EXPERIENCEBUSINESS - Harley-Davidson
EXPERIENCEBUSINESS - Harley-Davidson
EXPERIENCEBUSINESS - Harley-Davidson
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WORLDWIDE HARLEY-DAVIDSON, INC. REVENUE<br />
Dollars in Millions<br />
<strong>Harley</strong>-<strong>Davidson</strong> Motorcycles<br />
Parts & Accessories<br />
General Merchandise<br />
Buell Motorcycles<br />
$2,246.4<br />
447.9<br />
151.4<br />
58.1<br />
Other 0.1%<br />
Buell Motorcycles 2.0%<br />
General Merchandise 5.2%<br />
Parts & Accessories 15.4%<br />
<strong>Harley</strong>-<strong>Davidson</strong><br />
Motorcycles 77.3%<br />
Other<br />
Total $2,906.4<br />
2.6<br />
180<br />
150<br />
120<br />
90<br />
60<br />
30<br />
0<br />
21.6<br />
47.0<br />
23.3<br />
53.2<br />
24.5<br />
57.2<br />
DOMESTIC/ EXPORT MOTORCYCLE SHIPMENTS<br />
Units in Thousands<br />
29.3<br />
67.1<br />
32.1<br />
74.3<br />
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000<br />
Domestic<br />
35.1<br />
86.5<br />
Export<br />
38.2<br />
98.5<br />
42.9<br />
114.2<br />
44.6<br />
140.4<br />
48.3<br />
166.4<br />
500<br />
WORLDWIDE PARTS & ACCESSORIES REVENUE<br />
Dollars in Millions<br />
94.3 103.6 127.8 162.0 192.1 210.2 241.9 297.1 362.6 447.9<br />
400<br />
300<br />
200<br />
100<br />
0<br />
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000<br />
COMPOUND ANNUAL GROWTH RATE SINCE 1991: 18.9%<br />
160<br />
WORLDWIDE GENERAL MERCHANDISE REVENUE<br />
Dollars in Millions<br />
36.0 52.1 71.2 94.3 100.2 90.7 95.1 114.5 132.7 151.4<br />
120<br />
80<br />
40<br />
0<br />
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000<br />
COMPOUND ANNUAL GROWTH RATE SINCE 1991: 17.3%<br />
27
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