
identifying areas of inefficiency
and creating a vision which new
recruits buy into. This in turn has
increased productivity, margins
and ultimately capital value in
the business.
| THE BUSINESS SHOW NOVEMBER 2013
146 IN PARTNERSHIP
WITH

STAND 454
OUTSOURCE
YOUR IT
IS YOUR WEBSITE
WORKING HARD
FOR YOU?
STAND 516
Every business now relies on IT to function, but
what happens if you simply can’t rely on your IT?
Managing your own department can be costly and
confusing – why not outsource your requirements
and let them take care of the trouble?
Total IT support and
management for a fixed
monthly price – it’s that simple.
We provide all of the benefits
of an internal MIS department
for a fraction of the price of
staffing one yourself. We
reduce the business impact
of IT failures by minimizing
their occurrence, and any
unforeseen issues are dealt
with as a top priority. All
aspects of your network
are covered: security, data
protection applications and
hardware.
When you outsource the
management of your
important IT resources to
us, we look upon this as a
partnership. This approach
means we are your IT
department. By optimizing
your network’s performance
Tel: +44 (0)844 391 6111
Web: www.q2q-it.com
and ensuring the reliability of
the hardware and software
you operate, it will work at the
peak efficiency and reliability
levels that your business
demands, allowing you to
focus on running your
business, not your IT Security,
networking, data protection
and user support - we handle
it all for a single, predictable
price.
Whether you need a second
opinion, just want a chat or
want to discuss a support
package, come and have a
chat with one of our team
on Stand 454. But don’t
just take our word for it,
throughout the two day
event, a number of our
customers will be attending
the show, so you may well be
able to have a chat with them!
So you’ve had that all-singing, all-dancing
website designed for you, but the sales numbers
just aren’t stacking up. Have you stopped to ask
yourself why?
Your website should be an
integral part of your business
strategy and that takes more
than just ‘good looks’ alone.
For many businesses, a
website is more than just an
online brochure - it should
look professional and relay
key information about your
products and services - but
it should also engage your
potential customers so they
act on that information.
• Are you marketing your
business online?
• Are you analysing your
website visitor data?
• Are you improving your
website based on that
data?
• Are you testing your
improvements?
• Are you prospering as a
result?
plan for growth, you plan for
profit. Ongoing analysis of
your website’s performance
and how your customers
respond and interact with you
are fundamental to improving
and capitalising on business
opportunities.
Does this sound like your
story? Then perhaps it’s time
to supercharge your website’s
potential by speaking to Midas
Media! We not only design
and develop websites that
make money, we empower
your business through online
strategies that continually
convert your potential
customers into paying clients.
Our expertise gives your
business an edge – we’re your
essential companion for all
things online.
If your answer is no to any
of the above points, you’re
missing out on potential new
business opportunities. It
may seem like a dull subject,
but in reality, these numbers
make the business! When you
Web: www.midasmedia.co.uk
Tel: +44 (0)1664 850 898
Email: action@midasmedia.co.uk
Come and see us on stand 516!
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 147

100s
More
Opportunities
Visit
www.makingmoney.co.uk
TODAY to find the ideal
opportunity for you!

HR WHEN
YOU NEED IT
How can SMEs cope with constantly changing employment
legislation and avoid mistakes that could cost them their business?
HR =
our business.
So you can
concentrate
on your
business
STAND 742
With the advent of social media,
it’s easier to connect directly with
more people. This is good in one
way, but if you’re trying to find
someone to join your business,
then it can easily turn into a
nightmare. With so many people
to choose from, how do you
decide who to select?
Most SMEs recruit from friends,
colleagues and relatives and
that works well during the initial
start-up period. But there comes
a time when some of these
people start to let you down and
then the situation is awkward,
because you don’t want to upset
anyone by telling them they’re
not up to scratch. What options
do you have?
When emotions are high,
people can have a tendency to
become litigious and they’ll be
out for what they can get or
what they think they are owed.
This is when SMEs can get
themselves into trouble and
unless they have access to
support, there are many ways to
fall into employment legislation
traps. When you’re in trouble
and need sound and credible
advice, it can be very expensive to
hire solicitors who will tell you the
law, but not necessarily give you
clear answers with options.
One of the biggest challenges
when managing and growing
an SME is knowing who you can
trust. Trust and credibility take
time to develop and making
critical HR decisions without up-todate
information and best practice
can be risky. Here at PKRLondon,
we aim to provide you with all the
support you need to give you that
confidence. PKRLondon provides
a low cost HR solution that grows
with your business. We agree an
affordable monthly fee that allows
PKRLondon to invest time in
getting to know your business
from an HR perspective and
automatically audit your contracts
of employment, staff handbook
and other necessary policies and
procedures.
We partner with you to find
the right people to work in your
business, check their backgrounds
to be sure they are who they say
they are and then provide you
with a report. Having recruited
your staff, we then manage the
entire payroll process and all
communication with HMRC on
your behalf.
Running an SME can be
lonely when important decisions
have to be made that can be
critical to the current and future
success of your business. Having
an outsourced HR solution is
like having an extension of
your business based somewhere
else but available whenever
you need them. This can
either be by email, phone or
face-to-face.
Subscription membership
provides you with exclusive
rates, guarantees access to our
in-house specialists in human
resources, payroll, recruitment
and background checking. Any
of these services are available on
a bespoke basis, but we don’t
think you can beat an integrated
HR solution that works on trust,
credibility and respect. You drive
the way we work and everything
is based around you.
Recruiting in the next year?
Need someone reliable to look after your HR needs?
Need someone to carry out background checking?
How about managing your Payroll?
Then why not come and visit us on stand 841 and see if you
can take advantage of our show offer of a 50% cash back
deal on your first hire if you later sign up to our monthly HR
subscription service (minimum £500 month). Or just come
along and see how you can outsource your HR function and
gain access to specialists when you need them, but not pay
for them for when you don’t need them.
Arrange your free consultation by emailing
ConsultHR@pkrlondon.com or phone Peter Knight,
Chartered MCIPD, on 020 7246 9920. Connect via
LinkedIn: peter r knight, or visit www.pkrlondon.com
We have a number of very flexible and attractive packages
on offer depending upon your needs, featuring a 12-week
guarantee period of a free replacement, free vetting and
background checking and an HR service that keeps you
compliant.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 149

STAND 512
NEXT GENERATION
SOLUTIONS AND
SERVICES
PRINT WITH
PERSONALITY
Fed up of fighting with complex print ordering
sites, when you need that order NOW? You
should talk to Blinky Media Printing Solutions,
the professional complete print supplier with
personality.
STAND 621
www.viewpointsol.com
The internet has heralded an unprecedented
number of ways you can interact with your
customers, from ‘simple’ websites to cutting
edge apps for the latest smartphones. With
all this complexity, do you need an outsourced
company to provide your solutions?
Viewpoint Solutions is one of
the fast growing outsourced
IT services and solutions
company. At Viewpoint
Solutions, we combine ideas
with design and technology to
build a leading edge, engaging
digital experience for web
and mobile. With a rich and
varied experience in providing
offshore software development
and project management with
stringent quality standards, we
can develop solutions that give
your business an edge over
your competitors.
Web Design,
Development And SEO
Web development is at the
core of everything we do.
We’re passionate about using
our strength in technology
to help boost your brand
online. Whether it’s building
web applications, content
management websites,
developing customised
solutions, e-commerce
solutions or creating
intranet applications, our web
developers can deliver a great
solution for your business.
Mobile Websites And
Apps Development
The beauty of smart phones
is that they’re with the person
all day, every day! In 2013,
more websites will be viewed
on mobile devices than on
PCs. But what do people see
when they visit your site on
a mobile device? The truth
is that you need to have a
dedicated, mobile-friendly
website and an App to stand
out from your competitors.
We’ll help you get onto the
mobile market on par with
your competitors.
Software Testing
In this highly competitive
product based market, we
deliver confidence to market
your software and mobile
applications faster, through
our specialised independent
software testing services. We
can test your products, so
that your customers can get
on with using them - let them
talk about the quality of your
products and NOT bugs!
We all know a faceless online
print company; you spend
ours online trying to work
out what printing you need,
what specifications suit your
needs and what promotional
products will drive your
business forward! This is where
Blinky Media Printing Solutions
steps in! We have a great team
with more years of experience
in the industry than some of
us would like to admit, all of
which you can tap into over
the phone or over a cup of tea
in our Docklands office.
Providing all types of print
from one-off orders to
on-going printing contracts,
developing campaigns, helping
with the design process, flyers,
banners and pretty much every
promotional product under
the sun; as Tina would say,
‘Everything apart from real
cars, but we can graphic
them up!’
For more
information contact:
Web: www.blinkymedia.com
Tel: 0203 674 7235
Email: hello@blinkymedia.com
We work with a network of
UK based suppliers alongside
our ever-growing in-house
capabilities to provide great
quality and value, quick
turnarounds and variety,
all while maintaining our
consistent high standards -
plus you get a sweet with
your receipt in the post!
Our customers vary from huge
international brands, charities,
sole traders, councils and the
public sector, all benefiting
from the Blinky Media focus
on providing value.
So whatever
your printing
requirements and budget
from £10 to £100,000, the
Blinky Media team is at
hand to work with you,
making your marketing
easier and giving it
impact.
| THE BUSINESS SHOW NOVEMBER 2013
150 IN PARTNERSHIP
WITH

THE OFFICIAL FILM
PRODUCERS FOR PRYSM
TRIPLEWORKS PRESENTS
ANYONE
WHY
ISN’T
LISTENING?
PRESENTED BY CHRISTOPHER SLADE
12.30
PM
29 th
IN A WORLD OVER SATURATED WITH
MESSAGES AND COMMUNICATION...
NOVEMBER
AN ENGAGING AND INTERACTIVE LOOK INTO
HOW WE ALL COMMUNICATE. CHRISTOPHER
UNVEILS SOME OF THE RELEVANT AND
VALUABLE RULES OF COMMUNICATIONS TODAY.
It has never been more pertinent to get
people to listen, inspire them into action and
have them choose to follow you and your
brand. Whatever your budget, a clear and
effective strategy around the new Rules of
Engagement has never been more valuable.
CONTACT US NOW!
Pick Up The Blower 0208 813 3454
Email Christopher on hello@tripleworks.co.uk
FREE LIMITED
OFFER
BRING YOUROWN
COMMUNICATIONS
FREE 60 MINUTE
ROUND TABLE
STRATEGY SESSION
with Christopher and/or the Tripleworks Production
team about your communications, their viability and
effectiveness, and the future direction to gain
the results and outcomes you truly want and need.
As a PRYSM attendee or exhibitor, book your
FREE session to be held at a later date and gain
an obligation free, clear and effective direction.

STAND 452
STAND OUT AS
YOU SIT OUT
MultiSit
is your
Multi-solution
How can you ensure that your brand stands out in a sea of ‘me-too’
billboard ads without spending a small fortune? There’s one attentiongrabbing
product that customers will be only too glad to find.
Premium advertising rates
can cripple the marketing
budgets of small to medium-size
companies who are always keen
to gain maximum exposure
for minimum spend. For many
of these companies, MultiSit
may offer a better use of
their marketing budget as an
alternative to the usual, less
cost-effective platforms for
advertising.
MultiSit as an advertising tool
offers the possibility of building
up sales campaigns through
strong visual images and
messages, combined with
the creative positioning of
MultiSit in and amongst
your designated location or
environment. Space-saving,
easily erected and dismantled,
with flexible set-up and layout
options, MultiSit provides
seating for potentially large
numbers, whilst also offering
an effective and direct way to
advertise a brand or message.
Along with its potential for
generating revenue streams,
MultiSit is highly adjustable
and can be considered for
places and venues that
otherwise might not be suitable
for standard seating. Elegant,
simple and durable, MultiSit
provides three basic functions:
seating, crowd barrier and
advertising. MultiSit as a
practical solution offers you
a way to effectively provide
crowd comfort and crowd
control at the same time.
Produced in the standard range
of RAL colours, MultiSit seating
can be free-standing or fixed
and it is designed for ease of
fit in a multitude of locations
(see boxout).
Each client is unique to us
and our services are offered at
competitive rates. We will sit
down with you, discuss your
needs and come up with a
proposal. We can then produce
a standard MultiSit solution
or design and build a bespoke
package that meets your
plans, always delivering our
high quality product to schedule
(and never losing sight of
how vitally important to your
organisation this aspect of the
operation is).
MultiSit offers absolute value
from Day One, providing a
leasing rate and simultaneous
income from the advertising
surface, whilst its uniqueness
amongst the advertising market
gives you greater leverage.
MultiSit – Innovative,
contemporary designed
weather durable,
multi-purpose.
Here is a list of
locations where
MultiSit can be sited:
Airports
Public Buildings
Companies
Industry
Institutions
Foyers
Lobby Areas
Hotels
Pedestrian Zones
Shopping Passages
Kiosks
Food Stands
Spa
Parks
Shopping Malls
Trade Shows
Events
Tourist Information
City Centres
Marketing
Free Public Areas
City Halls
Museums
Rest Zones
Stadiums
Sports Venues
Interior / Exterior Pools
Recreational Parks
Garden / Landscape
The list goes on…
| THE BUSINESS SHOW NOVEMBER 2013
152 IN PARTNERSHIP
WITH

TURNING
CONVERSATIONS
INTO CONTRACTS
With 25,000 visitors to The Business Show, you’re guaranteed
to strike up conversations with lots of good contacts; follow
these tips to ensure they’re both effective and productive.
There will be literally thousands of
conversations over the next two days,
between exhibitors, visitors and speakers.
Some of those conversations will go
really well and lead to lasting business
relationships. Others will fizzle out with
both parties walking away thinking, “That
person just didn’t get it!”; “I could not have
been clearer!”; or even, “What’s wrong
with them?”
Many businesses miss out on a deal
for reasons that have nothing to do with
their products or services. They fail
because, in conversation with
the prospective client, they
go about influencing or
persuading as if the other
person thought and acted
the same way they do. When
this doesn’t work, they push
even harder - slowing down and speaking
more slowly - as if trying to ‘re-educate’ the
other person. Not a wise approach!
So how do you make sure your conversations
go well today? Firstly, you need to understand
that people are different and will
get interested, excited, worried or reassured
by different types of information and by the
different ways it is presented to them. If you
know how you tend come across in full-flow,
how other people differ from you and how
to change your approach accordingly, you
will get better results.
Andrew Scowcroft
OpenGround
www.openground.biz
01443 225052
andrew@openground.biz
STAND 736
Visit us on stand 736 for more information on how we
can help you improve your influencing skills, and come
to our seminar at 12.30 on Friday.
LIGHTING THAT IS
LED BY INNOVATION
Find out how two entrepreneurs turned a need into two businesses;
Blinky Property Solutions and Blinky LED Lights, working to provide
value property maintenance and ongoing savings.
warranty and immediate energy savings of up
to 90% for a wide range of applications.
Over the coming months, the small yet
efficient Blinky LED Light team will be working
on projects dotted across London and the
UK, as well as numerous other projects and
on-going contracts.
STAND 621
Blinky Property Solutions is a property
maintenance company set up and operated
by Simon Baverstock and Chris Driscoll,
directors for a residential block in London’s
Royal Docks.
Simon says that, ‘We regularly saw excessive
costs for the day-to-day maintenance across
the development, with us and our other
leaseholders ultimately paying the price for
sub-quality work. We knew it could be done
better and provide better value - that’s what
we’re striving to achieve.’
The company started researching LED
lighting for their building and company
office, which resulted in the team working
across the award-winning Britannia Village
Development.
Following on from the first LED Lighting
projects, the company has developed to
include a more complete solution including:
• Contract Cleaning
• Window Cleaning
• LED Lighting Design & Install Projects
• Door Entry & Fob Management
• General Property Maintenance
• Facilities Management
By utilising the latest in LED and sensor
technology, providing ‘ambient’ light for
security and microwave sensors to ensure
maximum impact when required. Blinky LED
lights are also able to offer low energy LED
floodlights, decorative lights, commercial and
industrial lighting and tube replacements, all
with low or no maintenance costs, a 5-year
For more information contact:
Web: www.blinkypropertysolutions.co.uk
Tel: 0203 674 7235
Email: hello@BlinkyPropertySolutions.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 153

STAND 706
FROM
MILKROUND TO
GRAVY TRAIN
THE CLOUD
DECISION
BENEFITS OF
CLOUD SOLUTIONS
Find out
more about cloud
computing at the
show with our
workshops.
STAND 1262
Start-ups and SMEs often target recent graduates
for their recruitment drives, attracted by their
proven intelligence and potential. If your company
is looking to recruit the very best graduates, then
Milkround can help you find them.
From candidate attraction to
selection, Milkround, the UK’s
most widely used graduate
recruitment website according
to High Fliers Research 2008
– 2013, has the expertise to
find you the top student and
graduate talent. With our
exclusive database of over
800,000 registered students
and graduates, our online
advertising, targeted emailing,
social media reach and print
offering will find you the best
candidates for your roles. This,
combined with our applicant
tracking system, means we
can provide you with the full
recruitment solution.
With over 15 years’ experience,
our expert team will advise and
help you create a tailor-made,
multiplatform graduate
recruitment campaign to
suit your needs. We have
helped over 4,000 recruiters
to advertise their graduate
jobs, placements and
internships.
For companies operating
on a smaller graduate
recruitment budget, we offer
our self-service option. With
Milkround Direct, you can
target our exclusive database
of over 800,000 candidates
for a single payment of just
£399. The package includes a
company profile on Milkround
for two weeks and your job
vacancy included in an email
to the most suitable student
and graduate job hunters.
Applications will be forwarded
to your email, preferred URL
or ATS page, and your advert
will be live within 24 hours of
making your booking.
Cloud computing is the hot ticket in business
technology right now, but do you know enough
about it to make an informed decision for your
company? Thank goodness there are experts who
can explain its mysteries.
Organisations considering the
outsourcing of their back office
and shared service operations
are undoubtedly attracted by
the cloud’s lure of reduced
Total Cost of Ownership (TCO)
and enhanced availability.
But with all the hysteria
around cloud computing and
subsequent snooping scandals
earlier this year, we’re getting
mixed messages about what to
do with IT spend.
Thankfully, the progressive
commoditisation of IT
equipment and staff impacts
favourably on Capital
Expenditures (CAPEX) and
Operating Expense (OPEX) in
the IT department, but as all
good consumers, we tend
to complicate matters by
increasing our needs in
accordance with the range
and availability of the technical
solutions on offer.
‘control of data’ and ‘systems
security’ of the IT platform.
Cloud solutions fit loosely into
three categories as illustrated in
the graphic. Key attributes have
been depicted comparatively
between the types of cloud
solutions.
The stand-out service in
the illustration is the Hybrid
Cloud, which allows users to
determine their overall benefit
according to their own appetite
for exposure by allowing for
granular customisation of the
solution.
Crucial to a successful outsource
of your IT landscape
are trusted advisors who can
offer high quality support when
things go wrong and manage
a broad range of development
and integration activities to
meet the demands of your
business.
Come and
visit our helpful
team at stand
number
706.
Outsourcing the back office
allows small to medium
businesses to carve out
distractions so the organisation
can focus on doing what it
does best. Reducing the cost of
basic operations in this manner
comes with the advantage of
segmenting out the elements
that do not add strategic value
to the end product.
In the current climate, there
has to be a renewed focus on
Z-Lab are a local IT Services
organisation based in South
Kensington since 2002 and
specialise in the provision of
private and hybrid clouds
tailored to the customer’s
needs. Z-Lab are a leader in
the provision of cutting edge
solutions that just cost less
and make more sense.
www.z-lab.co.uk
info@z-lab.co.uk
| THE BUSINESS SHOW NOVEMBER 2013
154 IN PARTNERSHIP
WITH

WHY SHOULD
BUSINESSES IN
THE UK ACCEPT
CARD PAYMENTS?
STAND 974
Do any of your potential customers still walk
around with a bundle of cash in their back
pocket? How many sales are you losing if
your business doesn’t take cards? Don’t let
technology be the barrier to maximising
your profits.
The ability to take card payments
is essential for any business
competing in today’s economy.
According to the UK’s Card
Association Plastic Card 2013
report, debit and credit cards
will continue to play a central
role in society and the economy.
The value of card payments is
forecasted to nearly double in the
next decade to £840 billion. With
169 million cards currently issued,
32 million contactless cards in
circulation, and an average debit
card holder making on average
205 transactions in 2012, it’s
clear to see why over a million
businesses currently accept cards
in the UK.
“Customer service model
for other companies.”
Taking time to fully understand
their customer’s requirements,
Chip & PIN Solutions is dedicated
to finding the perfect
payment solution for any
business. “We were looking
for a new complement of PCI
compliant credit card terminals,”
Explains the Head of Catering
Logistics for Virgin Trains, and
“Chip & PIN Solutions were
recommended to us by one
of our existing suppliers.
Chip & PIN Solutions are
very helpful, very proactive
and very competitive.”
THE FUTURE
The UK’s Card Association has published in the UK Plastic
Cards 2103 report that card payments in the UK is expected
to almost double from 9.9 billion in 2012 to 17.3 billion in
2022. With this huge migration away from cash and the
growing number of point of sale terminals and e-commerce,
Chip & PIN Solutions is dedicated to help new and established
businesses find their perfect payment solution.
Chip & PIN Solutions, one of
the UK’s leading suppliers of
card payments, has been
chosen by more than 17,000
international brands and
independent businesses. Their
outstanding customer service
has been a key contributor
to many businesses choosing
them for their payment needs.
Lewis Jones, Manager for
Banking and Controls at
The AA, described them as a
Corrina Griffin, Service
Innovation Manager for Weight
Watchers has also experienced
the same high level of service.
“I picked up the phone and was
impressed with how quick and
efficient they were. We were
pleased with the proposition
on the table and they put us in
touch with an existing customer
who confirmed they were an
excellent choice.”
Call 0800 881 8104
Email info@chipandpinsolutions.com
Visit www.chipandpinsolutions.co.uk
Please quote ‘Business Show’
to ensure that you receive
our preferential rates.
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 155

STAND 126
MANAGING YOUR
BUSINESS TRAVEL
• Enabling you to get on with managing your business.
• Pro-active consultants and online solutions dedicated to meeting
your travel requirements.
• Bespoke global fares, hotels & rail search system, ensuring we
provide you the best price on any given itinerary worldwide.
LOCAL SERVICE
WITH GLOBAL REACH
Some companies require more than just a UK Travel Management
Service. With Travel Partners in over 40 countries around the world,
Thornton’s Travel is able to offer a Global Travel Service.
Come
and see us
on stand
126
@ YOUR FINGERTIPS
Our online travel solutions give you the choice
to self-book the services to suit you with the
assurance of our expertise when required. It
also allows you a complete view of all your
travel spend and full account facilities - ask
about how we can provide a bespoke travel
solution for your business.
CONTACT
Paul Henshall - Business Development Manager
Email: paulh@thorntonstravel.co.uk
Tel 0117 980 6403 / www.tbtm.co.uk
• Being able to analyse your travel spend is important. We are
able to provide management reports giving an expenditure
overview, monitor airfare savings or hotel expenditure/room
night production – in fact, the ability to help you understand
what is being purchased where and how, and assist you in
managing your travel budget.
• Our new Analytix dashboard product allows you access to
instant onscreen reporting.
• Ask about how our reporting suite can help your business.
STAND 404
UNDERSTANDABLE
ECOMMERCE
Ecommerce can be confusing and often frustrating to both new
start-ups and established businesses wishing to progress and create
more efficient systems. Maybe you should talk to Cardstream – the
payment gateway that provides understandable ecommerce.
We warmly invite
all businesses to visit us
at Stand 404 to explore how
Cardstream can help progress
your business and cut your costs
along the ecommerce road.
Web: www.cardstream.com
Tel: 0845 00 99 575
Email: solutions@cardstream.com
Cardstream’s ethos has always been to
pride ourselves on our client service and
ability to provide the best possible solution
for your business. Our UK-based support
staff will take the time to understand
your business before talking you through
the different routes to processing card
payments. We’ll demystify payment
gateways, merchant accounts, 3D
Secure and PCI:DSS - and we’ll even
research on your behalf to ensure you’re
getting the best possible rates the market
has to offer.
With Cardstream’s current price
guarantee, personal customer service,
Level 1 PCI:DSS and partnerships with
numerous acquirers, we are able to
provide a robust, knowledgeable and
cost effective service for all businesses.
Cardstream is integrated into all the
well-known ecommerce platforms,
including Magento, WordPress, Shopify,
OS Commerce, and Open Cart to name
just a few. Cardstream also has two main
ways of integrating – either directly for
that seamless checkout process, or via
our hosted forms. All hosted forms are
responsive for viewing across all mobile
devices and can be customised to suit
your company branding. For manual
payment over the phone or via mail order,
you can use our virtual terminal, which
again will work across desktop and mobile
devices.
156 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

To find out
how your business
could benefit from
online accounting
software, come
and see us on
stand 109.
STAND 109
THE DIFFERENCE
ONLINE ACCOUNTING
SOFTWARE CAN MAKE
TO YOUR BUSINESS
You’re likely to have heard that many businesses are moving to the
cloud. Its benefits are widely praised, but Marc O’Dwyer, CEO of Big
Red Cloud, explains that the difference between cloud technology
and traditional methods isn’t always clear.
Many people will tell you that
you must join the cloud. Across
the UK, businesses large and
small are implementing cloud
based solutions and you need
to stay ahead of the curve. But
if it’s not clear to you what the
difference will be, then how can
you justify making the change?
You need to know exactly what
the difference is between the
cloud and what we had before.
Typically, when people talk
about cloud based solutions,
they are talking about a specific
aspect of the cloud, namely
online software. This could be
any software that runs online
rather than on the physical
computer on the desk in front
of you. It could be a videogame
that runs on a remote computer;
it could be online accounting
software, or it could be an
entire operating system that
runs on a different computer.
Running software on a remote
computer brings a number of
specific benefits that we will
look at shortly. The cloud can
also refer to data storage that
occurs remotely. Because this is
a slightly more straightforward
system, it has been integrating
into our normal online activity
more gradually over a longer
period. Most of us have been
storing data in the cloud for
some time in the form of emails,
music and documents.
Accessibility
Cloud data storage has a number
of immediate benefits. One of
the most significant benefits
is accessibility. When files are
stored on a specific local computer,
they can only be accessed
from that computer. When they
are stored online, they can be
accessed from any computer
that is connected to the internet.
Not only does this mean you can
access documents more easily,
but it also makes it much easier
to share documents with
others, allowing for greater
collaboration.
This particular benefit of online
storage translates over to online
software. Accessibility and
collaborative work are much
easier, simpler and more efficient
with online software when
compared to traditional offline
software.
Collaborative Work
An example of this would be
with online accounting software
such as Big Red Cloud. With this
style of accounting software, you
can easily access the software
from any computer with an
internet connection. You are
no longer tied to one particular
computer in one particular office.
But it also means you can easily
share the work with others. For
online accounting software, this
means that the work of keeping
accounts can be shared among
a group of people, rather than
leaving one person to cover all
accounts work. This kind of
collaborative accounting can have
additional benefits such as fewer
mistakes resulting from more
people reviewing the work.
Possibly most importantly,
online accounting software allows
you to share your accounts with
your accountant in as easy a
manner as possible and equally,
accountants can share accounts
with their clients. Pre-email, an
accountant would have to meet
the client in person and physically
go through the accounts and
discuss them with the client. Even
with email, it’s still not as efficient
a process as it can be with online
accounting software.
Accounts sent via email still have
to be explained either by email or
by phone. Keeping track of what
has been sent and what it means
is not straightforward. This is
because email was not specifically
designed for this task. Online
accounting software is designed
for that task. All parties with
access can see the same up
to date accounts, laid out in
their proper context. This
means the whole process is as
straightforward as possible with
confusion minimised as much as
possible.
Cloud solutions such as online
accounting software provide many
other benefits that include lower
purchase costs and reduced
maintenance costs.
www.bigredcloud.co.uk
Email: sales@bigredcloud.co.uk
Tel: 01619 268 822
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 157

STAND 926
BACK TO
BUSINESS
AS USUAL
It may have taken blood, sweat and tears to
grow your business to where you are now, but
what happens if one morning you turn up at
your office, shop or other premises and realise
that something is very seriously wrong?
Maybe there’s been a fire, or
perhaps the fire was next door
and your premises have suffered
smoke damage. Or maybe you’re
ankle deep in water as you look
up to a telling hole in the ceiling.
You roll up your sleeves, start to
clear up and hope your insurance
provider will help you organise
necessary repairs.
But these things can take time -
and what happens to your
business in the meantime?
What if you can’t use your office
for several months, or you can’t
open your shop to customers and
they go elsewhere? What if you
need to rent temporary premises,
replenish stock, recover lost data
– there could be a lot to think
about.
This is when you would be
glad you took out Business
Interruption insurance to
protect your business, which is
designed to cover the costs of
getting you back to business as
usual.
Do You Already Have
Business Interruption
Insurance?
Business interruption insurance
can be included in some business
insurance packages, or may be
offered as an optional extra to
buildings and contents insurance
policies. Check that you’re
covered, as many business
owners forget that replacing
their buildings and contents is
only part of the answer to fully
recuperating their business
when something goes wrong.
How Long Will The
Cover Last?
Typically, insurance will pay
for these ‘interruption costs’
up to a period of 12, 18, 24
and 36 months. When choosing
or checking your policy, it’s
important to be realistic about
the amount of time it will take
to get you up and running again.
What Can You
Claim For?
If you make a claim, business
interruption insurance will
compensate you for any (pretax)
shortfall in profits and any
increased costs of running your
business as a result of the event.
What Types Of Events
Are Protected?
Most policies will cover business
interruption as a result of:
• Damage caused to your
premises or equipment by
fire, storm or flooding
• The breakdown of essential
equipment
Some policies will also cover
business interruption if:
• People are not able to get
into your business premises
• If the damage has occurred
at the premises of a supplier
or customer
Nobody wants to think about the
worst case scenario, but having
the right insurance is one to way
to make sure that your business
survives even if the worst does
happen. If you require further
information about this valuable
cover, then please call me on the
number shown below or come
visit us on stand 926.
CONTACT
Chris Mallett
Aon New Business
Manager
0845 769 7065
‘Aon UK Limited is authorised and regulated by the Financial Conduct Authority. Aon UK Limited Registered Office: 8 Devonshire Square, London EC2M 4PL. Registered
No. 210725. VAT Registration No. 480 8401 48. FCA registration No. 310451. Telephone calls are recorded and may be monitored. FP8488.10.13’
160 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

The leading provider of graduate
recruitment products and services
BAROMETER
trendence
GRADUATE
Internship, graduate scheme and
employer branding advertising via
TARGETjobs
Targeted national and regional email
marketing
Search and selection for interns and
graduates
Outsourcing campaign management
Application tracking systems
Niche networking events and awards
Industry research
Tier 5 visa intern scheme
To find out more email sales@groupgti.com
or visit us on stand 521

STAND 398
#BEINGSOCIAL
Some business owners admit to feeling alienated by the social media
revolution and still don’t know where to start when it comes to
integrating this channel into their marketing strategy. These feelings
often result in social media mishaps, which can have damaging effects
on your brand and ultimately, your business.
As a creative agency whose
digital portfolio has grown
rapidly over the last decade,
we’ve always felt at home
writing within the digital
landscape. But when social
media was thrown into the
mix, we had a lot to learn.
Considering our position, not
as an agency, but as an SME,
helped us to scope out social
media. We challenged ourselves
with the task of building a
successful social media strategy
for Pillory Barn before we even
considered offering support to
our clients. Our ‘trial and error’
approach was as much as an
education as attending national
training events and studying the
multitude of sources available
online.
It was a huge learning curve,
but our dedication paid off.
Social media is now an integral
part of our business and our
social media gurus exercise their
expertise devising strategies for
a diverse range of clients. Here,
we share our insight and some
of the secrets behind our social
media success.
Strive For Compelling
Content
Your content needs to be
relevant, accurate and engaging.
As with everything digital,
content is much more than just
words. A successful strategy
involves sharing photos, videos
and links to blogs, articles, case
studies and more. Multimedia
content is intrinsically attentiongrabbing
and complements the
well-written views, comments
and perspectives shared on your
social media channels.
Engage With Design
Much like traditional advertising,
designing for social media can
communicate key messages to
your audience. As part of Pillory
Barn’s social media campaign,
we create Facebook cover
photo artwork that spotlights our
‘featured projects’. This is a great
way to showcase our latest work
and keep page visitors engaged
with our current projects. Client
projects have seen us create
characters for Twitter, stage
photo shoots and video to
share on Facebook, design
polished Twitter backgrounds,
competition images and
graphics to share.
Automate At Your
Own Risk
We’ve noticed that a lot of
businesses using social media
want to save time and make
things easier at the expense of
looking lazy and not using each
social media site to its advantage.
To communicate your brand
as genuine and engage your
audience, you should tailor your
content for each platform. Every
social media platform has its own
etiquette, expectations, ‘tone’ and
best practice. Writing and sharing
with that in mind can be the
difference between engaging
your audience and alienating
them.
Have Meaningful
Conversations
The huge difference between
traditional media outlets and
social media is being social - the
clue’s in the name. But generating
conversation isn’t easy, so it’s
important to give readers that
extra nudge to respond to your
content. This can be anything
from posting questions and
conducting surveys to simply
showing that you know your
audience well by discussing topics
and issues that will be of value to
them and spark a response.
Despite the hundreds of stepby-step
guides to social media
success, it’s important to
understand that there is no
‘one-size-fits-all’ strategy to follow
– if only life was that easy! Every
one of our social media strategies
is unique and plays up to the
strengths of individual clients.
Connect with us on Twitter (@pillorybarn), LinkedIn (Pillory
Barn) and Facebook (Pillory Barn Creative Agency). Not set
up your profiles yet? Then get in touch with Rachael on
01622 684407 or rachael@pillorybarn.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 163

GET AN 01/02 NUMBER FOR YOUR BUSINESS
£6.95
PER
MONTH
LOW COST &
EASY TELEPHONE
SERVICE BUILT
FOR SMALL
BUSINESSES
Virtual Landline:
• Easy to setup
• Calls divert to your mobile
• No contract
• Inclusive minutes
• Outbound service included
• Free App & £5 initial call credit
www.virtuallandline.co.uk
VISIT US ON STAND 754 AND
TALK TO THE EXPERTS

STAND 842
FIRST LEGAL
COMPARISON
SITE DEDICATED
ARE YOU
READY FOR 4G?
STAND 1030
TO SMEs
Free to
use legal
If you’re one of the majority comparison
of SMEs grumpy with the legal site
profession, it’s time to use the
legal comparison site at lawyerfair.com?
SMEs are “Deeply unhappy”
with lawyers. A recent survey
suggested that only one in eight
SMEs believe lawyers provide
a “Cost effective means for
resolving legal issues.” The 2013
Legal Services Board (LSB) survey
of the legal needs of more than
9,000 small businesses also
revealed that many simply bypass
lawyers altogether and ‘muddle
through.’
Both findings are astonishing.
Start-ups and growing businesses
are in particular need of legal
guidance, so this survey suggests
a significant problem with how
lawyers offer (and charge) for
their services.
DAWNING OF A
NEW ERA IN LEGAL
SERVICES
But change is arriving in the
legal profession, with traditional
practices and expectations being
dismantled due to increased
commercial expectations and
competition. Fixed fees are
replacing hourly rates and the
modern lawyer is becoming more
accessible and accountable. This
is helping to shift the balance of
power from supplier to user as
legal services move from being
supply led to demand led.
For further information, demo
or a free cookie, visit Stand 842.
Alternatively, contact us via;
Freephone: 0800-233-5636
Email: contact@lawyerfair.com
Web: www.lawyerfair.com
Twitter: @lawyerfair
LAWYERFAIR WORKS
ON BEHALF OF THE
BUSINESS OWNER
Andrew Weaver, CEO at
LawyerFair (pictured above)
says, “As entrepreneurs
ourselves, we were frustrated
with the traditional lawyer
process – hourly rates, missed
deadlines, poor communication
and so on. So we decided to do
something about it.
“We created LawyerFair, a
free-to-use legal comparison
site dedicated to helping
businesses find great lawyers.
Users submit their legal
requirements and within 24
hours, we deliver three fee
proposals from pre-screened
lawyers pitching for their work.
It’s an efficient and modern
approach for procuring legal
services, with lawyers having
to compete for the work and
business owners potentially
saving thousands of £££s on
legal fees.”
There is no cost for
businesses to use LawyerFair.
With the new 4G mobile coverage almost five
times as fast at downloading data as the more
familiar 3G, is your business positioned to turn
this performance boost to its advantage?
Everyone’s agreed; 4G is going
to change the way we do
business on the move. At
last, this high speed data
network will offer mobile
internet speeds that can keep
pace with today’s commercial
world.
So where the typical 2G
download speeds were a
positively snail-like 0.15Mbit
per second and, with 3G,
you had to put up with a
somewhat pedestrian 2.1Mbit
per second, with 4G it’s a
‘blink-and-you’ll-miss-it’
10Mbit per second.
Now Vodafone has entered
the market, spending around
£800m to obtain a third of
the crucial lower frequency
spectrum for better indoor
coverage, as well as higher
frequency to provide capacity
in urban areas. Currently
available in London,
Vodafone’s 4G services will roll
out to 12 other cities before
the end of the year, offering:
• 98% indoor coverage in
the UK – Vodafone are
committed to doing this
by 2015
• Much faster file transfers
on the go – do stuff out
and about rather than
waiting ‘til you get back
to your home or office
• Blistering browsing,
super streaming and
express email – work on
the go at speeds you’d
expect in buildings
• Make better-informed
decisions – with real-time
video conferencing,
remote desktop sharing
and collaboration.
As the largest independent
provider of communications
in the UK and Vodafone’s
Platinum Partner of the Year
for three years running, One-
Com will have access to the
best 4G deals, supplementing
a comprehensive business
portfolio of mobile voice, fixed
line, IT and UC solutions.
LET US EXCEED
YOUR EXPECTATIONS
Head Office
Gleneagles House
4400 Parkway
Solent Business Park
Whiteley, Fareham
Hampshire
PO15 7FJ
01489 587 200
www.pbdigital.co.uk
IN PARTNERSHIP
WITH
NOVEMBER 2013 THE BUSINESS SHOW | 165

STAND 449
THE CHANGING
FACE OF
BUSINESS FINANCE
enquiries@yesgrowth.com
www.yesgrowth.com
“The past is a foreign country: they do things differently there.” So
said British novelist, L.P. Hartley. Adrian Reeve, CEO of YesGrowth
Ltd, explains why that’s never been more true than when considering
the way that business finance has changed over the last decade.
ANSWERS
Have you noticed that the
world of business finance
has undergone a bit of a
transformation in the last ten
years? No? Well, it’s crept up
on us, possibly because our
attention has been diverted by
the banking crisis, the credit
crunch and other global events.
Here’s a short pre-festive season
quiz to see if you really are on
the pace, funding-wise! See
below for the answers.
1. What is the largest
crowdfunded project to
date?
2. Who was the first UK
peer-to-peer personal
lender and when did
they launch?
3. Who was the first UK
equity crowdfunding
platform to receive FSA
approval?
4. Which is the world’s first
peer-to-peer market to
allow businesses to raise
debt, equity or donations
from consumers and
investors in one place.
Clue: Sir Richard Branson
is an investor.
5. How many crowdfunding
sites are there?
YesGrowth Ltd provides
syndicated, short-term loans of
£25,000 to £250,000 to SMEs
thanks to a select panel of
interested lenders. We can
normally offer a provisional
immediate decision online - or
within 24 hours - and the money
will be in your bank within five
working days of final approval.
Now that’s different! If you
want your business to grow,
YesGrowth is the place to go –
visit us online now at
www.yesgrowth.com
1. Pebble Smartwatch raised $10.26m from 68,928 people on Kickstarter in April 2012. That’s about
£100 per person. Not a bad result considering all the traditional investment firms had turned them down
and their initial goal was to raise $100,000! You can buy one of their watches at https://getpebble.com/
NEW WORDS,
PLEASE!
This new way of moving
money to where it’s needed,
crowdfunding, comes with a
language of its own:
Barker: someone who
promotes a project frequently
online.
Fan: someone who is devoted
to a project, but maybe not
contributing money.
K-fan: a fan who spends
£70+ per year on a single
creator’s work.
Patron: someone who
contributes money to a
crowdfunded project.
Perk: a reward or incentive
for doing something in a
crowdfunded project.
Swag: small physical items
used as promotions and/or
rewards for a project.
Tip jar: a method for
collecting random amounts of
money for a project.
2. Zopa.com launched in February 2005. The name, Zopa, stands for “Zone Of Possible Agreement”,
a negotiating term identifying the bounds within which agreement can be reached between
two parties. Zopa has lent over £418m and has over 45,000 active savers and 71,000 borrowers.
3. Seedrs.com. Seedrs was founded as part of an MBA project at Oxford’s Said Business School
and officially launched in the UK on 6 July 2012. It was given FSA authorisation in mid-May 2012.
4. Banktothefuture.com. The founders were motivated by the exit of major UK banks from small
business lending. The company name is a reference to the line from the eponymous movie:
“Roads? Where we’re going, we don’t need roads.”
5. According to research and advisory firm, Massolution, there are at least 308 crowdfunding
platforms worldwide, at least that’s the number appearing in their 2013 research report. Forbes,
on the other hand, estimates that there are 700 platforms, a number which is likely to rise to
1,500 this year. I suspect no one really knows.
166 | THE BUSINESS SHOW NOVEMBER 2013
IN PARTNERSHIP
WITH

Etail Fulfilment Services
offer a One Stop Shop for:
Online Retailers
Amazon and eBay Sellers
Mail Order Mechants
● Call Centre/Customer Service
● Pick, Pack and Despatch
● Warehousing
● Payment Processing
OUR SERVICES INCLUDE:
Concentrate on your merchandise and
marketing and leave operations to us
VISIT US ON STAND 200
Speak to Mark Hepworth or email him on mark@etailfs.co.uk
● Courier/Royal Mail Management
● Transactional Website Design
● Returns Management
● Amazon, Ebay & email customer service
Etail Ltd, Unit 206, Avenue C, Thorp Arch Estate, Wetherby, LS23 7FR Tel 01937 846222 Web www.etailfs.co.uk

ORWINSTUDIO.COM
professional photography for your business
GREAT PHOTOGRAPHY
= GREAT BUSINESS
orwinstudio is a specialist commercial photography business.
Using the latest technology and top end camera equipment we
will produce images that enhance your services and products.
tel: studio 01935 829319 / mob : 07980 946465
e: studio@justinorwin.co.uk
w: www.orwinstudio.com

WIN!
WIN!
a vehicle wrap
to promote your business
Vehicle wrapping – driving your business
We’re giving you the chance to win a free 3M vehicle
wrap to advertise your start-up business and help get
your idea off to a rolling start.
To enter
Visit stand 1040 or The Live Feed Area in
Key Note Hall 1 for more information.
For more information on 3M Vehicle Wraps
visit wrapyourcurves.co.uk
Terms and conditions available upon request