EXPERIENCEBUSINESS - Harley-Davidson

H.O.G. ®
Nobody understands the Harley-Davidson experience better than
the people who ride them. And nobody rides them more than the
enthusiasts who comprise the Harley Owners Group, ®
the largest
motorcycle club in the world. With nearly 600,000 members worldwide,
H.O.G. provides a firsthand motorcycling experience to millions
more through local and national events, its website (www.hog.com),
and its never-ending enthusiasm for “everything Harley.”1
Community Involvement
There’s another side to the Harley-Davidson experience that is as
important to us as riding: the need to share our success with others in
the communities where we live, work and ride. Since 1980, Harley-
Davidson has been a national corporate sponsor of the Muscular
Dystrophy Association and since then we’ve contributed more than
$35 million to the cause. The Harley-Davidson Foundation also contributes
millions annually to organizations that support education,
community revitalization, the arts, and other needs. 2
Rallies
Daytona, Sturgis, Houston, Faaker See, Saint-Tropez, Sungwoo or
Lillehammer, Harley-Davidson and Buell motorcycle riders love to
get together. Today, riders can experience Harley-Davidson at events
in more than 100 countries. At many, the Harley-Davidson and Buell
demo and display teams is on hand extending the experience to
hundreds of thousands more. Our employee-volunteers staff these
events around the world. 3, 4
B.R.A.G. ®
For those interested in a different kind of motorcycle experience,
the Buell Riders Adventure Group fills the bill. B.R.A.G. brings
sport motorcycle enthusiasts together for rides and rallies throughout
North America. Together, Buell enthusiasts share the fun and excitement
of the brand along with its founder Erik Buell. During 2000,
Erik traveled to more than a dozen events as a new list of B.R.A.G.
benefits was rolled out. 5
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