ENTER.HUB_Baseline study PDF, 6 Mo - Urbact

EUROPEAN
UNION
European Regional
Development Fund
2 HUB AS A GATEWAY
2a
The insertion of a regional node of transport or of a HS can at the same time boost the local
and regional tourism regeneration. Tourism can also act as a throttle to urban and territorial
regeneration , aiming to create solid links/networks between these hubs and their
polycentric centres (accessibility networks, economic, social and cultural network) and at a
wider scale, connecting the cities with the nearby territories served by these hubs.
Investigation will concentrate on defining strategies and tools aimed at developing such a
network. The city/ railway hub will be the starting point, the gate to tourist routes within
the region or nearby territories. The investigation will consider the definition of tools and
strategies for developing such a network.
We can then appreciate two different kinds of tourism: “Leisure and culture tourism” and
“Business Tourism.” The rationale behind is that these two type of “tourists” have different
needs and expectations.
These two aspects can eventually overlap and create synergies, when the business and
conference location is chosen not only due to the high level of infrastructure but also to the
general quality of the location that allows for conference attendees to enjoy the city outside
scheduled time.
Different needs of mobility require different approaches in defining the strategy in the
global “tourism” theme.
COORDINATOR PARTNERS: CIUDAD REAL + LUGANO
3 HUB AS A URBAN CENTRALITY
3a
3b
The investigation will concern the insertion of the junction and infrastructure at the service
of the node in order, at the same time, to harmonize the infrastructures with the territory,
to reduce their impact and to help users in reaching the station or, from the station, their
destination (and this with special care when the destination is the historical city centre),
following the European Landscape Convention outlines.
The architectural project; its power of giving the station a special identity and of integrating
it in the existing urban tissue; its challenge of creating a real urban place to the benefit of
all users, not only travellers but also citizens willing to spend some time in a pleasant place;
its value as catalyst for a wider urban renewal in the hub’s surroundings: all these aspects
should be taken into deep consideration if we want the hub becomes a real urban centrality.
COORDINATOR PARTNERS: PORTO + ROSTOCK
The main issue dealt is how, through an effective architectural conception as well as an
efficient integration (intermodality) system and a powerful communication strategy, the hub
can become a landmark, helping its recognition, giving an idea of open - minded city and,
therefore, improving the image of the hub hence, in a wider sense, the image of the city
and region it belongs to: the changing needs of mobility and the increasing dimension of
accessibility will change the image of the city in a very special way. The focus of this
development will be around the important hubs. This action, able to “promote” both the
hub and its territory, can virtually facilitate tourism and culture. We could also say that this
is the union trait between a wise “urban and territorial insertion” (see theme 3.a) of the
hub and its consequences in the “tourism and cultural networks” dynamics (see theme 2.a).
COORDINATOR PARTNER: ULM
ENTER.HUB Baseline study 2012.10.31
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